总部-运营-ddmp8月25日

-大众大众品牌“众里寻车”平台周报FAW-VW

VW

Brand

DDMP

Weekly

Report部门

Division-大众市场推广部版本号

Version01更新日期

Date2014-9-2本周概要流量概述线索量概述优化改进情况本周（8.25-8.31

）

DDMP总浏览量为322687，同比上周上升27.2%；本周（

8.25-8.31

）

DDMP总

数为145807，同比上周上升37.1%

；本周（

8.25-8.31

）

DDMP各站点平均跳出率为61.0%，同比上周下降3.0%。本周（

8.25-8.31

）

DDMP试点经销商共获得销售线索30957条，同比上周上升3.5%；到店量为112，同比上周上升69.7%；成交量为89，同比上周上升128.2%。按照不同

来源划分如下：DDMP总站、城市站和经销商站来源线索量共95条，同比上周上升14.5%，到店量和成交量均为0；垂直

来源线索为30840条，同比上周上升3.4%，到店量为109，成交量为77；其他来源线索（如官网、

、展厅等）为22条，同比上周上升214.3%，到店量为3，成交量为12。试点经销商站点内容管理本周（8.25-8.31

）试点经销商对DDMP

进行

内容管理情况总体平稳，共发布软文270篇，回复答疑160个，文章点赞43次，更新焦点图32次，更新车型报价促销信息118次。对接类问题针对试点经销商对DDMP的问题及建议，明确了解决方案与时间规划；截止8月31日，垂直完成度67%，销售线索模块问题完成度97%，内容管理、前台展现等其他问题完成度75%。Traffic

SummaryPilot

Dealer

Content

ManagementPilot

dealers

are

relatively

stable

overall

performance

of

DDMP

content

management

this

week,advertorial

publishing

total

270,

Q&A

total

160,

thumb-up

43,

focus

picture

total

32,

promotion

sentenceupdate

total

118.ImprovementUntil

August

31st,

vertical

media

integration

problems

has

been

solved

67%,

sales

leads

problemssolved

97%,

other

problems

like

content

management

and

front-end

solved

75%.PV

total

322687,

increase

27.2%

.UV

total

145807,

increase

37.1%

.Average

bounce

rate

61.0%,

decrease

3.0%

.Sales

leads

from

pilots

dealer

DDMP

total

30957,

increase

3.5%

;

store

visit

total

112,

increase

69.7%;turnover

total

89,

increase

128.2%

.

Detail

data

from

different

distribution

channel:Sales

leads

from

DDMP

HQ,

Region

and

dealer

site

total

95,

increase

14.5%,

visit

and

turnoverboth

none.Sales

leads

from

vertical

media

total

30840,

increase

3.4%

，visit

total

109,

turnover

total

77.Sales

leads

from

other

channels

like

official

website

and

WeChat

and

showrooms

total

22,increase

214.3%,

visit

total

3,

turnover

total

12.Sales

Leads

SummaryWeekly

SummaryDDMP站点流量报告DDMP

Traffic

Report试点经销商线索量报告DDMP

Sales

Leads

Report12DDMP站点管理及情况DDMP

Management3DDMP功能及页面优化情况DDMP

Improvement4注明Notice:流量数据来源于Sitecore

，线索量数据来源于DDMP系统

。Traffic

data

is

from

Sitecore,

Sales

leads

data

from

DDMP.所有线索统计数据基于59家已上线试点经销商，非试点经销商的线索数据不在统计之列。

All

data

is

only

about

59

pilot

dealers.Content总站-本周流量统计HQ

Overall

Traffic本周（8.25-8.31）DDMP总站浏览量为85050，同比上周上升18.7%；均跳出率为61.0%，较上周下降3.0%。平均跳出率Bounce

rate68.8%66.5%62.9%61.0%50241437977167908.4-8.108.11-8.178.18-8.248.25-8.31浏览量PV50241437977167985050数UV13429114291919223697

