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1、Unit 1 Advertising第二部分:英语知识运用(共两节,满分35分)第一节:单项填空(共15 小题;每小题1 分,满分15 分)从A、B、C、D四个选项中,选出可以填入空白处的最佳选项。21. In the lecture, the professor referred to the idea that age brings you wisdom, plays an important role in Chinese culture.A. oneB. one that C. whatD. that22. Since the new park was open to the publ

2、ic last week, I a walk there everymorning.A. have been takingB. will have takenC. am takingD. have taken23. You will have to all the strong evidence and present it to the judge so thatyou may win the case.A. mix togetherB. put togetherC. hold togetherD. draw together24. How do you persuade your daug

3、hter not to have too many candies? Personally, I educate her about the harmful effects candies teeth.A. of; onB. of; toC. on; toD. on; on25. I have been away for a week. Can you me on what s been happening here?A. adviseB. comment C. update D. judge26. Netizens are familiar with the reason given by

4、the teacher for quitting her job theworld is so big that she d like to have a look.A. becauseB. thatC. whereD. why27. The music is surprisingly pleasant to hear, but jIust can t where it iscoming from.A. figure outB. put out C. carry out D. turn out28. The programme is at improving the health of wom

5、en of all ages and hasbenefited a great number of women in the country.A. targetingB. meaning C. targeted D. meant29. W川 it be long before we get to the centre of the city?It be; after all it is not the rush hour now.A. shouldn ' t B. can ' t C. must not D. may not30. The police wanted to kn

6、ow the driveihadn' t reported the accident earliersince he did not drink and drive.A. whenB. whereC. whyD. whether31. As I opened my eyes, in direction I looked, I could see beautiful tiny pinkflowers covering the entire mountain.A. whatever B. however32. “You' re a good worker, boy, promoti

7、on. ”A. recommend B. consultC. whichever" Mr. HiOtos. toldC. determineD. whereverll you for aD. advertise33. The couple have made a public for donations to help save their daughter,who is suffering from a strange and unknown disease.A. reactionB. appealC. sloganD. fancy34. Before a classroom ac

8、tivity, a teacher should make it clear what he or she is trying to the students to do.A. hopeB. makeC. suggestD. get35. Mom! A fish bone is stuck in my teeth!, dear. I am coming.A. Take your timeB. Help yourselfC. Don' t mention itD. Take it easy第二节:完形填空(共20小题;每小题1分,满分20分) 阅读下面短文,从短文后各题所给的四个选项(A

9、、B、C和D)中,选出可以填 入空白处的最佳选项。My father-in-law John was a family doctor. He regularly read several magazines about the 36. " Investing made my future secure he37' in his later years.“Asa(n) 38 doctor making house calls in the mountains of Tennesseeand delivering babies charging a low price, I wa

10、s not in the same 39 as doctors today. ”But in his forties, 40 he was burning himself out, he left his 41 in Elizabethton, Tennessee,and returned to medical school. He was older than other students and even many of his 42. Three years later he graduated and 43his medical career until his eventual re

11、tirement.My children loved seeing their grandfather 44. Not limited to one or twoweeks a year, there was 45 time for their long walks and evenings of playing games. His cautiousness 46 with age, but if he had definite opinions, he wouldn ' h esitate to express them. He47 his grandchildren in man

12、y ways,writing each one long letters, always including encouragement and 48 their paths.Near the end of our final summer together in Pennsylvania, John announced "I ' d like to 49 your time. I want the whole family to come over for an evening. Let me ' just talkwithout 50. “ It seemedsi

13、range request, 51 he was a proudman, and wedidn ' t argue.When we arrived, he was sitting in his big chair as usual. 52 the television,he began to speak. John and I had never seen our children so quiet and focused. At the evening ' s 53 he presented each person with a small 54, saying, “Than

14、kyou for giving me your time. ”Although he lived another three years, John' sfragile (脆弱的)55 prevented him returning to the cottage he loved. His funeral was a celebration of his life. Many mourners (吊唁者)spoke of his influence on them.John may have bought his grandchildren time one evening, but

