创新管理 课程教学大纲

1、Innovation Management创新管理课程编号：F0101031C学 分：2开课学院： 管理学院学 时： 32课程类别：专业基础课课程性质： 必修一、课程的性质和目的课程性质：This course is a basic course for majors of economics and management. 目的：This course is concerned with understanding how firms innovate and develop, acquire and exploit technology. It deals with: (1) the is

2、sues involved in managing innovation and managing the medium term and long-term development of technology in firms; and (2) the ways in which business strategies and technological competencies interact in the firm.二、课程教学内容及基本要求On completion of this course, students should: (1) understand the nature

3、of innovation processes and become familiar with the characteristics of technologies (2) understand the principles involved in managing innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact; (3) appreciate the range of

4、 frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology. A detailed list of lecture topics is provided below.（一）课程教学内容及知识模块顺序1知识单元一：Course Introduction（2学时）（1）知识点一：Why is IM so important? （2）知识点二：The changing nature of industry and b

5、usiness（3）知识点三：The challenges of IM教学基本要求：Recognize the importance of MTI; Need to know the changing nature of industry and business, with sections on technological change, the knowledge economy, business and innovation systems and networks, the changing nature of management.2知识单元二： Innovation as a

6、core business process（4学时）（1）知识点一：Types and extent of innovation （2）知识点二：Managing incremental and radical innovation（3）知识点三：Evolving models of the innovation process教学基本要求：Identify the different types of innovation;Describe the changing views of innovation process over time;3知识单元三：Innovation Strateg

7、y（4学时）（1）知识点一：Types of innovation strategy（2）知识点二：Formulating an innovation strategy（3）知识点三：Building innovative capabilities（4）知识点四：Dynamic capabilities教学基本要求：Recognize a variety of different innovation strategies； 4知识单元四：The Management of Research and Development（4学时）（1）知识点一：Patterns of R & D e

8、xpenditure（2）知识点二：Strategic Pressure of R&D（3）知识点三：Managing creativity in research教学基本要求：Recognize that the R&D function incorporates several very different activities;Explain that formal management techniques are an essential part of R&D management;Recognize that R&D management is c

9、ontext dependent;5知识单元五：The Management of Product and Service Innovation（6学时）（1）知识点一：What is a product or service innovation?（2）知识点二：The potential benefits of PSI（3）知识点三：Conceptualizing Products and Services Using the FAD Template教学基本要求：Understand the concept of product or service innovation;Explain

10、 that a product concept differs significantly from a product idea or business opportunity;6知识单元六：Delivering Value from Innovation（6学时）（1）知识点一：Market Research（2）知识点二：Selecting paths to market（3）知识点三：Developing a Business Plan（4）知识点四：Case Study教学基本要求：Understand the contribution market research can mak

11、e to the new product development process; Examine the key activities of the new product developing process;7知识单元七：Managing Intellectual Property（4学时）（1）知识点一：Different Forms of Protection Available for IP（2）知识点二：The Use of Patents in Innovation Management（3）知识点三：Case Study教学基本要求：Examine the different

12、 forms of protection available for a firms intellectual property.Identify the limitations of the patent system;Identify the link between brand name and trade mark.8知识单元八：Open Innovation and Technology transfer（2学时）（1）知识点一：Introduction of Open Innovation（2）知识点二：Models of Technology transfer教学基本要求：Rec

13、ognize the importance of the concept of technology transfer with respect to innovation mnagement; Provide a summary of the process of technology transfer;Examine the various models of technology transfer;（二）课程的重点、难点及解决办法重点和难点：The course concerns the fundamentals of the nature of innovation and new p

14、roduct development. This includes a discussion of what is strategy, the nature of technological knowledge, how firms manage new product and process development, how they organize and manage R&D, the importance of learning from others and collaborative arrangements for innovation, and the role of

15、 globalization on innovation and technological change.解决办法：Cases related would be frequently used to help students to understand these concepts deeply.三、实验实践环节及基本要求无四、本课程与其它课程的联系与分工This course is a basic course for majors of economics and management.，its pre-requisites should be management。 五、对学生能力培

16、养的要求Students should have an appreciation of the concepts and tools needed to analyze firms innovation and technology strategies and know how to use these concepts/tools critically in a project analysis of a real firm's activities; be able to cross-link knowledge about firms management of technol

17、ogy and innovation to broader government regulation, competitiveness and economic issues. 六、课程学时分配总学时32，其中讲课32学时，实验0学时, 课外0学时。课程主要内容和学时分配见课程学时分配表。课程学时分配表教学环节时数课程内容讲课上机实验课外小计Course Introduction2Innovation process4Innovation Strategy4The Management of Research and Development4The Management of Product

18、 and Service Innovation6Delivering Value from Innovation6Managing Intellectual Property4Open Innovation and Technology transfer2总 计32七、建议教材和教学参考书目 1教材Joe Tidd and John Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change 5th edition, Wiley, 20142主要参考书1 Joe Tidd and John Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change 4th edition, Wiley , 20092 Trott P. Innovation management and new product development（Fifth Edition）M Pearson education,2012 3 Sanders L. Developing New Products and Services: Learning,