电子商务课程介绍与教学大纲 (2)

1、电子商务（双语）课程简介课程编号1240553002课程名称电子商务（双语）课程性质必修学 时48学 分3学时分配授课：48   实验： 上机：    实践：    实践（周）：考核方式闭卷考试，平时成绩占30% ，期末成绩占70% 。开课学院信息工程学院更新时间适用专业信息管理与信息系统专业，电子商务专业，软件工程专业先修课程计算机技术基础，数据库系统原理，管理信息系统，信息资源管理课程内容：本课程涵盖了和电子商务相关的技术及应用。目前电子商务涉及到了数据库、互联网服务器、安全技术、用户界面以及分布式架构等多方面技术。这些技术允许企

2、业突破传统的地理边界，使用电子手段向客户提供产品和服务。进而产生了众多的虚拟企业。本门课程将对电子商务的相关技术、商务机会和管理问题等方面展开论述。因此可以作为一门全校性的选修课，而不仅仅限于计算机和信息专业。课程的目标是向学生讲述电子商务的概念，电子商务的实施和管理手段、主要机会、制约因素、可能遇到的问题和风险等方面的内容。学生将会了解到如何将多种技术整合到电子商务领域中去。了解如何构建企业对顾客、企业对企业、企业组织内部的电子商务应用。同时，网络市场、虚拟企业、物流、网络安全、支付手段等内容也会在本课程中涉及到。Brief Introduction  Code1240553002

3、TitleElectronic CommerceCourse natureRequiredSemester Hours48Credits3Semester Hour StructureLecture：48 Experiment：  Computer Lab： Practice：Practice (Week)：AssessmentClosed book examination, usually results accounted for 30%, the final grade accounted for 70%.Offered bySchool of Information Engi

4、neeringDateforElectronic Commerce；Information Management and Information Systems ；Software EngineeringPrerequisiteComputer Technology Fundamental, the Database System Principle, the Management Information System and the Information Resources Management, etc.Course Description:This course covers the

5、technologies and applications in electronic commerce (eCommerce). Numerous technologies are involved in electronic commerce, including databases, Internet servers, security tools, user interfaces, and distributed architectures. These technologies will allow businesses to overcome the barriers of geo

6、graphic boundaries to market, produce, and deliver products and services electronically. It has also given rise to virtual organizations. This course will provide students with an understanding of the technologies, business opportunities, and management issues surrounding electronic commerce. This c

7、ourse can be used as a general elective, but not for a CS/IS major.The purpose of this course is to describe what EC is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. Students will learn how various technologies are integrated for eCommerce. Appl

8、ications cover consumer-business, business-business, and intra-organizational business functions. Areas such as marketing in cyberspace, virtual businesses, Physical Distribution, security, and payment schemes will be covered. 电子商务（双语）课程教学大纲课程编号1240553002课程名称电子商务（双语）课程性质必修学 时48学 分3学时分配授课：48   实

9、验： 上机：    实践：    实践（周）：考核方式闭卷考试，平时成绩占30% ，期末成绩占70% 。开课学院信息工程学院更新时间适用专业信息管理与信息系统专业，电子商务专业，软件工程专业先修课程计算机技术基础，数据库系统原理，管理信息系统，信息资源管理1 ContentsChapter 1 Overview of Electronic Commerce Contents: 1.1 Define electronic commerce (EC) and describe its various categories. 1.2 Describe

10、 and discuss the content and framework of EC. 1.3 Describe the major types of EC transactions. 1.4 Describe some EC business models. 1.5 Describe the benefits of EC to organizations, consumers, and society. 1.6 Describe the limitations of EC. 1.7 Describe the role of the digital revolution in EC. 1.

11、8 Describe the contribution of EC to organizations responding to environmental pressures.Difficult Points: Main conceptions and main characters of Electronic Commerce.Focal Points: Main conceptions and main characters of Electronic Commerce.Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics,

12、 and ImpactsContents: 2.1 Define e-marketplaces and list their components. 2.2 List the major types of electronic markets and describe their features. 2.3 Describe the types of intermediaries in EC and their roles. 2.4 Describe electronic catalogs, shopping carts, and search engines. 2.5 Describe th

13、e various types of auctions and list their characteristics. 2.6 Discuss the benefits, limitations, and impacts of auctions. 2.7 Describe bartering and negotiating online. 2.8 Define m-commerce and explain its role as a market mechanism. 2.9 Discuss liquidity, quality, and success factors in e-market

14、places. 2.10 Describe the economic impact of EC. 2.11 Discuss competition in the digital economy. 2.12 Describe the impact of e-marketplaces on organizationsDifficult Points: The liquidity, quality, and success factors in e-marketplaces.Focal Points: Major types and corresponding characters of e-mar

15、ketplace. Chapter 3 Retailing in Electronic CommerceContents: 3.1 Describe e-tailing and its characteristics. 3.2 Define and describe the primary business models of electronic retailing. 3.3 Describe how online travel and tourism services operate and their industry impact. 3.4 Discuss the online emp

16、loyment market, including its participants, benefits, and limitations. 3.5 Describe online real estate transactions. 3.6 Discuss online stock trading services. 3.7 Discuss cyber banking and online personal finance. 3.8 Describe on-demand delivery by e-grocers. 3.9 Describe the delivery of digital pr

17、oducts and online entertainment. 3.10 Discuss various e-tail consumer aids, including comparison-shopping aids. 3.11 Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 3.12 Describe reintermediation, channel conflict, and personalization in

18、 e-tailing.Difficult Points: The major models and types of e-tailing.Focal Points: The major models and types of e-tailing. Chapter 4 Consumer Behaviors, Online Market Research, and Customer Relationship ManagementContents:4.1 Describe the factors that influence consumer behavior online. 4.2 Underst

19、and the decision-making process of consumer purchasing online. 4.3 Describe how companies are building one-to-one relationships with customers. 4.4 Explain how personalization is accomplished online. 4.5 Discuss the issues of e-loyalty and e-trust in EC. 4.6 Describe consumer market research in EC.