85050

50.0%60.0%70.0%80.0%90.0%100.0%100002000030000400005000060000700008000090000数为23679，同比上周上升23.4%；平This

week(8.25-8.31),DDMP

PV

total

85050,

increase

18.7

%;

UV

total

23679,

increase

23.4%;

Bouncerate61.0%,

decrease

3.0%.本周总站流量增加主要由于华北区新增的活动投放。PV

increased

this

week

mainly

due

to

RSD2 nlaunching.总站流量按周统计HQ

Overall

Traffic1.140.0%50.0%60.0%70.0%80.0%90.0%100.0%05000100001500020000250002014/8/252014/8/262014/8/272014/8/282014/8/292014/8/302014/8/31浏览量PV2088119735176056896622043439370数UV5407527350152336186011852621平均跳出率Bounce

rate50.2%50.8%50.7%69.5%71.7%67.4%66.8%总站流量按天统计HQ

Traffic

Performance总站-本周流量统计HQ

Traffic

Detail本周（8.25-8.31）DDMP总站浏览量和

数的峰值出现在8月25日，浏览量为20881，

数为5407。跳出率最低为50.2%。The

peak

of

the

traffic

is

20881

on

25th

August,

Visit

total

5407.

The

lowest

bounce

rate

is

50.2%.1.1，本周（8.25-8.31）总站的流量主要来源于站内占总流量的46%。Among

HQ

overall

traffic

inside,

referral

PVtakes

46%

which

is

the

highest

part.本周站内

增多，主要来自于华北区的活动投放。This

week

the

station

link

increased,

mainly

from

the

North

China

region

activity

launching.站内Inside46%搜索引擎OrganicSearch8%直接Direct6%外部Referral39%来源Resources平均跳出率Averagebounce

rate平均停留时长Average

time

spend外部Referral62.7%00:02:21站内Inside40.9%00:01:21搜索引擎Organic

Search75.3%00:02:12直接Direct59.4%00:02:48本周总站流量来源分析Traffic

Resources本周总站流量来源统计Traffic

Resources平均跳出率最低，本周（8.25-8.31）总站的站内为40.9%。Average

bounce

rate

of

HQ

inside

PV

takes

40.9%which

is

the

lowest.直接

的流量平均停留时间最长。The

longest

average

time

spend

is

direct

PV.总站-本周流量来源统计HQ

Overall

Traffic

Resources1.1794151072513441102216277393322144117019914811900050000100000150000200000250000RSD1RSD2RSD3RSD6RSD5RSD4上周 本周数为118286。This

week

(8.25-8.31),

all

city

sites

PV

total

229290.

UV

total

118286.RSD2的城市站总流量最多，主要由于在易车网、爱卡汽车等垂直做了大规模的投放。RSD2

gets

the

highest

traffic

because

it

publishes

URL

on

Bit

auto

,

Xcarand

etc..流量PV

rank城市站City

site浏览量PV数UV第一名9836236455第二名站4786227617第三名石家庄站3349721933RSD2城市站流量The

Rank

of

City

Site

inRSD2RSD2城市站流量来源The

Resources

of

City

Site

in

RSD2来源Resources占比PercentageDDMP70%易车网Bit

auto14%爱卡汽车Xcar6%各区域城市站总流量统计Region

PV

Overall城市站-本周流量统计Region

Overall

Traffic本周（8.25-8.31）城市站总浏览量为229290，1.2所属区域Region城市站City

Site浏览量PV数UVRSD1长春站1548982RSD29836236455RSD3郑州站236140RSD4站614330RSD5站264144RSD6站414196所属区域Region城市站City

Site浏览量PV数UVRSD29836236455RSD2站4786227617RSD2石家庄站3349721933RSD2太原站2023113352RSD2唐山站111967256各区域城市站流量第一名Top

1

City

Site

of

week各城市站点前五名Top

5

City

Sites

of

All城市站-本周流量统计Weekly

Region

Traffic

Detail

Summary1.2第一的城市本周（8.25-8.31）六个区域流量站差距较大。There

is

a

large

gap

with

top

1

city

sites

from

sixregions.RSD2的

流量全网第一，为98362。Among

them

Beijing

site

get

98362

which

is

thehighest

PV.本周（8.25-8.31）

试点经销商流量

前五的城市站均来自RSD2。The

PV

of

the

top

five

city

sites

are

shown

intheright.

