商务谈判对话英语实例

1、.商务谈判对话英语实例（1）Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下： D: Id like to get the ball rolling（开始）by talking about prices.R: Shoot.（洗耳恭听）Id be happy to answer any questions you may have.D: Your products are very good. But Im a lit

2、tle worried about the prices youre asking.R: You think we about be asking for more(laughs)D: (chuckles莞尔) Thats not exactly what I had in mind. I know your research costs are high, but what Id like is a 25% discount.R: That seems to be a little high, Mr. Smith. I dont know how we can make a profit w

3、ith those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future businessvolume sales（大笔交易）that will slash your costs（大量减低成本）for making the Exec-U-ciser, rightR: Yes, but its hard to see how you can place such large orders. How could you turn over（销磬）so many (pause) Wed need a gu

4、arantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guaranteeR: If you can guarantee that on paper, I think we can discuss this further.商务谈判对话英语实例（2）Robert回公司呈报Dan的提案后，老板很满意对方的采购计划;但在折扣方面则希望Robert能

5、继续维持强硬的态度，尽量探出对方的底线。就在这七上七八的价格翘翘板上，双方是否能找到彼此地平衡点呢.请看下面分解: R: Even with volume sales, our coats for the Exec-U-Ciser wont go down much.D: Just what are you proposingR: We could take a cut（降低）on the price. But 25% would slash our profit margin（毛利率）.We suggest a compromise10%.D: Thats a big change from

6、 25! 10 is beyond my negotiating limit. (pause) Any other ideasR: I dont think I can change it right now. Why dont we talk again tomorrowD: Sure. I must talk to my office anyway. I hope we can find some common ground（共同信念）on this.NEXT DAYD: Robert, Ive been instructed to reject the numbers you propo

7、sed; but we can try to come up with some thing else.R: I hope so, Dan. My instructions are to negotiate hard on this dealbut Im try very hard to reach some middle ground（互相妥协）.D: I understand. We propose a structured deal（阶段式和约）. For the first six months, we get a discount of 20%, and the next six m

8、onths we get 15%.R: Dan, I cant bring those numbers back to my officetheyll turn it down flat（打回票）.D: Then youll have to think of something better, Robert.商务谈判对话英语实例（3）Dan上回提议前半年给他们二成折扣，后半年再降为一成半，经Robert推翻后，Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走，如何才能摸出双方都同意的数字呢.他从锦囊里又掏出什么妙计了呢.请看下面分解： R: How about 15% the fi

9、rst six months, and the second six months at 12%, with a guarantee of 3000 unitsD: Thats a lot to sell, with very low profit margins.R: Its about the best we can do, Dan. (pause) We need to hammer something out （敲定）today. If I go back empty-handed, I may be coming back to you soon to ask for a job.

10、(smiles)D: (smiles) O.K., 17% the first six months, 14% for the second!R: Good. Lets iron out（解决）the remaining details. When do you want to take delivery（取货）D: Wed like you to execute the first order by the 31st.R: Let me run through this again: the first shipment for 1500 units, to be delivered in

11、27 days, by the 31st.D: Right. We couldnt handle much larger shipments. R: Fine. But Id prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon - I cant guarantee 1500.D: I can agree to that. Well, if theres nothing else, I think weve settled everything.R: Dan, this deal pr

12、omises big returns（赚大钱）for both sides. Lets hope its the beginning of a long and prosperous relationship.商务谈判对话英语实例（4）今天Robert的办公室出现了一个生面孔Kevin Hughes，此人代表美国一家运动产品公司，专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。现在，我们就来看看两人的会议现况： R: We found your proposal quite interesting, Mr. Hugh

13、es. Wed like to weigh the pros and cons（衡量得失）with you. K: Mr. Robert Liu, weve looked all over Asia for a manufacturer; your company is one of the most suitable.R: If we can settle a number of basic questions, Im confident in saying that we are the most suitable for your needs.K: I hope so. And what

14、 might be the basic questions you haveR: First, do you intend to take a position in（投资于）our companyK: No, we dont, Mr. Liu. This is just OEM.R: I see. Then, the most important thing is the size of your orders. Well have to invest a great deal of money in the new production process.K: If you can guar

15、antee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.R: At U.S. $1000 a piece, well make an average return of just 4%. Thats too great a financial burden for us.K: Ill check the number later, but what do you proposeR: Heres how you can demonstrate commitment to

16、 this deal. Make it ten years, increase the unit price, and provide technology transfer.商务谈判对话英语实例（5）Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢.如果答案是否决的话，Robert又有何打算.他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗.请看以下分解：K: We cant sign any commitment for ten years. But if your production quality is good afte

