希望英语(第二版)综合教程2 U4

1、 希望英语（第二版）综合教程希望英语（第二版）综合教程 2 2 Unit 4 Advertising Speaking Reading A Grammar Listening Writing Presentation Reading B progress Science had made great advances in the last fifty years. 他的学习成绩最近有很大的进步。他的学习成绩最近有很大的进步。 He has made great advances in his study lately. advance Text Paragraph 3 Reading A T

2、ask 2 Language Points A method of buying and selling in which the buyer chooses goods at home and orders them from a company which sends them by post The toys are available by mail order from Opi Toys. 在西方，人们常常邮购商品，这可以节省在西方，人们常常邮购商品，这可以节省 许多时间。许多时间。 In the West, people often buy goods by mail order,

3、 which can save a lot of time. mail order Text Reading A Task 2 Language Points business firms dealing in mail-order goods mail-order houses Text Reading A Task 2 Language Points in existence and ready to be used The new regulations are now in place. 你要将房间的东西各归其位。你要将房间的东西各归其位。 You should put everyth

4、ing in your room in its place. in place Text Paragraph 4 Reading A Task 2 Language Points v. to mark with a pattern of crossing lines e.g. Train tracks crisscross the country. 四线干道纵横交叉布于全国四线干道纵横交叉布于全国。 Four-lane highways crisscross the country. crisscross Text Reading A Task 2 Language Points v. to

5、persuade people to buy, esp. by using skills of advertising If the book is properly marketed, it should sell very well. 这个产品在每个欧洲国家都有销售。这个产品在每个欧洲国家都有销售。 This product is being marketed in all European countries. market Text Paragraph 6 Reading A Task 2 Language Points n. person who acts for, or who m

6、anages the business affairs of others Our agent in Rome deals with all our Italian business. 一般情况下，我们给代理商百分之一的佣一般情况下，我们给代理商百分之一的佣 金。金。 Usually a 1% commission is given to our agent. agent Text Paragraph 7 Reading A Task 2 Language Points to begin to do something as a result of time or experience In

7、time you may come to like it here. 细想一下，他的话有些道理。细想一下，他的话有些道理。 Come to think of it, there is some truth in what he said. come to (do something) Text Reading A Task 2 Language Points to make (ideas, feelings, etc.) known to another person e.g. I want to convey to children that reading is one of lifes

8、greatest treats. 请转达我对你家人的慰问。请转达我对你家人的慰问。 Please convey my sympathy to your family. convey something to (to somebody) Text Reading A Task 3 Read the passage again and fill in the following table. Development of Advertising Time Facts In ancient times In the Middle Ages After 1445 Outdoor displays we

9、re used “Town criers” were paid to shout the praises of the merchants goods. Printed advertising started to play a big role. Handouts were used. Reading A Task 3 Development of Advertising Time Facts In the early 1870s In the 1880s In the 1900s The first American mail-order houses appeared so that m

10、anufacturers could reach the consumer directly through catalogs. many manufacturers began to advertise their products. Firms began to market their packaged goods under brand names. Reading A Task 3 Development of Advertising Time Facts In the 1900s In the1920s In the 1950s Films began to market thei

11、r packaged goods under brand names. Radio was used for advertising. Television appeared and developed fast to be one of the most popular advertising media. Reading A Task 4 Fill in the blanks with words or phrases from the reading on Page 53 according to the meaning in the column on the right. The f

12、irst letters are already given. Then compare with your partner. belonging to times long ago have or hold something within itself offer something for sale take or carry from one place to another very noticeable, attractive cause something to become smaller or fewer wrap up something in paper or put i

13、n a box producing the desired result kept and used in a house working or able to be used a_ c_ m_ c_ e_ d_ p_ e_ h_ i_ p_ ncient ontain arket onvey ye-catching ecrease ackage ffective ousehold n lace Reading A Task 5 Complete the following sentences with words or phrases from Task 4. Change word for

14、ms if necessary. 1. Their products are always attractively _ and, as a result, sell very well. 2. Nowadays many people believe that _ Rome and Greece are important sources of learning. 3. His efforts to improve the living conditions of the local people have been very _. 4. This sheet _ a list of que

15、stions a patient might ask a doctor. 5. During the economic crisis, the company had to _ the number of its workers. packaged decrease contains effective ancient 6. Every member should do some _ duties to help the family. 7. The railway company extended a branch line in order to _ more goods. 8. At p

