商务英语辛全民数服111阅读iiib卷

1、10. Gross domestic product (GDP)is one of the most familiar economic terms. ls use it to evaluate the effectiveness of economic山东工2013 2014 学年第商务英语 II试题（ B 卷）2 学期Economists and policy and progress.ernment offi（时间： 120 分钟，满分： 100 分）Part II. Grammar (30 pos)用题班级：数服 111-1121.Space exploration promises

2、to open upmany new territories for human settlement, as well asthe harvest of mineral resour.A. leads to B. to lead to C.leading to D.lead to2.Someday, solar能)manufactured by mer collected by salites the earth or fiser ( 裂变 ind may give us all the energy we need for an expanding civilization.A.circl

3、ed B.to circle C.circling D.circles3.Her terror was so great somewhere to esc,d have run for her life.Part Translate the followingo Chi.(30 pos)A.only if B.t there had only been C.C.d there only been D. if there were only4.A light with no moreern by an ordinary electric light bulbesensely1.Negotiati

4、ng with business partners located in other countries is more difficultnstrong as it is concentrated to a pinpo-sized beam.dealing with local companies, as the customs and language of the count quite different from those at home.art may beA. as is producedB.t producedC.t is producedD. Produced5.The a

5、tmosphere is as much a part of the ears the water of its lakes, rivers and oceans.2.3.Such cultural factors add to the complexities of the tranion.A. areB. isC. doD. HasIn simplest terms, negotiation is a discusbetn two or more disputants who are6.From now on, when anyone in our rs who has done some

6、 useful work dies, soldier or cook,trying to work out a solution to their problem.Negotiations guided by such principle are to conducted in an atmosphere of mutual understanding and sincere cooperation and will be concluded with mutually accepted agreement to the satisfaction of both parties.we shou

7、ld have a funeral ceremony and a memorial meeting in his honor.4.A. no matter he isB. be he C.whether he has beenD. whether be hehe world. But if things as they were7.Today the Tennessee Valley is one of the richest areasit would now be a desert.5.No matter what realization.form a negotiation may ta

8、ke,its goal will never change:erestA. had left B. had been leavingC.were left. D. had been left8.It is far better to do well a bit of work which is well a large fortune.6.Discus involves betn two negotiators tend to be more difficult and complex when theyA. worthy to be donen have B. worthy ofngn ha

9、ve C. worthwhile to don have D.s from diverse cultural environmentsn when they concernsworthngn to havewith similar backgrounds.Generally the importer seeks the best product from the most reputable9.Recently many schools have faced what could be called the crisis of comprehenor, in simple7.r at ater

10、ms, the phenomenon of students with phonic and grammar skills still unable to understand what they read.A. areB. to be C. have been D. beingpricet is lowernt of othroducts being considered.8.The objective of human resouris toize the return on investment from theanizations human capital and minimize

11、finanl risk.10.A poet must not write fors past, but forin which he lives and those which are to follow.9.The primary reasonst employees quit their jobs are the bad management practiA. one B. those C.t D. the oneof their direct supervisor.11.I hope all the precautions against air pollution, are sugge

12、sted by the localernment, will班级学号。密封线。分数评卷人题号一二三四五六总分分数阅卷人分数评卷人be seriously considered here.A. as B. while C. after D. since12.Most of is on Americanwere using pr and pencil.”The reason isnt caught on yet, hels me, ist the functionality of e-edition textbooks iseviare programs designed to appeal to

13、 people who got are advertised on TV.incredibly limited, and some students just arent motivated to learn new study behavior.o the supermarkets and buy the productsBut a new application called Inkling might change allt. The company just released an updatedA. whatB.t C. whatever D.whichverlastk, and i

14、tll be utilized in over 50 undergraduate and graduate classrooms this coming13.To understand the situation compley requires more thoughtA.has given B. has been given C.being given D.was givenn thus far.school year.“Digital textbooks are not going to catch on,” says Inkling CEO Matt Maclnnis as hes g

