tpo1-34解析包阅读tpo14reading1译文

1、Young children are trusting of l advertisements in the media, advertisers have sometimes been accused of taking advantage of this trusting The United , regulator advertising in has criticized advertisers for misleadingnesscreating a entionally or entionallyin an effort to control use of t make it di

2、fficult for children to judge the true size, Young children are trusting of l advertisements in the media, advertisers have sometimes been accused of taking advantage of this trusting The United , regulator advertising in has criticized advertisers for misleadingnesscreating a entionally or entional

3、lyin an effort to control use of t make it difficult for children to judge the true size, performance, or constructionofa批商的误导-无论是有 General concern about misleading t advertisers employ is centered on use of exaggeration. rotection groups and parents t children largely ill-equipped to recognize such

4、 techniques t often exaggeration is at the expense of product information. ch as the best” or n be subjective and misleading; even adults may be unsure as to their meaning. They represent the advertisers opinions about the qualities of their products or brand as a consequence, are difficult to verif

5、y. Advertisers sometimes offset counterbalance an exaggerated claim era qualification or on the claim. For le, the t breakfast cereal has a health benefit may panied by the er when part of a nutritionally balanced However, research has t children often have difficulty ret the phrase “when part of a

6、nutritionally ers: children breakfast to breakfast. The t cereal is required as a sary part of a ee Comstock t n a quarter of ns of six and eight years old understood standard ers used many toy advertisements t ers are more readily comprehended presented in udio and visual formats. Nevertheless, ers

7、 are presented in audioformat有e Fantasy is one of the more common techniques in t mislead a young audience. Child-oriented advertisements are more likely to and n advertisements aimed at adults. In a ysis , the author Stephen Kline t nearly all for character toys featured fantasy play. Children have

8、 strong imaginations and use 有e Fantasy is one of the more common techniques in t mislead a young audience. Child-oriented advertisements are more likely to and n advertisements aimed at adults. In a ysis , the author Stephen Kline t nearly all for character toys featured fantasy play. Children have

9、 strong imaginations and use ntasy brings t what they ideas to life, hildren may not be adept enough viewing is unreal. Fantasy situations and settings frequently used Advertisements attention, particularly in food have, for many years, been found to breakfast ntasy techniques, there is uncertally f

10、ond lmost nine out of ten including content. y as to whether very young children distinguish nfantasy and reality in advertising. Certainly, rational appeals advertising aimed at children are limited, as most advertisements use emotional indirectappealstopsychological esor Stephenkline The use of ch

11、 as singers and movie stars is common in advertising. ention is for itively perceived attributes of the rity to be transferred the advertised product and for the two e automatically linked in rities are often animated mind. In childrens advertising, the from popular cartoons In the recent past, the

12、role of rities in advertising children has often been conflated with the concept of host selling. Host involves blending advertisements with regular programming in a difficult to distinguish one from the other. Host selling occurs, for t makes le, childrensshow about acartoon lion containsan ad in w

13、hich thesame lion promotes breakfast cereal. The psychologist Dale Kunkel t the practice of selling reduced childrens ability to distinguish n advertising and material. It was also t older children responded inhost selling itively to 所breakfast cereal. The psychologist Dale Kunkel t the practice of

14、selling reduced childrens ability to distinguish n advertising and material. It was also t older children responded inhost selling itively to 所Dale 和实物本质的能 力。Regarding the appearance of rities in t do not involve selling, the evidence is mixed. Researcher Charles Atkin t children t thecharacters used to advertise breakfast cereals are knowledgeable and children accept such characters as credible of nutritional This finding was even more marked for heavy viewers . In children feel validated in their cho