电子商务英语考试试题

1、电子商务英语考试一试题电子商务英语考试一试题电子商务英语考试一试题电子商务英语考试一试卷（全部答题内容请写在答题纸上并注明题号，写在试卷上无效）一、请将以下术语翻译成中文（每题1分，共11分）e-cashsecond-handmarketelectronicpaymentlogisticsservicesmallandmedium-sizedfirmsdevelopawebsiteB2Bwebsitesearchenginelong-term：InternetMarketingshippingcost二、请将以下术语翻译成英文（每题1分，共11分）商业模式信誉卡免费运输银行账户主页电子邮件降低

2、成本拍卖网站客户需求原资料信息产品三、完形填空（在以下课文片段中填入遗漏的词，首字母已给出，每空2分，共12分）Businessescang1（获取）manyp2(营销)benefitsfromengaginginelectroniccommerce.e-Commercecanreducethecostofpurchases,lowersalesandmarketingcostsandb3（改良）thec4（客户）service.However,businessesarenottheonlybeneficiariesofe-课程电子商务英语第1页共5页共印60份教务处Commerce.Cons

3、umersmayalsoreapbenefits.Theycanreceiveincreasedchoiceofvendorandp（产品）,conveniencefromshoppingathomeoroffice,greateramountsofI5(信息)thatcanbeaccessedondemandandmorecompetitivep6（价钱）andincreasedpricecomparisoncapabilities.四、单项选择题（每题2分，共10分）Comeas_aspossible.A.earlierB.moreearlyC.earlyD.earliest2.Lette

4、rsaboutproductsandserviceswhichyouhaventaskedforandprobablydontwmail.A.wasteB.junkC.rubbishD.useless3.Thefastertheshipping,thetheprice.A.lowerB.higherC.commonD.quicker4.Howtothelimitedresourcesbecameoneheatedissueinthisinternationalconference.A.exploitB.deployC.expendD.utilizePrior_hisdeparture,head

5、dressedalettertohisdaughter.A.toB.ofC.inD.from五、将以下句子译成中文（每题3分，共18分）WiththeintroductionoftheInternet,companies,regardlessofsize,cancommunicatewitheachotherelectronicallyandcheaply.Ittakestentimesmoreeffortandmoremoneytoattractanewcustomerthantokeepanexistingcustomer.Onlineshoppingisbecomingmoreandmo

6、repopularinChina.OnlineshoppingisbecomingmoreandmorepopularinChina.EbayisthelargestInternetauctionsiteintheworld.Fromthecustomerspointofview,shippingcostsareamajorconcern.六、请在空格内填入单词的适合形式（每题2分，共10分）1.Fromthecustomerspointofview,(ship)costsareamajorconcern.课程电子商务英语第2页共5页共印60份教务处2.Ourofficeis_（locate）

7、attheendoftheroad.3.Searchingbykeywordisthemostcommonmethodof_（use）asearchengine.4.Thefactoryiscarryingoutaseriestechnologicalreformsinorderto_(reduce)thecostofproduction.5.Thefocusofbanner(advertise)wasoftenontrafficquantityandnottrafficquality.七、阅读理解（每题4分，共20分）Thebookisdividedintofourparts.Thefirs

8、tpartisthefoundationforallyouronlineactivities.ItintroducesthereadertothebasicconceptsoftheInternetandhowtodobusinessviatheInternet.Ittakesboth，technologyandbusiness，intoconsiderationanddoesnotforgettotalkaboutthelegalaspectsofdoingbusinessviatheInternet.FinallyitexplainshowmarketingontheWebshouldbe

9、doneinordertobesuccessful.Withoutmarketingyouronlinebusinesswilllackthevisibilityitrequirestosucceed.Thesecondparttalksabouthowe-businessapplicationsareusedforInternet，InternetorExtranetbasedapplications.Itlooksatthequestionsfromallperspectives，clientsoftware，middleware，andback-endsystems.Usingthisi

10、nformationyouarepreparedtogoonlineanddiscoverotherbusinesses，whattheyofferandhowtheydidit.Thethirdpartexplainsthetechnologiesthatarebelowyourapplications.Thisisdonefromatechnicalpointofviewaswellasabusinesspointofview，inordertoshowyouthebusinesscasesthatareviablerightnow.Eachchaptercontainsasetofbus

11、inesscasesthatareevaluatedanditisexplainedhowInternettechnologieshelptoresolveissueswiththebusinesscasesorhowtoextendonesbusinessthroughnewtechnology.Thefourthpartisanoutlookintothefutureofelectronicbusinessandgetsintomoredetailonhowsoftwareandhardwarewillbedevelopedinthefuture.TheOpenSourcemodelise

12、xplainedabouthowpervasivecomputinghasbeenimplemented.AppendixAoffersaglossaryofe-businessterms，whichwereusedthroughoutthebook.Incaseyoudonotunderstandacertainterm，havealookhere.AppendixBdescribeshowabusinesscanbemovedtotheInternetandwhatisrequiredtodoso.Itdoesnotonlylisttheideas，therequiredhardwarea

13、ndsoftware，butgoesalsointodetailregardingthecostsandthebenefits.AppendixCisashortlistofmyfavoritewebsites，orderedbysubjectareas.Thepassageismostprobablytakenfrom_.anintroductiontoabookaboute-businessonepartofachapterinbookaboute-businessanintroductiontoabookaboutcomputersoftware课程电子商务英语第3页共5页共印60份教务

14、处D.onepartofachapterinabookaboutcomputersoftware2.Ifonewantstogetsomeinformationaboute-businessterms，hemaybestread_.A.PartOneB.AppendixAC.AppendixBD.AppendixCIfonewantstogetsomeknowledgeabouthowtocommunicatethroughInternet，hemaybestread_.A.PartOneB.PartTwoC.PartThreeD.PartFour4.Ifonewantstogetsomee-

15、businesscases，hemaybestread_.A.PartOneB.PartTwoC.PartThreeD.PartFourWhatisthebesttitleforthispassage？Whoshouldreadthebook？Businessonthenettoday.HowtodobusinessthroughInternet.Theorganizationofthebook.八、简答题（每题4分，共8分）Coca-ColasadvanceintoorangesodaisbadnewsforSunkist,whichholdsa1.5shareofthesoftdrinkm

16、arket,andCrush（around1）Coca-ColabegantestingMinuteMaidOrangeSodainCanadalastsummer.SomeanalyststhinkitwillquicklychallengeSunkistasthetop-sellingorangedrink.ThesleeperamongtheproductsmightturnouttobeCherryCoke,whichcontainsnofruitjuiceatall.EmanuelGoldman,abeverageanalystwithMontgomerySecuritiesinSanFrancisco,saysCherryCokehascapturedsharesof4to8intestmarkets.Thedrinkprobablywontdoaswellwhenitisrolledoutnationally,sinceconsumercouponsandpricepromotionshavebe