15、iving me14.It is requestedt an applicant whose undergraduate work is done at another institution twoa demo（演示）over coffee. “What I mean byt is the currentof the digital textbook is itscopies of undergraduate transcripts and degrees directly to the dean of the graduate school.an exact copy of the prb

16、ook. Theres Course Smart, etc., these guys who take any image of the pageA. musd B.are to send C. send D. need sendand put it on a screen. Ifts how were defining digital textbooks, theres no hope ofting15.I walked down the corridor, my footstepsfrighteningly building.A. having echoed B. echoed C. to

17、 echo D. echoingthroughtheemptydeserteda mainstreroduct.”He calls Inkling a platform for publishers to build riultimedia content from the ground up,with a heavy emphasis on real-world functionality. The traditional textbook merely serves as a skeleton.Atglance Inkling is an impressive experience. Af

18、ter swi（敲击） o the iPad app (应用PartIII.ReadingComprehen(Skimmingand), which you can get for free here, he opens up a few different types of textbooks.Scanning)( 10 pos)Upis a chemistry book. The boot time is pretty fast, and he navigates through (浏览 ) a fewchapters before swio a fully rendered 3D mol

19、eculet can be spun around to view its variousCan Digital Textbook Truly Replace the PrKind?building blocks. “Publishers give us all of the source media, artwork,think through how to actually build something for this platform.”s,” he says, “We help themTheings of traditional prdition textbooks are ob

20、vious: For starters theyre heavy, withthe average physics textbook weighing 3.6 pounds. Theyre also expensive, espelly when you factorNext he pulls up a music comition textbook, complete with playable demos. Its a learninghe average college students limited budget, typically costingdreds of dollars

21、every semester.experiencetacks you from multiple sensory directions. Its clear why this would be something aBut the worst part ist prverof textbooks are constantly undergoing revis. Manymusic major would love.But the most exciting part about Inkling, to me, is its noion（批注）system. Heres how it works

22、!professors requiret their students use only the latest vershe classroom, essentially renderingolder texts unusable. For students, it means theyre basically stuck withey cant sell back.four pound pr-weighttWhen you purchase a used prbook, it comes with its previous owners highlights and notes inthe

23、margins. It uses the experience of someho already went through the class to help improveWhich is why digital textbooks, if they live up to their promise, could help ease many of theseyour reading (how much you trust each noion is obviously up to you).But with lnkling, you can highlight a piece of co

24、ntent and make notes. Heres where things getings. But till now, theyve been something like a mirage（幻影）he distance, more like ahazy（模糊的）dreamn an actual reality. Imagine the promise: Carrying all your textbooks in a 1.3eresting, though: If a particularly important passage is highlighted by multiple

25、lnkling users,tpound iPad? It sounds almost too good to be true.But there are a few pilot schools already making the transition（过渡）over to digital books. Universities like Cornell and Brown have jumped onboard. And one medical program at the University of California, Irvine, gave their entire class

26、iPads with which to download textbooks just last year.But not all were eager to jump aboard.“People were tired of using the iPad textbook besides using it for reading,” says Kalpit Shah, whoinformation is stored on the cloud and is available for anyone reading the same textbook to comeacross.t means

27、 users have acs to notes from not only their classmates andfriends, butanyho purchased the book across the country. The best comments are then sorted democraticallyby a voting system, meaningthinkers.t your sol learning experience is shared with the best and brightestAs a bonus, professors can even

28、chime in (插话 ) on discuss. Theyll be able to answer thewill be goingo his second year at Irvines medical program this fall. “They werent using it as aquestions of students who areheir class directly via theeractive book.ings in traditional prsource of communication because they couldnt read or write

29、 in it. So a third of the people in myprogram were using the iPad in class to take notes, the other third were using laptops and the last thirdOf course, Inkling addresses several of the otheras well.分数评卷人Textbook ver s are constanly updated, motivating publishers by minimizing production costs (the

