unitConductingaSurvey学习教案

1、会计学1unitConductingaSurvey第一页，共57页。Unit 1 Conducting a Survey第1页/共56页第二页，共57页。 1. talk about the process of a survey; 2. ask for opinions and suggestions; 3. sum up and report survey outcomes. In this unit, you will learn to talk about:backLead-in第2页/共56页第三页，共57页。Section 1Getting Things ReadyActivity

2、 1 Listen and LookActivity 2Listen and RepeatActivity 3Speak OutTask 1Listen and MatchTask 2Listen and WriteTask 2Prepare a SpeechTask 1Talk and complete backSection 1 Getting Things Ready第3页/共56页第四页，共57页。Task 1 Listen and MatchnextSection 1 Activity OneA Conducting Interviews for Further Data 访谈收集佐

3、证B Choose the Research Methods 选择调研方法C Determine the Sample of the Survey 确定调查对象D Pre-test the Questionnaire 预测调查问卷E Identify the Goals of the Survey 明确(mngqu)调查目标F Create the Questionnaire 创建调查问卷G Conduct the Survey and Collect Data 调查及收集数据H Pretest the Findings of the Survey 演示调查结果I Analyze the Da

4、ta Quantitatively and Qualitatively 对数据作定量和定性分析J Create a Report on the Survey Outcomes 撰写调查报告第4页/共56页第五页，共57页。backecbfdgaijhSection 1 Activity One第5页/共56页第六页，共57页。Task 2 Listen and writebackListen and complete the general responsibilities of Human Resources Department.surveyquestionaireanalyzequant

5、itativelyqualitativelyoutcomesampledetermineresearch methodcollect dataSection 1 Activity One第6页/共56页第七页，共57页。Listen and RepeatSection 1 Activity Twonext第7页/共56页第八页，共57页。both quantitatively and qualitatively so as to make realistic conclusions.backSection 1 Activity One第8页/共56页第九页，共57页。Task 1 Talk t

6、o two students about the different methods of conducting a survey and complete the table belowbackSection 1 Activity Three speak out第9页/共56页第十页，共57页。Section 1 Activity Three speak out Task 2: Prepare a short speech to be presented in class by filling in the blanks with the information from the table

7、 above. In a personal interview, the Interviewer asks the questions 1) _ with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a product. People may be willing 2) _ face-

8、to-face than to someone on the phone. But they cost more per interview than other methods. face to faceto talk longernext第10页/共56页第十一页，共57页。involved once the set up has been completed. You can attach 5) _ files. But you must possess a list of email addresses. Furthermore, you may want to send email

9、questionnaires only to people who expect to get email from you. backSection 1 Activity Three speak outSurveying by telephone screen calls pictures and sound第11页/共56页第十二页，共57页。 Task 1 Listen and Write Task 1 Listen and RepeatTask 2 Listen and Complete Task 1 Listen and Repeat Task 2 Listen and JudgeA

10、ctivity 2InteractionsActivity 3Listening OutActivity 1Task Check-ups Task 3 Answer Questions Task 2 Make a presentation Task 3 Role PlayingTask 4 Just Do It Task 5 Challenge Yourself Task 3 Listen and DecideTask 4 Listen and CompletebackSection 2 Things to Do第12页/共56页第十三页，共57页。Task 1 Listen and Writ

11、ebackActivity 1 Task check-ups第13页/共56页第十四页，共57页。Script: In a personal interview, the Interviewer asks the questions face-to-face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see,

12、feel or taste a product. People may be willing to talk longer face-to-face than to someone on the phone. But they cost more per interview than other methods. Activity 1 Task check-upsnext第14页/共56页第十五页，共57页。involved once the set up has been completed. You can attach pictures and sound files. But you

13、must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.backActivity 1 Task check-ups第15页/共56页第十六页，共57页。_ _ .5. We should _.backTask 3 Answer questionswhat you want to know whom you will interviewwhat questions to

14、 askanalyze them both qualitatively andwrite a report on the findings Activity 1 Task check-upsquantitatively 第16页/共56页第十七页，共57页。Task 1 Listen and repeatbackscale n. 规模，尺度(chd)realistic a. 现实的amateur n. 业余爱好者 wage-earner n. 挣工资的人，工薪族engage sb. in 使人参加go in for 赞成，拥护(yngh)Original Equipment Manufactu

