知识和兴趣是双语教学课堂的磁力

1、知识和兴趣是双语教学课堂的“磁力”v 双语教学的成功，需要教师与学生通过将外语作为交流工具和手段，享受在课堂上精彩的学习过程，形成良性循环：1.教师精心备课 2.学生有兴趣接受 3.课堂氛围积极活跃 4.进一步激发教师完善教学 5.学生从双语教学中受益。v 基于以上理念，朱勤老师谈了开展双语教学的具体做法，包括语言的“口语化”、遵照课本的框架而进行数据更新及拓展视野的补充、采用丰富而新颖的案例教学这三个主要方面。体现出知识和兴趣是形成双语教学课堂吸引力的关键。Question: How to make students interested in the English courses? I

2、shall enjoy my lectures firstlyDifficulties inEnglish Lecture Difficultor Complex Simpleor Superficial Both of them will lead to the failure KEY POINTSKEY POINTSPrinciples Conforming to the textbook遵照课本遵照课本Supplement补充补充updated data更新数据更新数据broaden viewpoints拓宽视野拓宽视野Interesting Cases案例教学案例教学Oral Lang

3、uage口语化口语化Functions of LanguageMastery of the language is required before a person is acculturated .4.Extends beyond the mechanics of communication in accurate interpretation of cultural contexts.Question: Can you discuss the roles that language plays in IB ? (P29)1.Aides information gathering and e

4、valuation.2.Provides local society access.3.Reduces risk of errors.The most admired corporations worldwide are substantial exporters and international investorsSOURCE: Based on Fortune, September 29, 2002, http:/Company2002 RankGeneral Electric1Wal-Mart Stores2Microsoft3Berkshire Hathaway4Home Depot

5、5Johnson & Johnson6FedEx7Citigroup8Intel9Cisco Systems10Company2010 RankApple1Google2Berkshire Hathaway3Johnson & Johnson4A5Procter& Gamble6Toyota Motor7Goldman Sachs Group8Wal-Mart Stores9Coca-cola10Company2002 RankCompany2010 RankGeneral Electric1Apple1Wal-Mart Stores2Google2Microsoft3

6、Berkshire Hathaway3Berkshire Hathaway4Johnson & Johnson4Home Depot5A5Johnson & Johnson6Procter& Gamble6FedEx7Toyota Motor7Citigroup8Goldman Sachs Group8Intel9Wal-Mart Stores9Cisco Systems10Coca-cola10Intellectual Property Rights (IPR)Without protection, companies risk losing their compet

7、itive edge since other firms can imitate their products and sell them at lower prices.IPR laws prevent the diffusion of technology and it is always be artificially abused. Realistic现实性现实性 Table表格表格Photograph 图片图片 Fresh 新颖性新颖性Attractive 吸引力吸引力Comprehensive 全面性全面性What are the elements of interesting c

8、ases?Reasons for Export RestrictionsNational securityForeign policyShort supplyDesire to retain capitalCASE: Chinese Export Restrictions of Rare earth Realistic 2003.122004.3 Bribery and Corruption2004.42005.52006.112007.82007.82009.32009.82011.52011.42010QComprehensiveAbout KFC&CSCKFC: Worlds s

9、econd largest fast food chain brand Having over 3200 stores, sales revenue: 15 billion in China (2010)CSC: The NO.1 chinese fast-food chain Scale: 141 chain restaurants, more than 61 millions customers(2010) Franchising KFC vs. CSC Attacive Committee on Foreign Investments （CFIUS)Case Study:Case Study:HUAWEI was hindered to HUAWEI was hindered to purchase 3Leaf by CFIUS on purchase 3Leaf by CFIUS on Feb, Feb, 20112011Background : 3Leaf Systems; 2million$; Intellectual pr