CommercialEventPlanAprilRetailEvent计划方案课件

1、Seasonality Event ProposalApril 2017 Week 1 Week 2 Week 3 Week 4 Week 5Wedding ShowWatchmakingShibori 2Events in April: Hand-made, Feminality, ExperienceCooking Fragrancec ShenYang MixCicty shopping mall RetailWholesalePainting Art WatchmakingFlower MarketCommercialEventPlanAprilRetailEvent计划方案3SCHE

2、DULETotally 10 sessions of commercial events with 7 for retail and 3 for wholesale in April3 cooperate events will be conducted as to save the cost such as venue rental, canape, set up which all will be taken by 3rd party CommercialEventPlanAprilRetailEvent计划方案Retail EventWatchmaking ExperienceType

3、of Event Boutique CocktailConcept / Product FocusAll collection6EVENT ITEMSTarget JLC VIPs (30pax)CommercialEventPlanAprilRetailEvent计划方案7EVENT OVERVIEWObjectiveTo have guests experienced fine watchmaking via watchmaker on-site demonstrationTo increase guests traffic Date & VenueApril 8thBeijing Par

4、klife Boutique, No.106, F1, Parklife shopping mall, No.2 Jianguo Street, Chaoyang DistrictProgramWatchmaker on-site demonstration on Reverso 875 CaliberCanape serviceTimepiece appreciationCommercialEventPlanAprilRetailEvent计划方案EVENT RUNDOWN2 groups of guests invited with 15pax per group8Time Arrange

5、ment13:00All staff stand-by13:00 14:00Set-up ready1st Session2nd Session14:30 14:50 1st batch of guests arrival Photo shooting16:00 16:20 2nd batch of guests arrival Photo shooting14:50 15:10 Welcome drink & Canape serviceOpening speech from watchmaker and brand introduction by salesTimepiece apprec

6、iation16:20 16:40 Welcome drink & Canape serviceOpening speech from watchmaker and brand introduction by salesTimepiece Appreciation15:10 15:50 Watchmaker on-site demonstration Guests Q&A16:40 17:20 Watchmaker on-site demonstrationGuests Q&A17:30Event endCommercialEventPlanAprilRetailEvent计划方案 9EVEN

7、T PHOTO - VENUE Boutique OverviewBoutique Floor PlanWatchmaker on-site Demonstration AreaCommercialEventPlanAprilRetailEvent计划方案10EVENT PHOTO VENUEFrame DisplayCanapPersonalized by 5 start hotel To align with April event themeTo attract female guestsTimepiece DisplayCommercialEventPlanAprilRetailEve

8、nt计划方案Reverso 875 Caliber11EVENT PHOTO PROGRAMWatchmaker DemonstrationWatchmaker DemonstrationWatchmaker DemonstrationWatchmaking ToolsTimepiece AppreciationCommercialEventPlanAprilRetailEvent计划方案12COMMUNICATION TOOLSSession 1E-invitation card to be developed by MJLCApr 8th 诚挚邀请您莅临积家私人品鉴会4月08日14:30

9、制表师现场展示会积家北京银泰精品店朝阳区建国门外大街2号银泰中心一层106号Session 2Apr 8th 诚挚邀请您莅临积家私人品鉴会4月08日16:00 制表师现场展示会积家北京银泰精品店朝阳区建国门外大街2号银泰中心一层106号CommercialEventPlanAprilRetailEvent计划方案Shibori ClassType of Event Private PreviewConcept / Product FocusAll collection14EVENT ITEMSTarget JLC VIPs (30ppl)CommercialEventPlanAprilReta

10、ilEvent计划方案15EVENT OVERVIEWObjective: To recruit potential guests and seek sales opportunityA great platform for brand knowledge deliveryHand-made class as a good leverage to target female guestsDate & Venue: Apr 16thSH Hui Art Space: Room 3003, 1th Tower, No.515 Xujiahui Rd, Xuhui DistrictTheme: Sh

11、ibori ClassAfternoon TeaTimepiece AppreciationCommercialEventPlanAprilRetailEvent计划方案16TimeArrangement13:00All set up ready15:00 15:15 Guests arrival & photo shooting15:15 15:30 Welcome drink & Canape ServiceWelcome speech delivery by JLC15:30 15:50 Timepiece Appreciation15:50 16:40Introduce the con