15、it ' an experience they remember and still talk about. In the many summers they shared, hegave them something money cannot buy: memories of time well spent together.36. A. economy37. A. appealed38. A. experienced39. A. league40. A. determiningB. historyB. showedB. needyB. assessmentB. forecastin

16、gC. tourismC. observedC. cleverC. preferenceC. admittingD. literatureD. respondedD. calmD. contentD. fearing41. A. relationship42. A. patients43. A. achieved44. A. eventually45. A. enough46. A. calmed47. A. saved48. A. cleaning49. A. set50. A. interruption51. A. but52. A. Guarding against53. A. Prep

17、aration54. A. questionnaire55. A. mindB. practiceB. colleaguesB. sacrificedB. surprisinglyB. reasonableB. settledB. spoiledB. tracingB. buyB. hesitationB. soB. Moving toB. solutionB. checkB. healthC. homelandC. professorsC. launchedC. deliberatelyC. socialC. sankC. influencedC. directingC. spendC. q

18、uestionC. becauseC. Sitting aroundC. conclusionC. newspaperC. characterD. addressD. neighborsD. continuedD. frequentlyD. preciousD. increasedD. entertainedD. choosingD. gainD. troubleD. otherwiseD. Turning offD. arrangementD. pictureD. feeling第三部分:阅读理解(共15 小题,内小题2 分,满分30 分)阅读下列短文,从每题所给的四个选项(A、B、C和D)

19、中,选出最佳选项ARead More & Spend LessWe have more than 7 million used books for sale, from the earliest board books to the all-time classics.If you like what we have to offer, Tell-a-Friend and we'll give you more reasons to read! Any member of our website who invites friends and family to try our

20、 books using the “ Te-all-Friend ” program will see a 20% discount when that friend places their first order within 14 days.Start exploring and save big on all your favorites. Here we list some of our books that are heavily discounted.Giraffes Can t Dance by Giles AndreaeThis book has been pleasing

21、children for over 15 years. Gerald the tall giraffe would love to join in with the other animals at the Jungle Dance, but everyone knows that giraffes can't dance . or can they?2004, PaperbackFrom $Laugh-Out-Loud Jokes for Kidsby Rob ElliottWith over 700,000 copies sold, this book will have chil

22、dren rolling on the floor with laughter. A great gift idea for any child.2010, PaperbackFrom $Love You Foreverby Robert MunschWith simple text and pictures,Love You Foreveris a book to be shared a story about love thatchildren will carry with them throughout their lives.1995, HardbackFrom $How to Wi

23、n Friends & Influence Peopleby Dale CarnegieAs the most famous confidence-building book everpublished ( 出版 ), this classic book will turn your relationships around and improve your relationships with everyone in your life.2013, PaperbackFrom $56. The“ Te-lal -Friend ” program encourages peotpole

24、.A. take pleasure in reading with their friendsB. help a friend form the habit of readingC. share the website with othersD. read more but spend less57. Who wrote the story about animals?A. Rob Elliott.B. Giles Andreae.C. Dale Carnegie.D. Robert Munsch.58. Which book has a different kind of paper cov

25、er from the others?A. How to Win Friends & Influence People.B. Laugh-Out-Loud Jokes for Kids.C. Giraffes Can't Dance.D. Love You Forever.BLife is comprised emotion and sense.When we were babies we reached the pinnacle ( 顶峰 ) of emotion. At that time we asked for everything that we wanted, cr

26、ied as we were uncomfortable, laughed as we were happy and released our emotions day and night. When we grow up we find that if we want to live in a cozier environment we must be sensible enough to deal with our emotions and relationships. Our world is based on sense and beautified by emotion.Sense

27、is the base of life; it builds up the structure of life, and helps us see the real world. And emotion is the invaluable element of life. It adds colorful paint to our life. Lacking sense we may lose the guiding light and lacking emotion we may lose the value of life.We admire Da Vinci Ms ona Lisa, w