17、r the first year, we could extend the contract and increase our yearly purchase.R: That sounds reasonable. But could you shed some light on（透露）the size of your ordersK: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.R: Excuse me, Mr. Hughes

18、, but it seems to me were giving up too much in this case. Wed be giving up the five-year guarantee for increased yearly sales.K: Mr. Liu, youve got to give up something to get something.R: If youre asking us to take such a large gamble（冒险）for just two years sales, Im sorry, but youre not in our bal

19、lpark（接受的范围）.K: What would it take to keep Pacer interestedR: A three-year guarantee, not two. And a qualilty inspection（质量检查）tour after one year is fine, but wed like some of our personnel on the team.K: Acceptable. Anything elseR: Wed be making huge capital outlay（资本支出）for the production process,

20、so wed like to set up a technology transfer agreement, to help us get off the ground（取得初步进步）.商务谈判对话英语实例（6）Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下： D: Id like to get the ball rolling（开始）by talking about prices.R: Shoot.（洗耳恭听）I

21、d be happy to answer any questions you may have.D: Your products are very good. But Im a little worried about the prices youre asking.R: You think we about be asking for more(laughs)D: (chuckles莞尔) Thats not exactly what I had in mind. I know your research costs are high, but what Id like is a 25% d

22、iscount.R: That seems to be a little high, Mr. Smith. I dont know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future businessvolume sales（大笔交易）that will slash your costs（大量减低成本）for making the Exec-U-ciser, rightR: Yes, but its hard to see h

23、ow you can place such large orders. How could you turn over（销磬）so many (pause) Wed need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guaranteeR: If you can guarantee that on paper, I thi

24、nk we can discuss this further.商务谈判对话英语实例（7）：K: If we transferred our technical and research expertise（技术与研究的专业知识）, what would stop you from making th esame productR: Wed be willing to sign a commitment. Well put it in writing （书面保证）that we wont copycat（仿冒）the Sports Cast within five years after end

25、ing our contract.K: Sounds O.K., if its for any similar product. That would give us better protection. But wed have to interest on a ten year limit.R: Fine. We have no intention of becoming your competitor.K: Great. Then lets settle the details of the transfer agreement.R: Well need you to send over

26、 some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will takeK: A week to put the team together, three weeks to train your people. If so, when do you estimate starting productionR: Our first production run（一批的生产）should be one week aft

27、er our team finishes its training. But Id like your team to stay a full week after that, to handle any kitches that pop up（处理突发的事件）.商务谈判对话英语实例（8）Botany Bay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例；资料取用方便，真是达到“一盘在手，妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此Pacer有意争取该产品软硬件设备的代理权。以下就是Robert与Botany Bay的代表，Mark Davis，首度会面的情形

28、：M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, through our agent in Hong Kong.R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market（把作为目标市场）.M: True, but we are happy with the sales. Its a new product

29、. How could you do betterR: Were already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.M: Can you tell me what your sales have been like in past yearsR: In the past three years, our unit sales have gone up by 350 percent; profits have

30、 gone up almost 400 percent.M: What kind of distribution capabilities（分销能力）do you haveR: We have salespeople in four major areas around the island, selling directly to customers.M: What about your salesR: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaoh

31、siung, Taichung, and Tainan areas. Thats a great deal of untapped market potential（未开发的市场潜力）, Mr. Davis.商务谈判对话英语实例（9）：M: Mr. Liu, what kinds of sales do you think you could getR: Well, to begin with, wed have to insist on sole agency in Taiwan. We believe we could spike（激增） sales by 30% to 40% in th

32、e first year. But certain conditions would have to be met.M: What kinds of conditionsR: Wed need your full technical and marketing support.M: Could you explain what you mean by thatR: Wed like you to give training to our technical staff; wed also like you to pay a fee for after-sales service.M: Its

33、no problem with the training. As for service support, we usually pay a yearly fee, pegged to（根据）total sales.R: Sounds OK, if we can come to terms（达成协定） on how much is fair. As for marketing support, we would like you to assume 50% of all costs.M: Wed prefer 40%. Many customers learn about our produc

34、ts through international magazines, trade shows, and so on. We pick up the tab（付款）for that, but you get the sales in Taiwan.R: Well think about it, and talk more tomorrow.M: Fine. Wed like you to tell us about your marketing plans.商务谈判对话英语实例（10）1 Id like to change this ticket to the first class.我想把这张票换成头等车。2 I want a package deal including airfare and hotel.我需要一个成套服务，包括机票和住宿。3 Id li