12、cept of Shibori16:40 17:30 Shibori Class17:30Event endsCommercialEventPlanAprilRetailEvent计划方案Shibori Class- Folder（夹）17EVENT PHOTO SHIBORI CLASS INTRODUCTIONShibori Class- Dye（染）Shibori Class- Dry（晾）Shibori Class- Wash（洗）Shibori Class- Blend（系）Shibori Class- Pack（成果）Zha Ran ancient is a dyeing proc

13、ess, one of the traditional Chinese hand dye technologies. Shibori includes a form of tie-dye that originated in Japan and Indonesia. Shibori includes a number of labor-intensive resist techniques including stitching elaborate patterns and tightly gathering the stitching before dyeing, forming intri

14、cate designs for kimonos. CommercialEventPlanAprilRetailEvent计划方案18SHABORI CLASS TEACHER INTRODUCTION Professional Experience2012-2016 KEONE Paris 07.2011 JAY AHR Paris 02-03.2010 Lazar Cuckovic Couture ParisBETTY CHEN - SHIBORI MASTER-Education Background09.2011-05.2013 STUDIOMODE PARIS 04.2010-10.

15、2010 Acadmie Internationale de Coupe de Paris09.2009-11.2009 Sorbonne Paris No.4 03.2009-09.2009 Crapole2004-2008 Sichuan University ChinaCommercialEventPlanAprilRetailEvent计划方案Coffee break area19EVENT PHOTO - VENUE1F area for Shibori ClassAfternoon tea2F area for Shibori ClassHui Art Space receptio

16、n areaTimepiece displayCommercialEventPlanAprilRetailEvent计划方案20COMMUNICATION TOOLSE-invitation card to be developed by MJLCApr 16sh 诚挚邀请您莅临积家腕表鉴赏会4月16日14:30 扎染体验课程徐汇区徐家汇路515弄汇龙新城一号楼3003室CommercialEventPlanAprilRetailEvent计划方案Painting ClassType of Event Private PreviewConcept / Product FocusAll coll

17、ection22EVENT ITEMSTarget （per session）BTQ VIPs (30 pax) CommercialEventPlanAprilRetailEvent计划方案23EVENT OVERVIEWObjectiveTo recruit potential guests and seek sales opportunityA great platform for brand knowledge deliveryDate & VenueApril 16th Shenyang Mixcity Shopping Mall VIP roomProgramPainting Cl

18、assCommercialEventPlanAprilRetailEvent计划方案24AGENDA - SHENYANGTimeArrangement12:00All set up readyFIRST SECTION13:00 13:30 Guests arrival & cocktail serving at shop13:30 13:15 Move13:15 15:30 Canape servicePainting ClassSECOND SECTION15:30 16:00 Guests arrival & cocktail serving at shop16:00 16:15 Mo

19、ve16:15 18:00 Canape servicePainting Class18:00Event endsCommercialEventPlanAprilRetailEvent计划方案Floor plan25EVENT PHOTO - LOCATION Set up mock upOn-site decorationSet up mock upShopping mall VIP room Timepiece DisplayCommercialEventPlanAprilRetailEvent计划方案Cocktail serving at shop26EVENT PHOTO - PROG

20、RAMTake the lift to 5th floorPainting ClassPainting ClassGuest gatheringPlate painted by guest as a giftCommercialEventPlanAprilRetailEvent计划方案27COMMUNICATION TOOLSApril 16th 诚挚邀请您莅临积家腕表鉴赏会4月16日13:00 彩盘绘制课程沈阳市和平区青年大街288号万象城112店铺E-invitation card to be developed by MJLCApril 16th 诚挚邀请您莅临积家腕表鉴赏会4月16日1

21、5:30 彩盘绘制课程沈阳市和平区青年大街288号万象城112店铺CommercialEventPlanAprilRetailEvent计划方案Cooking ClassType of Event Private PreviewConcept / Product FocusAll collection29EVENT ITEMSTarget （per session）BTQ VIPs (30 pax) CommercialEventPlanAprilRetailEvent计划方案30EVENT OVERVIEWObjectiveTo recruit potential guests and se

22、ek sales opportunityA great platform for brand knowledge deliveryDate & VenueApril 16th Shenyang Mixcity Shopping Mall VIP roomProgramPainting ClassMaggie UpdateCommercialEventPlanAprilRetailEvent计划方案31AGENDA - SHANGHAIMar 11th 13:00 Display ready14:30 14:45 Guests arrival & timepiece appreciation14

