《商务英语写作》课件L2 students'report 1

1、Course reviewPrinciples of Effective Business Writing5-C Principles of Business WritingCONTENTSPrinciples of Effective Business WritingUse we and youUse correct titles and namesBe clearUse the rigth register 5-C Principles of Business WritingClarity 清楚/ ConcretenessCorrectness 准确Conciseness 简明Comple

2、teness 完整Courteousness 礼貌ClarityClarity is achieved by using the right word in the right place.This involves organizing short,familiar and conversational words into effective sentences and paragraphs.It is also helpful to use example,illustrations,and other visual aids when necessary.CorrectnessCorr

3、ectness is a state free from errors.It refers to correct data,accurate statements and clear opinions. It also means correct spelling,grammar,punctuation and document format.Completeness involves a careful check of who, what,where,when,why and how.A comlete message conveys everything the writer has i

4、ntended to cover and provides sufficient details for the reader to know.CompletenessConciseness means expressing much in a few words.It is achieved by omitting trite expressions,avoiding unnecessary repetition and wordy statements and including only relevant fact.ConcisenessCourteousnessIn business writing,it means taking readers feeling and point of view into consideration.To be courteous,the writer should avoid expressions that are likely to give offence.We should avoid some w