商务内容教案

1、Unit 1交际功能： 自我介绍Business card, name care, visiting cardFirst name, given nameLast name, surname, family nameLinda Swift, Adam Bell, Richard JudgeMr, Mrs, Ms, Miss + 姓氏表示尊敬与礼貌Mr, Mrs, Ms, 不能单独使用Miss ， madam 单独使用 头衔 + 姓氏表示尊敬 Dr. Smith, Prof. Bell在不清楚对方姓名的情况下可用Sir , Madam 表示尊敬。Introducing yourselfI 

2、9; d like to introduce myself. My name isMay I introduce myself ? My name isGood morning. My name isHello, IAllow me to introduce myself. I amExcuse me, my name is. I work in ABC software.Hel lo! I dont think we' ve meet. My name isHi! I am , please call me对介绍的回答How do you do?I am glad to meet y

3、ou.It's a pleasure to meet you.Nice to meet you.Pleased to meet you, too.Saying where you' re from介绍自己来自何处Hello, I am, I am fromI 'mI work in the Sales Department./ Dispatch/Production/询问他人来自何处Where are you from?Where are you from in Japan?Are you over from New York?How are you?Fine, (ve

4、ry well, not bad) thank you.Just so-so.Not too well.How is everything with you?How are things with you?How are you doing?How are you getting on?How are you getting along these days?Fine, thanks;Oh, not so bad.Quite well, thank you.介绍他人 introducing other peopleAllow me to introduce you to Mr. Kim., o

5、ur General Manager.I 'd like to introduce my friend, Mrs. Kim.Mr. Kim.May I introduce Miss Kim?Let me introduce you to our manager,Jane, I don ' t think you ' ve met Mr. Kim.I 'd like you to meetMay I introduce you to our manager Mr. Kim?to you.Allow me to introduce my friendDo you k

6、nowHave you metThis is和别人分手道别Goodbye. Good-bye.Bye-bye.Bye.See you later.So long.Take care.和新朋友道别Nice to have met you.Hope to see you again.Head-office,Profession:Suppose you are at a business party, introduce yourself to those who are present, including yourname, position or title, the company you

7、work for, your phone number, email, fax etc.A name card, which is more often called a business card, usually bears such personal informationas one ' s work place, professional title, address, telephone number, fax, cable, email address andso on. Today it has become a must for people to exchange

8、name cards in social activities.Unit 2商务内容 ( Business Content)具体介绍某人在公司的工作情况，可以从其职责、级别、分工、部门四个方面表达。职责( Responsibility ) :Richard Zhang is responsible for (is in charge of负责 )the sales Department.级别( Position in the hierarchyMichael Li works for (为工作works un der)在手下工作 the Finance Man ager.Jane Scott

9、and Sarah Lee report to(归负责，管辖)Richard Zhang.Emma Liu is responsible to(向负责 )Richard Zhang.Julia Smith works with(与平级共事)Richards。n(at the same level)分工 (Job specification):Tammy Ho is the Personnel Manager.Laura Jones works as a Personal Assistant.部门（ Location ）：Anne Yang works in the Marketing Depa

10、rtment.May Lin and Dorothy White are in Accounts.（做方面的工作）Liz Tan is on the market research side.B 职业分类professional and technical worker:指经过专门职业培训和专门技术培训的工作人员，如：accountantengineer ， lawyer.Administrative worker:指负责、主持公司管理工作的人员，如：executive, sales manager, supervisorClerical and /or office worker:指做文秘等

11、办公室工作的人员，如： receptionist, secretary, typist.Director, broker, technician, teller/cashier, programmer,Public Relations officer, switchboardoperator,chairman of the board of governors,chairman of the board of directorspay attention to the ads公司的简称AEG (Allgemene Elektrizitats-Gesellschaft=General Elect

12、ric Co.)通用电器公司（德国）AT&T ( 又 ATT ， American Telephone and Telegraph Company)美国电报电话公司BASF (Badische Anilin-und Soda-Fabrik)巴斯福化学公司德国）BMW (Bawische Motoren-Werke AG)宝马（汽车）公司（德国）IBM (International Business Machines Corp.)国际商用机器公司（美国）ICI (Imperial Chemical Industries)皇家化学工业公司（英国） 你知道这些公司的全称吗？CITIC - C