28、e are attracted by Michelangelo Thse Creation of Man , and we are carried away by Monet Lotu s.sShakespeare Rosmeo and Juliet may bring us tears,Victor Hugo s poems can make a maid re visvelove ( 重新燃起), and Jane Austin s stories aroudsreaomurof holding a party of ladiesand gentlemen as an England be

29、auty in the countryside. All of them are people who deserve our respect and showed us sentimental emotion: love, hatred, betrayal, loyalty and so on. They made their works full of emotion, shocked our nerves, and evoked our passions. Somebody may have found their destiny in these works, and surely t

30、hey influence people time after time. But in fact, though these people or their works have the power to control our mental world, wedon t choose them btoe our President or Prime Minister. We cannot deny the fact that our world is based on sense and ration. Mark Twin once said that the passion of fri

31、endship is so sweet, steady and royal and enduring a nature that it will last through a whole lifetime if neither of thetwo friends asks the other to lend money.Emotion is our nature and sensegives us an eye to live in reality. Only sense makes Jack a dull boy; emotional moments give us vigor and en

32、thusiasm to live and color our life.59. We can learn from the second paragraph that.A. sense is no more important than emotionB. sense is as important as emotion to human lifeC. sense deserves less concern than emotionD. sense gives people more pleasure than emotion60. What ' s the main idea of

33、the thparagraph?A. Artists are good at containing emotion in their works.B. Works full of emotion show people the value of life.C. There is a variety of emotions in this world.D. Life can ' t be enjoyable without emotion.61. What ' s the best title for theages?A. Sense and emotion make peopl

34、e wiserB. Sense and emotion help you live in peaceC. Sense and emotion the bases of our lifeD. Sense and emotion the reason for happinessCPublic service announcements(PSAs) are non-commercial messages spread by the media without charge, with the aim of raising awareness, changing public attitudes an

35、d behavior towards a social problem. In the UK, they are generally called public information films (PIFs). In Hong Kong, they are known as announcementsin the public interest (APIs).The earliest public service announcements were made before and during World War II in both the UK and the US.In the UK

36、, the actor Richard Massingham set up Public Relationship Films Ltd in 1938 to produce short educational films for the public. In the films he played a bumbling character. This character, who behaved in a careless way while making a lotof mistakes, often explained the message of the film through sho

37、wing the risks if it was ignored.Films topicisncluded how to cross the road, how to prevent the spread of diseases,how to swim and how to drive without causing the road to be unsafe for other users. During the war he was commissioned ( 任命 ) by the Ministry of Information to produce films for the war

38、. Massingham began to produce longer films, for both private companies and the government.In the US, the Ad Council (at first called the War Advertising Council) was set up in 1941, when America entered World War II. It began to carry out an idea of using advertising to influence American society on

39、 a range of fronts. They first focused on the country nseeds during the war, such as encouraging the American public to invest their savings to help their country.After the war, PSAs were used to educate the public on many important problems. In the UK, they were produced for the Central Office of I

40、nformation (COI), and again by private small film companies, such as Richard Taylor Cartoons. They were supplied to broadcasters free of charge. In the US, the Ad Council expanded(扩大)the focus of PSAs to address problems such as blood donations and highway safety.The most common topics of PSAs are h

41、ealth and safety. A typical PSA is part of a public awarenessactivity to inform or educate the public about a problem. The range of possible topics has expanded over time.China s first PSA was about saving water andwas broadcast in 1978. In Hong Kong, since 2004, television networks have been requir

42、ed by the government to preface their main evening news broadcasts with a minute-long announcement in the public interest.62. The following can be used to raise public awareness, change public attitudes and behavior towards a social problem EXCEPT .A. PSAs B. PIFs C. APIs D. COI63. The underlined wo

43、rd “ bumbling ” in Pariasgcrlaopshes3t in meaning to “ A. disrespectfulB. stupidC. energeticD. hardworking64. What do we know about the Ad Council?A. It was founded after the Second World War.B. It advised the public to save money.C. It affected American society by advertising.D. It belonged to a pr

44、ivate small film company. can infer from the passage that .A. Hong Kong has advanced television networksB. PSAs enjoy great popularity among the ChineseC. the Hong Kong government attaches great importance to PSAsD. PSAs in the US mainly focus on blood donations and highway safetyDJoseph Emanuel Cro