30、 big ones like McGraw-Hill are already onboard). Furthermore, students will be able to purchase sections of the text instead of buying the whole thing, with individual chapters costing as little as$2.99.There are, however, challenges.D) they are no moren prvers put on a screen5. Matt Maclnnis descri

31、bes the updated verof lnkling as .A) a good exle of the mainstreroductsa marvelous product of many creative ideasa platform for building multimedia contenta mere skeleton of traditional textbooks6. The author is most excited about lnklings noion system because one can .A) vote for the best learners

32、democratically“It takes efforts to build each book,” Maclnnisls me. And its clear why.Eacheractive textbook is a media-heavy experience built from the ground up, and you canlt it takes a respectable amount of maner to put together each one.For now the app is also iPad-exclusive, and though a few of

33、these educational institutions areB) participate in discuss with classmates andfriendsgiving the hardware away for free, for other students who donve such a luxury its an added layershare his learning experience with the best and brightest thinkersstore information on the cloudof cost and an expensi

34、ve one att.But this much is clear. The traditional textbook mis and has been broken for quite some time.7. One additional advantage of theeractive digital textbook ist .Whether digitallyprobably woneractive ones like Inkling actually take off or not remains to be seen, and weve a definite answer for

35、 the next few years.A) students can switch to different discuss at any poB) students can download relevant critical commentsHowever the solution to any problem begins wistn a direction. Andeast for now,tC) professors can join in students online discusshazy miragehe distance? A little more tangible (

36、可触摸的), a little less of a dream.D) professors can give prompt feedback to students8. One of the challenges to build angreat deal of .eractive digital textbook from the ground up ist is takes a1. The biggest problem with traditional prtextbooks ist .A)they are not reused once a new edition comes out9

37、. One problem for students to replace traditional textbooks withof the hardware.eractive digital ones is the highB) they costdreds of dollars every semesterthey are too heavy to carry aroundthey take a longer time to revise2. What does the author say about digital textbooks?A) Its not likely they wi

38、ll replace traditional textbooks.10. According to the author, whether digital textbooks will catch on still .Part IV Reading Comprehen( Readingin Depth)They havent fixed all theVery few of them are availableings of prhe market.books.(30pos)D) Many people still have difficulty using them.3. According

39、 to Kalpit Shah, some students still use pthey have get tired of reading on the iPadthey are unwilling to change their study behaviorthey find it troublesome to take notes win iPadthey are not used to reading on the screenSection ADirections:each blr and pencil because .his section, there isfrom a l

40、ist of choisage with ten blgiven in a word bs. You are required to selectord forfollowing the passage. Read the passagethrough carefully before making your choi.Questions 1 to 10 are based on the following passage.4. Inkling CEO Matt Maclnnis explainst the problem with Course Smarts current digital

41、textbooksWalking, if yout vigorously enough, is the overall best exercise for regular physical activity.ist .It requires no equipment, everyone knows how tot and it carries the 1 risk of injury. Thethey have to be revised repeatedlythey are inconvenient to use in classthey are different from most ma

42、instrehuman body is designed to walk. You can walk in parks or along a river or in your neighborhood. Toget 2benefit from walking, aim for 45 minutes a day, aage of five days ak.roductsStrength training is another important 3 of physical activity. Its pure is to build and 4分数评卷人bone and muscle mass,

43、 both of which shrink wige. In general, you will want to do strength trainingThe research referenstudies of peoples behavior with food and alcohol and results of alcoholtwo or three days ak, 5 recovery days betn sess.restrictions, and then lists five regulationsjunk foods. Among them:t the researche

44、rs think might be promising if appd toFinally, flexibility and balance training are 6important as the body ages. Aches and pains arehigh on the list of complas in old age. The result of constant muscle tenand stiffness of jos,Density restrictions: licenses to sell alcohol arent handed out unplanned

45、to all comers but aremany of them are 7, and simple flexibility training can 8 these by making muscles strongerallotted（分配）based on the number of plain an areat already sell alcohol. These make alcoholand keng jos lubricated (润滑 ). Some of this you do whenever you stretch. If you watch dogsless easy