15、re(OEM) 贴牌生产franchised store 专卖店Activity 2 Interactions第17页/共56页第十八页，共57页。Task 2 Listen and completedActivity 2 InteractionsnextDialogue One第18页/共56页第十九页，共57页。want to find out about the new product.M: So the answers to the questions will be the basis forour final report?nexteActivity 2 Interactionsa

16、第19页/共56页第二十页，共57页。Activity 2 Interactionsbcnext第20页/共56页第二十一页，共57页。 a market survey specializing inDialogue TwoActivity 2 Interactionsnext第21页/共56页第二十二页，共57页。another, the overseas ones, though many of them are actually OEMs from China, are too expensive for us wage-earners.national name brandsActiv

17、ity 2 Interactionsnext第22页/共56页第二十三页，共57页。while our children the style.W: Aha, thats interesting. One more question: would you prefer 5) _ or supermarkets and department stores when it comes to buying sports shoes?Activity 2 Interactionsdifferent preferences specialty stores 第23页/共56页第二十四页，共57页。Acti

18、vity 2 Interactionsback第24页/共56页第二十五页，共57页。backActivity 2 Interactions第25页/共56页第二十六页，共57页。5. write a report on the findingsnextTask 4 Just do it: Make up your own dialoguesampleActivity 2 Interactions第26页/共56页第二十七页，共57页。Situation 2Conduct a survey about the service of Baiyun Hotel.For your reference

19、:1. in order to improve the quality of our service2. receive polite and efficient service3. be satisfied with4. any other suggestions5. I suggest that the hotel provide us with the shuttle service for shopping.samplebackActivity 2 Interactions第27页/共56页第二十八页，共57页。nextTask 5 Challenge yourself: Ask qu

20、estionsActivity 2 Interactions第28页/共56页第二十九页，共57页。Activity 2 Interactionsnext第29页/共56页第三十页，共57页。backActivity 2 Interactions第30页/共56页第三十一页，共57页。 Task 1 Listen and repeatbackActivity 3 Listening out第31页/共56页第三十二页，共57页。professional training. ( ) 5. About 13% people were satisfied with the performance o

21、f the products. ( )FFTT F backsssssActivity 3 Listening outTask 2 Listen and Judge 第32页/共56页第三十三页，共57页。backnextscriptTask 3 Listen and decideActivity 3 Listening out第33页/共56页第三十四页，共57页。nextActivity 3 Listening out第34页/共56页第三十五页，共57页。C. The speed of the delivery.D. The design of the products.backActi

22、vity 3 Listening outscript第35页/共56页第三十六页，共57页。and export trades, manufacturing and restaurants sectors. As to the 3) _ rate, decreases were mainly seen in the decoration and manufacturing sectors, and amusement and recreational services sectors. the latest survey transport domesticTask 4 Listen and

23、complete Activity 3 Listening out第36页/共56页第三十七页，共57页。5) _. He stressed that the Government would continue to do its best to help the affected employees and job seekers.backActivity 3 Listening out go up economic slowdown 第37页/共56页第三十八页，共57页。Activity 3 Speaking Practicenext第38页/共56页第三十九页，共57页。backAct

24、ivity 3 Speaking Practice第39页/共56页第四十页，共57页。Activity 3 Speaking Practicenext第40页/共56页第四十一页，共57页。shuttle bus service for shopping.W: Thats a good idea, thank you.backActivity 3 Speaking Practice第41页/共56页第四十二页，共57页。Script:1.A: May I introduce myself ? Im Steve Song, marketing manager at NBC Company.B:

25、 Glad to meet you, Mr. Song. Im John Li, sales representative of our Medical Instrument Company. This is my name card.A: Thanks, and here is mine. Im in charge of sales and marketing and now Im conducting a market survey on the information industry. I hope we could cooperate in the future.backActivi

26、ty 3 Listening Practice第42页/共56页第四十三页，共57页。backActivity 3 Listening Practice第43页/共56页第四十四页，共57页。B: Welcome on board.backActivity 3 Listening Practice第44页/共56页第四十五页，共57页。B: Yes. I took several training courses at college, including marketing and sales training.backActivity 3 Listening Practice第45页/共5

27、6页第四十六页，共57页。the performance of our products.backActivity 3 Listening Practice第46页/共56页第四十七页，共57页。old interviewed.M: How did you deal with the data? What are the results?Dialogue OneActivity 3 Listening Practicenext第47页/共56页第四十八页，共57页。followed by climbing, tennis, swimming and cycling.M: And what are the results according to gender?Activity 3