牛津译林版必修四Unit 1《Advertising》(Welcome to the unit)-文档资料

1、.1Wordlist.2 Appreciation of a video version.3Whats the video about?Its an advertisement about a kind of beer. The name of the beer is called Budweiser.4Some more video advertisements for you to enjoy.5丰田汽车丰田汽车 Poetry in motion, dancing close to me.Arts in advertising (slogans口号口号, 广告词广告词)滴滴香浓滴滴香浓,

2、意犹未尽。意犹未尽。麦斯威尔咖啡麦斯威尔咖啡 Good to the last drop.雪碧雪碧 Obey your thirst.动态的诗动态的诗, 向我舞近。向我舞近。服从你的渴望。服从你的渴望。.6耐克运动鞋耐克运动鞋 Just do it. 百事可乐百事可乐 The choice of a new generation. 东芝电子东芝电子 Take TOSHIBA, take the world. Arts in advertising (slogans口号口号, 广告词广告词)只管去做。只管去做。新一代的选择。新一代的选择。 拥有东芝，拥有世界。拥有东芝，拥有世界。 .7摩托罗拉手

3、机摩托罗拉手机 Intelligence everywhere.百事流行鞋百事流行鞋 Ask for more. IBM公司公司 No business too small, no problem too big.佳能打印机佳能打印机 Impossible made possible 智慧演绎，无处不在。智慧演绎，无处不在。 渴望无限。渴望无限。 没有不做的小生意，没有解决不了的大问题。没有不做的小生意，没有解决不了的大问题。 使不可能变为可能。使不可能变为可能。 .8Questions and answersDo you think these are good ads? And why?

4、Humorous and persuasive language, creative ideas Why do companies advertise? To sell their goods, earn more money from us Where do we always see advertisements? They cover almost every kind of medium.9Occasions when you may encounter adsCan you tell some other situations?.10A “well-known” advertisem

5、ent in China Slogan: 今年过节不收礼今年过节不收礼, , 收礼就收礼就( (还还) )收脑白金收脑白金! !.11Do you know the girl? 1. How do you feel when you see the girls big eyes?2.From the poster, what do you think is the purpose of Project Hope?.12Recognize and describe the following posters Keep away from drugsCherish our lives.131. W

6、hy does this ad use the image of a birds nest? 2. What problem is the poster trying to highlight（强调）（强调）?3. Do you think this ad helps to make people aware of environmental problems?Talk about another Ad4. From this ad, what do you think Earth Day is all about?.14Do the ads mentioned above belong to

7、 the same type?No. Some advertisements make us want to buy a product or service, while others make us think about problems in society or about people who need help.Commercial and public service ads.15Differences between CAs and PSAsCommercial AdsPublic Service AdsAimExpenseRelianceBenefit-orientedAr

8、ise peoples attention to social problemChargeableFree of chargeLowHigh信誉度信誉度.161. What image(s) can you see on each poster?2. What can you read on each poster?3. What does each advertisement try to tell us?4. Do they belong to the same type?.171.Which advertisements make you want to buy a product or

9、 service? Why?2.Which advertisements make you think about social problems in? Why? 3.Do you believe that advertisements tell the complete truth? Why or why not?.181. Which advertisements make you want to buy a product or service? Why?The two ads that separatly promote an airline service and a shampo

10、o make me want to buy a product or service. .19In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I dont believe that this ad tells the comp

11、lete truth, I want to try it anyway.202.Which advertisements make you think about social problems in? Why? The other two ads separately for Earth Day and an anti-drugs campaign make me think about social problems. Peoples health and the environment are common social concerns. Nobody can ignore the p

12、roblems around us. In addition, the persuasive words and the striking pictures used in these ads impress me a lot. .21Of the two ads, the ad about Earth Day strikes me more. The ad shows us a birds nest built in the sky. The poster is trying to show us that there is nowhere else to put the birds nes

13、t because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.223. Do you believe that advertisements tell the complete truth? Why or why not?No. Public service advertisements are intended to educate people about health, soc

14、ial problems and public welfare. Public service advertisements are usually free and they are usually true.23Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus, they try their best to make people belie

15、ve they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps them young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or no

16、t. .24More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?.25Never delete GreenKeep it Forever!.26Sedal ShampooEverything is possible!.27Taiwan,China!.28Cherish your life!.29Enjoy your music,Enjoy your Sony!.30Shoes can fly!So do your dreams!.31S

17、peak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying (恼人的恼人的, 讨厌的讨厌的)? Do you always believe in what the ads say? Why or why not?.32.33v.v.做广告做广告, , 登广告登广告advertise for an apartment登广告寻求公寓房登广告寻求公寓房公司登广告招聘一名新秘书。公司登广告招聘一名新秘书。The company advertised for

18、a new secretary.We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。我们该登个广告聘人来照管孩子们。advertisement n. 广告广告television advertisement 电视广告电视广告commercial advertisement 商业广告商业广告.34aware adj. 用作表语用作表语知道的知道的; 意识到的意识到的be / become aware of 知道知道, 意识到意识到, 注意到注意到Are you aware that youre sitting on my hat? 你可知道你坐在我的帽子上吗？你可知道你坐在我的帽子上吗？I was not aware (of ) how sad he had felt at the death of his mother. 我不知道他对他母亲的去世多么伤感。我不知道他对他母亲的去世多么伤感。Without being aw