《创新设计专题管理与策略》课程教学大纲

1、创新设计专题3（管理与策略）教学大纲课程代码074103981课程名称创新设计专题3（管理与策略）英文名称Innovation Theme Design3: Management and Strategy课程类别专业选修课课程性质选修学时总学时：64学时其他学时：32学分3.0开课学期第六学期开课单位设计学院适用专业工业设计授课语言中英文双语授课先修课程本专业培养计划规定的专业基础课和专业必修课毕业要求（专业培养能力）NO1,2,3,4,5,6,7,8,9,10,11,12课程培养学生的能力（教学目标）完成课程后，学生将具备以下能力：（1）基础概要的设计项目运作的计划和管理能力。（2）良好的沟

2、通和协作能力。课程简介该课程是工业设计专业的一门重要的专业实践课程。其任务是让学生学习了解与累积有关设计活动、设计组织、设计生产力、设计规范等知识。设计管理与策略的相关课程内容涉及到：设计企划、设计策略、设计产业、设计专案管理、设计品质管理、设计评价决策、设计沟通传达、设计与行销、市场研究与调查、财务管理、人力管理、时间管理、风险管理等。教学内容与学时分配（一）设计管理综述和管理学基本理论 8学时1、教学内容和要求（1）理解并掌握什么是设计管理；设计管理的概念；设计管理的作用与意义；（2）了解设计管理课程的内容及学习方法；（3）理解并掌握管理学的含义及其基本特征；（4）了解管理理论与思想的发展

3、（5）理解管理的职能及管理者2、重点与难点 重点：理解设计管理；管理学的含义和特征；管理的职能 难点：什么是设计管理；管理学的含义；管理的职能（二）设计人力资源及设计策略管理 12学时 1、教学内容和要求（8学时） （1）了解设计组织结构； （2）理解设计人力资源配备与开发； （3）理解设计师的组织管理； （4）理解把握设计机遇（5）了解顾客与市场；诠释客户与顾客需求；（6）充分理解审核设计的运用；了解如何确定设计战略；（7）充分理解推销设计战略；了解为长期增长作规划；2、实践环节（4学时）（1）选择设计机构进行调研；（2）在调研过程中联系设计机构为本专题设计实践寻找实际课题。3、重点与难点

4、重点：设计组织结构；人力资源配备；设计师的组织管理；了解顾客与市场；审核设计；推销设计战略 难点：设计的组织结构；把握设计机遇；审核设计；推销设计战略；（三）设计过程管理 12学时 +4学时1、教学内容和要求（8学时）（1）了解商业战略的形式（2）透彻理解用设计来提升意识（3）透彻理解用设计来表现品牌（4）清楚了解开始设计项目（5）熟悉设计方法（6）熟悉并掌握设计过程（7）深刻理解设计过程中的竞争性优势2、实践环节（4学时）就设计专题的专案同相关设计机构（甲方）展开探讨，进一步调研推进。3、重点与难点 重点：商业战略的形式；用设计来提升意识；用设计来表现品牌；设计过程 难点：用设计来提升意识；

5、用设计来表现品牌；设计过程中的竞争性优势（四）设计执行进程管理 12学时 1、教学内容和要求（8学时）（1）了解熟悉项目管理过程（2）深入理解项目管理实践（3）深刻领会社会责任与环境责任（4）理解并把握设计政策、设计程序及设计指南（5）初步领会如何将全球性设计转化为地区性设计（6）理解如何衡量设计成败（7）初步懂得如何回顾及修正设计策略2、实践环节（4学时）就设计专题的专案同相关设计机构（甲方）展开讨论，进一步调研推进。3、重点与难点 重点：项目的管理过程；社会责任与环境责任；设计政策及设计程序； 难点：项目管理实践；领会社会责任与环境责任；如何将全球性设计转化为地区性设计 实验教学（包括上机

6、学时、实验学时、实践学时）20学时。对本专题的设计专案全面系统深化、推进到完成，最后进行总汇报，撰写并制作设计计划书以及相关产品模型或原型等。教学方法课程教学以课堂教学形式为主。考核方式本课程成绩比例为：30%期末考查（项目计划书）：70%教材及参考书现用教材：（美）贝斯特.美国设计管理高级教程（第1版）M.上海：上海人民美术出版社,2008.主要参考资料：1.Terry Lee Stone. Managing the Design Process-Implementing Design: An Essential Manual for the Working DesignerM. Rockp

