Unit 10 应用英语教程综合英语1

1、Pre-Class TasksBackground KnowledgeText AText BPre-Class TasksI.Mini-Research 1. What is a poster?A poster refers to a paper announcement or advertisement that is exhibited publicly. The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats.

2、Posters are widely used in the academic community, and most conferences include poster presentations in their program. Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. At a conference, the poster presentation usually combines

3、 text and graphics to present your project in a way that is visually interesting and accessible. It allows you to display your work to a large group of other scholars and to talk to and receive feedback from interested viewers. Pre-Class TasksI.Mini-Research 2. What are the criteria for an effective

4、 poster?The criteria for a good poster may include attracting your target audience, delivering the message, creating visual image, etc.Pre-Class TasksII. Co-Learning1. What are the major purposes of a poster?Posters are used in a number of settings. In academia, we use them to show class work or to

5、present early research. We do this to get feedback and also to allow students an opportunity to practice presenting. In industry, posters are used to pitch ideas to executive staffs or to funders but also companies can use posters to show how their work is helping communities.Pre-Class TasksII. Co-L

6、earning2. What should we do before a poster presentation?Poster sessions are often crowded and noisy. Often we have to speak loudly so the first tip is bringing water because if you stay hydrated, you wont have problems with losing your voice. Secondly, plan to get there early so that you can scout

7、out the space and figure out where you might get good traffic. Thirdly, dress well. Remember this is a professional event and you could end up meeting a future employer or someone you want to collaborate with. Finally, if youre presenting a poster with a group, figure out in advance whos going to be

8、 speaking on which parts. That way you dont seem clumsy during the presentation.Pre-Class TasksII. Co-Learning3. What is the key to presenting posters well according tothe speaker? Why?The key to presenting posters well is that theyre interactive. A poster should give you the opportunity to have a c

9、onversation with the people in the audience. A visitor might come up to you and ask, “Hey, whats your poster about?” An ideal answer is one that invites a question. So think of a short little phrase like “My poster is about global warming and the data suggest that glaciers are retreating which can c

10、ause serious problems around the world”.Pre-Class TasksII. Co-LearningRemember poster sessions are often in a very crowded space. You dont want to block your poster. You want to have an open space in front of it as best you can so that people feel invited in for groups try to stand on both sides of

11、the poster. But remember to keep the front clear. When you want to real someone in, all you have to do generally is make eye contact and say hello and theyll often naturally come up and start talking to you. 4. What are the speakers tips on “working the crowd” ina poster session?Pre-Class TasksIII.

12、PresentationConduct a survey on posters and make a presentation in class. You may follow the steps below. 1.Select some posters that are different in design.2.Ask the people who are surveyed which one they like best and the reasons (the color, layout, image, text, etc.).3.Sort out and analyze the in

13、formation youve collected.4.Present the result of your survey in class.Background KnowledgeAbout the Text The text is written by Jerome Crowder and published in Anthropology News, a magazine sponsored by American Anthropological Association. Through this text, Jerome Crowder aims to share with us hi

14、s valuable tips on how to design posters to help illustrate ideas in academic research.Background KnowledgeAbout the Author Jerome Crowder is a medical and visual anthropologist who has worked in Bolivia (since 1989) and Per (since 2003) and most recently in East Houston (since 2006). Crowder has pu

15、blished in professional journals, including Medical Anthropology Quarterly and Visual Anthropology Review. He co-edited a special issue of Medical Anthropology with Elizabeth Cartwright called “Dissecting Images: Multimodal Medical Anthropology” in 2017; his single authored piece in that issue is ca

16、lled “Visualizing Tensions in an Ethnographic Moment: Images and Intersubjectivity”.Text StructureText A PartMain IdeaI (paras 1-2)The author begins the article by pointing out the immediate_ of a poster (to arouse the curiosity of passers-by) andthe _ of the posters designed by a novice.II(paras 3-

17、8)The author talks about how to design an effective poster by offeringtips in terms of graphics, _, _, _,_, etc.III(para 9)The author concludes the article by summarizing the key points indesigning posters, namely, keeping the poster design _,using engaging graphics, limiting the _ and interactingwi

18、th your audience.functiontextshortcomingsbackgroundfontsaccent colorstextsimpleDetailed AnalysisText APart I (paras 1-2) The author begins the article by pointing out the immediate function of a poster (to arouse the curiosity of passers-by) and the shortcomings of the posters designed by a novice.C

19、omprehension check 1. What is the writing style of this article? Expository, descriptive, persuasive or narrative? Why?Stylistically speaking, this essay is expositive in that its main purpose is to explain in which the author focuses on telling you about a given topic, i.e. poster design. Expositiv

20、e writing can often be seen in textbooks and how-to articles, and is featured by the style that the author tells you about a given subject, such as how to do something.Detailed AnalysisText A2. Why does the author say posters with too much information work against themselves?Because posters sharing