13、hina International Trust & Investment Corp.中国国际信托投资公司SINOTRANS -China National Foreign Trade Transportation Corp.中国对外贸易运输总公司PICC - People ' s Insurance Company of China中国人民保险公司NORINCO -China North Industries Corp.中国北方工业公司CEROILFOOD-China National Cereals, Oils & Foodstuffs Import & E

14、xport Corp.中国粮油食品进出口总公司 交际功能（How to ） 询问某人工作Saying what you do?如果希望了解对方的职业What do you do?What are you?What is your job?What is your occupation?Unit 8三、商务内容( Business Conten)t业务旅行商务活动的一部分，涉及旅行路线、途中停留地点、住处、参观访问和会见等 内容。访问日程出访者事先向接待单位提出。东道主方面则是根据对方的要求，参照本身的愿 望的可能，制订初步日程，于代表团到达后，双方商定执行。代表团台有特殊要求，如参加某 一活动

15、或会见某人，最好事先能通过往来信件加以确认。日程表要写得清楚，使人一目了然。对具体时间、地点，通常都通过一定方式加以突出，如划线、空行或大写等。日程表通常包括标题、时间、地点和活动内容。标题：标题应写明访问人姓名和身份、访问时间和地点，可分两、三行打 印。为了醒目起见，一般都用大写。日程和地点：为了引人注意，一般都有在日期下划一道黑线。星期几也要 用大写，以便使人一眼就可看出是工作日还是休息日。法定假日则需加以 注明。具体时间：写时间时要写明上、下午，如系长途飞行，到达某地的时间按 时差折算成当地时间，并加以注明。(四)具体活动内容：填写活动内容时，初学者感到困难的常常不是单词问题,而是使用哪

16、种句子结构的问题。一般说来，除了着重强调某个活动的重要性外，不使用完整句。表示活动内容时，可以用名词短语、动名词等；表示行动，可以用不带“to ”的不定式、分词短语等。此外，还常使用介词短语和不定式短语等。探 该内容参照了陆墨珠编著的英语外贸应用文。四、交际功能（How to A. 要求与某人会面或通话( Asking to see or speak to someon)I d like to arrange a meeting with Mr. Paton我希望同 Paton先生会面。 I d like to speak to Mr. Paton.我想同 Paton先生通话。Would it

17、 be possible for me to ? 我可以？I wonder if I could speak to ? 我可以同通话吗？B. 安排约会(Making an appointment)征询约会时间同意不同意Are you free on Friday? 星期五你有空吗？Are you free at 3:30? 三点半你有空吗？Yes, I m free. 有空。I m afraid I m tied恐怕我有事。I m afraid not. 恐怕没空。Does Tuesday suit you? 星期二对你合适吗？Yes, that suit me . 合适。No, I m af

18、raid it doesn 恐怕不合适。Can you make 2 o clock onThursday?星期四两点可以吗？Can you mange 2 o clock?两点可以吗？Yes, I can make it . Yes , that suits me.I m afraid it I can it.I m afraid it I can man age it.恐怕不行。How about Mon day morning? 星期一上午怎么样？Fine , that s fine.Fine , that will be fine.Fine , that would be fine.很

19、好。Fine, that would be ni ce(lovely). 太好了！When would you suit you? What time would suit you? 什么时间对你合适？When would be convenient for you?What time would be convenient for you?Mon day morning would suit me? 星期一上午。Mon day morning.up.t maket't.什么时间对你方便?V .看下列图表，完成对话:Arra ngeme ntsJanuary 12 8:00 a.m.W

20、edn esday Thursday FridayLeave for RomeArrive Rome , Tuesday Mr. Conti meets me at the air port Stay at Hilt onMeet Mr. Gunnar Larse nGo to the trade fairBack to LondonA: whe n are you off the n?B: I'm leav ing. A: what's your schedule?B: I sday. The plane lands's meeti ng me .A: Where ?

