高中英语Unit5InsideadvertisingReading课件新人教选修9

HowadvertisingworksHowadvertisingworks

Let’senjoytwoadvertisements!Let’senjoytwoadvertiseme1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?1.DoyoulikeMcDonald'sbettAdvertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereAdvertisements

WHERE?OnbillboCompareadvertisementsComparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?CompareadvertisementsCompareObeyyourthirst.ThingsgobetterwithCoca-Cola.Obeyyourthirst.ThingsgobetTaketimetoindulge.尽情享受吧！Taketimetoindulge.尽情享受吧！Thenewdigitalera数码新时代Thenewdigitalera数码新时代高中英语-Unit5Inside-advertising-Reading课件-新人教选修9Understandingtheadvertisementsonpage42.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?

Water.Becauseitrhymeswith“slow”.UnderstandingtheadvertisemenB.Whatisthepurposeofthisadvertisement?

Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.WhatisthepurposeofthisA.Whatgroupofpeopleistheadvertisementmadefor?

Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeA.WhatgroupofpeopleistheB.Whatmessagedoestheadvertisementgive?

Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.B.WhatmessagedoestheadverC.

Doyouthinkthemessageistrue?Givereasons.

No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.DoyouthinkthemessageisA.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?

Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.3.RefreshwaterA.WhyarethefirsttwolinesB.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?B.TheadvertisementsaysthatNo,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.No,theadvertiserwillhavewC.Whydoadvertisersoftenusethe“Buyonegetonefree”message?

Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.WhydoadvertisersoftenusA.Whatdoesthisadvertisementencourageyoutothink?

Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.

EnvironmentA.WhatdoesthisadvertisemenB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.WhatdoyouthinkcausesaiC.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?

Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.C.Howelsecanadvertisersma5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?

Theywantpeopletostopspeeding.5.“Speeding”and“HowfastamB.Bothadstargetacertaingroupofpeople.Whoarethey?

Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?

Studentsgivetheirownanswers.B.BothadstargetacertaingHOWADVERTINGWORKSHOWADVERTINGWORKSScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningScantheheadingsofeachsectSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.SectionISectionIISectionIIIReadthetextcarefullyandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?DetailreadingReadthetextcarefullyandtrWhoadvertises?

Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Whoadvertises?3.Wheredotheyadvertise?

OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?

Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?

Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.4.HowdotheydecidewheretReadthetextcarefullyandfillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Anadvertisementisa1______________________thatinformsorinfluencespeople.messageorannouncementReadthetextcarefullyandfiHowadvertisingworksHowdoadvertisersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3___________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.identifythetargetgroupformsthebasisHowadvertisingworksHowdoadHowdoadvertisersmakeeffectiveadvertisements?AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.persuadeHowdoadvertisersmakeeffectHowdoadvertisersmakeeffectiveadvertisements?UseasuitablemediumAswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalso5_____________________________.Obviously,costwillplayabigpartinthisdecision.placetheiradsintherightmediumHowdoadvertisersmakeeffectHoweffectiveareadvertisements?Howevergoodanadvertisementis,people6______________bepersuadediftheproductisunsuitableforthem.Ontheotherhand,7______________________toadvertisementscanhelptochangeouropinionsovertime.areunlikelytobeingconstantlyexposedHoweffectiveareadvertisemenWhatisanad?1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,individuals,organizations,associations)ConclusionWhatisanad?1)Definition(aHowdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotions,desires…)3)Useasuitablemedium(cost,media)HowdoadvertisersmakeeffectHoweffectiveareads?Whenthereisaneedfortheproduct.2)Ifthetargetaudienceisexposedtoadsconstantly.Howeffectiveareads?Whenthe1.Inpairs,discussthequestionsinEx2onP44.2.FinishEx3onP45inpairs.HOMEWORK1.Inpairs,discussthequestHowadvertisingworksHowadvertisingworks

Let’senjoytwoadvertisements!Let’senjoytwoadvertiseme1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?1.DoyoulikeMcDonald'sbettAdvertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereAdvertisements

WHERE?OnbillboCompareadvertisementsComparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?CompareadvertisementsCompareObeyyourthirst.ThingsgobetterwithCoca-Cola.Obeyyourthirst.ThingsgobetTaketimetoindulge.尽情享受吧！Taketimetoindulge.尽情享受吧！Thenewdigitalera数码新时代Thenewdigitalera数码新时代高中英语-Unit5Inside-advertising-Reading课件-新人教选修9Understandingtheadvertisementsonpage42.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?

Water.Becauseitrhymeswith“slow”.UnderstandingtheadvertisemenB.Whatisthepurposeofthisadvertisement?

Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.WhatisthepurposeofthisA.Whatgroupofpeopleistheadvertisementmadefor?

Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeA.WhatgroupofpeopleistheB.Whatmessagedoestheadvertisementgive?

Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.B.WhatmessagedoestheadverC.

Doyouthinkthemessageistrue?Givereasons.

No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.DoyouthinkthemessageisA.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?

Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.3.RefreshwaterA.WhyarethefirsttwolinesB.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?B.TheadvertisementsaysthatNo,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.No,theadvertiserwillhavewC.Whydoadvertisersoftenusethe“Buyonegetonefree”message?

Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.WhydoadvertisersoftenusA.Whatdoesthisadvertisementencourageyoutothink?

Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.

EnvironmentA.WhatdoesthisadvertisemenB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.WhatdoyouthinkcausesaiC.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?

Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.C.Howelsecanadvertisersma5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?

Theywantpeopletostopspeeding.5.“Speeding”and“HowfastamB.Bothadstargetacertaingroupofpeople.Whoarethey?

Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?

Studentsgivetheirownanswers.B.BothadstargetacertaingHOWADVERTINGWORKSHOWADVERTINGWORKSScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningScantheheadingsofeachsectSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.SectionISectionIISectionIIIReadthetextcarefullyandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?DetailreadingReadthetextcarefullyandtrWhoadvertises?

Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Whoadvertises?3.Wheredotheyadvertise?

OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?

Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?

Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.4.HowdotheydecidewheretReadthetextcarefullyandfillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Anadvertisementisa1______________________thatinformsorinfluencespeople.messageorannouncementReadthetextcarefullyandfiHowadvertisingworksHowdoadvertisersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3___________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.identifythetargetgroupformsthebasisHowadvertisingworksHowdoadHowdoadvertisersmakeeffectiveadvertisements?AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsor