(新)高中英语unit1Reading教案牛津版必修4

1、(新)高中英语unit1Reading教课方案牛津版必修4(新)高中英语unit1Reading教课方案牛津版必修44/4(新)高中英语unit1Reading教课方案牛津版必修4所谓的光芒岁月，其实不是此后，闪耀的日子，而是无人问津时，你对梦想的偏执。湖南省蓝山二中高一英语必修四unit1Reading教课方案牛津版Step1:LeadinEnjoyaveryinterestingvideo,please.Doesithaveaninterestingimpressiononyou,boysandgirls?Afterlearning“Welcometotheunit”,weknowadsa

2、reakindofposterthatmakesuswanttobuyaproductoraservice.Whenyouseeacleveradvertisementinanewspaper,doyousaytoyourself,Ah,thatsgood.Idliketohaveoneofthose?Ordoyousay,Whatliesaretheytellingthistime?Advertisementscanbeextremelyusefulandpersuasiveiftheyarehonest;ifyouhavebrokenyourpenandyouwanttobuyanothe

3、r,youmaywanttolookatasmanyadvertisementsforpensasyoucanfind.Thatwillhelpyoutochoosethemodel,colorandpricethatyouaresatisfiedwith.Butdoyouknowanybasicadvertisingknowledge?Therearetwobasictypesofadvertisements.Whatarethey?(commercialadvertisementsandpublicserviceadvertisements-PSAs)Today,welllearnsome

4、thingaboutadvertisements.Pleaseanswerthefollowingquestions.Wherecanyoufindtheadvertisements?Doyoulikeadvertisementsinthemedia?Doyouthinkadsplayanimportantpartinourlives?Whyorwhynot?Doyouthinktherearetoomanyofthemandthattheyareeverywhere?Whatkindofthingscanbeadvertised?Whydocompaniesandorganizationsa

5、dvertise?Whatkindofthingscanbeadvertised?(Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.)Step2:FastReadingforgeneralideasSkimandscanthetexttoanswerthequestionsonpage2.Answers:Tobuyaproductorserviceorbelieveinanidea.Publicser

6、viceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.ListentothetapeaboutthetextandfinishPartC1onpage4.AnswersC11.Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.Acommercialadvertisementisonewhichsomeonehaspaidforto

7、promoteaproductorservice,whileapublicserviceadvertisementisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthecompletetruth.In1996.BecausePSAsaremeanttobehelpful,andfollowingtheadviceinPSAs,wecanoftenlearnalo

8、t.放弃很简单，但你坚持终究的样子必定很酷！1所谓的光芒岁月，其实不是此后，闪耀的日子，而是无人问津时，你对梦想的偏执。Step3:DetailedreadingforimportantinformationReadthefollowingsentencesanddecidewhethertheyaretrue(T)orfalse(F)accordingtothearticle.Advertisementsarefoundinmanyplaces.PSAsareonlyfoundinnewspapers.Alladvertisementstellthecompletetruth.PSAsand

9、commercialsadsusesomeofthesamemethods.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.Answers:C21T2F3F4T5F6T2.Pleaseself-evaluatehowwellyouunderstandandcomprehendthearticlewiththefollowingexercise.(Thisstepisoptionalandflexible.)Y

10、oushouldtrytosummarizethedifferencesandsimilaritiesbetweenthetwotypesofadvertisementsandfillinthefollowingchart.TypesofadsSimilaritiesDifferencesExamplesPlacesMethodsPurposesValidityfoundusedCommercialadsBillboards,Persuasivenewspapers,language,magazines,excitingPSAstheimagesInternet,radio,televisio

11、nTopromoteaTheydonotBright-teethproductortellyouthefightsbadservicecompletebreath!truth.Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?ToeducateTheyareYestolife,nopeoplehelpfulandtodrugsaboutwecanlearnKnowledgehealth,alotbychangeslifesafetyorfollowingProjectanyothertheadviceHope-school