Among

the

top

five

city

sites,

RSD2

takesall

positions.所属区域Region经销商名称Dealer浏览量PV数UVRSD1赤峰凯富达20650RSD2汽贸1555119RSD3青岛迪生源9542RSD4永达24087RSD5清水河奇建723010042RSD川精典汽贸流量来源The

Resources

of

Beijing

Qimao各区域经销商站流量统计Dealer

Sites

Traffic

Overall各区域经销商站流量第一名Top

1

Dealer

Sites

of

Week经销商站-本周流量统计Dealer

Sites

Traffic

Summary本周（8.25-8.31）经销商站点总浏览量为8347，较上周上升18.8%；

总数为3842

，较上周上升24.9%。Dealer

sites

PV

total8347,

increase

18.8%,

UV

total

3842,

increase

24.9%.1.3官网Officialsite

18%其他来源Others

2%总站及城市站DDMP75%汽车之家AutoHome5%724534480439065940984334526934746726330100020003000400050006000RSD1RSD2RSD3RSD4RSD5RSD6上周 本周DDMP总站首页

HQ

Home

Page注：红框内所有百分比显示均为click点击数的所占百分比数Notice:

Red

number

means

click

percentage.焦点图Focus

Picture总点击数Click

total百分比Percentage引吭高歌Roar

out

a

song190.91%CC251.20%宝来Bora130.62%全新110.53%New

Golf本周总站焦点图点击数量Focus

Picture

Click1.15%0.81%0.10%0.10%0.00%0.00%0.00%0.00%0.00%0.24%0.00%0.00%0.00%18.49%1.48%5.94%5.65%5.89%5.56%0.19%0.10%0.43%0.10%0.10%0.10%0.19%0.00%0.00%0.10%0.00%0.00%6.85%9.77%1.01%总站-首页点击量统计HQ-Home

PageClick本周（8.25-8.31）总站首页导航中“众里寻车”点击量最高。TopClick:Finding

Cars

in

FAW-VW.1.4总浏览量PV

total：7138唯一 浏览量Unique

PV：4574

平均停留时间Average

Time

Spent：29s平均跳出率Average

Bounce

Rate：29%注：红框内所有百分比显示均为click点击数的所占百分比数Notice:

Red

number

means

click

percentage.软文位置Place总点击数Click百分比Percentage1622.97%2793.78%3643.07%4653.11%总站-首页点击量统计HQ-Home

PageClick本周（8.25-8.31）总站首页的 声音中，位置标为2的软文点击量最高；下部四个导航栏，车型总览点击量最高。Among

HQ

media

voice,

place

2

gets

the

highest

click.

In

the

navigation

bar,

models

overall

gets

the

highest

click.DDMP总站首页

HQ

Home

Page

本周总站首页 声音软文点击数量Click

of

HQ

Media

Voice

Advertorial1.4123411.88%Total2.25%1.05%1.87%2.49%0.81%0.24%1.29%1.87%3.07%Total1.15%0.00%0.57%0.34%0.43%0.57%2.49%Total0.24%0.43%0.57%0.34%0.10%0.48%0.34%2.06%Total0.48%0.57%0.43%0.57%总浏览量PV

total：7138唯一 浏览量Unique

PV：4574

平均停留时间Average

Time

Spent：29s平均跳出率Average

Bounce

Rate：29%车型Models占比Percentage捷达1.6L手动时尚型14.80%捷达1.4L手动时尚型8.16%捷达1.6L自动舒适型5.61%点击前三的捷达车型Top

