《商务英语综合教程2》课程教学大纲

1、商务英语综合教程2课程教学大纲一、课程基本信息开课单位：翻译学院商务英语系课程名称：商务英语综合教程课程编号：222002英文名称：Business English: An Integrated Course课程类型：专业基础课 总 学 时：108 理论课时 108 实践课时 学 分：6开设专业：商务英语专业先修课程：二、课程任务目标（一）课程任务本课程是一门商务英语专业基础课，也是商务英语专业学生学习和掌握在全球经济一体化下，商务知识和商务技能的基础课程。本课程的任务是通过系统学习商务知识使学生对商务语言，商务知识和商务文化有一个全面了解，并熟悉全球经济环境、市场竞争理念、企业管理等方面专业

2、表达，为下一步学习更微观、更具体的课程打下基础。本课程的讲授是理论知识，实践体验，课堂辩论和案例分析相结合的方式，为学生在以后的国际商务工作中打下坚实的知识储备和应用能力。（二）课程目标在学完本课程之后，学生能够：1. 对商务语言的运用及听、说、读、写、译达到专业四级的水平；2. 了解全球经济一体化背景下，中外商务文化的不同，认识到文化在商务活动的重要性；3. 根据所学的商务知识进行案例分析；4. 在实际的商务活动中，把所学知识与实践巧妙结合，学以致用。三、教学内容和要求（一）理论教学的内容及要求Unit 1 The Business of Language and Language of B

3、usinessPart OneActivationPart TwoText I A world empire by other means Part ThreeText II Talking business? Watch your languagePart FourText III English, language of lost chances: the curse of not having to learn another tongue to get by is costing us dearPart FiveLanguage focus Unit 2 A Flat WorldPar

4、t OneActivationPart TwoText I The drawbacks of cultural globalization Part ThreeText II The business context in inter-cultural communicationPart FourText III The Gods of wealthPart FiveLanguage focusUnit 3 College Education：Searching for a ChangePart OneActivationPart TwoText I Universities and thei

5、r functionPart ThreeText II The case method of Harvard Business SchoolPart FourText III Baccalaureate address to class of 2008Part FiveUnit 4 Road to UrbanizationPart OneActivationPart TwoText I Shop talkPart ThreeText II The Starbucks effect: Do retail chains really boost real estate values?Part Fo

6、urText III The forbidden city and city planning of ancient ChinaPart FiveLanguage focusUnit 5 The Economic Transformation of the World：From Europe to ChinaPart OneActivationPart TwoText I The myth of Renaissance in EuropePart ThreeText II Financial legislations in the first hundred daysPart FourText

7、 III Chang family: combining Confucianism and commercePart FiveLanguage focusUnit 6 Science and Technology Harnessed?Part OneActivationPart TwoText I The moral challenge of modern sciencePart ThreeText II Unbound the future the Nanotechnology revolutionPart FourText III Innovation and management Par

8、t FiveLanguage focusUnit 7 For Whom the Bell Tolls？Part OneActivationPart TwoText I The day after tomorrowPart ThreeText II The commonsPart Four Text III Lessons from the past Part FiveLanguage focusUnit 8 Supply and DemandPart OneActivationPart TwoText I Tickets? Supply meets demand on sidewalkPart

9、 ThreeText II Adam Smith's relevance for 1976 Part FourText III Work and spendPart Five Language focus（二）实践教学的内容及要求1商务语言了解商务语言在不同国家的不同，特别是在以英语为母语的国家英语表达的不同，如英美表达的差异，及英语成为全球化语言的战略意义2商务文化通过守时这一课堂任务，深入实践了解不同国家的人在商务活动中对时间的不同要求，分析不同背后的文化内涵。3. 商务管理通过采访不同管理层及不同国别的管理人员，分析在管理层面各国的管理文化差异四、学时分配章 次小计讲授实践习题讨

10、论课外备 注Unit 1 The Business of Language and Language of Business4221Unit 2 A Flat World5211Unit 3 College Education：Searching for a Change52111Unit 4 Road to Urbanization52111Unit 5 The Economic Transformation of the World：From Europe to China52111Unit 6 Science and Technology Harnessed?4211Unit 7 For Whom the Bell Tolls？4211Unit 8 Supply and Demand52111合 计3616983五、考核说明考核成绩应由平时成绩和期末考试成绩组成，平时成绩占30%，期末考试成绩占70%；平时成绩主要以学生平时出勤率、作业、课堂讨论的情况以及平时测验成绩等综合评定。考核成绩中理论知识考核成绩和实践技能考核成绩应与人才培养方案中