12、ingissuewhichtheygive.everychildaffectsSmokingispubliccommittingwelfaresuicideslowly3.CompletePartD(RefertothetextwhilecompletePartD)AnswersD1b2e3c4f5g6h7a8d4.NowletscometopartE.Itsane-mailthattheauthorofthearticlewritestothankaprofessorwhohelpedherwithherresearch.Thee-mailservesasasummaryoftheartic

13、le.Trytofinishthee-mailindividuallywhichwillhelpyoutostrengthenwhatyouvelearntinthearticle.Wellchecktheanswerlater放弃很简单，但你坚持终究的样子必定很酷！2所谓的光芒岁月，其实不是此后，闪耀的日子，而是无人问津时，你对梦想的偏执。together.Answers(1)advice(2)advertisements(3)intended(4)publicwelfare(5)promote(6)customers(7)persuasive(8)nationwide(9)campaign

14、s(10)encourage5.PairworkAccordingtothedialogueonpage5,workinpairsanddiscussthethreequestionstogether.Whatarethedifferencesbetweencommercialadsandpublicserviceads.Doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts?Whyorwhynot?WhatsthemostimpressivePSAyouhaveeverseen?Whydoyouthinkitisimpress

15、ive?b.Yes,Ithinkso.Inmypointofview,youngpeopleareeasilypersuadedintobuyingnewproducts,becauseyoungpeopleliketotrynewthingsandtolookcoolandsmart.Theyliketofollowthelatestfashion.Inaddition,theyarelikelytobeinfluencedbypersuasivelanguageandvividimages.Forinstance,iftheirfavoritestarsoridolsadvertiseap

16、roduct,youngpeoplewillusuallybuytheproduct.c.Sofar,IhaveseensomanyPSAsonTVortheInternet.However,noneofthemstruckmebuttheadforProjectHope.Inthead,alittlegirlwithhereyesopenwideshowsushoweagersheistogotoschool.Thisadalsoremindsmeofthefactthattherearestillalotofchildrendroppingoutofschoolforeconomicrea

17、sons.Fromthead,IcometorealizehowluckyIamtohavethechancetostudyatschool.Iwouldliketodevotemyselftohelpingthemreturntoschool.Forreference:Wehavetoadmit,advertisingplaysanimportantroleinourdailylives.Althoughtherearedisadvantagesandmaybeevensomebadinfluences,intheenditisupto放弃很简单，但你坚持终究的样子必定很酷！3所谓的光芒岁月

18、，其实不是此后，闪耀的日子，而是无人问津时，你对梦想的偏执。ustochooseifwewanttobuyintoanyoftheadvertisements.Needlesstosay,someadvertisingthattargetsatpublicgoodbringanenormouslypositiveimpactonthesociety.Iagreethatadvertisingcanplayapositiveroleinhelpingtopromotebetterhealth.Indeed,Hastingsalsosaysthatadvertisingcouldjustaseas

19、ilybepositiveasnegative.Healsofoundthatadvertisingplaysonlyaminorroleonfoodchoice.Advertisingplaysacriticalroleonpromotetheproducts.Advertisingplaysaroleinthepromotionofthevoluntaryinitiativesofother.Intheseways,advertisingplaysakeyroleinthetransitiontoanewimageculture,andthusinthetransitionfromadis

20、cursivebook/printculturetoafigurativemediaculture.Advertisingplaysamajorroleintodayssocietyandcausesonetothinkoftheeffectsitplaysonourminds.Fromshoes,toalcoholtounderwear,advertisementhasinvadedoursubways,highways,schoolsandworld.Themainobjectiveofpublicityandadvertisementistosellgoodsandservices.It

21、ismeanttoinformandinfluencetheconsumerintobuyingthegoodorservice.Oftentheproductintheadvertisementiscomparedtoanother,accordingtothem,worseproduct.Consumersattentionmustbegraspedinordertomakethemthinkofbuyingtheproduct.Advertisement,madebycompanies,ismeantforconsumers,who,inturn,buytheproduct,thereforecompletingthecircle.Advertisementatitsbestismakingpeoplefeelthatwithouttheproduct,yourealoser.explainedNancyShalek,presidentoftheShal