3

Modelsof

click总浏览量PV

total：770唯一 浏览量Unique

PV：665平均停留时间Average

Time

Spent：1m27s平均跳出率Average

Bounce

Rate：36%总站-车型页点击量统计1.427.55%1.02%26.02%2.55%Total41.84%HQ-Model

Page

Click本周（8.25-8.31）在所有车型页中，捷达车型页的浏览量和点击数最高，其中“报价索取”点击量最高。Among

all

model

pages,

Jetta

get

the

highest

click.

In

Jetta

page,Quote

Searching

button

get

the

highest

click.捷达

Jetta

各车型页点击总数Model

Pages

click

total总点击量Click

Total：196车型页名称Pages总点击数Click捷达Jetta196速腾Sagitar135迈腾Magotan129宝来Bora114CC110全新NewGolf71Golf42GTI23留资表单Customer

InformationPage总站-留资页点击量统计HQ-

Customer

Information

Page

Click本周（8.25-8.31）在所有留资 中点击量最高的是报价索取。In

customer

information

page,

Quote

Searching

gets

the

highest

click.1.4各留资表单提交按钮点击数量Sign

up

click

of

customer

information留资Button总点击数Click百分比Percentage产品手册索取Productmanual

request20.90%经销商查询-查看报价Searchdealer-View

quotation5625.34%经销商查询-预约试驾Search

dealer-Appointment

a

testdrive20.90%预约试驾Appointment

a

test

drive3114.03%报价索取Claim

price12154.75%订车Online

booking94.07%二手车置换Used

car

replacement00.00%金融服务-

申请Financial

services-online

application00.00%0.90%25.34%0.90%14.03%54.75%4.07%0.00%0.00%首页Beijing

Site

Home

Page焦点图Focus

picture点击数Clicks百分比Percentage焦点图1Banner100.00%焦点图2Banner200.00%焦点图3Banner300.00%焦点图4Banner420.01%本周

焦点图点击数量Focus

Picture

Clicks

of

Beijing

Site城市站-首页点击量统计City

Site-

Home

Page

Click本周（8.25-8.31）以流量最高的

点为例分析城市站点的点击量，首页的“

动态”的点击量最高。Among

all

city

sites,

Beijing

gets

the

highest

traffic.

And

in

its

homepage,

News

gets

the

highest

click.1.5总浏览量PV

total：102361唯一 浏览量Unique

PV：84691

平均停留时间Average

Time

Spent：1m8s平均跳出率Average

Bounce

Rate：76%4.80%0.22%5.17%5.33%0.09%1.25%4.91%0.24%0.01%0.11%0.22%0.10%0.55%0.13%0.05%0.24%0.23%0.13%0.10%0.11%0.16%0.00%0.19%0.00%0.00%0.33%0.12%Total1.68%0.01%0.17%Total0.85%3.96%0.01%0.05%0.00%0.00%0.00%0.01%首页Beijing

Site

Home

Page焦点图位置Focus

picture点击数Clicks百分比Percentage100.00%200.00%300.00%420.01%500.00%600.00%首页本周Official活动软文点击数量n

click

of

Beijing

Site城市站-首页点击量统计City

Site-

Home

Page

Click本周（8.25-8.31）

的

活动中，位置标为4的活动点击量最高。Among ns

of

Beijing

site,

Place

4

gets

the

highest

click.1.526.94%Total4.22%3.84%0.00%3.59%4.05%3.50%3.91%3.84%39.72%Total4.38%4.01%3.47%3.83%4.19%4.19%4.02%3.84%3.87%3.93%4.32%Total3.98%0.08%0.07%0.19%132564总浏览量PV

total：102361唯一 浏览量Unique

PV：84691

平均停留时间Average

Time

Spent：1m8s平均跳出率Average

Bounce

Rate：76%线索量统计（DDMP试点经销商获得的网络销售线索量）线索量按区域统计线索量按车型统计本周（8.25-8.31）DDMP试点经销商共获得销售线索30957

