教程说明教案ibm global mba proposal

1、IBM Steinbeis India MBA Program (CorporateMBA IBM)Proposal for extended MBA Program between IBM and Steinbeis University, Status of ongoing IBM India Germany MBA program Lessons learned Proposal for extend global program Steinbeis University profileHans Steinbeckhhsteinbeckt-online.deformer Partner

2、& Industry Leader, GBSJune 22, 2012India German MBA Program IBM 01 classDecision for program October 2006, Kick off March 15, 2007 in Pune, IndiaBuild up of partnership program between: IBM GermanySteinbeis University, GermanySIBM University, Pune, IndiaMax Mueller Institute, Pune, India21 students

3、graduated with a German MBA degree in March 2009IBM 02 classKick off April 2009 in Pune with 25 studentsTransfer of class from India to Germany in April 2010 with 19 students19 students graduated on April 15, 2011IBM 03 classKick off May 9, 2011 in Pune with 27 studentsStudies are all at SIBM in Pun

4、e, IndiaExpected graduation with MBA in April 2013 Program initiated and funded by Matthias Hartmann, VP Global Strategy & Industries, IBM Present Program Overview Students selection processInitial mendation by IBM IndiaAssessment Center by IBM Germany and Steinbeis UniversityCriteria: Education, Pe

5、rsonal, Employability Germany, KODEX (Steinbeis Competency Assessment)Two year program outlineOne year studies at SIBM University, Pune (Class 3 for 2 years)One year daily German classes in Pune in parallelAfter that, one year studies at Steinbeis University Germany (Class 1 + 2)All students continu

6、e to work in client projects with utilization. Availability to client projects typically 80%, since lectures partially at weekends.Study ProjectEach student has a Study Project decided finally by IBM GermanyBusiness Mentor from IBM and Project Manager from Steinbeis supporting studentMeasurable busi

7、ness benefit to IBM Germany expected by graduation date and are documented in the Master Thesis (Target 125k$ business contribution per student).Study Projects IBM 02 Class Hemant GuptaObjectives and Strategy PlanSAP APO Template forGeneral Business MarketPeter Schoondermark Dharmesh J ShahCombined

8、use of IBM DIOS & SAP WM / IM modules to optimizeinventory levels & warehouse operationsDr. Peter Korevaar Amol P KulkarniStudy and Propose Strategy for IBM Germany to Increase its MarketShare of SAP Services at Panasonic by Leveraging Global Deliveryfrom IndiaThomas Walenta Jaya B SanghiGME Legacy

9、and Distributed Systems RestructuringReiner BillerAmol R SonaikarDefine & implement GD model in the SMB market for improvingbusiness in SAP Market for IBMChristian Werner Prashant ShaDevelop an IBM Reference Blueprint CBM and GD petence for the SAP Insurance Modules SAP FS-CD and SAP ICM Thomas Gott

10、mannSatish ViswanathanBusiness Development of key NEIOT Accounts using theAccount Farming StrategyRainer Heck Ashutosh A PandeDevelop approaches to increase the share of Global Delivery in the field of analytical CRMMichael FrommeltGuruprasad M PotdarStandardization (Industrialization) of Applicatio

11、n Delivery Processesas part of a Globally Integrated Enterprise StrategyDr. Uwe Gross Rohan B ShendeEuropean Chemical Industry Trends & Consulting opportunities in the European ChemicalIndustryNicole Ofenloch-Wende Nagaraj Ms IyengarSOA Governance for complex projectsAndre CholewaRiishi RitambharSAP

12、 HR Solution Center for HCM Germany in IndiaJohannes KuhnAshwini K PandeyAnalysis of Enterprise Software Market and Design of Industry specificWeb 2.0 based Business ModelsJoerg Baldauf Lailesh S OstwalReducing hurdles in increasing the Global Delivery (GD)ratio in IBMGermany project.Tilmann Flum Se

13、enivasa B JeganathanImprove Productivity in Deutsche Bank Test Factory by usingLEAN Six SigmaChristian WeissRenjith N SasidharanFit/Gap Analysis of SAP in Pharma/Life Science IndustryChristiane Dorn-Unnewehr Arnab GoshNext Generation Digital Channels in theAviation SectorAhmed Can Keskin Anup A Desh

14、pandeSAP Cloud solution for Volkswagen ET2000Torsten AndrechtDigambar T BarveChallenges in Global Delivery-Increasing GD ratioKlaus-Dieter Fleig Lessons Learned (1/2)Cultural differences are bigger than expectedFor the Students:Study Projects: Students are not used to do own research and drive a pro

15、ject through their own initiativeTransformation from India service delivery to German project leader focusing on business goals takes timeIndians belong to high context culture, while Germans stick to what is directly importantGermans emphasize verbal communication and say things clearly, while Indi

16、ans react more on the whole attitude, being positive and politeRelationship to power is different. For Indians its expected to get indications or orders, its not impolite for Indian people, even with no formal hierarchy.Family is ranked higher in India as in Germany, opposite for punctualityFor IBM

17、Germany:Opening IBM Germany for what IBM India has to offer beyond service delivery and labor arbitrageLessons Learned (2/2)German LanguageThe second class had 1 year German classes in India. Their skill is much better than for the first class (all passed B1).Positive feedback from German clientsPro