21、too much information may distract and overwhelm the viewer with information that could best be shared verbally.Detailed AnalysisText APart I (paras 1-2)Words and phrases1. Since posters are inherently visual, the key to a strong poster is simplicitytheir immediate function is to pique the curiosity

22、of passers-by.inherently adv. in a way that exists as a natural or basic part of sthFirefighting is an inherently dangerous occupation.simplicity n. the quality of being easy to understand or use James solution to this problem was simplicity itself. Mona wrote with a beautiful simplicity of style. p

23、ique the curiosity: to make sb very interested in sthThe key is to pique her curiosity and make her move forward with the survey. Detailed AnalysisText A2. Once you have landed an audienceland v. (informal) to succeed in obtaining sth desirable, especially sth that a lot of other people want. The yo

24、ung man was lucky to land a good job.Detailed AnalysisText A3. All too often novice poster builders attempt to cram all of the “relevant” information on their 36”x48” sheet of paper.novice n. a person who is new and has little experience in a skill, job or situation The computer course is ideal for

25、novices. Im still a complete novice at the sport. cram v. to push or force sb/sth into a small space Jill crammed her clothes into the bag.36,000 spectators crammed into the stadium to see the game. Detailed AnalysisText A4. distracting and overwhelming the viewer distract v. to take sbs attention a

26、way from what they are trying to do Tom admits that playing video games sometimes distracts him from his homework. 5. Use your poster space wisely and follow a few simple guidelinesguideline n. a rule or instruction that shows or tells how sth should be done This chapter gives you some guidelines to

27、 help you in your work. When starting a new business, try to follow these general guidelines.Detailed AnalysisText APart II (3-8) The author talks about how to design an effective poster by offering tips in terms of graphics, text, background, accent colors, fonts, etcComprehension check 3. What doe

28、s the word kernel refer to in paragraph 3?4. What are the authors tips on graphics?Arrange graphics to draw the viewer in (not necessarily in a grid), making them large enough to be seen from a distance. Make your images large (around 8”x10”), and keep their number low (no more than five). When plac

29、ing your graphics, first consider the message they make without supporting text.In the third paragraph it refers to “Whats the main point I want others to take away from my poster?”Detailed AnalysisText A5.Why does the author suggest choosing a large, clean font?6. What are the advantages and disadv

30、antages of using solid background colors? What is the authors suggestion?Solid background colors can create better visual effect. However, they can also cause the poster paper to curl. So the author suggests using heavy weight paper, like photo quality paper.Because a large, clean font is much bette

31、r for easy reading from a distance.Detailed AnalysisText A7. What can you infer from the first two sentences in paragraph 8?8. Why does the author compare a poster to a calling card?Because well-designed posters can provide readers with enough information to ask thoughtful questions (beyond what is

32、presented in text), and initiate a more informed and thoughtful conversation.In fact, the author points out the limitation of the argument he has been heard for years, that is, if a poster contains too much information, it can overwhelm the audience and distract their attention.Detailed AnalysisText

33、 APart II (3-8)Words and phrases1. Using that kernel, you can then build your posterkernel n. the central, most important part of an idea or a subject This evidence is the kernel of the defendants case.2. What is the most basic text that sufficiently compliments my graphics?compliment v. to praise o

34、r express admiration for someoneI compliment her on her good English.All of us complimented Joe on his cooking. Detailed AnalysisText APart II (3-8)Words and phrases3. You may even consider placing your text in boxesto create an appealing layout.appealing adj. attractive or interesting The city offe

35、rs an appealing combination of sporting and cultural events. layout n. the way in which the parts of sth such as the page of a book, a garden or a building are arranged It took me some time to get familiar with the layout of the school. Detailed AnalysisText A4. you can further flesh them out when s

36、peaking with your audience in person.flesh out: to add more information or details to a plan, an argument, etc. The action in the story is good but the characters arent very life like; see if you can flesh them out a little. 5. Some institutions require that you use their branded templates, which us

37、ually have a predetermined color palette.template n. a thing that is used as a model for producing other similar examples The deal is likely to provide a template for other agreements.predetermined adj. decided or arranged at an earlier time A persons health is often genetically predetermined.Detail

38、ed AnalysisText A6. Solid background colors can provide excellent contrastsolid background color: The background has the same color all over. Pay attention to the adjective form solid-colored.7.Choose a color combination that provides good contrast and highlights your graphics.highlight v. to emphas

39、ize sth, especially so that people give it more attention Last year Collins wrote a moving ballad which highlighted the plight of the homeless. 8. Neutral colors with dark letteringmake your images stand out.stand out: to be easily seen or noticeable Every tree, wall and fence stood out against dazz

40、ling white fields. His tendons stood out like ropes beneath his skin.Detailed AnalysisText A9. If your images do not have the correct resolution, they will pixelate and you will lose the detail you want, rendering your graphics useless.resolution n.1) the power of a television, camera, microscope et

41、c. to give a clear picture a high resolution microscope2) a formal decision or statement agreed on by a group of people, especially after a vote They have failed to comply with the resolution. The resolution was passed by a two-thirds majority. Detailed AnalysisText A10. For years I have heard the a

42、rgument that scientific posters should stand on their ownstand on ones own: to depend upon oneself Once I came to the university, I had to learn in life work and more stand on my own. 11. the poster will be able to deliver the main message of the research without smothering the reader with superfluo

43、us information.smother v. to kill sb by covering their face so that they cannot breathe She loved her own children, almost smothering them with love. I went out of the meeting room; the atmosphere there smothered me.superfluous adj. more than you need or want My presence at the afternoons proceeding

44、s was superfluous. Detailed AnalysisText A12. setting you up for a more informed and thoughtful rmed adj. having or showing a lot of knowledge about a particular subject or situation Reading is an excellent way to learn new things and stay informed.Plato was one of the most informed

45、 men of his day.Detailed AnalysisText APart III (para9) The author concludes the article by summarizing the key points in designing posters, namely, keeping the poster design simple, using engaging graphics, limiting the text and interacting with your audience.Words and phrases1. All in all, present

46、ing a poster can be a very effective way of obtaining feedback from a broad audienceall in all: when everything is considered All in all I wonder how much time I end up investing in the whole process. feedback n. advice, criticism or information about how good or useful sth or sbs work is The govern

47、ment decided to trim their policy according to the feedback. Detailed AnalysisText A2. Keep the poster design simple, use engaging graphics, limit the text, and interact with your audience.engaging adj. interesting or pleasant in a way that attracts your attention Many people were attracted by her e

48、ngaging smile.engage into engage in sports engage withAt present Im engaged with the revision of my dictionary.Our ships have engaged with the enemy.ComprehensionText AFind out information about the following and share your findings in a group.1 accent color2 dpi Accent colors are colors that are us

49、ed for emphasis in a color scheme. These colors can often be bold or vivid and are used sparingly, to emphasize,contrast or create rhythm. More toned down colors such as neutrals or darker shades can also be used depending on the surroundings.It stands for dots per inch, which is used to measure the

50、 resolution of animage both on screen and in print. As the name suggests, the dpi measures how many dots fit into a linear inch. Therefore, the higher the dpi, the more detail can be shown in an image. It should be noted that dpi is not dots per square inch. Since a 600 dpi printer can print 600 dot

51、s both horizontally and vertically per inch, it actually prints 360,000 (600 x 600) dots per square inch.ComprehensionText AFind out information about the following and share your findings in a group.3 calling card4 QR code It is a small card with personal information about you on it, such as your n

52、ame and address, which you can give to people as a memory aid. Calling card may also refer to telephone card, a small card, usually resembling a credit card, used to pay for telephone services.(short for quick response code) A type of two-dimensional barcode that is used to provide easy access to in

53、formation through a smartphone. QR code is the trademark for a type of matrix barcode first designed in 1994 for the automotive industry in Japan. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application.Word ApplicationText A1 Complete t

54、he sentences with the proper form of the words in parentheses.1) There is a charming _ in his dress and appearance. (simple)2) Can you _ how big this firm will be in ten years time? (visual)3) The results of the research are _ at the end of the chapter. (summary)4) What if you could _ the genes of y

55、our newborn baby?(predetermined)simplicity visualize summarized predetermine Word ApplicationText A5) A(n) _ majority voted against his proposal. (overwhelm)6) The computer and the human mind have different but _abilities. (complement)7) The idea of a free holiday is rather _. (appeal)8) Law student

56、s were an unusually _ group. (argument)9) This basket of fruit is a slight _ of your kindness. (acknowledge)10) Many people at the party were attracted by her _ smile. (engage)overwhelming complimentary appealing argumentative acknowledgement engaging Word ApplicationText A2 Explain the following wo

57、rds and expressions used in the text. Then makeup sentences with them.1) be up to sb (para. 1)2) all too often (para. 2)3) novice (para. 2)be somebodys right to decide to do sth or notIts up to the general manager to make the final decision.a person who is new and has little experience in a skill, j

58、ob or situationIve never driven a car before. Im a complete novice.too frequentlyAll too often, people find it hard to get used to the new environment.Word ApplicationText A4) lead sb to sth. (para. 3)5) asas possible (para 6)6) on a more technical note (para 7)7) make sure (para 7)to guide sb to st

59、h or some placeThe path behind the house will lead you to the pool.equal to the amount or level that is possibleThe damage caused by the hurricane wasnt quite as bad as expected.more technically or strictly speakingOn a more technical note, a tomato is a fruit, not a vegetable.to check something in

60、order to confirm that it is true, correct, or is happeningI call him to make sure that the meeting is still on the next day.Word ApplicationText A8) available (para. 8)9) all in all (para 9)10) a broad audience (para 9)not too busy to do sthAs a tutor, Professor Nicholas is always available to talk