条，同比上周上升3.5%；到店量为112，同比上周上升69.7%；成交量为89，同比上周上升128.2%。本周（8.25-8.31）RSD2

所有试点经销商收到的线索数量最多，为6781

条。本周（8.25-8.31）捷达和速腾车型线索量占比较高，共占总线索量的51%。线索量的47%

；本周（8.25-8.31）汽车之家的线索量最多，占所有易车网位居第二，占32%

。垂直线索量统计DDMP站点来源线索量统计DDMP站点来源线索量按车型统计本周（8.25-8.31）DDMP站点来源共收到线索95

条，同比上周上升14.5%。本周（8.25-8.31）DDMP来源线索中，线索量最多的车型为速腾，占全部车型的37%

。线索量概述2Sales

Leads

Summary(Sales

leads

summationobtained

from

DDMP

pilotdealers)Region

DDMP

Sales

LeadsCollection

DistributionVehicles

SalesLeadsCollection

DistributionThis

week

(8.11-8.17),DDMP

sales

leads

total

:

30957

,

increase

3.5%;Visit

total

112,

increase

69.7%

,

turnover

total

89,

increase

128.2%

.This

week

pilot

dealer

sales

leads

top:

RSD2,

total6781

.Jetta

and

Sagitar

sales

leads

takes

51%

of

all

salesleads.Top

vertical

media

sales

leads

:

Auto

Home,

takes

47%

ofall.Second

rank:

BitAuto,

takes

32%

ofall.Vertical

Media

Sales

LeadsDistributionDDMP

Sales

LeadsDistributionVehicles

DDMP

sales

leadsDistributionDDMP

sales

leads

total:

95

,

increase

14.5%

.Top

vehicle

DDMP

sales

leads:

Sagitar,

takes

37%

of

all

sales

leads.Sales

Leads

CollectionSummary27

2283

95298213084030000250002000015000100005000035000DDMP垂直官网、APP等其他线索上周本周KPIDDMP垂直Vertical

Media其他来源线索Others总计Total线索量Leads95308402230957到店量Visit01093112成交量Turnover077128924小时跟进率

Follow

up

rate28.1%28.3%80.0%-本周试点经销商线索量分析Pilot

Dealer

Sales

Leads

ysis本周试点经销商线索量分布Pilot

Dealer

Sales

Leads

Distribution试点经销商线索量统计Pilot

Dealer

Sales

Leads

Summary本周（8.25-8.31）

59家试点经销商在DDMP

共收到30957条线索，同比上周上升3.5%，共到店112条线索，成交89台；其中来源垂直

的销售线索占99%。This

week

(8.25-8.31),DDMP

collect

sales

leads

total:

30957,

increase

3.5%.

Visit

total:

112,

Turnover

total:

89.2.1来源的线索数比其他区域的多；本周（8.25-8.31）RSD2所有试点经销商获得线索量总数最多，其中DDMP和垂直RSD4试点经销商获得展厅等其他来源的线索量最多。Sales

leads

top:

RSD2.

Most

of

its

sales

leads

collected

from

DDMP

and

vertical

media.

RSD3

get

most

sales

leadsfrom

showroom.RSD2由于做了投放，收到了较多DDMP留资的线索。RSD2

get

more

DDMP

leads

as

a

result

of

advertising.RSD2

地区经销商收到了较多垂直

来源的线索。RSD2

Beijing

dealers

get

more

media

leads.RSD4宁波中基手工录入15条展厅线索。Ninbo

Zhongji

of

RSD4

recorded

15

showroom

leads.其他未选择经销商的垂直

线索有345条。Other

345

leads

belong

to

non

selected

dealers.本周线索量按区域统计Region

Sales

Leads

Summary本周KPI按区域分析Region

KPI

ysis线索来源ResourcesRSD1RSD2RSD3RSD4RSD5RSD6DDMP34762649垂直Vertical

Media518767345802348935515732其他来源Others0031801总计Total519067815811353335555742KPIRSD1RSD2RSD3RSD4RSD5RSD6总计Total到店量Visit180834250112成交量Turnover301240888924小时跟进率