46、 to get and reduce the number of psychological cues to drink.Similarly, the researchers say, being presented with junk food stimulates our desire to eat it. Soand cats, youll get an idea of how natural it is. Teral 9 is simple: whenever the body hasbeen in oneition for a while, it is good to 10stret

47、ch it in an opiteition.why not limit the density of food outlets, particularly onest sell food rich in empty calories? Andwhy not limit sale of food in plat arent primarily food stores?Display and sales restrictions: California has a rule prohibiting alcohol displays near the cashregisters in gas si

48、ons, and in most playou cant buy alcohol at drive-through facilities. Atsupermarkets, food companies pay to have their wares in plawhere theyre easily seen. One couldremove junk food to the back of the store and ban them from the shelves at checkout lines. The othermeasures include restricting porti

49、on sizes, taxing and prohibiting speplacing warning labels on the products.l price deals for junk foods, andWhat does the author say about junk food?People should be educated not to eat too much.It is widely consumed despite its ill repuion.Its tempion is too strong for people to resist.Section BDir

50、ections: There are 2 passages in this section. Each passage is followed by some questions or unfinished s ements. For each of them there are four choi marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single linethrough the cent

51、re.D) It causes more harmn is generally realized.What do the Rand researchers think of many of the policy measures to control obesity?They should be implemented effectively.They provide misleading information.C) They help people make rational choi.Passage OneD) They are based on wrong amptions.Quest

52、ions 11 to 15 are based on the following passage.Junk food is everywhere. Were eating way too much of it. Most of us know what wereWhy do policymakers of alcohol control place density restrictions?Few people are able to resist alcohols tempions.ngand yet wet anyway.B) There are already too many stor

53、eling alcohol.So heres a suggestion offered by two researchers at the Rand Corporation: Why not take a lessonfrom alcohol control policies and apply them to where food is sold and how its displayed?C) Easy acs leads to customers over-consumption.D) Drinking strong alcohol can cause sol problems.“Man

54、y policy measures to control obesity（肥胖症）amet people consciously and rationally14. What is the pure of Californias rule about alcohol display in gas sions?choose what and how much they eat and therefore focus on providing information and more achealthier foods,” note the two researchers.s toTo effec

55、tively limit the density of alcohol outlets.To help drivers to give up the habit of drinking.“In contrast,” the researchers continue, “many regulationst dont ame people make rationalC) To preventsible traffic jams in nearby areas.choihave been sucsfully appd to control alcohol, a substance like food

56、 of whichD) To get alcohol out of drivers immediate sight.immoderate consumption leads to serious health problems.”15. What is teral guideline the Rand researcherggest about junk food control?allowingF) helK) preventavoidableG) increasinglyL) principlebrieflyH) lowestM) provokecomponentI) maainN) se

57、riouslydeterminedJ)umO) topicA) Guiding people to make rational choiabout food.Why does the author mention Kodaks invention of theTo show its quick adapion to the digital revolution.digital camera?Enhancing peoples awareness of their own health.Borrowing ideas from alcohol control measures.Resorting

58、 to economic, legal and psychological means.B) To show its effort toe complacency.To show its early attempt to reinvent itself.To show its will to compete with Japans Fuji photo.Why do large companies have difficulty switching tThey find it costly to give up their existing assets.They tend to be slo

59、w in confronting new challenges.They are unwilling to invest in new technology.Passage Twomarkets?Questions 16 to 20 are based on the following passage.Kodaks decito file for bruptcy（）protection is a sad, though not unexpected, turningpofor a leading American corporationt pioneered consumhotography

60、and dominated the filmmarket for decades, but ultimay failed to adapt to the digital revolution.Although many attribute Kodaks downfall to “complacency(自满) ,”t explanation doesnt acknow-ledge the lengths to which the company went to reinvent itself. Decades ago, KodakD) They are deeply stuckheir glo