中级剑桥商务英语第九单元答案教学提纲

9.1BrandingReading:sthatsmell?2(P86)(1)B(2)G(3)E(4)C(5)A(6)F(7)DSpeaking:Discussingbranding3(P86)Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.OnethingthatsurprisesmeisthatScentAirsturnoverhasquadrupledasaresult.Grammar:Relativeclauses1(P88)(1)which(2)when(3)who(4)whose(5)why(6)where2(P88)WereaSwedishcompanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisrecommendedthereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.3(P88)(1)defining(2)non-defining(3)commas(4)Thesentencesinthetextonpage87containingrelativeclausesarethosewhichwerecompletedwithA-Ginexercise2onpage86.Ifstudentsseemunsure,tellthemthatifthereisacommaitwillbenon-defining.Defining:...thathisgrandmotherusedtomake...whowalkaroundreceptionwillgetawhiffofachocolatechipcookie...whenitbegan12yearsago...whysomanycompaniesarenowassociatingbrandswithascentNon-defining:...whichtypicallyincludesmorethansixsmells...wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-thewayicecreamshop...whoserecently-introducedcellphonekeypadwaslavender-scented(5)that4(P88)(1)LetmeintroduceyoutoDavidwhosthedirectorofourcompany(2)Thisisthemainfactorywhereweproducecarparts.(3)Thisisourlastproductwhichisalsoourbiggestseller.(4)Thecompanyhadaturnoverofaboutamillioneurosin2004whenitwasfoundedin2004.5(P89)Iworkforacompanywhichproduces.Istudyatacollegethatspecialisesinbusinesscourses.Thebestkindofbossissomeonewhodoesnt.6(P89)(1)Mycompany,whichisbasedinSydney,hasofficesallovertheworld.(2)MrsSayers,whoswaitinginreception,saysshehasanappointmentwithyou.(3)Theman,whosebriefcasewefoundlastnight,calledthismorningtoseeifwehadit.(4)Thereport,whichvejustfinished,isinyourin-tray.Reading:Chineseluxuryobsession7(P89)(1)whichwhere(2)whatwho(3)whoswhose(4)where,(deletecomma)(5)whenwhy(6)whosewhich(7)whywhere(8)nowadays,(deletecomma)9.2GettingthroughListening:Automatedvoicemailsystems2(P90)(1)GHLoans(2)Thecallerpresses2becausehewantstospeaktoanoperator.(3)Thecallerreaches3onthescalebeforeheputsthephonedownbecausethesystemusesspeechrecognitiontechnologywhichrequireshimtoanswerYesNo.3(P90)(1)AbiKaye(2)TI3662(3)stApril1981(4)loanearlylastmonth(5)statement(6)fivethousandeuros(7)0172443929(8)fourVocabulary:Telephonewords4(P91)(1)unavailable/take(2)hold(3)put/through(4)One(5)take(6)bearwithme(7)put(you)onhold(8)call(you)back(9)Sothatwas(10)suit5(P91)(1)Letmecallyoubacklater.(2)Letmereadthatbacktoyou.(3)mjustlookinguphisnumberontheconputer./Imjustlookinghisnumberuponthecomputer.(4)DoyoumindifweputthemeetingbacktoTuesday?/DoyoumindifweputbackthemeetingtoTuesday?(5)Wellbringthescheduleforwardbyaweek./Wellbringforwardtheschedulebyaweek.(6)Holdonamoment.(7)Sorry,thebatteryonmymobileisabouttorunout.(8)Sorry,hestiedupwithsomethingatthemoment.CanIhelp?(9)mjustputtingyouanholdforamoment.Speaking:Makingphonecalls6(P91)Studentsmessage(File9.1)Caller:Mr/MsJakuczikMessage:He/SherangtopostponemeetingwithMrVathoneon24thinHongKong,ChinaAccountnumber:YE99-087Callbackat:7pm(UStime).Studentsmessage(File9.2)Caller:Mr/MsJinshanMessage:He/Shepaid$3,760intoaccount,butitisntonthismonthstatement.Accountnumber:HIE3644756Callbackat:[studentsdecidetime]on9807655544Reading:Emailmarketing2(P92)(1)B(2)B(3)AWriting:Correctingandrewriting5(P93)(1)email(2)capitals(3)spam(or)emailnewsletters(4)important(5)subject(6)inbox6(P93)-Withemailstopeopleyoudontknow,useformalexpressionsuchasDear…,Iamwritingto…,Ilookforward….-Organiseyouremailsintofolders.-Sendmanyattachmentsinseparateemails.-Onlyccemailstosomeoneelsewhenitsreallynecessary.7(P93)Thepersonbrokethefollowingrules:(1)He/Shedidn’tcheckforthingslikespelling,grammarandformality(egrecieved/Ilookforward(2)and4He/SheusedcapitalsandmarkeditIMPORTANT!(5)Thesubjectlinetshortandclear.8(P93)DearMrkay,Furthertoyourmessageregardingnextweeksbranddevelopmentmeeting,IcanconfirmthatIwillbeabletoattend.PleasealsofindattachedScentAirslatestproposal,whichwecandiscussinmoredetailnextweek.Ilookforwardtoseeingyou.BestregardsJohnTaylor9.3Exampractice(P94-95)-Areport.-Arepresentativefromamarketresearchcompanycarryingoutresearch.-Asoftdrinkscompany.-Theinformationinthehandwrittennotesisalwaysessentialinthistypeofquestion.Withthepiecharts,studentswillneedtosummarisethemaintrendsindicatedratherthanlisteveryfiguregiven.Withthebarchart,studentsshouldsummarisetheoverallindicationofpreferencesandnotworrysboutquotingexactpercentages.ReportonfindingsfromfocusgroupresearchTheaimofthisreportistomakerecommendationsbasedonfindingsfromtenfocusgroups.Firstly,nearlythree-quartersofresponsestothecherryflavourwereverypositivewithonly7%beingneitherpositive