新产品开发药盒水杯

1、NPD for a special bottle010203Product ideaCustomer needsProduct conceptContentsProduct architecture0401Product ideaPART ONEProduct idea2 THE WATER IS TOO HOT OR TOO COLD.3 FORGET TO TAKE MEDICINE.Product ideaMissionstatementIt can change water into a proper temperature. It can hold pills.It can remi

2、nd users to take medicine on time.02Customer needsPART TWOCustomer needsWHO?BENEFITS?WHERE & WHEN?children、the youth、middle - aged people、the oldchange water into a proper temperature. at home in the eveningmen、womenhold pillstravelsick peopleremind users in classroomstudentseasy to holdtake exe

3、rciselazy peoplenot easily brokeninternet barThe old sick people use it to hold pills and be reminded to take medicine with proper temperature water. 03Product conceptPART THREE1. Clarify the Problem Height Diameter Weight Alarm material Thermal control materialProduct specifications1. Clarify the P

4、roblemRemind to take medicineDistinguish the specific medicineSign the doseProvide the appropriate temperature of waterEasy to carry With a lovely cup shapeNot easily to be broken Provide specific of water volume Provide water nearby when want to take medicineProblem Decompositionl Set reminderl Pil

5、l cases with classificationl Design the bottle with pill casesl Bottle uses the thermal control materialConception classification tree3.Systematic ExplorationSet reminderClassifydrugsAlarm clockFlasher Compartment in pill caseInterlayerQuartzwerkPlastic machine4 Compartment5 CompartmentConception cl

6、assification tree3.Systematic ExplorationMerge pill case&bottlePill casestick on the bottlePill casedesign on water lidDiameter 5cmDiameter 5cmHeat preservationSpecial materialsWith the function of heatingConcept Combination Table3.Systematic ExplorationSet reminderClassify drugsMerge pill case&

7、amp;bottleHeat preservationPlastic machine7 Compartmentspill casestick on the bottlespecial materialsflasher bottle lid diameterWith the function of heating21228We get 8 concepts1. The selection matrix选择标准选择标准ABCDEFGH便于携带便于携带成本低成本低0000耐用性耐用性使用方便使用方便0000易于制造易于制造000000提醒及时提醒及时号个数号个数312031200的个数的个数3322

8、2200的个数的个数02241346净分数净分数31042226等级等级14372448还要继续进行么还要继续进行么要要不要不要修正修正不要不要要要不要不要不要不要不要不要2. Concept ScoringACE选择标准选择标准rate the conceptscore 加权分数加权分数 评估等级评估等级 加权分数加权分数评估等级评估等级加权分数加权分数便于携带便于携带0.240.820.440.8成本低成本低0.230.630.620.4耐用性耐用性0.1530.4530.4530.45使用方便使用方便0.240.820.840.8易于制造易于制造0.130.330.320.2提醒及时提醒

9、及时0.1540.640.640.6总分数总分数3.553.153.25还要继续进行么还要继续进行么开发开发不不不不A: Plastic machine7 Compartmentspill case stick on the bottlespecial materialsCONCEPT TEST First, to investigate family of group members by telephone Second, to investigate the classmates through questionnairesSurvey formatMarket opportunity8

10、.9%THE OLD1. People over 65 account for 8.9% in China, and the proportion is still increasing. The old man get sick easily and about 18% of them often need to take medicine. 2. It is possible for everyone to forget to take medicine. CONCEPT TEST N denote during the same period, the anticipated custo

11、mer number of the purchase behavior , N = 1.4billion*8.9%*18% =22.428million ; A is the percentage of costumers who understand the product and think the product effect is very large, according to the survey 20 people will buy or might buy, 18 the purchase reason is useful function, there are 29 peop

12、le understanding the products, so A=18/20*29/31=84.2%Forecasting SalesCONCEPT TEST Team used textbooks on the calibration constant, Cd = 0.4, Cp = 0.2, the value reflects the investigation habitual tendency to overestimate their actual risk buy products. P = 0.4 * 0.2 + 0.2 * 9/31 = 11/31 Therefore,

13、 the expected number of sales of products is: Q = N * A * P = 22.428million * 0.842 * 0.2 = 3.78millionForecasting Sales04Product architecturePART FOURProduct architectureBottle architecture Height : 22cm Diameter :7cm Weight : 350g Material : oxidation-resisting steel Thermal control material : undeterminedP