7、ort Publishers,2010.2. （美）罗宾斯等.管理学(第1版)M.清华大学出版社,2011."Design Management" SyllabusCourse Code074103981Course TitleInnovation Theme Design3: Management and StrategyEnglish TitleInnovation Theme Design3: Management and StrategyCourse TypeSpecialty-optional courseCourse NatureOptional courseC

8、lass hoursTotal class hours: 64 class hoursCredits4.0Semester5nd SemesterInstituteSchool of DesignProgram OrientedIndustrial DesignTeaching LanguageBilingual teaching in Chinese and EnglishPrerequisitesThe professional basic courses and compulsory courses stipulated in the professional training plan

9、Student Outcomes (Special Training Ability)NO1,2,3,4,5,6,7,8,9,10,11,12Teaching ObjectivesAfter the courses, students will have the following capabilities:(1) Basic planning and management ability for design project operation.(2) Good communication ability.Course DescriptionThis course is an importa

10、nt practical course for industrial design major. Its task is to let students learn and accumulate knowledge about design activities, design organization, design productivity, design norms and so on. Design management and strategy related courses include: design planning, design strategy, design indu

11、stry, design project management, design quality management, design evaluation decision, design communication and communication, design and marketing, market research and survey, financial management, human resource management, time management, risk management, etc.Distribution of Teaching Contents a

12、nd Class Hours() Overview of design management and basic theory of management.8class hours1. Teaching content and requirements(1) Understand and master the design management, concept of design management and effect and significance of design management;(2) Understand the content of design management

13、 course and learning method;(3) Understand and master the meaning of management and the basic feature thereof;(4) Understand the development of management theories and ideas(5) Understand management function and managers2. Key points and difficult pointsKey points: understand design management, mean

14、ing and feature of management and management functionDifficult points: what is design management; meaning of management; management function() Human resources design and design strategy management .12 class hours1. Teaching content and requirements(8 class hours)(1) Understand design organization st

15、ructure;(2) Understand arrangement and development of human resources design;(3) Understand the organizational management of designer;(4) Understand and grasping design opportunity(5) Understand customers and market; interpreting customer demands;(6) Fully understand the application of design review

16、; understanding how to determine the design strategy;(7) Fully understand design strategy promotion; understanding to make plans for long-term growth;2. Practice link (4 class hours)(1) Students prepare case analysis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interv

17、iew reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: design organizational structure; human resources arrangement; organizational management of designers; understanding customers and market; design review; design strategy promotionDifficult points: design o

18、rganizational structure; grasping design opportunity; design review; design strategy promotion;(III) Design process management.12 class hours1. Teaching content and requirements(8 class hours)(1) Understand form of commercial strategy (2) Fully understand awareness promoting with design (3) Fully un

19、derstand brand expressing with design (4) clearly understand and begin project design (5) Familiarity with design method (6) Familiarity with and mastering design process (7) deeply understand competitive advantages in the design process2. Practice link (4 class hours)(1) Students prepare case analy

20、sis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interview reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: form of commercial strategy; promoting awareness with design; expressing brand with design; design processDifficult p

21、oints: promoting awareness with design; expressing brand with design; competitive advantages in the design process() Process management of design implementation.12 class hours1. Teaching content and requirements(8 class hours)(1) Understand and familiarity with project management process (2) Deeply

22、understand project management practice (3) Deeply comprehend social responsibility and environmental responsibility (4) Understand and grasp design policy, design procedure and design guide (5) Preliminarily comprehend how to transform the global design into regional design (6) Preliminarily underst

23、and how to review and correct design strategy2. Practice link (4 class hours)(1) Students prepare case analysis reports (four groups, and 10 minutes for each)(2) Students prepare exclusive interview reports (four groups, and 10 minutes for each)3. Key points and difficult pointsKey points: project m

24、anagement process; social responsibility and environmental responsibility; design policy and design procedure;Difficult points: project management practice; comprehending social responsibility and environmental responsibility; how to transform the global design into regional designExperimental Teaching (including class hours of computer, experiment and practice)20 class hours.The design project of this topic will be comprehensively and