旅游项目英语 教学大纲

1、旅游项目英语 教学大纲一、说明（一）课程性质旅游项目英语是文化产业管理专业的一门学院平台选修课程。本课程既是一门语言类课程，又是一门旅游专业课程，从内容上呈现出一定的专业难度。学生既需要通过学习掌握有关的语言知识和部分应用技能，又必须了解跟旅游项目相关的内容。学生可以根据自己的专业兴趣和英语基础水平进行选择。本课程以有关旅游项目的英文文本作为学习材料，介绍文本中的专业内容，让学生熟悉项目英语的有关表述和内容构成，使学生能够借助一定的工具，顺利阅读类似的专业文本，为拓展和深入学习有关专业知识打下较好的语言基础，开阔学生的专业视野。（二）教学目的本课程的教学目的是使学生掌握有关旅游项目英语文本中的

2、专业词汇和表达，了解各文本的基本内容、结构，学习理解旅游项目英语文本中的句式。通过本课程的学习，使学生在掌握项目英语专业词汇的基础上，提升专业英语阅读和理解的能力，为未来的专业学习和工作打下基础。（三）教学内容本课程选取了来自世界银行、世界旅游组织以及省内旅游项目单位的英文旅游项目文件为文本范例，介绍了旅游项目可研报告（feasibility study）、旅游项目建议书（project proposal）、旅游项目评估报告（project appraisal document）、旅游项目规划等旅游文本的内容。课堂教学内容包括专业词汇学习、段落篇章的语义讲解和文本分析等。（四）教学时数1、时数

3、：2课时/周，总计：36课时2、进度：旅游项目英语课程教学进度表单元内容总学时Unit 1Project Proposal14Unit 2Research Report6Unit 3Feasibility Study4Unit 4Project Appraisal12合计四单元36（五）教学方式主要以“语块理论”、“语码转换理论”以及任务型教学法为教学理论和实践基础，采用讲解、讨论、项目小组任务等方式组织课堂教学。可以根据选课学生的实际情况和教学内容的安排，尝试采用翻转课堂的形式组织课程中部分内容的学习和讨论。（六）考核方式期末开卷随堂考试（60%）与平时成绩（含出勤10%、课堂活跃程度10%

4、、平时作业20%，共占40%）结合。本大纲在考核目标中，按照识记、理解、掌握和应用四个层级要求对教学内容进行考核。各层级基本要求如下：识记：专业词汇和文本中的典型句式和结构等，是课程学习的基础要求。理解：理解句子、段落和语篇，是课程学习的较高要求。掌握：掌握文中专业术语的涵义，掌握相关语言结构的用法，是课程学习的高层次要求。应用：能够运用所学，实现顺利的专业文本阅读，并能够进行专业相关的文本翻译和写作，是课程学习的最高层次要求。本课程的平时成绩考核中出勤部分的成绩通过点名方式进行记录和统计；课堂活跃程度通过课堂提问的回答情况和课堂讨论学生的参与积极程度进行记录；平时作业包括至少两次书面作业，以

5、写文章英文概要、提纲或翻译为主要形式。期末随堂考试包括两个部分，专业词汇和语篇阅读。专业词汇部分，要求学生根据课堂所学内容和自己的理解对专业词汇进行英文解释，主要考查学生对相关专业内容的掌握程度。语篇阅读部分为学生提供跟课堂所学内容相似的文本，注重考查学生对所学专业词汇、专业表述和典型句式结构等内容的掌握程度，考查学生的综合语言能力。二、本文Unit 1 Project Proposal教学要点：1. the structure and major content of the document:Preface- General Description- Background and Nece

6、ssity of the Project- General Situation of Project Areas- Classification and Evaluation of Tourism Sources in Project Areas- Tourism Development Actuality in Project Areas- Market Demand and Forecast- Guiding Ideology & Principles of Project Construction- Content of Project Construction- Estimation

7、for the Project Investment & Source of Funds- The Projects Benefit and Risk- Repayment Responsibility and Plan for the Foreign Loan- Organization Management of the Project2. terminologies and useful expressions: geological structure，cultural and natural relics，the National Development and Reform Com

8、mission，the Ministry of Finance, Bureau of Cultural Relic Protection of the World Bank，the Project Coordination Leadership Group，Forestry Surveying and Programming Institute，investigation and identification work，primary Projects，Construction Target，infrastructure，realize the full potentials of socia

9、l, economic, and ecological efficiency，Construction Range 教学时数：14学时教学内容：1. Preface- General Description- Background and Necessity of the Project （2学时）（1） Prefacethe background of the proposal（2） General Description: Summary of the Project，Project Name，Sponsor Loaner，Projects Nature，Construction Targ