16、resent, we need someone to_ our products in Japan. 9. Similar laws have been _ in many countries to prevent such a crime. 10. She went to the party in an _ dress, which made her more beautiful. Reading A Task 5 household convey market in place eye-catching Reading A Task 6 Complete the following sen

17、tences using the following words or phrases plus some words of your own. decrease come to (do) in place in terms of make advances 1.After several times of failure to pass the exam, Jim _ realize how _. 2. You will surely _ in your studies if_. 3. Their sales _ from $10,000 to $ 6,000 a day because _

18、. 4. _ economic development, East Timor (东帝汶) has a long way to go for _. 5. All the equipment has been _ so _. came to important it was to review his lessons regularly make advances you make good use of your spare time decreased they didnt offer satisfactory after-sale service In terms of it was fo

19、unded only several years ago in place we can start the production very soon Reading A Task 7 1. He came to make trouble, not to help us. 2.They went to New York for business affairs, not for pleasure. Rewrite the following sentences after the models. Model 1: Most of these firms were manufacturers o

20、f food, soap, cosmetics and automobiles, not patent medicine manufacturers. Most of these firms were not patent medicine manufacturers but manufacturers of food, soap, cosmetics and automobiles Reading A Task 7 3.Australia is the largest country in Oceania, not the only country in it. 4.The most imp

21、ortant thing for us to do now is to increase production, not to increase our salary. 5.What we care about is what youre doing, not what youre saying. Reading A Task 7 1. They decided to rest after walking for such a long distance. 2.The Smiths planned to ride to the countryside for the coming weeken

22、d. Model 2: In terms of volume and technique, advertising advanced greatly in the United States of America. In terms of volume and technique, advertising made its great advances in the United States of America. Reading A Task 7 3.Some students in our class will visit Hawaii this summer. 4.The Trade

23、Union discussed the question of improving working conditions with the management this morning. 5.All the members of the committee returned home after the meeting ended. Reading A Task 8 Translate the following sentences into English paying attention to the highlighted parts. 1.这篇文章里有有一些我们难以理解的句子。 2.

24、学生们逐渐逐渐认识到，需要多年的时间才能掌握一门外语。 3.就就人口而言而言，华盛顿还不能算是一个大城市。 4.我们现在最需要的不是不是许诺，而是而是行动。 5.让玛丽高兴的是，她的体重已由去年的65公斤降到降到目前的55公斤。 Grammar Task 1 Task 2 Task 3 Grammar Task 1 S t u d y t h e follow ing g r a m m a r t i p s for subju nctive mood a n d match t h e m w i t h the sente n c e s in the colum n o n the r

25、ight. 1. 由without, but for引出的虚 拟式 2. 由or, otherwise引出的虚拟 式 3. 由lest, for fear that, fearing that等引出的虚拟式 4. 由as if, as though 引出的虚 拟式 5. 由would rather/would sooner引出的虚拟式 A. She gave him a lot of help, or he would not be so successful now. B. Please remind me lest I should forget. C. I couldnt have pa

26、ssed the piano test without your guidance. D. She treated the boy as if he were her own child. E. I would rather you stayed here for dinner. C A B D E Grammar Task 2 Change the following sentences into subjunctiv e mood. 1. With the help of his teacher, he succeeded in his research work. (but for) 2

27、. He regrets that he said too much at the party last night. (would rather/would sooner) 3. She treats us as children. (as if) 4. She walked out quietly so a s n o t t o wake up the baby. (lest) 5. He did not have money so he could not help me. (otherwise) But for the help of his teacher, he could no

28、t have succeeded in his research work. He would rather/sooner that he had not said too much at the party last night. She treats us as if we were children. She walked out quietly lest she should wake up the baby. He did not have money, otherwise he would have helped me. Grammar Task 3 Translate the f

29、ollowi ng into English. 1. 1. 我宁愿你这我宁愿你这 个月不要个月不要 离开本市。离开本市。 2. 2. 没有水人类没有水人类 就无法生就无法生 存。存。 3. 3. 当时我很忙当时我很忙, , 要不然我要不然我 会参加你会参加你 的生日晚的生日晚 会的。会的。 4. 4. 她把钱藏在她把钱藏在 床底下以床底下以 防被人发防被人发 现。现。 5. 5. 她谈起美国她谈起美国 就像她去就像她去 过那里似过那里似 的。的。 I would rather you did not leave this city this month. Man could not survi

