论跨文化交际中商务礼仪的变迁 商务英语毕业论文

中国地质大学（武汉）远程与继续教育学院本科毕业论文（设计）题目论跨文化交际中商务礼仪的变迁姓名杜灿灿准考证号014309210527院（系）远程与继教学院专业商务英语指导老师邬忠职称讲师评阅人职称2012年11月原创性声明本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于培养单位。本人签名日期ABSTRACTWITHTHEUNCEASINGPROGRESSOFWORLDECONOMICINTEGRATION,CHINASECONOMYISGRADUALLYMIXINGINTOTHEWORLDECONOMICSYSTEMINTHEINTERNATIONALBUSINESSTRADE,INORDERTOREACHTHEPURPOSEOFCOMMUNICATION,WENEEDTOUNDERSTANDTHEBUSINESSETIQUETTESFROMDIFFERENTCULTURALBACKGROUNDTHEINCREASEININTERNATIONALBUSINESSANDINFOREIGNINVESTMENTHASCREATEDANEEDFOREXECUTIVESWITHKNOWLEDGEOFFOREIGNLANGUAGESANDSKILLSINCROSSCULTURALCOMMUNICATIONANDTHEBUSINESSETIQUETTEISONEOFTHEMOSTIMPORTANTPARTSINITTHEDIFFERENTCULTURALWILLCAUSETHEDIFFERENTBEHAVIORANDTHEDIFFERENTCULTURALWILLALSOCAUSEDIFFERENTBUSINESSETIQUETTESIFWEWANTTOUNDERSTANDTHECHANGESOFBUSINESSETIQUETTESINCROSSCULTURALCOMMUNICATION,FIRST,WENEEDTOKNOWTHEDIFFERENCEBETWEENCHINESEANDFOREIGNCULTURALSENCOND,WENEEDTOKNOWTHEORIGINANDDEVELOPMENTOFBUSINESSETIQUETTES,SOWECANANALYZEWHATISTHECHANGESOFTHEBUSINESSETIQUETTESBETTERTHETHESISWILLGOINGTODISCUSSTHECHANGESOFBUSINESSETIQUETTESINCROSSCULTURALCOMMUNICATIONBASEDONTHEABOVEASPECTSCOMBINETHEOPINIONOFMYSELF,ANALYZETHATHOWTOUSETHEBUSINESSETIQUETTESTOMAKETHEBUSINESSPRACTICEGOSMOOTHLYATTHESAMETIME,BASEDONTHEHISTORYOFTHECHANGESOFBUSINESSETIQUETTES,SUPPOSEHOWWILLTHEBUSINESSETIQUETTESCHANGESINTHEFUTUREKEYWORDSBUSINESSETIQUETTESCROSSCULTURALCOMMUNICATIONCULTURALDIFFERENCETHECHANGESOFBUSINESSETIQUETTES摘要我国加入世贸组织后，与其他国家的经济交往日益频繁，国际贸易不断发展。在国际商务活动中,要达到有效交际的目标,就必须从文化差异的角度去了解国际商务礼仪。不断增长的国际贸易交流以及跨国公司的成立，使得了解外国文化，语言以及跨文化交际能力成为了我们急需掌握的技能。而商务礼仪正是其中非常必要的内容。文化差异必然导致行为差异,不同的文化环境下也会形成不同的商务礼仪。因此要了解跨文化交际中商务礼仪的变迁,首先需要了解中外文化的的差异。其次,需要知道商务礼仪的起源与历史,以便更好的分析商务礼仪产生了哪些变迁本文将从以上几个方面来讨论跨文化交际中商务礼仪的变迁。结合自己的分析,总结在如今的商务活动中,如何运用商务礼仪,使商务活动达到最好的结果同时,根据已有商务礼仪变迁的历史,大胆假设分析,未来商务礼仪将会向何处变迁关键词商务礼仪；跨文化交际；文化差异；商务礼仪的变迁CONTENTS1INTRODUCTION111THECONCEPTOFBUSINESSETIQUETTES112THECONTENTOFBUSINESSETIQUETTES22CROSSCULTURALCOMMUNICATIONANDBUSINESSETIQUETTES321THECROSSCULTURALCOMMUNICATION3211THEMEANINGOFCROSSCULTURALCOMMUNICATION4212THECONTENTOFCROSSCULTURALCOMMUNICATION4213THEPURPOSEOFCROSSCULTURALCOMMUNICATION622THEBUSINESSETIQUETTES6221THEBUSINESSETIQUETTESINMODERNTIMES7222THEBUSINESSETIQUETTESINNOWADAYS7223THEPROCESSOFBUSINESSETIQUETTES83DIFFERENCEANDCHANGESOFBUSINESSETIQUETTES1031THEDIFFERENCEOFBUSINESSETIQUETTESBETWEENCHINAANDFOREIGNCOUNTRIES10311THEWAYOFADDRESS10312THEVIEWOFTIME11313THEDIETARYHABIT12314THEWAYOFGIFTGIVING1332THECHANGESOFBUSINESSETIQUETTESINCHINESEANDFOREIGNCULTURAL1333THEINFLUENCEOFCHINESEANDFOREIGNBUSINESSETIQUETTEINCULTURERESPECT14CONCLUSION16ACKNOWLEDGEMENT17REFERENCE181INTRODUCTIONBUSINESSETIQUETTEISINTHEBUSINESSACTIVITIESREFLECTRESPECTEACHOTHERSCODEOFCONDUCTBUSINESSETIQUETTEISTHECOREOFTHISKINDOFBEHAVIORCRITERION,AREUSEDTOCONSTRAINOURDAILYBUSINESSACTIVITIESALLASPECTSOFTHEBUSINESSETIQUETTECOREROLEISTOSHOWPEOPLEMUTUALRESPECTSOWESTUDYBUSINESSETIQUETTEBECOMESEVENMOREIMPORTANTWECANUSEASIMPLEWAYTOGENERALIZETHEBUSINESSETIQUETTEITISBUSINESSACTIVITIESOFHUMANINAPPEARANCEANDBEHAVIORSOFTHEUNIVERSALDEMANDBUSINESSETIQUETTEISTHEMOSTBASICFUNCTIONOF“DISASTERMITIGATIONEFFECT“LESSMAKEAFOOLOFONESELF,LESSADISGRACE,LESSDAMAGEINTERPERSONALRELATIONSHIP,MEETDONOTKNOWTHINGS,THEMOSTRELIABLEWAYISTOFOLLOWORIMITATE,WITHSTATICBRAKETOSHAPEGOODCOMMUNICATIONIMAGE,MUSTPAYATTENTIONTOPOLITEETIQUETTE,THEREFORE,WEMUSTPAYATTENTIONTOYOURBEHAVIORETIQUETTEISSELFBEHAVIORXINCHENGPERFORMANCE,THEOUTERCONDITIONSOFAPERSONSBEHAVIORACTIONCANBEDIRECTLYSHOWHISATTITUDEDOPOLITE,NATURALANDGRACEFUL,ABIDEBYTHEGENERALINETIQUETTE,ANDTRYTOAVOIDVARIOUSIMPOLITE,NOTCIVILIZATIONHABITS“ETIQUETTEISTOSUSTAINANDDEVELOPINTERPERSONALRELATIONSHIPANDOFGENERATION,ISTHEHUMANCIVILIZATIONANDANIMPORTANTSYMBOLOFSOCIALPROGRESSESITISNOTONLYTHEIMPORTANTCONTENTOFCOMMUNICATIONACTIVITIES,ANDMORALCULTUREOFTHEEXTERNALPERFORMANCEFORMWITHRICHCONNOTATION”JINZHENGKUN2004BUSINESSETIQUETTE,ISTHECOMPANYORENTERPRISEBUSINESSPERSONNELINBUSINESSACTIVITIES,INORDERTOSHAPETHEINDIVIDUALORENTERPRISESGOODIMAGEANDFOLLOWTOCOMMUNICATIONOBJECTRESPECTANDFRIENDLYSPECIFICATIONORPROGRAM,ALSOCANSAYINGISBUSINESSCONTACTSTOBEFOLLOWEDINCOMMUNICATIONART11THECONCEPTOFBUSINESSETIQUETTESTHEPEOPLEWHOLOOKINSIDETHERESPECTOFLOVE,THROUGHTHEBEAUTIFULINSTRUMENT,CEREMONYEXPRESSIONCOMESOUT,ISETIQUETTEBUSINESSCONTACTSINFACEALOTOF,BUTTHEBASICSPEAKINGISHUMANCONTACTS,SOWEPUTBUSINESSETIQUETTEDEFINEDASBUSINESSPERSONNELCOMMUNICATIONARTPEOPLEHAVEDIFFERENTINTERPRETATIONSTOETIQUETTESOMESAYTHATAMORALACCOMPLISHMENTSOMESAYTHATAKINDOFETIQUETTEISAKINDOFFORMALBEAUTY,SOMEONESPEAKETIQUETTEISAKINDOFCUSTOMBUSINESSETIQUETTEPRACTICALTHATISSHOULDBEHOWTODO,SHOULDNOTDOTHEMAINFUNCTIONOFETIQUETTE,FROMTHEINDIVIDUALSPOINTOFVIEW,ONEISTOENHANCEPEOPLESOWNMANNERSTHESECONDISHELPTOBEAUTIFYTHEIROWN,ANDBEAUTIFYLIFEHELPPROMOTEPEOPLESSOCIALCOMMUNICATION,IMPROVINGPEOPLESINTERPERSONALRELATIONSHIPALSOHELPPURIFYGENERALMOODOFSOCIETYFROMTHEGROUPSPOINTOFVIEW,THEETIQUETTEISTHEENTERPRISECULTURE,THESPIRITOFENTERPRISESIMPORTANTCONTENT,ISTHEENTERPRISEIMAGEOFTHEMAINATTACHMENTPOINTANINTERNATIONALENTERPRISE,FORETIQUETTEHASHIGHSTANDARDREQUEST,THEETIQUETTE,ASANIMPORTANTCONTENTOFTHEENTERPRISECULTURE,ANDITISALSOTHEIMPORTANTSOFTWAREFORINTERNATIONALAUTHENTICATION12THECONTENTOFBUSINESSETIQUETTESINBUSINESSACTIVITIES,INORDERTOSHOWRESPECT,NEEDTHROUGHSOMECODEOFCONDUCTTODISCIPLINETHEPEOPLEINALLASPECTSOFTHEBUSINESSACTIVITIES,INCLUDINGINSTRUMENTETIQUETTE,MANNERS,EPISTOLARYCONTACT,TELEPHONECOMMUNICATIONSKILLS,FROMBUSINESSACTIVITIESOCCASIONSANDCANBEDIVIDEDINTOOFFICEETIQUETTE,BANQUETETIQUETTE,HOSPITALITYETIQUETTE,ETCALONGWITHTHEINTERNATIONALASSOCIATIONOFFREQUENTANDUNIVERSAL,WHICHREQUIREBUSINESSPEOPLEUNDERSTANDANDUSEAPPROPRIATEINTERNATIONALBUSINESSETIQUETTETOFRIENDLYANDSINCERECOMMUNICATION,COMMUNICATIONANDCOOPERATION2CROSSCULTURALCOMMUNICATIONANDBUSINESSETIQUETTESETIQUETTEISTHEBASISOFTHECIVILIZATIONOFTHEWHOLESOCIETY,ANDISTHESOCIALCIVILIZATIONISTHEMOSTDIRECTFORMOFTHEMOSTCOMPREHENSIVECHINAISALANDOFDECORUMWITHASPLENDIDCULTUREOFFIVETHOUSANDYEARSCHINESECIVILIZATIONINTHEWORLDINFLUENCEBUTINNEARLY200YEARS,WITHTHERISEOFWESTERNCOUNTRIES,WESTERNDOMINATEDTHEWORLD,ANDNOWTHEPREVAILINGINTERNATIONALETIQUETTEISBASICALLYTHEWESTERNETIQUETTEWITHTHEOPENINGANDREFORMFORWARD,TRANSNATIONALCOMMUNICATIONINCREASINGLYMORETHANONCE,BECAUSEOFCROSSCULTURALCOMMUNICATIONINBUSINESSETIQUETTEISACONSIDERABLEDIFFERENCE,INCOMMUNICATIONMAYBEBECAUSEOFDIFFERENTCULTURALBACKGROUND,LIFESTYLEANDPRODUCEALLSORTSOFPROBLEMS,HOWTOAVOIDTHESECHINESEANDFOREIGNCOMMUNICATIONBARRIERSWELLHAVETOSTUDY,READINGBUSINESSETIQUETTECOMMUNICATIONDIFFERENTETIQUETTE,CANSMOOTHLYCARRYONCHINESEANDFOREIGNEXCHANGE“CROSSCULTURALCOMMUNICATIONINBUSINESSETIQUETTEDIFFERENCE,INTHEFINALANALYSISISTHEDIFFERENCEOFCHINESEANDWESTERNCULTURECROSSCULTURALCOMMUNICATIONETIQUETTEDIFFERENCEEXPRESSIONANDCOMMUNICATION,COMMUNICATIONLANGUAGEISDIFFERENTINDIFFERENTWAYS,TABLEMANNERSOFDIFFERENTANDCLOTHINGOFDIFFERENTETIQUETTE”HANHUIRU201221THECROSSCULTURALCOMMUNICATIONDUETOTHECHINESEENGLISHCULTURALEXISTENCEONENTIRELYDIFFERENTTRADITIONSANDCUSTOMS,PEOPLESLIFESTYLE,WAYOFTHINKINGANDVALUECONCEPT,LANGUAGEHABITSANDSOONALLHAVEVERYBIGDIFFERENCEMANYDAILYBEHAVIORSINTWOKINDSOFLANGUAGECOMMUNICATIONACTIVITIESAREALSOOBVIOUSCULTURALDIFFERENCESLANGUAGEISTHECARRIEROFCULTURE,CULTUREISONEOFTHEINSEPARABLEPARTS,ANDITNOTONLYREFLECTSTHECULTUREANDTHEINFLUENCEOFBYCULTUREINADDITIONTOLANGUAGEUSEBYSTRUCTURERULES,NAMELYPRONUNCIATION,VOCABULARYANDGRAMMARASWELLASRESTRICTION,ALSOWILLBEAFFECTEDBYUSEOFTHERULESRESTRICT,HEREISTHEUSEOFLANGUAGERULESREFERSTOTHESOCIETYOFWHICHCULTURE,SOCIALCULTUREDECIDEDTOLANGUAGEUSEISAPPROPRIATEBECAUSEOFCULTURALMIGRATION,THEFOREIGNLANGUAGELEARNERSOFTENWILLOWNCULTURALPATTERNSETINTOTHENEWLANGUAGECULTURE,AND“CULTUREBOTHITSUNITY,CONTINUITYANDCOMMON,ANDITSDIVERSITYANDVARIATION”（HUWENZHONG,1985）ITISREFERSTONATIVESPEAKERSANDNONNATIVESPEAKERSPOLITENESSOFCOMMUNICATIONBETWEENALSOREFERSTOANYINTHELANGUAGEANDCULTURALBACKGROUNDSHAVEDIFFERENCESBETWEENPEOPLESCOMMUNICATIONPOPULARITISIFYOUANDFOREIGNERSSINCETHEREARETHEDIFFERENCESINLANGUAGEANDCULTUREBACKGROUND,SHOULDPAYATTENTIONTOWHATPROBLEM,SHOULDHOWTOOCORRECTLYTOEXCHANGEFROMTHEPOINTOFVIEWOFTHEFOREIGNCHINESEMAJOR,“CROSSCULTURALCOMMUNICATION“CONCEPTCANBEDEFINEDINTHESPECIFICCOMMUNICATIVESITUATIONS,WITHDIFFERENTCULTURALBACKGROUNDCOMMUNICATIONISUSINGTHESAMEKINDOFLANGUAGEMOTHERTONGUEORTARGETLANGUAGEOFTHEORALCOMMUNICATION211THEMEANINGOFCROSSCULTURALCOMMUNICATIONCULTURALDIFFERENCESCANCAUSECOMMUNICATIONOBSTACLESBUTITISTHEEXISTENCEOFTHECULTURALDIFFERENCES,THEWORLDISRICHANDCOLORFUL,HAVETHEDEMANDOFCOMMUNICATIONMUTUALRESPECTFOREACHOTHERSCULTURE,ANDTOPROMOTEMUTUALUNDERSTANDING,MAKESDIFFERENTCULTURALCOMPLEMENTARY,MAKETHISNATIONALCULTUREGETDEVELOPMENTIFEACHOTHEREXISTSCULTURALDISCRIMINATION,CAUSINGTHECONFLICTISNOTSURPRISINGSINCETHEREFORMANDOPENINGUP,CHINAHASUNDERGONEEARTHSHAKINGCHANGES,“INTERNATIONALIZATION“,“WITHINTERNATIONALSTANDARDS“SUCHWORDS,HASBEENWIDELYUSEDINCHINAFROMALLOVERTHEWORLDVISITOFFOREIGNERSGROWSDAYBYDAY,ANDATTHESAMETIMEMOREANDMORECHINESEPEOPLESTUDYINGABROAD,ENGAGINGINBUSINESSACTIVITIES,TOURS,TRAVEL,PERSONALCONTACTFOREIGNCULTURALENVIRONMENTOFPEOPLEANDTHINGSATPRESENTOURCOUNTRYFASTECONOMICGROWTH,CULTURALEXCHANGES,TOURISMBOOMINGDEVELOPMENT,FOREIGNSOLEPROPRIETORSHIP,JOINTVENTUREENTERPRISEQUANTITYINCREASED,ANDINTERNATIONALPERSONNELSECONOMICANDCULTURALCOMMUNICATIONSAREINCREASINGSTUDENTSGOABROADEXCHANGESTHEOPPORTUNITYTOPURSUEFURTHERSTUDYISALSOINCREASINGTHEINTERNATIONALCOMMUNITYISINCREASINGLYBECOMINGA“GLOBALVILLAGE”WESHOULDTRYTOGRASPSOMEFOREIGNCULTUREANDINTERCULTURALCOMMUNICATIONKNOWLEDGE,ALSOTOIMPROVETHEIRCOMPREHENSIVEQUALITY212THECONTENTOFCROSSCULTURALCOMMUNICATIONFIRSTCOMMUNICATIONBOTHPARTIESMUSTCOMEFROMDIFFERENTCULTURALBACKGROUNDACULTURALDIFFERENCEINBACKGROUNDISABROADCONCEPT,ISREFERSTOTHEDIFFERENCEBETWEENTHEDIFFERENTCULTURALCIRCLES,ANDALSOREFERSTOTHESAMECULTURECIRCLETHEDIFFERENCEBETWEENINTERNALSUBCULTURECULTURALDIFFERENCESMAINLYREFERTOTHEDIFFERENCEBETWEENTHEDIFFERENTCULTURALCIRCLE,ESPECIALLYCHINAANDCOUNTRIESINEUROPEANDAMERICACULTURALDIFFERENCESFORFROMTHEACTUALSITUATIONOFCROSSCULTURALCOMMUNICATIONVIEW,DUETOCULTURALDIFFERENCESINBACKGROUNDLEADTOCOMMUNICATIONERROR,EASYTOCAUSETHEMAINCONFLICTISCHINAANDCOUNTRIESINEUROPEANDAMERICAINTERPERSONALCHINAWITHASIANCOUNTRIES,SUCHASJAPAN,SOUTHKOREAANDINSOMESOUTHEASTASIANCOUNTRIES,THEINTERPERSONAL,THOUGHTHEREAREALSOCULTURALDIFFERENCESSIDE,BUTTOSMOOTHLY,ITISBECAUSETHESECOUNTRIESANDCHINESEBELONGTOTHEORIENTALCULTURECIRCLE,BETWEENEACHOTHERINTHECULTURALORIENTATIONANDCOMMUNICATIONNORMSHAVEMANYCOMMONPLACESSECONDCOMMUNICATIONBOTHPARTIESMUSTUSETHESAMEKINDOFLANGUAGECOMMUNICATIONTHISISOBVIOUS,IFONEPARTYTOUSEALANGUAGE,ANDTHEOTHERPARTYTOUSEANOTHERDIFFERENTLANGUAGE,COMMUNICATIONISWITHOUTBUT,SINCECOMMUNICATIONBOTHSIDESCOMEFROMDIFFERENTCULTURALBACKGROUND,ANDTOUSETHESAMELANGUAGE,THENUSEDTHELANGUAGEOFCOMMUNICATIONFORAPARTYITISLANGUAGE,WHICHTHEOTHERPARTYISINEVITABLEASASECONDLANGUAGESUCHASACHINESEANDANAMERICANCONVERSATION,THEYCANCHOOSETOUSECHINESE,ALSOCANCHOOSETOUSEENGLISH,SOTHATTHEYCANUSETHESAMELANGUAGEDIRECTCOMMUNICATION,ANDDONTNEEDTHROUGHTHETRANSLATIONTHEINTERMEDIATELINKSTHIRDCOMMUNICATIONOFBOTHSIDESISREALTIMEORALCOMMUNICATIONINTERCULTURALCOMMUNICATIONWAYINVARIEDFORMSCANBELANGUAGESYMBOLCOMMUNICATION,ALSOCANNONVERBALSYMBOLCOMMUNICATION,SUCHASGOODS,PICTORIAL,MATERIALOBJECTS,IMAGE,ANDPERFORMTOTHISOTHERMATERIALIZEDFORMOFSYMBOLCOMMUNICATIONCANBETHETWOWAYCOMMUNICATION,ALSOCANBETHROUGHTHEMEDIUMOFONEWAYCOMMUNICATION,SUCHASTELEVISION,RADIO,NEWSPAPERS,MAGAZINESORADVERTISINGMODEOFTRANSMISSIONOFCOMMUNICATIONCANBEORALCOMMUNICATION,ALSOCANBEWRITTENCOMMUNICATION,SUCHASLETTERS,DOCUMENTSANDINTERCOURSEFORTHCOMMUNICATIONISTHEDIRECTSPEECHCOMMUNICATIONTHECURRENTDOMESTICINTERCULTURALCOMMUNICATIONRESEARCHMAINLYFOCUSESONFOREIGNLANGUAGETEACHINGBOUNDARYINTERCULTURALCOMMUNICATIONISAYOUNGDISCIPLINEITISINTHEINTERNATIONALCOMMUNICATIONISABECOMINGMOREANDMOREFREQUENT,GLOBALECONOMICINTEGRATIONSPECIFICTIMEPRODUCINGEMERGINGDISCIPLINEINCHINA,THEINTERCULTURALCOMMUNICATIONRESEARCHISTHEPRODUCTOFREFORMANDOPENINGUP,ISCHINESEINTERNATIONALPROMOTIONSTRATEGICDECISIONNEEDSINTERCULTURALCOMMUNICATIONISACOMPREHENSIVEDISCIPLINE,ITISCONTEMPORARYSOCIALSCIENCEDISCIPLINESINTEGRATEDRESEARCHRESULTS,ANDDISCIPLINEBACKGROUNDMAINLYINVOLVESCULTURALLINGUISTICSANDSOCIALLINGUISTICS,VERBALCOMMUNICATIONSTUDYMANYPEOPLEINALANGUAGEEXCHANGEAMONGMANYOBSTACLES,THEEARLIESTTIMECOMMUNICATIONOBSTACLELIESINYOURENGLISHISBADANDPRODUCESMISUNDERSTANDING,ANDTHISISTHETRADITIONALVIEWSLATER,WHENTHETWOSIDESLANGUAGESKILLSAREVERYGOOD,ASIFTHEREISNOOBSTACLE,ANDITISOURMISUNDERSTANDINGINVESTIGATIONFOUNDTHAT,NOTAGOODKNOWLEDGEOFENGLISHTOBEABLETOACHIEVETHEPURPOSEOFCOMMUNICATIONINTHEPAST,WEHADSAIDCOMMUNICATIONISONLYWILLEXPRESS213THEPURPOSEOFCROSSCULTURALCOMMUNICATIONCULTIVATEPEOPLEHAVEAPOSITIVEATTITUDETOUNDERSTANDDIFFERENTCULTURES“CULTUREISADIFFERENCE,THROUGHTHEDISCOVERYOFEACHOTHERSDIFFERENCE,WHICHINTURNTODEEPENOURUNDERSTANDINGOFTHECULTURE”XUBING2009INTHEPROCESSOFFOUNDDIFFERENCES,WEALSOWANTTOPAYATTENTIONTONOTNEGLECTALOTOFINCOMMONCULTIVATECROSSCULTURALCONTACTSADAPTATIONFIRSTANDDIFFERENTCULTURALCONTACT,OFTENWILLBEAFFECTEDBYCULTURESHOCK,SOASTOPRODUCESOMEDOESNOTADAPTTOMAKETHECOMMUNICATIONTOCONTINUE,MUSTTRYTOSLOWDOWNIMPACTSTRIKE,IMPROVETHEADAPTABILITYCULTIVATEINTERCULTURALCOMMUNICATIONSKILLSALONGWITHTHEFURTHERENLARGEMENTOPENING,GOOUTOFTHECOUNTRYORSTAYATHOMETOPARTICIPATEININTERCULTURALCOMMUNICATIONBYMOREANDMOREPEOPLE,THEYALLNEEDTOLEARN,MASTERANDDIFFERENTCULTURALBACKGROUNDAREWHENDEALINGWITHAPRACTICALSKILLINTHEUNITEDSTATES,EXCEPTINTHEUNIVERSITYHASASPECTOFTHECURRICULUM,BUTTHESOCIETY,SUCHASTHEBUSINESSWORLD,MANYINSTITUTIONSHAVESPECIFICALLYRESPONSIBLEFORTHECULTIVATIONOFTHEINTERCULTURALCOMMUNICATIONSKILLS,INORDERTOADAPTTOTHEINTERNATIONALSOCIETYSNEEDSOITISBASEDONTHISPOINT,INTERCULTURALCOMMUNICATIONSTUDYPRACTICALSIGNIFICANCETOBEBIGGERTHANTHETHEORETICALSIGNIFICANCE22THEBUSINESSETIQUETTESTHEFIRSTROLEISTOIMPROVEOURBUSINESSPERSONNELSPERSONALQUALITIESTHEMARKETCOMPETITIONISULTIMATELYPERSONNELQUALITYCOMPETITION,TOBUSINESSPERSONNELSPEAKINGBUSINESSPERSONNELSQUALITYISTHEBUSINESSPERSONNELINDIVIDUALACCOMPLISHMENTANDPERSONALEXPRESSIONBREEDINGISREFLECTEDINDETAIL,DETAILDISPLAYQUALITYTHESOCALLEDPERSONALQUALITIESISBUSINESSCONTACTSINTHEMANNEROFDEALINGWITHPEOPLESBASICPERFORMANCE,SUCHASSMOKING,GENERALEDUCATEDPERSONINFRONTOFSTRANGERSISNOTSMOKINGEDUCATEDPEOPLEINTHEPUBLICUNDERISNOTLOUDMOUTHEDINBUSINESSCONTACTSINTHEDRESSTOWEARJEWELRY,WEARJEWELRYTOTELLTHEFOLLOWINGFOURPRINCIPLESWEARJEWELRYTOTALREQUIREDTOCONFORMTOTHEIDENTITY,WITHFEWERISPREFERRED1,QUANTITYPRINCIPLE,LOWERLIMITISZEROANDUPPERLIMITOFNOTMORETHANTHREE,NOMORETHANTWOTHESECONDPRINCIPLETHATCOLLOCATIONPRINCIPLE,DRESSHARMONIOUSBEAUTYISIMPORTANT,EASILYSAIDBUTVERYHARDTODO,SUCHASAWHITECOLLARLADY,TOGOTODINNER,WEARQIPAOWITHTALLCANISTERTHINSANDGLOVES,THERINGISWORNONTHEINSIDEOFTHEGLOVES,OROUTSIDEAYOUNGGIRL,WEARTALLCANISTERSOCKS,SAIDISPUTINSIDEOROUTSIDETHETHIRDPRINCIPLEISQUALITYCOLORPRINCIPLE,BETEXTUREANDCOLORTOHARMONY,WHICHPRODUCEBEAUTYTHEFOURTHPRINCIPLECUSTOMPRINCIPLE,CHINESETRADITIO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