18、ject successMost students show significant progress during the two years and achieve the original objectives.The Study Projects deliver direct business contribution to IBM Germany, paying easily for the education cost.All students work in key client projects and being measured on utilizationGood pro

19、gress of students on their business and personal development, but requires close mentoring by IBM and university.After completion of the 2 year program there is a need for a formal process to keep them focused on IBM Germany, however 50% of second class still work for GermanyIt is amazing to see the

20、 progress of the students in their business attitude, competency and personal developmentBusiness Groundrules of Program Overall objective is, that there is no incremental cost to IBMEach student will work in a client project with utilization of around 80%. Block lectures include weekends plus dista

21、nt learning via eCampus.Each student will work on an individual Study Project transferring theoretical knowledge into practice during the 2 year program. The business benefit will compensate study- and travel cost easily.Based on the ongoing programs for Germany, we expect the following benefits:Tra

22、nsformation from reactive Service Delivery to proactive Business Leadership as project managersUnderstanding of global business integrationLearning about culture and language, for local client interactionBuild up of operational dexterity to better contribute in the increasingly complex global worldP

23、roposal to extend present program globally India/ China/ Brazil Master Studies USA/ Germany Master Studies(4 Block Lectures & eCampus)WesternCountriesHome Country Master Studies(4 Block Lectures & eCampus) USA/ Germany Master StudiesEmergingCountriesAlternative 1: Train young Western talents for glo

24、bally integrated client projects/ ServiceAlternative 2: Train young Emerging talents for globally integrated client ServiceSelect new hires (top talent university graduates) from USA and Europe for international career in IBM, with International MBA graduation Study and work for one year in India, C

25、hina or Brazil at local conditions, to keep cost downIn second year they return back home and complete their Master studies in Germany or USA, and graduate thereSelect new hires (top university graduates) from Emerging Countries for international career in IBM, with International MBA graduationStudy

26、 and work for one year from home country, with block lectures in India, China or BrazilIn second year they will move for one year to USA or Europe to complete their Master studies, and graduate thereOperational OrganizationIBM USA Leading theCooperation With its Global SubsidiariesMaster Degree In I

27、nternational ManagementNew Hire or Interneeof IBM = Student;selected by IBMSteinbeis University Berlin Leading the Cooperation of International Edu. Partners Degree and Education Partner: Masters Degree from Steinbeis University, and partner university Classes at locations outside from Germany are u

28、nder Steinbeis Lead and Management Non German Education Partners can be existing Steinbeis Partners or as defined by IBM Duration and Locations: 24 Months split into: - 12 Months in Home Country - 12 Months in Emerging CountryBlended Learning: Via E-Campus In Presence Courses In Real Cases Academic

29、Outline and StructureKnowledgeQualificationCompetenciesClasses given by academic“Subject Lecturers” Theory of Management in todays Global Business World Exemplary Contents:Entrepreneurship, Strategy, Marketing,Human Resources, Innovation, Procurement, SCM & Logistics, Project Management, Organizatio

30、nal Design etc.Global Business Challenge developed, executed and evaluated in both Study Projects and at Work PlaceCoaching and Mentoringfrom “Project Lecturers” (Experienced Experts)“Real Case” (Study Project) Execution:Strategy Plan Marketing Plan Finance Plan Globalization PlanCapability, Compete

31、nce and Skill Development of Participants in Companys Global OperationsLearned as theory, understood in practice, proven in Study Project,replicable in the futureGlobal Operational Skills of People and OrganizationOn Site & On eCampusSelf OrganizedGained ValueBenefitforIBMWork one year at local cond

32、itions in another geoAbout Steinbeis University BerlinSteinbeis ObjectiveTo be the preferred Partner for Leading Globally Integrated CompaniesOutstanding in Customer Orientation:Flexible Global Business Oriented Program DesignsEasy to Set UpDifferentiated in benefits for the clients:Academic Know-Ho

33、w that Serves Clients Global Business Program with integrated Return on InvestmentProven and Replicable Global Business Skills and Capabilities of GraduatesImprove employee retention and attract Top TalentsSteinbeis University Berlins Resources and Experiences =Steinbeis University Berlin: Global Un

34、iversity PartnersRecently signed partnership in addition with: Tongji University, Shanghai, China and University of California, USASteinbeis Business Partners in International ProgramsMore than 430 Companies have been/are partnering with Steinbeis University in its International Studies (see some re

35、ferences below)Small and Medium Sized as well as Multinational Corporationsfrom all industriesAutomotive LightingParker HanifinTRWHBPOBehrKarl MarbachMTOWoerwag LackeRoto FrankCompanies achieved significant improvementsTypes of Tasks solved:Management Qualification and Retention for their Global Bus

36、inessSetting up new business in Foreign MarketsDeveloped and Enlarged Existing Business in Foreign MarketsSolved Ongoing Challenges Between Home Country and Foreign Subsidiaries Business Model Innovation and Strategies for Foreign MarketsOngoing Corporate Programs with: IBM, Siemens, Telekom et alYou give us your Global Business Challenge we help you to solve it through our studies!Steinbeis University Berlin: Facts and Figures Founded in 1998 by Steinbeis Foundation- A Foundation of the Government of the State of Baden-WuerttembergInnovator in the European “