21、B: I ' m staying at .I'm meeting_A: ?B: The new rep rese ntative?We' re on Thursday , and then onplane back to .on Wed nesday.the 10 o'clockUnit 11四、交际功能（How to ）求职中所谈内容人民在求职是常常会谈到以下几个方面的内容。A.B.教育(Education ) When did you leave school? When did you leave uni versity? When did you go

22、to un 9versity?What was your major?What did your major in?My major was I studied 工作经历(Work Experienee)你什么时候中学毕业的？ 你什么时候大学毕业的? 你什么时候上大学的？你学什么专业的？ 你是什么专业的？ 我的专业是我学你能谈谈你最初的工作吗？你以前做什么工作？你做了多久？你以前在哪里工作？你以前是什么职位？你为什么离开那个工作？我在公司找到一份工作 我进入部门，做 我是你现在做什么工作? 你现在干什么？Can you tell me someth ing about your first j

23、ob? What were your duties?How long did you do that? Who did you work for?What was your po siti on? Why did you leave?I got a job with(company name)I joined the department asI worked as 现在的工作(Present job) What is your job ?What do you do now ?Can you tell me someth ing about your p rese nt job?I '

24、; m responsible forI ' m now in charge of过去工作的感受(Talking About Previous Job)It was in teresti ng. But it was badly p aid.那个工作很有意思，但是钱太少了。I worked in differe nt dep artme nts. It was really p ractical. 我当时在不同部门工作，这么做太有用了。I enjoyed the work.I liked the people I worked with.I didn ' t like the

25、job itself. It was boring.The only good thing was that能谈谈现在的工作吗?我负责 我目前负责我喜欢那个工作。我喜欢与我一起工作的人。 我不喜欢那个工作，太枯燥了。 唯一的好处是VI.请看下面一则招聘广告，然后回答问题：CASTLE HOTELAssista nt Man agerA p rivately owned group of hotels with exte nsive leisure facilities cateri ng for overseas visitors is look ing for an en thusiasti

26、c person to assist in the expansion of the hotel.The successful app lica nt will have exp erie nee of all asp ects of hotel work and an Assista nt Man ager.App lica nts n eed a good kno wledge of En glish and po ssibly two other Ian guages.Gen erous salary, bonus, good holidays and excelle nt prosp

27、ects for pro motio n withi n the group.Apply in con fide nee with full curriculum vitae and a rece nt p hotogra ph to :Mr G .Bateman,Castle Hotel, Green Street, Barto n BR7 8QT1. What kind of position is open in the hotel?2. What qualifications are required for the job/3. What ben efits would the em

28、pio yee enjoy if empio yed?4. What should the applicants do first if he/she wants to apply for the job?Unit 12三、商务内容(Business Conten)发布商品交易会发布商品交易会Trade Fair消息是应该包括以下信息:a. 交易会名称(title)b.日期(date)c.组织机构(organizer)d.主办单位(sponso)e.联系方式(con tact)练习：请阅读下面一则交易会广告，然后回答问题:ASAPT 95Beiji ngYOU ARE WELCOME TO C

29、OME AND VISIT ASIA P ACIFICINTERNATIONAL TRADE FAIRCo-s pon sored by Chi na Coun cil for the Pro moti on of Intern ati onal Trade andthe Un ited Nati ons Econo mic and Social Commissi on for Asia and the PacificExhibiti on and exhibits:More tha n 20 coun tries and regi on will p artic ip ate in the

30、fair. The totalexhibition area covers 40,000 square meters. The developing countries and regi ons will exhibit their expo rts which have great poten tial, while the devel oped countries will show their machinery, instruments and electric equipments.Commodities from home and abroad will also be sold

31、at the Fair. En tra nee tickets will be sold both to un its and p rivate persons start ing November 12 at the site where the Fair will take p lace.EXHIBITION DATE: November 15, 1991-November 30, 1995ADMISSION TIME: 9:30-16:00 (12:30-16:30 on the afternoon of the 15)a. What is the title of the Fair?b

32、. Who are the sponsors?c. How many coun tries will p artic ip ate in thr Fair/d. What are some of the exhibits?e. When will the Fair be held/f. Where are the tickets available?B. 介绍与推销产品当你介绍和推销产品时应该包括以下信息:a.产品名称(product)Mou ntai n bikee.用途（use）It ' s ideal for 用途)(It ' s suitable for顾客)(It &

33、#39; s popular with 顾客)(b.价格(price)Sta ndard model: $399It coats价格数字）c.颜色与型号(colors /sizes) It is available in颜色或型号(d.畅销地区(country)It sells well in 国家或地区)It ' s suitable for用途）（f.供货时间（time）We can usually deliver 时间）It 'available in商场或商业中心）C. 价格的读法:£3.7” three pounds seve nty five$500 fi

