高中英语 模块四第一单元readingads课件 牛津必修4

1、2021/8/11 星期三1What did you watch just now?Advertisements (ads)What do they persuade people to do?Support the fight against AIDS2021/8/11 星期三2AdvertisementsUnit 4 Reading2021/8/11 星期三3learning aims1 to learn some basic knowledge about ads 2 How to read expository writing2021/8/11 星期三4Step One Lead in

2、2021/8/11 星期三5Start Ahead. 2021/8/11 星期三6Sales for computers. 2021/8/11 星期三72021/8/11 星期三8Taking drugs means committing suicide slowly.2021/8/11 星期三9Try to divide them into two parts.Ads for public issuesAds for sales Project HopeSay No to drugsshampoocomputerpublic service advertisementscommercial

3、advertisements2021/8/11 星期三10Step Two Reading strategy2021/8/11 星期三111 What is expository writing?Expository writing is meant to introduce you basic information on a topic.2 What kind of format does it usually follow? It usually follows the same basic format: introduction of subject, supporting deta

4、ils, conclusion2021/8/11 星期三12Discuss the structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsPara1Para2-5Para62021/8/11 星期三13Step ThreeFast reading2021/8/11 星期三141) What do advertisements encourage people to do?2) What does PSAs stand for?

5、3) What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or any other issue which affects public welfare.2021/8/11 星期三15Step FourReading for details2021/8/11 星期三16 Task 1 Detailed-reading1 Where are the advert

6、isements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a

7、PSA is often placed for free, and is intended to educate people about issues which affect public welfare.2021/8/11 星期三173 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?Because although the ads do not lie, they do not t

8、ell you the complete truth.In 1996.2021/8/11 星期三181 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our

9、lives.6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAs T / FTask 22021/8/11 星期三19What are their similarities and differences? persuasive exciting billboards Internet promote educate expense Task 3 Task reading Fill in the blanks with right words2021/8/11 星期三20 Simila

10、rities Places foundMethods used _ language_ imagesbillboardsnewspapers magazinesthe internet radiotelevisionpersuasive exciting2021/8/11 星期三21Types Differences Purposes Commercial adsPSAsto _ a product or serviceto educate people about health,safety or any other issue which affects public welfarepro

11、mote2021/8/11 星期三22Types _ Com-mercial adsPSAs“Bright-Teeth fights bad breath!”“You are proud of your cooking, so shouldnt you buy the very freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope schooling every child”“Smoking is committing a suicide slowly”Examples2021/8/11 星

12、期三23 Step Five Consolidation2021/8/11 星期三241.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _A. to sell a product or service at a higher priceB. to sell a product or service for freeC. to help sell a product or service o

13、r make it more popular2021/8/11 星期三252.What does the advertiser mean by saying “You are proud of your cooking, so shouldnt you buy the very freshest food?” Since you are good at cooking, you neednt buy the very freshest food.B. Because you are a nice cook, the very freshest food is your favorite cho

14、ices.C. If you are satisfied with your cooking, you shouldnt buy the very freshest food.2021/8/11 星期三263.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breathB. Project Hope schooling every childC. Knowledge changes life2021/8/11 星期三274. What is the aut

15、hors attitude towards ads?A. All ads tell the complete truth and we should believe them.B. ads dont tell the truth and we mustnt believe them.C. Some ads offer inaccurate information and we should be careful about them.2021/8/11 星期三28Step Six Have a Discussion2021/8/11 星期三29 2021/8/11 星期三30Step Seven Sum