StrategiesonEffectiveCommunicationBasedontheStudyofNECChinaCorporation-最新文档

1、Strategies on Effective Communication Based on the Study of NEC （China ） Corporation【】 Through communication we can maintain our interpersonal relationship because communication can be involved in all things we do. While under the changeable and hyper-competitive society， effective communicationplay

2、s a vital role for modern companies， especially forMNCs to achieve their success. Here some strategies on effective communication are given based on the study of NEC （China ） Corporation.Todays businesses increasingly reach across international borders to market their products ， collaborate with oth

3、er businesses， and recruit globalstaffs or executives， which is known as an action ofglobalization. Multinational companies has already become a strong force which develops very rapidly and cannot be ignored anymore in China. effective communication can close the connection between a company and all

4、 its partners which are affected in some way by thecompanys actions ：customers ， employees ， shareholders ， suppliers ， and even the whole world. Conversely ， when communication is ineffective ， the results can range from time wasting to tragic.1. The significance of cross-culture communicationInter

5、cultural communication mainly focus on the study of multicultural environment managementr ules ， principles and practical methods. Making effective communication plays a vital role in management system and risk controlling under different cultures.1.1 Culture communication deeply affecting culture c

6、ooperationCulture is a kind of accumulation refined and condensed during human s production practice， with its stabilityand exclusivity. Due to different ethical， national orregional culture ， multinational corporations become the convergence zone of various cultures but also of cultural conflict an

7、d fusion. The integration of multicultural teams， therefore ， not an overnight thing and needs time to adjust and adapt to each other. And effective communication can speed up the time to adapt and the degree to cultural understanding. For example， Japanese-ownedenterprises entering the U.S. market

8、， it shows the culture of double track. But under a warm-family enterpriseculture ， they achieve the intersection and fusion of two different cultures as well as enhance the cultural communication effect.1.2 Communication promoting multi-culture to unify consciousness and behaviorCommunicating with

9、people is in essentially exchanging their thoughts and ideas. Therefore ， in MNCst eams， only communication can reach a possibility of consensus， andbased on that ， team members can actively participate in team activities in the same pace. Wang Shanji， vicepresident ， marketing director of NEC（ Chin

10、a ） company ，said ， “NEC ori ginal employees neither divide their respective functional areas with the new staffs ， nor just look on how those staffs do. They just actively cooperate with them in the reform of the team. ” 1.3 Cultural communication mechanism keeping the team in harmonyTo keep effect

11、ive communication in the MNC，s it cant depend merely on individual consciousness or stays on the emotional side. Communication among management layers should be institutionalized and programmatic in order to solidify it into a principle ， a regime. In this way， the communication can be long-lasting，

12、 can be grounds for keeping and can form the rules to follow.2. Basic tips to achieve effective communicationEffective communication penetrates every aspect of business and personal lives. Probably 99% of the problems within organizations are caused by a breakdown or failure in the communication pro

13、cess. According to research，people believe that those who can text at high speed，update s ， emails continuously ， speak in a loud voice and a fast rhythm or talk with others without any problem on any subjects ， are effective communicators. But the opposite of it is often proved in practice. Owning

14、the ability to organize words quickly never means what you are saying is understood by people. For passing your message exactly and effectively ， here are three basic communicating tips ：Be clear ： Pass you main idea as clear as possible because clarity means saving time， saving money andwarding off

15、 mistakes. Answer what you are asked. Ask for what the formation you need. Quite normal people talk in a roundabout way or just stray form the point so that the key issues are not dealt with. Additionally， if you aremaking instructions ， provide details and expectations.Whats the matter is that ensu

16、ringyour recipient knowswhat you want or how to meet your need.Know your audience ：There are a thousand Hamlets in a thousand people s eyes. People talk about different thoughts because they just stand on their own standpoints. So if we could learn to plac e ourselves in others shoes， considering wh

17、o you are communicating with， what is hisstandpoint ， what he concerns ， what he would compromise， what is his level of knowledge， then we can smooth thecommunication much more.Listen ： Generally ， the most essential but overlooked element of all ！ It transmits information to you and let you complet

18、e a thought before responding. However most of us are already forming a response before we even hear the full thought or read the full message. Thus， we would and we did always miss the key information. Being a good listener ， it shows your respect as well as indicates what the important information

19、 that the individual must convey.3. Some strategies to make effective communication based on NEC （ China ） CorporationThe basic goal of NEC Corporation， presented in theis to fulfillslogan “Better Products ， Better Service ，the promise of providing its customers with world-class products and reliabl

20、e after-sale service. NEC （ China ） as well as NEC stuck to this promise from the beginning till now， which benefit itself a concept what we now call Customer Satisfaction（ CS）. Whereas the notion ofafter- sale service didn t penetrate in all businesses until passing a full half-century time in Japa

21、n. In 2010，to better meet the market demand， NEC decided to implement an integrated strategy and business operation system in China. NEC （China ） co. ， LTD. ， as the headquarter of greater China region ， commandst he group s each business in China.NEC （China ） Corporation adopted the multicultural t

22、eam combination in the process of cross-cultural managemen，t which accelerated the pace of its adaption to the Chinese market. Multicultural teams success owesmuch to communicate effectively within the enterprises. NECs effective communic ation embodies in the following several aspects ：3.1 Facing m

23、arket reality by taking Chinese culture as the host cultureAs the old saying ， “Do in Rome as Rome does ”. NECCorporation extend their business across the world nations with the purpose of the markets of host countries. The priorities of it should come to connect the local government ， businessmen a

24、nd customers and employ local staffs. At present ， there are 16 management personnel in NEC（ China ）， 3 from American ， Canadian ， 5 Japanese from NEC Japan headquarters ， the other 8 all from Chinese. As to MNCs， they also should learn the host culture and the local communication style instead bein

25、g excluded to become a “ culture vag” . McDonald s， KFC， Samsung electronics and MOTOROLaAls o did well in this aspect and make benefit for the host countries as well as themselves.3.2 Body language helping to catch the deep meaning Effective communication not only embodies in talking but also in la

26、nguage andwords ， especially to customers.An approach cal led “audience - centered approach ” which involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. Besides verbal communication ， nonverbal lang

27、uage also is important to an effective listener because it lays stress on the most important point to the speaker. Whens omeone is not willingto express her feelings by words， or has to repress herfeelings to some extent， the person s nonverballanguages usually can indi cate the person s true feelin

28、gs.3.3 Using powerful Tools for Communicating EffectivelyThe tools of business communication evolve with every new generation of digital technology. Selecting the right tool for each situation can enhance business communication in many ways. For MNCsw hose coworkers in different cities or countries need to collaborate， they can exchange orshare ideas without costlytravel. For example ， they canuse Outlook ， MSN， Skype or other apps to send emails. In NEC Corporation ， staffs use communication technology to keep track of parts ， orders ， and shipments and to keep c