10、et，Contents and scale，Project Period，Investment in the Project，Projects Benefit （3） Background and Necessity of the Project: Background of the Project，Preparation Basis 2. General Situation of Project Areas- Classification and Evaluation of Tourism Sources in Project Areas （2学时）（1） General Situation

11、 of Project AreasPrinciple of Project Areas ChoosingRange of Project AreasGeneral Situation of Project Areas（2） Classification and Evaluation of Tourism Sources in Project AreasClassification of Tourism ResourcesEvaluation of Tourism ResourcesEvaluation Analysis of Heritages3. Tourism Development Ac

12、tuality in Project Areas- Market Demand and Forecast （4学时）（1）Tourism Development Actuality in Project AreasTourism Development Status QuoTourism Resource Management and Protection ActualityInfrastructure ActualityDevelopment Advantage and Existing Problems（2） Market Demand and ForecastAnalysis of pr

13、esent marketMarket ForecastTour publicity, sales promotion and market exploiting4. Guiding Ideology & Principles of Project Construction- Content of Project Construction （4学时）（1） Guiding Ideology & Principles of Project ConstructionGuiding ideologyConstruction principlesConstruction term（2） Content

14、of Project ConstructionOverall situation and layout of project constructionRelation between project proposal and programmingContent and scope of the Project ConstructionHistorical relic protection measuresPersonnel Training ProgramBuilding tourism information platformPetty Sum Donation Project of th

15、e World Bank5. Estimation for the Project Investment & Source of Funds- The Projects Benefit and Risk （2学时）（1） Basis of the Estimation of the Project InvestmentEstimation for InvestmentFinancing and Usage Plan（2） The Projects Benefit and RiskAnalysis and Appraisal for BenefitSocial Effect and Apprai

16、salPossible Main Risk of the Project and Main Strategy6. Repayment Responsibility and Plan for the Foreign Loan- Organization Management of the Project （2学时）（1） Repayment Responsibility and Plan for the Foreign Loan Repayment ResponsibilityRepayment Plan（2） Organization Management of the ProjectThe

17、Project Implementation and Organization ManagementManagement system and measures考核要求：1. Know about the general structure of a project proposal.2. Understand the technical terms and learn to use the relevant expressions.3. Master the important lexical chunks and apply them in traslating and writing.U

18、nit 2 Research Report教学要点：1. religious expressions and terminologies in the report: Islam, Muslim, mosque, shariah-compliant catering, halal food, pilgrimage, pilgrim, in-bound tour, out-bound tour, VFR2. the understanding of the tables and data教学时数：6学时教学内容：Rearch Report on the Islamic Tourist Marke

19、t of China and its Growth 1. Define the Islamic Tourism and Muslim Tourism （2学时）（1） “Islamic Tourism” （2） Muslim Tourism2. Current Islamic Tourism Market of China （2学时）（1） Muslim Population and Distribution（2） Chinese Domestic Islamic Tourist City（3 ）Chinese Islamic Outbound Tourist Market（4） Chines

20、e In-bound Muslim Tourism Market3. Chinese Domestic Islamic Tourist products （2学时）（1） Islamic Tourist Product（2） Shariah-compliant Catering and Accommodation4. Vista on Chinese Islamic Tourism Development考核要求：1. Know about the major content of the report.2. Understand the technical terms and know ho

21、w to explain them.3. Master the religious expressions.Unit 3 Feasibility Study教学要点：1. expressions and terminologies: longitutde, latitude, plateau, loess, jurisdiction, municipality, prefecture, ethnic folk customs, preferencial, location, infrastructure, tar-paved road, taxation, SOE, finacing, loa

22、n, utilization2. the understanding of the tables and data教学时数：4学时教学内容：Feasibility Study on the Investment in Gansu Province 1. Introduction to the Tourist Resources and Investment Environment of Gansu Province （2学时）（1） Tourist Resources（2） Investment Environment（3） Location （4） Market advantage（5） S

23、ocial advantage（6） Infrastructure advantage（7） Energy （8） Intelligence Advantage 2. Policy support （2学时）（1） Referential Investment Policy（2） Taxation and financial policy（3） Loan and Financing Policy（4） Land Utilization Policy考核要求：1. Know about the text meaning.2. Understand the technical terms and

24、know how to explain them.3. Master the relevant expressions.Unit 4 Project Appraisal 教学要点：1. expressions and terminologies: CNAO- China National Audit Office, PMO, EA, SA, Financial Mangement, feasibility study report, IPP-indigenous peoples plan, NDRC, Project Implementing Unit, PY2. the major cont

25、ent and the structure 教学时数：12学时教学内容：Project Appraisal1.Strategic context and rationale （2学时）（1） country and sector issues（2） rationale for the involvement（3） higher level objectives 2. Project Description （2学时）（1） lending instrument（2） Program objective and phases（3） Project Development Objective and key indicators（4） Project components （5） Lessons learned and reflected in the project design（6） Alternative