34、ve hundred dollars$175-a/one hun dred and seve nty five dollars（在美国英语中And常被省略）F面是一些主要国际货币名称的缩写或符号:US$美元 £英镑HK$港元 DM 德国马克 Pta西班牙比塞塔FF法国法郎 A$澳元 Y日元 SWF瑞士法郎 Lit意大利里拉D. 订货信与订货单在写订货信或填写订单时应该包括以下内容:a.订货单 order no.g.支付方式P ayme ntb.订货数量qua ntityh.优惠方式disco untc.所订商品descri pti on of goods i.买方签名authoriz

35、ed byd.单价un it p ricej.提货日期date of deliverye.合计totalk.索引号reference nof.总计total amountE. 一般国际贸易付款方式与一般贸易优惠方式般国际贸易付款方式般贸易优惠方式Cash现金Trade discou nt 贸易优惠Cheque支票Qua ntity discou nt 数量优惠Letter of credit 信用社Cash discou nt现金优惠Bank transfer银行存款Bill of exchange 汇票COD ( cash on delivery 货到付款a. who is the buye

36、r ?W 这是一份公司订单，请看完订单后回答问题:TRANSWORLD FREIGHT PLC74 DocksideTEL:061 8537272Man chester M157BJTelex: 668013b. who is the seller?Cables/telegrams : TRABSWLD MANCHESTERc. What are ordered?QtyDescri ptio nUn it priced. How many goods are ordered?Chairs ref c299432B(blue )Chairs ref c299432G(green )£

37、66£ 66e. How much is the un it p rice?f. What is the order nu mber?g. What is the address of the buyer?Deliveries acce pted only aga instOur official order.Signed KerryPlease quote no.& date. Purchas ing Officerh. Who has sig ned the order?四、交际功能 （how to）A.订旅馆房间(Booking Accommodation )Whe n

38、 do you n eed the room?您什么时候需要这个房间?我需要三间带淋浴的单人房。您需要单人房还是双人房?I'd like to book some accommodation for 我想为 订房间。I want three sin gle rooms with shower.Do you want a sin gle room or double room?B .描述产品(Describing Products )我们有新型号产品。We have got a new model .This is suitable for(p eo pie)这个对人非常适合。It is

39、 very popu lar on the market.这种产品在市场上十分畅销。B .订货与接受订货(Givi ng and Taking an OrderI am interested in ( product ) for people ) 我想你对十分有兴趣。I would like to p lace an order for(product ) 我想订I will just write dow n the details. What exactly do you what?让我记一下，您 需要什么?Can you give me a good disco unt on a larg

40、e order?我要的数量很大，能否给我优惠?It depends on the size of the orders.这要看订的数量多少。What can we expect delivery?我们什么时候可以拿至验We can deliver (from stock).我们可以马上发货。What about delivery time?什么时候发货?X.这是一则新产品的广告，看完之后请回答下面的问题:Lan guage tran slatorJust the thing to take with you on your n ext foreig n bus in ess trip.Here

41、 is the world ' s first multilingualpockettranslator.It contains over8,000 words in 5 differe nt Ian guages. Just type in a word, p ress the butt on andit gives you an in sta nt tran slati on. Perfect for bus in ess travelers.Small eno ugh to put in your po cket or han dbag, and so light it can

42、travel withyou wherever you go.The memory contains more tha n 1,600 words in each Ian guage.14cm X 6cmWeigh 100g(Batteries not supp lied)£ 3495a.What is this new p roduct?b.What is the use of it?c.d.Why is it convenient?e.What ' s its price ?*如何写商业广告Who are its target buyers?商业广告是向社会上介绍商品，使

43、消费者对某种商品发生兴趣，从而促使他们购买的一种手段。广告是商品销售的宣传方式，也可以说是一种推销术。为了达到推销商品或劳务的目的，广告必须具有吸引力，特别是要引起广大消费者的兴趣。要做到这一点，就需要针对一般消费者的心理和要求，详细介绍商品或劳务的特点。成功的广告宣传，必须依靠深入的调查研究工作。一般说来，一篇广告可分为标题（the headline）、文字说明（the body text ）、图像（the illustration ）和厂商名称（the sig nature）等到部分。下面主要对广告中文字部分的有关注意事项做简单说明。广告中的标题，往往是广告中最重要的部分。它起着引起读者的

44、好奇心，吸引读者（观众、听众）注意力的作用。下面为标题中常用的几种表达方式:（一） 一语道破商品的优越性。 如："Discover the taste of banana nut breadin a delicious cereal.（一种由香蕉和胡桃等制成的谷类食品的广告，意为“品尝有香蕉和胡桃的美味面包”（二）用迂回的的手法，弓I起人们的好奇心， 使人想看个究竟。女口：“What did you do to your face thismorning? ”（一种美容香皂的广告，意为“今天早上你用什么洗脸了？”（三）有鲜明的针对性，使有关读者感到是为他们万里写的。女口：“ Why

45、just stop the itch temp orarilywhen you can quickly stop the itch and help cure the allergic reacti on that causes it ?”（一种治疗皮疹的止痒药物广告，意为“为何暂时止痒而不用既能迅速止痒又能根除过敏反应的灵丹妙药药呢？”（四）现身说法。采用消费者对消费者说话的形式，多用第一人称，读来使人倍感亲切。如:“ Betterheari ng did more tha n improve my game. It improved my life.”（一种供助听器使用的电池广告，意为“良

46、好的听力不仅改进了我的游戏，更改善了我的生活。”）有明，一篇广告有一个主标题，还有一个或几个副标题；副标题对主标题的内容进一步加加以阐述和发挥。如：“Introducingthe newest prescription discoveryfor seasonal nasalallergy suffers. NewCLARL P rovides clear ben efits only your doctor can p rescribe.广告正文的写法，应按照不同的要求，选择不同的文体。广告的文字应尽量做到:口语化，仿佛在直接同消费者谈话;尽量使用简洁、明了的语言;多用短字、短句;（四）用词要

47、准确，不用模棱两可的词句;（五）主要宣传内容，如商品名称、牌号、特点等在标题和正文中反复强调;（六）为了加强广告的吸引力，有时用谐音词或押韵的词句，来加强宣传效果。F面举例说明广告的组成部分。III .阅读下面一则广告，然后判断下列句子的正误。用“T”表示正确；用“ F ”表示错误。e. g.You don ' t let strangers标题文字说明Read your mail. Why let them hear your calls ?Are stra ngersliste ning to your cordless calls? They won ' t on a M

48、otorola. Because every Motorola CordlessPhone features Secure ClearTMteach no logy. Whichscrambles your voice, so all an eavesdropper hears is astream of garbled distorti on .Secure Clearp rotect ion .Motorola durability . America n made. See it all today at your n earest Motorola retailer. And kee

49、p your p rivate calls p rivate .1 800 331 6456电话及地址-Secure Clear, And Motorola厂名Motorolaare registered trademarks of品牌Motorola, I nc . C 1993 Motorola, I nc.*该广告摘自美国出版的Reader ' s Digest , September, 1993.*除例子外，要篇大部分内容摘自陆墨珠编著的英语外贸应用文In Our Bus in ess , themost imp orta nt thi ng isYour Bottom Lin

50、e.You ' re reading a magazine with hundreds of-alikook” ads for IBM Compatible Computers,they all claim similar p erforma nee, outsta ndingquality, low price and great supp ort. How do youmake your choice?Price : Some showunu sablelevel orgia ntoverkill un its, and sock-it-to-you onthedrives ,mo

51、n itorsand video cards you reallyneed. Some add outrageous freight , handingandcustomizati on charges . we don't . we advertise the in dustries largest select ion of compi ete drive andvideo con figuratio ns all un believably p riced. All p riced delivered to your door .Quality: Some claim quali

52、ty but offer only a 30, 60 or 90 day warra nty . our 5 year p rogram is thebest and Ion gest in bus in essPC Magaz ine , PC Buyers , Compu ter Shopper , Byte, and PersonaCompu ti ng all stay the same thing about PC Brand :” Outstanding qualityRock Bottom Price .couldn t have said it better ourselves

53、 .Supp ort: Everybody claims it , but check our faces ; 30 Day Money Back Guara ntee ( no RMArequired ) , Toll Free TechnicalSupport , Toll Free Customer Service , On-SiteService , On-Site“ Built to your Spancigurations . E/enService , On- Site In stallati on , Leas ing and Customized our FAX '

54、s are on Toll Free Lines . Our support is so good it wins us Awards .Put it all together and it sp ells our commitme nt to you , the Butt on Line , the Best one in theBusi ness . call us at 1-800-PC Brand Today .PC BRAND OFFERS A FULL RANGE OF COMPU TER SYSTEMSNAME BRAND PERIP HEERALS AT THE LOWEST P RICESFREE BRAND TOLL-FREE SERICE