设计管理(1)(1)课程教学大纲

1、- 6 -设计管理教学大纲课程代码130151课程名称设计管理英文名称Design Management课程类别专业领域课课程性质选修学时总学时：32上机学时：0实验学时：0实践学时：0学分2开课学期第六学期开课单位设计学院适用专业设计等授课语言中文授课先修课程无毕业要求（专业培养能力）本课程对学生达到如下毕业要求有如下贡献：1、2、3、4、51.工程知识：掌握扎实的基础知识、专业技能，并学习设计行业部分运营知识，为解决企业复杂问题打下基础。2.问题分析：能够应用本专业基本原理、方法和手段和设计行业营运知识，识别、表达、并通过文献研究分析设计中的复杂问题，以获得有效结论。3.设计/开发解决方案

2、：能够制定针对设计的复杂问题的解决方案，设计满足特定人群和用户需求的产品、系统、服务，并能够在设计环节中体现创新意识，考虑社会、健康、安全、法律、文化以及环境等因素。4.研究：能够基于科学和人文综合研究方法对设计问题进行研究，5.使用现代工具：能够针对复杂设计问题，开发、选择与使用恰当的技术、资源和信息技术工具，包括对设计问题的预测与模拟，并能够理解其局限性。课程培养学生的能力（教学目标）该课程是工业设计专业的一门重要的学科基础课程。目标是让学生学习了解与累积有关设计活动、设计组织、设计生产力、设计企划、设计策略、设计产业、设计专案管理、设计品质管理的知识。课程简介本课程面向设计专业讲授设计管

3、理项目、组织、流程的基本概念和原则。设计管理在人与人关系中的整合特性，商业和企业的基本知识，金融和经济的一般程序，以及营销和品牌传播的知识。观点剖析和案例分析贯穿全课程，有助于学生更好地理解设计管理面对的诸多挑战来自设计、商业、创造与创新领域的客户、顾问和消费者的挑战。教学内容与学时分配（一）设计管理概述 4学时（二）设计管理技术与策略 4学时1.设计企业文化2. CI战略3. 设计评价决策(三)设计管理营销和品牌传播 4学时1.用户、消费者和市场2.市场营销3.品牌传播4.Zipcar愿景：建立世界上最大的汽车共享俱乐部(四)设计创新管理 8学时1.设计、管理和创新2.以设计为驱动的创新3.

4、以品牌为驱动的创新4.大型企业的设计管理5.中小型企业的设计管理6.飞利浦设计：为可持续社会而设计（五）设计项目管理4学时1.设计项目管理技术2.项目实施程序管理3.设计质量管理（六）课程设计展示8学时实验教学（包括上机学时、实验学时、实践学时）教学方法课程教学以课堂教学、课外作业、综合讨论、课程论文形式等共同实施。考核方式平时作业和课堂表现：30%期末课程论文：70%教材及参考书1.海军 (作者, 丛书主编).设计管理:体验的机会平装 2013年7月12日2.凯瑟琳贝斯特 (Kathryn Best).设计管理基础平装 2012年10月1日“Design Management” Syllab

5、usCourse Code130151Course TitleDesign ManagementCourse CategorySpecialty-related CourseCourse NatureElective CourseClass Hoursclass hours: 32 class hours (experiment): 0 class hours (practice): 0 Credits2SemesterThe 6th semesterInstituteSchool of DesignProgram OrientedDesignTeaching LanguageChineseP

6、rerequisitesNoneStudent Outcomes (Special Training Ability)Distribution of this course for the students fulfilling the following graduation requirements: 1, 2, 3, 4, 51. Design knowledge: Master solid basic knowledge and professional skill; be able to solve the problems of design practice by knowled

7、ge and theory of art and design 2. Problem analysis: Be able to use professional knowledge and theory of design, and to identify, express, and analyze the complicated design problems by review documents.3. Design/Development solution: Be able to pose the solution for complicated design problems, to

8、design all kinds of product designs and service system design according to special requirements, to express creation in the process of designing in order to consider factors such as economy, culture, environment, security, technique and beauty.4. Research: Be able to research the complicated problem

9、s of product design on the basis of design and art principle by scientific methods, including design experiment, observing and analyzing phenomenon, local culture and art thinking; to form the reasonable and effective design fruit in the process of information collecting and sorting. 5. Using modern

10、 tools: Be able to choose and use appropriate design technique, modern information tools and recourse for complicated product design problems, including forecast and practice of complicated product design problems, and to understand limitations.Teaching ObjectivesThis course is a disciplinary basic

11、course of the industry design. The objective is in order to make student to understand and accumulate the knowledge of design action, organization, production force, company plan, strategy, industry, case management, product management.Course DescriptionThe basic concept and principle of this course

12、 is facing to design management project, organization and flow process. The design management will focus on integration of relations of people, basic knowledge of business and enterprise, general procedure of finance and economy, the knowledge of marketing and brand spreading. The views analysis and

13、 case analysis will be across the whole course. It is good for the students further understand design management challenge from design, business, creation, and creative field customer, adviser, and consumer. Teaching Content and Class Hours Distribution(I) Introduction to design management 4 class h

14、ours(II) Skill and Strategy Design Management 4 class hours1. Design enterprise culture2. CI Strategy3. Design assessment decision(III) Spreading of design management marketing and brand spreading 4 class hours1. User, consumer and market2. Marketing3. Brand spreading 4. Zipcar outlook: Building the

15、 biggest automobile sharing club in the world. (IV) Design creative management 8 class hours1. Design, management and creation2. Creation driven by design3. Creation driven by brand4. Design management of large scale enterprise5. Design management of S&M scale enterprise6. Philips design: Design for

16、 sustainable society(V) Design project management 4 class hours1. Management skill of design project2. Procedure Management of Project implementing3. Design quality management(VI) Course design display 8 class hoursExperimental TeachingTeaching MethodThe teaching will be performing jointly in the forms of classroom teaching, homework, discussion, course thesis. Examination MethodDaily homework and attitude in class: 30%Final