20、4.7 Describe CRM, its methods, and its relationship with EC. 4.8 Explain the implementation of customer service online and describe its tools. 4.9 Describe Internet marketing in B2B, including organizational buyer behavior. Difficult Points: The conception of CRM, and its methods, relationship with

21、EC.Focal Points: Consumer behavior analysis, market strategy decision-making and customer relationship management.Chapter 5 Online AdvertisingContents: 5.1 Describe the objectives of Web advertising and its characteristics. 5.2 Describe the major advertising methods used on the Web. 5.3 Describe var

22、ious online advertising strategies and types of promotions. 5.4 Describe the issues involved in measuring the success of Web advertising as it relates to different pricing methods. 5.5 Describe permission marketing, ad management, localization, and other advertising-related issues. 5.6 Understand th

23、e role of intelligent agents in consumer issues and advertising applications. 5.7 Understand the problem of unsolicited ads and possible solutions.Difficult Points: The strategy and methods of online advertising.Focal Points: The strategy and methods of online advertising. Chapter 6 E-Supply Chains,

24、 Collaborative Commerce, and Intrabusiness ECContents: 6.1 Define the e-supply chain and describe its characteristics and components. 6.2 List supply chain problems and their causes. 6.3 List solutions to supply chain problems provided by EC. 6.4 Define c-commerce and list its major types. 6.5 Descr

25、ibe collaborative planning and Collaboration, Planning, Forecasting, and Replenishing (CPFR), and list their benefits. 6.6 Define intrabusiness EC and describe its major activities. 6.7 Discuss integration along the supply chain. 6.8 Understand corporate portals and their types and roles. 6.9 Descri

26、be e-collaboration tools such as workflow and groupware Difficult Points: The conception of corporate portals and their types and roles.Focal Points: How to use e-commerce techniques to improve the efficiency of supply chain. Chapter 7 E-Commerce SecurityContents: 7.1 Document the rapid rise in comp

27、uter and network security attacks. 7.2 Describe the common security practices of businesses of all sizes. 7.3 Understand the basic elements of EC security. 7.4 Explain the basic types of network security attacks. 7.5 Describe common mistakes that organizations make in managing security. 7.6 Discuss

28、some of the major technologies for securing EC communications. 7.7 Detail some of the major technologies for securing EC networks components.Difficult Points: The basic elements of EC security and the corresponding solutions. Focal Points: Major technologies and strategies for securing EC communicat

29、ions.Chapter 8 Electronic Payment SystemsContents: 8.1 Understand the crucial factors that determine the success of e-payment methods. 8.2 Discuss the players and processes involved in using credit cards online. 8.3 Discuss the different categories and potential uses of smart cards. 8.4 Discuss vari

30、ous online alternatives to credit card payments and identify under what circumstances they are best used. 8.5 Describe the processes and parties involved in e-checking. 8.6 Describe payment methods in B2B EC, including payments for global trade. 8.7 Discuss bill presentment and payment. 8.8 Describe

31、 special payment methodsDifficult Points: The processes and parties involved in e-checking.Focal Points: Major security issues of e-payment. Chapter 9 Launching a Successful Online BusinessContents: 9.1 Understand how to format the business process for implementing EC. 9.2 Describe the classificatio

32、ns of Web sites.9.3 Describe the major characters of a successful EC.9.4 Describe the main methods to host a EC site.9.5 Understand how to Register a domain name.9.6 Describe the main principles of Content Creation and Management.9.7 Describe the Web site design criteria.9.8 Understand how to Promot

33、e the Web Site. 9.9 Describe conceptions, principle and methods of Customer Relationship Management. Difficult Points: Business process formation, EC site hosting, Domain name, Web design, Content Creation and Management.Focal Points: Business process formation, EC site hosting, Domain name, Web des

34、ign, Content Creation and Management, Customer Relationship Management.2 RequirementsChapter 1 Overview of Electronic Commerce Requirements: Understand major conceptions, characters, benefits and limitations of Electronic Commerce; Understand major types of EC transactions. Chapter 2 E-Marketplaces:

35、 Structure, Mechanisms, Economics, and ImpactsRequirements: Understand the definition of e-marketplace; Understand major types and characters of e-marketplace; understand the conceptions of intermediaries and auctions.Chapter 3 Retailing in Electronic CommerceRequirements: Understand the structure,

36、business model and supporting technique of e-tailing. Chapter 4 Consumer Behaviors, Online Market Research, and Customer Relationship ManagementRequirements: Introduce consumer behavior theory, market research, one-to-one relationships with customers and business intelligence, etc. Chapter 5 Online

37、AdvertisingRequirements: Understand the conceptions, strategy, policy, types and method of online advertising.Chapter 6 E-Supply Chains, Collaborative Commerce, and Intrabusiness ECRequirements: Master the definition, major characteristics and components of e-supply chain; master major procedures, issues and techniques of e-supply chain.Chapter 7 E-Commerce SecurityRequirements: Know potential security attacks of EC; Master major technologies and strategies for securing EC communications.Chapter 8 Electronic Payment SystemsRequirements: Master the major method