30、ve without water. I was busy then, or I would have attended your birthday party. She hid the money under the bed lest it should be discovered. She talked about America as if she had been there. Listening Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Listening Task 1 Listen to the five state ments

31、 twice and write them down. 1. These handouts can be used as posters on walls. 2. Household products had been sold in neighborhood shops. 3. Many manufacturers spent more than $50,000 annually on advertising. 4. Radio could convey their message directly to consumers. 5. These firms began to market t

32、heir goods under brand names. Listening Task 2 1. A. In the shop. B. On TV. C. In the newspape r. 2. A. He hates that ad. B. Hes full, and doesnt want to watch TV anymore. C. Hes interested in other programs. 3. A. The famous film star uses this shampoo. B. The famous film star does like this shampo

33、o. C. The famous film star might not use this shampoo. 4. A. The man had tried the new product. B. The new product is being advertise d. C. A friend told the man about the new product. Listen to the four conversations, and choose the best answer for each of the questions you hear. Listening Task 2 S

34、cript: 1. Man: Darling, the ad for Nokia on TV looks good. Woman: Right, lets have a look in the shop. Q: Where do they learn about Nokia? 2. Hugh: Lisa, please switch to another channel; Im fed up with that ad. Lisa: Why? I think its OK. Q: Why does the man want to change to another channel? 3. Wom

35、an: This shampoo should be good, because that famous film star praises it on TV. Man: Do you think she really uses it? Q: What does the man mean? 4. Woman: How did you know this new product? Man: I saw it on a poster in the street. Q: What can you infer from the dialog? Listening Task 3 Advertising

36、on the Web The cost of advertising is one of the first considerations in which most business people are interested. Typically _ on a two-inch ad in your local newspaper can run into hundreds of dollars. By comparison, the cost for a web site will be remarkably less. _ bits of information jammed into

37、 a couple of inches of space, your web site can include color _ and pages of information! Using most traditional advertising methods, your advertisement _ a relatively small geographic area. For example, in the past people in nearby towns generally learned of area businesses through their local news

38、paper, phone book, radio or TV. But those types of _ cover only a limited local area while your web site has a world-wide _. Anything that can be put on paperstext, graphics, photos and morecan be put on a web site. And remember, the World Wide Web never closes. Listen to the short passage and fill

39、in the blanks with what you hear. Listening Task 3 Advertising on the Web The cost of advertising is one of the first considerations in which most business people are interested. Typically annual fees on a two-inch ad in your local newspaper can run into hundreds of dollars. By comparison, the cost

40、for a web site will be remarkably less. Instead of bits of information jammed into a couple of inches of space, your web site can include color images and pages of information! Using most traditional advertising methods your advertisement reaches a relatively small geographic area. For example, in t

41、he past people in nearby towns generally learned of area businesses through their local newspaper, phone book, radio or TV. But those types of media cover only a limited local area while your web site has a world-wide audience. Anything that can be put on paperstext, graphics, photos and morecan be

42、put on a web site. And remember, the World Wide Web never closes. Script and Key: Listening Task 4 Listen to the dialogue. Decide whether the following statements are true (T) or false (F). T F F F T 1. The two men are drinking at a bar. 2. Two glasses of beer cost five pounds. 3. The two people are

43、 talking about a football player while drinking. 4. Both the two people have watched the beer ad on TV. 5. Linda is strongly against the ad on TV, but her friend likes it. Listening Task 4 Peter: O n e g l a s s o f b e e r, p l e a s e. W h a t a b o u t y o u, L i n d a? Linda: T h e s a m e. Bart

44、ender: S o t w o g l a s s e s. F o u r p o u n d s, p l e a s e. P: H e r e y o u g o. L i n d a, h a v e y o u w a t c h e d t h e b e e r a d o n T V? L: W h i c h o n e? P: T h e o n e w i t h t h e f a m o u s f o o t b a l l p l a y e r d r i n k i n g a t a b a r. L: O h, t h a t o n e, n o t

45、 g o o d e n o u g h a n d i t w a s b r o a d c a s t t o o m a n y t i m e s. Script: P: Yes, Im really annoyed. You know, I have to spend nearly two hours watching a one-and-a-half-hour film, just because of those stupid advertisements. L: Its ridiculous. Ive just had enough of that. Something mu

46、st be done about it. P: You are right. I want another glass. How about you? L: Im fine. Thanks. Listening Task 4 Listening Task 5 Practice the follow ing expre ssions with your partn er. Complaining is awful/terrible. Im really annoyed at Im not( at all) satisfied with/happy about I really cant bear

47、/stand/put up with it anymore. I want to make a complaint about Ive just had enough of that. I hate to bring this up, but we have to Responding to complaints I do think so. Youre right, but we cant do anything. whats the matter? Right. something must be done about that. What seems to be the trouble?

