南开大学22年春学期《会展管理与服务（一）（二）（EI双语）》在线作业-00001

1、-本页为预览页PAGE16-本页为预览页-本页为预览页22春学期（高起本1709-1803、全层次1809-2103）会展管理与服务（一）（二）（EI双语）在线作业-00001第1题. 某种会议的会议出席情况是毫无规律并难以预测的,那么以下哪种方式是职业会议策划人在承办酒店为团体预订房间时不可能使用的?选项A：免费预订电话选项B：会议中心预订处选项C：信笺回复/传真回复卡选项D：分房名单参考答案：A第2题. Which one can best explain the purpose of the marketing plan?选项A：knowing the strengths and wea

2、kness选项B：creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the propertys resources.选项C：forming the base of information of marketing and advertising decision.选项D：explaining the goals to members who will participate in the

3、 marketing activities and how to achieve it参考答案：B第3题. 小李夫妇正在宴会上等待他们的食物。食物到来时,两个服务员排队将食物从大浅盘中取出,放到小李夫妇的盘子中。下列服务方式中的哪种由成队的服务员从大浅盘中上菜?选项A：法式服务选项B：俄式服务选项C：盘式服务选项D：自助式服务参考答案：B第4题. Which description is not correct about the sales office?选项A：the sales office should appear tasteful and professional选项B：sales

4、 office should be hidden away in the baseroom or an unused guestroom.选项C：the sales office should be well-lit and ventilated选项D：the sales office should have comfortable seating and reading material available参考答案：B第5题. More properties are evaluating a groups spending patterns and potential for revenue

5、 property-wide before booking them. This trend is called .选项A：revenue management选项B：key account management选项C：marketing management选项D：cost management参考答案：A第6题. 许多会议团队选择主题宴会。如果会议策划者需要某一个主题,而酒店的厨师从未准备过与该主题相适应的食物,酒店会议服务经理应该:选项A：让会议策划者放弃采用一个主题宴会的想法选项B：让会议策划者为那次餐饮活动自备厨师选项C：告诉会议策划者应该令换一个主题，并与其一同寻找一个适合厨师熟悉

6、的菜单的主题选项D：告诉会议策划者这个主题将不成问题参考答案：C第7题. 一个广告顾问告诉一个饭店的销售总监说酒店的印刷品广告中的广告词应当特别而且要切题。这个广告顾问好鼓励总监利用留白和加大的粗体字让人方便地阅读到正文内容。广告顾问所强调的是AIDA原则中的哪一个部分?选项A：注意选项B：兴趣选项C：欲望选项D：行动参考答案：B第8题. 根据设备的不同品牌和种类,内置音箱的质量大不相同。设备操作员应该将下列各组设备中的哪些的声音连接到酒店音箱系统?选项A：电视显示器和圆盘传送投影仪选项B：圆盘传送投影仪和电子白板选项C：电影放映机和电视接收器选项D：电影放映机和反射型放映机参考答案：C第9题

7、. Which one is not the advantage of the magazine advertising?选项A：ads can be printed in color and photographs reproduced with good quality选项B：magazines have a long reading life选项C：magazine advertising gives the hotel an opportunity to focus its convention promotion选项D：deliver the information directly

8、 to the decision makers参考答案：D第10题. 在会议管理上经常发生的争论是:如何以及何时将会议承办人介绍给酒店内部负责会议协调的人员?特别针对大型和复杂的会议,会议服务经理应该在何时担负起酒店主要联络人的角色?选项A：在销售前的十分钟选项B：一旦成交选项C：在会议策划人确定要预订这家酒店之前选项D：会议召开前的两个月参考答案：B第11题. 从公关的角度看,以下哪一个是瞄准宗教市场的最佳原因?选项A：很多宗教会议并不排斥公司和社团组织业务选项B：这些团体一般对价格敏感选项C：很多宗教团体到一个城市后做一些社区活动选项D：有1万4.5万名与会代表出席的大型年会是每年都会出现

9、的常事参考答案：C第12题. 总账单计费授权表不要求注明:选项A：酒店如何将费用记入总账选项B：对酒店的服务工作的一个坦率的评价选项C：被授权为总账单费用签字人的姓名和签名笔迹选项D：会议主办者所承认的财务责任范围参考答案：B第13题. 对于一个主要由发言人讲话,与会人员做笔记、浏览活页夹信息,或需要用诸如笔记本电脑等计算机设备的会议来讲,什么风格的座椅是做好的选择?选项A：礼堂风格选项B：剧场风格选项C：教室风格选项D：董事会式的座位布局参考答案：C第14题. 不管谁参加会前会,会前会一旦开始就应该由谁来处理与客户和酒店员工两边的事情?选项A：销售员选项B：会议服务秘书选项C：酒店的总经理选

10、项D：会议服务经理参考答案：D第15题. When companies have centralized meeting planning activity, and need who experienced,knowledgeable to make the job easier.选项A：Marketing and Sales Executives选项B：Full-Time Meeting Planner选项C：Third-Party Director选项D：company president参考答案：B第16题. If any one person can make or break a

11、conference, it is the , often referred to as the person who makes things happen选项A：association director选项B：hotels manager选项C：meetings manager选项D：convention service manager参考答案：D第17题. 会议规格由许多因素所决定。其中,首先最重要的因素是?选项A：会议团体需要的会场搭建风格选项B：会议团体需要的视听设备的数量及类型选项C：如果会议活动中有茶歇安排的话，还要预留出更多的空间以备所需选项D：预期的与会人数参考答案：D第18

