婚礼策划--商业计划书

1、2021/4/11Wedding company2021/4/121 Universe, 9 Planets, 204 Countries,809 Islands, 7 Seas, and I had the Privilege to meet you. Spend life with who makes you happy, not who you have to impress So, to get married !http:/ Introduction Financial Analysis :Lingyan HuChief Executive Officer : Jiaqi HuPro

2、duct promotion :Wenjing LiMarket Analysis :Mingxia JiangSWOT Analysis :Mengjie SunMarketing planning :Yiying Wang2021/4/14Company Overview Our companys main business: planning the implementation of the whole wedding, ritual ceremonies, business performance, opening ceremonies, anniversary celebratio

3、ns, ribbon-cutting ceremony, the groundbreaking ceremony.2021/4/15uWedding DressuTheme WeddinguByproductsProduct Introduce2021/4/16Wedding Dress Train W.DFloor Lamps W.DTwelve zodiac Dream W.DClassical W.DGossamer beauty W.D2021/4/17Wedding pictures 2021/4/18Theme WeddingLawn weddingChurch weddingCh

4、inese traditional weddingTheme blue wedding2021/4/19Byproducts Discount for marriage anniversary Theme salonDiscount for clients baby 2021/4/110Business opportunity: great and endlessPresent situationThe number of marriage: about 20 million per yearMarket Analyze一、一、Present situation2021/4/111 二、Mar

5、ket trendsmodeplacesetdecorationDiverse:Personality and diversityTradition and fashion Emotion and romanticismNature:ChurchbeachDigitalize:Digital technologyDigital equipmentRomantic:FlowerFabricsSari2021/4/112 三、Market potentialThe demandsThe investmentThe efficiencyThe return2021/4/113StrengthWeak

6、nessOpportunityThreatSWOT Analyze2021/4/114StrengthStrengthSpecial design for everyoneLocal custom weddinga coordinated process serviceRegular celebrationafter service2021/4/115Weakness1We do not have a famous brand,little people know our company.There are lots of wedding companies in the market.2Th

7、e resource about the other industries which are related to wedding company is limited .3We have little professional people about the company running and banker 、emcee、cameraman ect.These will cost lots of money.2021/4/116ThreatOpportunity?funding?wedding season ?other companies? dream wedding ?the t

8、ide of blind date?location2021/4/117Marketing plans Official websiteSinglesLoversAdvertising customers campaignsCouplesTV showAd.2021/4/118Find a person who have common language with youlWhats your interests?lWhats your favorites? Come on, lets go to the theme salon ! 2021/4/119Marketing plans Adver

9、tising Customers campaignTV showOfficial websiteAd.CouplesSinglesLovers2021/4/120Show your happy marriage lifelHow about your weeding anniversary ?lHow about your lovely baby?lHow about the price? -A special discount of 30%2021/4/121wedding car OrFinancial management2021/4/122space expensesgreeting arrivingRMB:100-400Wedding postersRMB:300Sign-in deskRMB:400SceneryRMB:600-50002021/4/123exchange rings0-1000600-30002021/4/124SoI