48、 But no one has ever complained before. Why do you always complain? Listening Task 6 Listen to the dialogue and tick off the correct item to each statement according to what you hear. 1. White Horse is _ a new brand of whisky. an advertisement. 2. The speakers are _ talking about advertisements. tal

49、king about the service of the bar. 3. Advertisements on TV _ never ruin TV shows. may waste the audiences time. 4. “This one is on me” means _ “This whisky is splashed on my dress.” “Let me pay for this one.” Listening Task 6 Script: Tom: What will you have, Sara? Sara: Whisk y, and you? T: Me too,

50、which brand? S:You want to try the new one White Horse? We see its ad every where. T:Id rather not. Im really annoy ed about those ads. S:Why? T:They are every where and you see them all the time. You know, consu mers may be cheat ed by false advert ising. S: But some of them are really attractive a

51、nd provide useful information. T: Yup, maybe youre right. But remember, when you watch TV, there are numerous ads. Really, Ive just had enough of that. S: Sure, it ruins the shows and wastes our time. T:Oh, forget about ads. Shall we have Black Cat, the one we usually have? S: OK. T: How would you l

52、ike to have your whisky? S: Ill have my whisky straight without ice. T: Me too. And this one is on me. S: OK, Ill pay next time. Listening Task 6 Listening Task 7 Work in groups and create the following role-play. You and your friends are talking about the ad of one product in a bar. You complain th

53、at the quality of the product is not as good as the ad says, but your friends think ads are quite useful. Reading B & Reading C Reading BReading C Text New Words and Expressions Task Text New Words and Expressions Task Reading B Text The Paradox of AdvertisingThe Paradox of Advertising 1 Reading B T

54、ext 2 Reading B Text 3 Reading B Text 4 Reading B New Words & Expressions n. a state that seems absurd or self-contradictory It is a paradox that in such a rich country there should be so many poor people. “欲速则不达欲速则不达”是一种似非而是的论调。是一种似非而是的论调。 “More haste, less speed” is a paradox. paradox Text a. that

55、 can be used or obtained. Tickets are available at the box office. 这里提供洗衣的服务。这里提供洗衣的服务。 Laundry services are available here. available Text Reading B New Words & Expressions Paragraph 1 ad. before She had previously worked in a television station. 他以前担任过记者。他以前担任过记者。 He had previously worked as a rep

56、orter. previously Text Reading B New Words & Expressions Paragraph 2 a. causing serious damage Earthquakes can be very destructive. 这是这是20年来破坏性最大的一次风暴。年来破坏性最大的一次风暴。 It is the most destructive storm in 20 years. destructive Text Reading B New Words & Expressions n. being raised to a higher position o

57、r rank If you are successful, you can expect a promotion. 他已具备晋升的一切条件。他已具备晋升的一切条件。 He has filled all requirements for promotion. promotion Text Reading B New Words & Expressions Paragraph 3 to finish We set off for Newcastle but ended up in Scotland. 如不努力工作如不努力工作, 你就一事无成。你就一事无成。 If you dont work har

58、d, youll end up nowhere. end up Text Reading B New Words & Expressions v. to make someone suffer The men claim they have been victimized because of their political activity. 整个晚上我都被噪音所扰。整个晚上我都被噪音所扰。 I was victimized the whole evening to the noise. victimize Text Reading B New Words & Expressions Par

59、agraph 4 to increase The rise in electricity costs has added to our difficulties. 实际上，这使得经济更加稳定。实际上，这使得经济更加稳定。 Indeed, this should add to economic stability. add to Text Reading B New Words & Expressions Reading B Task Find the supporting details for the following topic sentences from the reading. T

60、opic Sentences Supporting Details 1. Advertising is helpful. 2. Adverting is based on creating dissatisfaction. It has helped us create an economy based on spending, which keeps money flowing, which keeps businesses alive, and which keeps jobs available. It is based on making people want more than t