SAP大数据解决方案一览(亚太英文版)20

1、Make Big Data Real with SAP SolutionsHari MenonSolutions Director, SAP Asia Pacific Japan19902013200020052010Evolvingtowards BigDataREAL TIME IN THE CLOUDPERSONALCOMPUTERANDCLIENT SERVERWWWMOBILESOCIALB2B/B2CBIG DATAREAL TIME1,000,000+SOLD3,000,000peoplehadaccesstoInternetworldwideMore peoplehave mo

2、bilephonesthanelectricityorsafe drinking waterFacebook:1 billion users; 600 mobile users;more than 42 million pages and 9 million appsYoutube:4billion views per dayGoogle+:400 million registered usersSkype:250 million monthly connected usersDATABASE& ANALYTICS(CIRCA1980)PREDICTIVE& SEMANTIC ANALYTIC

3、S(CIRCA1985)MostEstablishedKPIs10%75%Use AnalyticsTodayNeed Analytics by 2020$2.01BAnnualrevenueincreasepossibilityifthemedian Fortune1,000businessincreased theusabilityofits databyjust10%1,000%returnoninvestmentforevery$1spentonanalyticsNucleus Research,Gartner,Fortune MagazineCompaniesare missingn

4、ewsignalsWhat if youcouldturnnewsignalsinto business value:-)BrandSentiment360OCustomerViewProductRecommendationPropensity to ChurnReal-timeDemand/SupplyForecastPredictive MaintenanceFraudDetectionNetwork OptimizationInsider ThreatsRiskMitigation,Real-timeAssetTrackingPersonalizedCareImagine if youc

5、ouldInstantlypredictmarkettrends andcustomerneedsPredict howmarketpricevolatilitywill impactyour productionplansSeechangesindemandorsupply acrossyour entireSupplyChainimmediatelyMonitor andanalyze alldeviations andquality issuesinyour productionprocessProvide exactlythe right offersandservicelevelst

6、oeverycustomerHave acontinuously-updatedwindow ontofuture sales,showing changesinrealtimeUnderstand whatyourcustomers&potentialcustomers aresayingaboutyou,rightnowUseadvancedpredictiveanalysistoofferpersonalizedhealthcareSAPmakesBig DatarealBig Data PlatformBig Data ServicesReal-timeReal WorldReal R

7、esultsBigDataAnalytics&AppsYouneeda platform thatcan deliveracrossallthe dimensionsofBig Data“BIG DATA”ECOSYSTEMComplexandinteractivequestions on granular dataFastresponsetimeInteractivityNodata preparationNopre-aggregatesNotuningRecentdataPreferably real-timeBigdataMany datatypesHigh SpeedDeepSimpl

8、eRealTimeBroadSAPmakesBig DatarealBig Data Science ServicesSAP Big Data PlatformSAP Data ServicesDataConnectorsSAP Sybase ESPAcquireAccelerateAnalyzeSybase IQHadoopSAP HANASpatialPredictiveText AnalysisVisualize and ActIndustry/LOB AppsCustom AppsAnalytic AppsSQLXS EngineRSAP Big Data Apps & Analyti

9、cReal-TimeRealWorldRealResultsAccelerateAnalyzeAcquireAcquire,Accelerate andAnalyze BigDataEffective, Rapidlyand Efficiently acquireand consolidate massiveamountsofdiverseandarbitrarydataReal-timeresponsetimeregardless of datavolume or datalocationmanageand integratemassive volumesofdataAchieve real

10、resultstogetthe insights youneed withavariety of means alone or in combinationAgileVizualisation& SentimentAdvancedPlanningandForecastingSensing andRespondingPredictiveModelingReal-timeReportingandAnalysisConnect peoplewith information withnew insights anytime, anywhereMobileReadyBIGDATADIVERTS DRIV

11、ERSBEFOREFATALACCIDENTSHAPPENCANCERPATIENTSRECEIVE TREATMENTOPTIMIZEDTOTHEIRDNA“Genomic DNAanalysisinreal-timewilltransformhow we enablecomprehensive patientcaretofightagainst cancer.SAPHANA willbethe missioncriticaland reliable dataplatformtomakereal-timecancer analyticsinto areality.”YukihisaKato,

12、Director& ExecutiveOfficer,CTO,Research& DevelopmentCenter, MITSUIKNOWLEDGEINDUSTRYCO.DRIVERSRACE PASTRIVALSFUELEDBYBIGDATABIGDATAGIVESSHOPPERSFASHIONADVICETOFITTHEIRSTYLE“ Wewere blown awaybyHANA. IamtheChiefTechnology Officer.Iused to be theChiefInformationOfficer butAngela(CEO)changedmyjobtitlebe

13、causeI never gaveher anyinformation,onlytechnology.WithHANA,shemay havetochange my jobtitleback again”John Douglas, CTOBurberryNetMargin AnalysisConditionBasedMaintenanceDemandSignal ManagementCustomerUsageAnalyticsShopper InsightSentimentIntelligenceSituationalAwarenessFraudManagementBigDataIndustr

14、yandLoB AppsSocialContactIntelligenceBigDataStartupsUseSAP16MakingBig DataMakeSenseData Tools,Data Scientists, Real-timeApplicationsToolstoextract andanalyze dataSAPandmanyothersExpertstorefinedatainto industry insightsSAPandaselectfewAppstoinfusereal-time dataintoyour people& processesbyindustryOnl

15、y SAPThankyouSAPtransformsboth Businessesand ITReducewaste&fraudingovernmentfund2minfor detecting100,000 names over90MrecordsIdentifycancerDNA variants fortreatment216xfasterresults:3days 20 minutesImprove diagnosticthroughpatterndetection300Mrecords;analysisin2-10 secondsPredict customer purchasese

16、ntimentSeasonalityAnalysisin5 secondsImprove laborutilization1131xfasterreporting time“Perfectorder”experience60 xfasterreal-time insightsSharpen marketingeffectiveness56xfasterreporting:micro-targetedcustomeroffersAccelerate monthlyclose&spendinginsight75% reductioninCRMquery23to6secondsLaunchnew p

17、roducts ormarkets400 xfasterreport execution:Forecastsales-trendsinreal-timeRemoteroadsidediagnosticsinreal-timeAnalyze15years1 TB datainsecondsDeepercustomerrelationships360customerview andcomprehensive experienceSAPBig DatarealworldstartupsInteractivedashboards mapallowsreal-time interaction witht

18、he monitoredobjects Demovideo:http:/spr.ly/CenterityEnablesorganizations to developdeep understandingofcustomerbehaviorfrom millionsofindividual datatransactions-Dramaticallyimprovingcustomerretentionand satisfactionWebbased/cloudbasedallows foranywhereatanytime accessibilitytomanageenergyintelligentlyreducingproduction andenergycostsProvidesconsistentcustomerexperience acrossallchannels.DrivesbusinessimpactclosingtheloopbetweensocialandtraditionalchannelsIdentificationofcri