23、:45 15:00 Welcome speech delivery by JLC15:00 16:00 Painting class16:00-16:30 Break and afternoon tea 16:30 17:30 Painting class17:30 EndMaggie UpdateCommercialEventPlanAprilRetailEvent计划方案Floor plan32EVENT PHOTO - LOCATION Set up mock upOn-site decorationSet up mock upShopping mall VIP room Timepie

24、ce DisplayMaggie UpdateCommercialEventPlanAprilRetailEvent计划方案Painting Class33EVENT PHOTO - PROGRAMPlate painted by guest as a giftHand-making Candle ClassBJ Hand-making Candle ClassPainting ClassCandle as Gift to GuestMaggie UpdateCommercialEventPlanAprilRetailEvent计划方案34COMMUNICATION TOOLSApril 16

25、th 诚挚邀请您莅临积家腕表鉴赏会4月16日14:30 上海徐家汇路515弄汇龙新城一号楼3003室E-invitation card to be developed by MJLCMaggie UpdateCommercialEventPlanAprilRetailEvent计划方案Wedding Show36EVENT OVERVIEWObjectiveTo cooperate with 3rd party to seek for more potential clientsA great platform for brand knowledge deliveryDate & VenueA

26、pr 23rd, 2017Ritz Carlton Hotel , No.83, Jian Guo Road, Chaoyang District, Beijing, ChinaProgramWedding ShowAfternoon Tea Timepiece AppreciationCommercialEventPlanAprilRetailEvent计划方案37EVENT RUNDOWNTimeArrangement13:00All set up ready13:30 14:00 Guests arrival14:00 14:30 Welcome speech by JLC14:30 1

27、5:10 Wedding show 15:20 15:50 Afternoon Tea15:50 16:10 JLC Brand Introduction16:10 16:40 Timepiece appreciation17:00 Event EndCommercialEventPlanAprilRetailEvent计划方案38WEDDING FAIR INTRODUCTIONRitz Carlton Wedding Show Beijing The Ritz-Carlton, Beijing presents the “Enchanted” Wedding Fair every year

28、. It showcases the latest wedding trends as well as the luxurious wedding venue, poised to fulfil your enchanted wedding dreams. Cooperate with luxury brands to be infused with artistic elements. CommercialEventPlanAprilRetailEvent计划方案Timepiece Appreciation39EVENT PHOTO PROGRAMTimepiece Appreciation

29、Wedding ShowWedding ShowBrand IntroductionWedding ShowCommercialEventPlanAprilRetailEvent计划方案Wholesale EventFragrance ClassType of EventPrivate PreviewConcept / Product FocusAll Collection42EVENT ITEMSTargetDealer Clients (30pax.)CommercialEventPlanAprilRetailEvent计划方案43EVENT OVERVIEWObjectiveTo rec

30、ruit potential guests and seek sales opportunityA great platform for brand knowledge deliveryDate&VenueApril 15thResidence room, 3F, Grand Hyatt Hotel, No.288A, Qingnian Street, Heping District, ShenyangProgramTimepiece private previewFragrance PersonalizationAfternoon teaCommercialEventPlanAprilRet

31、ailEvent计划方案44AGENDA13:00 Display ready13:30 Materials and tools set up ready14:00 14:30 Guest reception14:30 15:00 Brand presentation and novelties introduction15:00 15:30 Introduction of the fragrance raw materials and the tools15:30 16:00 Have the guest to create the fragrance, product try on16:0

32、0 16:30 Timepieces Appreciation 16:30 17:00 Present packed gifts17:00 EndPls. help to use previous ppt rundown format to update this pageCommercialEventPlanAprilRetailEvent计划方案Brand introductionBrand introduction45EVENT VENUEFragrance Material DisplayFragrance Material DisplayFragrance ClassVenue Ov

33、erallCommercialEventPlanAprilRetailEvent计划方案Fragrance Bottles 46FRAGRANCE CREATION MATERIALS AND TOOLS DISPLAYElectronic Scale DisplayPacking Bag and Box DisplayFragrance Wooden Box DisplayFragrance Blotter Display Fragrance materials displayCommercialEventPlanAprilRetailEvent计划方案Photo Frame Display

34、47EVENT VENUETimepiece DisplayAfternoon Tea CocktailPublications Display Flower DisplayCommercialEventPlanAprilRetailEvent计划方案E-invitation card for event to be developed by MJLC48INVITATION CARDApr 15th 诚挚邀请您莅临积家私人品鉴会4月15日14:00 沈阳君悦酒店沈阳君悦酒店3层君府青年大街288号甲CommercialEventPlanAprilRetailEvent计划方案Flower M