follow

up

rate24.3%35.6%37.9%34.4%7.8%25.1%-试点经销商线索量按区域统计Pilot

Dealer

Sales

Leads

Summary

Based

on

Region2.2RSD6曲靖宝捷在DDMP

积极管理销售线索，将到店状态在系统中

。Qujing

Baojie

of

RSD6

positively

managed

salesleads

in

DDMP,and

maintain

its

visit

condition

in

it.RSD4宁波中基的成交量相对较好。RSD4

Ninbo

Zhongji

gets

more

turnover.本周（8.25-8.31）试点经销商线索量按车型统计来看，捷达和速腾的车型线索量占比较高，共占总量的50.5%。Thisweek

(8.25-8.31)

,Jetta

and

Sagitar

collect

50.5%

of

all

sales

leads

which

are

the

highest

two

types.注：其他为未选车型Notice:Others

refers

to

unselected

models792277075354374631301550142125.6%24.9%17.3%12.1%10.1%5.0%4.6%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%9000

40.0%010002000300040005000600070008000捷达线索量来源Jetta

Sales

Leads

Resoures速腾线索量来源Sagitar

Sales

Leads

Resoures易车网BitAuto37%爱卡汽车Xcar11%汽车之家AutoHome42%其他Others11%易车网BitAuto37%爱卡汽车Xcar

13%汽车之家AutoHome37%其他Others13%线索量按车型统计Sales

Leads

Summary

Based

on

Models线索量按车型统计Sales

Leads

Summary

Based

on

Models2.37

37

39

49

1432总站HQ城市站City

Site经销商站Dealer

Site0103020405060上周 本周各站点线索量整体统计

Sales

leads

OverallDDMP站点线索量统计DDMP

Sales

Leads

Summary本周（8.25-8.31）DDMP站点

生95条线索，其中总站线索量为49，同比上周上升32.4%，占DDMP来源总线索量的52%；DDMP

sales

leads

total:

95,

HQ

sales

leads

is

49,

increase

32.4%,

which

takes

52%

of

all

resources.本周（8.25-8.31）DDMP城市站线索量为14，同比上周上升100.0%，经销商站线索量为32，同比上周下降17.9%。City

sites

sales

leads

is

14,

increase

100.0%.

Dealer

sites

sales

leads

is

32,

decrease

17.9%.2.4347121317270510152025303540GTIGolf宝来BoraCC迈腾Magotan全新New

Golf捷达Jetta速腾Sagitar上周 本周DDMP线索量按车型统计

DDMP

Sales

Leads

Summary

Based

on

ModelsDDMP站点线索量按车型统计DDMP

Sales

Leads

Summary

Basedon

Models本周（8.25-8.31）DDMP站点产生的销售线索按车型统计，线索量最多的车型为速腾。DDMP

sales

leads

top:

Sagitar.2.5汽车之家13827AutoHome14326易车网9842BitAuto9954爱卡汽车2960Xcar29430200040006000800010000120001400016000太平洋汽车PacificAuto搜狐汽车Auto网上车市AutoMarket上周 本周垂直

线索量统计

Vertical

media

sales

leads

summary垂直 线索量统计Vertical

Media

Sales

Leads

Summary本周（8.25-8.31）汽车之家的线索量处于第一位，占所有 线索量的47%；易车网位居第二，占32%。Vertical

media

sales

leads

top:

Autohome,

takes

47%

of

all.

Sales

leads

No.2:

Bit

Auto,

takes

32%

of

all.2.6到店率较低，平均不到1.0%；本周（8.25-8.31）各垂直

的平均到店成交率为52.8%。其中，爱卡汽车的到店成交率最高，均为100.0%。Average

vertical

media

turnover

rate

this

week

is

52.8%.