45、wn, owner of the Crown Brewery of Chicago, was a worried man. Worried about several counts, the most immediate being a civic responsibility, he was scheduled to discuss them at an emergency meeting this Friday, the fourteenth of October, a meeting he had requested.Joe Crown seldom showed inner anxie

46、ties, and that was the case as he worked in his office this morning. He was a picture of steadiness. He wore a fine suit of medium gray with a dark red tie under a high collar. Since the day was not yet too warm, he kept his coat on.Joe s hair wams ore silver than white. He washed it daily, kept it

47、shining. His eyes behind spectacles with silver wire frames were dark brown, rather large, and alert. His mustache(胡子)showed careful attention; he had an appointment at twelve for the weekly trim (修剪). His hands were small but strong. He was not handsome,but he was commanding.Three principles ruled

48、Joe Crownne sssabnudsipersonal life, of which the mostimportant was order. In German, Ordnung. Without order, organization and some rational plan, you have chaos.The second principle wasaccuracy ( 精确 ). Accuracy was mandatory ( 强制的 )in the brewing (酿酒) industry, where timing and temperatures were im

49、portant. Butaccuracy was also the keystone of any business that made money instead of losing it. The primary tool for achieving accuracy was mathematics. Joe Crown had a towering belief in the potency ( 效力 ) of correct information, and the absolute authority of numbers which provided it.Questions he

50、 asked of his employees ofteninvolved numbers. “ What is the exact temperature? “” How large is the population in that market?many”“ barreHloswdidwe ship last week? ”“Whacto sts, ptheer square foot, of this expansion?”As for his third principle, modernity, he believed that, too, was crucial in busin

51、ess. Men who said the old ways were the best ways were foolsd, oomed ( 注定 ) to fall behind and fail. Joe was always searching for the newest methods to improve the brewery psroduct, output, efficiency, cleanliness. He never hesitated to install ( 安装 ) expensive pasteurization equipment when he opene

52、d his first small brewery in Chicago. He d baemeonng the first to invest heavily in refrigerated freight cars. He insisted that modern machines be used in the office.Originally his chief clerk, Stefan Zwick, had resisted Joe ssuggestion that he should learn to operate a typewriter, “ Sir, I respectf

53、ully decqliuniell, paen suits me perfectly. ”“ But Stefan, ” Joe said to him in a friendfliyrmbuwt ay, “ I m afraid it doesn t suitme, because itmakes Crown s look o-lfdashioned. However, I res pellct your feelings.Please place a help wantedadvertisement. We ll hire one of those young wowmheon speci

54、alize in using the machine. I believe theyare called typewriters. ”Zwick blanched. “ A woman? In my office“?I m” sorry, Stefan, but you leave me no choiceif you won t learn to typewrite. ”Stefan Zwick learned to typewrite.Every solid house or building was supported by a strong foundation, and so the

55、re was a foundation on which Joe Crown s three principles rested. Itnwoat sunusual, or peculiar to him. It was the cheerful acceptance,not to say worship, of hard work. Among other artifacts, advertising sheets, flags and fading brown photographs of annual brewery picnics decorating his office there

56、 was a small framed motto whichhis wife had done colorfully in cross-stitch and put into a frame of gilded wood. Ohne Fleiss, kein Preis, it said. In rough translation, this reminded you that without industry there was no reward. Fromhis desk Joe Crown couldn t see t-hfreagmoeld motto; it hung on th

57、e wall behind him, slightly to his right. But he didn t need to see it. Its truth was in him deeper than themarrow (骨髓 ) of his bones. He was a German.66. It can be inferred that in relation to the appointment referred to in Paragraph 3, the meeting mentioned in the first paragraph occurs .A. severa

58、l days laterB. several days earlierC. on the same dayD. a week later67. Which of the following questions would most likely be asked by Crown?A. Was your weekend a most pleasant one?B. Have you learned how to repair that old typewriter?C. By what figure will our sales increase if we advertise in that publication?D. Who among yo

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