12、题. 在即将举行的展会上,小张希望他的集团公司展位四周的过道尽可能的宽一些。而4个子公司都想在集团公司的展位中获得一个标准尺寸的展位,小张应该采用哪种展位形式?选项A：标准型展位选项B：岛型展位选项C：环型展位选项D：半岛型展位参考答案：B第19题. A small group booked a meeting in a hotel which will be held in the third week of October, which is the peak period of the hotels previous period. What is the most likely pri

13、ce for this group?选项A：run-of- the -house-rate均价选项B：rack rate 门市价选项C：split rate选项D：discount参考答案：B第20题. At the beginning of each year, hospital will set specific goals for each market segment using the research data. Which one have no need to be considered?选项A：When are the propertys peak period?选项B：Wh

14、at market segments can be reached to increase business?选项C：Will the plan target business travelers? Local association? Or Honeymoon guest?选项D：How many training meetings do you stage each mouth?参考答案：C第21题. Security in the modern hotel is becoming a more compels problem. There are several critical per

15、iods involved in security:选项A：open show hours选项B：closed show hours选项C：move-in选项D：move-out参考答案：A,B,C,D第22题. 酒店用互联网宣传自己的产品可以立即向会议承办人提供下列哪些信息?选项A：会场清单和平面图选项B：联系人姓名、电话和电子邮件地址选项C：会议管理工具选项D：互动电子宣传册参考答案：A,B,C,D第23题. To get a handle on function space utilization , it is useful to track and monitor the follo

16、wing .选项A：sales revenue per square foot of function space选项B：pattern of unused times and days选项C：types of functions选项D：Popularity of individual banquet menu item参考答案：A,B,C,D第24题. 下列有关协会会议和企业会议在决策、会议数量、展览和筹备期方面的差异描述错误的是?选项A：协会会议是民主决策，企业会议是集中决策选项B：协会会议数量少、规模小，企业会议数量多、规模大选项C：协会会议展览很少见，企业会议很常见并且对配套服务要求高

17、选项D：协会会议筹备期较短，一般都不足一年，而企业会议比较长，一般为25年参考答案：B,C,D第25题. 下列有关协会会议的时长和价格的说法,哪些是正确的?选项A：带展的会议通常不会少于3天选项B：酒店的价格政策是影响协会高管决策的重要因素选项C：很多大会的组织者紧盯传统的市区饭店，虽然价格很高，但可以为会议增加名望选项D：一般会议时长为35天参考答案：A,B,D第26题. 由于所有条款都必须涵盖在合同或协议书中,因此要确保所有基本信息都被详细记录其中。下列属于这些基本信息的是?选项A：客房数量和类型选项B：抵达/离店模式选项C：餐饮活动选项D：总账与授信参考答案：A,B,C,D第27题. 在

18、美国,下列哪些信息来源可以比较方便地锁定州和地区级协会会议业务?选项A：商务处和会议局选项B：首府的电话黄页选项C：当地城市的报纸选项D：美国协会经理人协会参考答案：A,B,D第28题. Many hotels work within the limits of certain rate scales determined by management. The main ones are , , , and .选项A：split rate选项B：rack rate 门市价选项C：run-of- the -house-rate均价选项D：discount参考答案：A,B,C,D第29题. 直投广

19、告是酒店广告的一部分,下列有关直投广告优缺点的说法中正确的是:选项A：可以用来筛选潜在客户选项B：跟踪广告选项C：成本比报刊或广播广告高得多选项D：近些年直投的成本有所下降参考答案：A,B第30题. 有效的销售始于严谨的标准化操作流程,每个酒店销售人员都要在案头备好一本装订成册的酒店标准操作流程,这本标准化操作流程手册所包括的内容有?选项A：会议活动的管理流程选项B：客房管理流程选项C：会议场租和租用程序选项D：销售部的组织结构图和岗位的责任描述参考答案：A,B,C,D第31题. Religious Meetings planners negotiate lower rates by book

20、ing on holidays and weekends and seeking busy periods.选项A：对选项B：错参考答案：B第32题. 许多策划人员青睐于现场注册,现场注册可以在会前产生现金流。( )选项A：对选项B：错参考答案：B第33题. In the future, individual salespeople will only sell to their propertys larger accounts, and sales staffs at the property level will be increased in favor of regional sal

21、es reps.选项A：对选项B：错参考答案：B第34题. Since cancellation fees are based on lost profits, not lost revenues, the percentage of profit margin received by the hotels cannot exceed its received margin.选项A：对选项B：错参考答案：B第35题. In order to save money and maximize company productivity, many firms today are combining

22、meetings or holding different meetings back-to-back at the same property.选项A：对选项B：错参考答案：A第36题. There are several rules can be established for how much a hotel should charge for AV equipment.选项A：对选项B：错参考答案：B第37题. 企业会议的与会人数都是可靠的,而且经常是强制性的。选项A：对选项B：错参考答案：A第38题. This process of monitoring , evaluating a

23、nd correcting is the first phase of a marketing cycle.选项A：对选项B：错参考答案：B第39题. Three common complaints of exhibitors are the exhibit hall is scheduled to be open , the method in which guestrooms are assigned and the exhibit billing procedures.选项A：对选项B：错参考答案：B第40题. 如果采取一次性支付小费法,酒店应该将这一做法向会议代表说清楚,避免重复支付小费。( )选项A：对选项B：错参考答案：A第41题. A split folio is generally set up to facilitate billing to the convention organization.选项A：对选项B：错参考答案：B第42题. Most hotels have adopted a policy of quoting room rates not more than one year in advance and firm menu prices not more than six months before the e