Xcar’s

turnover

are

100.0%

which

are

the

highest.KPI汽车之家AutoHome易车网BitAuto太平洋汽车Pcauto爱卡汽车XCAR网上车市AutoMarket搜狐汽车Auto线索量Salesleads143269954219229431671258到店量Visit38160253到店率Visit

rate0.5%0.8%0.5%0.2%0.2%0.2%成交量Turn

over210412310到店成交率Turnover

rate55.3%0.0%68.3%100.0%60.0%33.3%24小时跟进率

Follow

up

rate27.2%42.3%30.3%31.5%22.3%24.1%本周各垂直

到店和成交情况统计

Visit

&

Turnover

Summary垂直 线索量统计Vertical

Media

Sales

Leads

Summary本周（8.25-8.31）来源垂直

销售线索管理统计，各垂直Average

vertical

media

visit

rate

is

less

than1.0%.2.6总站内容

管理

HQ

Site

Content

Maintain1.总站

活动软文更新—— 1篇&市场活动2篇Advertorial

update—1

official

news

&

2market

activity.软文类别Type软文标题Title地址URLofficial

news全系配备疲劳提醒系统2015款CC优雅上市Equipped

with

fatigue

reminder

system

2015

C ant

listedhttp

/Official/media-voice/2014/2014

Sep

week/20140827

02市场活动marketactivity打造

“梦工厂”

-大众车手

落幕Racing

"DreamWorks"

FAW-VW

driver

training

camp

ended

successfullyhttp

/Official/market-activity/2014/2014

September/20140827

01满足年轻消费者需求

捷达Sportline即将亮相

车展Meeting

the

young

consumers

demand

Jetta

Sportline

debutin

ChengduMotor

Showhttp

/Official/market-activity/2014/2014

August/20140827DDMP站点内容

情况-总站DDMP

HQ

Maintain

Situation3.1全站点内容 管理

All

Sites

Content

Maintain捷达超级驾校 焦点图上线Jettasuper

driving focus

picture

gone

online.新CC改为CC——包括所有 和文字的更新(除车型页360观车和软文资讯内容页)New

CCto

CC

--

including

all

the

images

and

text

updated(Besides

360

modelsand

advertorial

contents).3.各车系参数配置更新Allvehicle

parameter

configuration

update.情况相对较好。RSD5相较于之从经销商系统功能使用情况来看：软文发布和

答疑管理使用频率相对较高，车型报价促销信息的更新频率有所提升。Advertorial

publishing

and

Q&A

function

used

frequently,

and

promotion

sentence

using

has

improved.区域Region焦点图更新Focus

Picture软文发布Advertorial答疑Q&A文章点赞Thumb-up车型报价促销更新Promotion

SentenceRSD11746783141RSD20563040RSD3050807RSD4042800RSD53149055RSD6126227815经销商内容

统计

Dealers’

content

maintain

summary经销商站-

内容 情况Dealer

Site

Content

Maintain本周（8.25-8.31）从经销商站点运营工作情况来看：RSD1的经销商对站点前

情况有所改善。RSD1

maintain

situation

are

outstanding.

RSD5

had

improved

this

week.3.2本周Activegroup

dealers:

Handan

Taihua,

Nanjing

Xiezhong,

Suzhou

Huikai.

Problems

focus

on

DDMP

sales

leadsmanagement.问题大类Type问题小类Class总数Total状态

Condition已处理Solved待处理Pending待

DiscussingBUG销售线索管理Sales

leads

management532垂直

对接Vertical

media

integration312疑问Questions销售线索管理Sales

leads

management211内容管理Contentmanagement11垂直

对接Vertical

media

integration11操作Operation销售线索管理Sales

leads

management11新需求New

requirements销售线索管理Sales

lea