《跨境电商实用英语》课件Unit 1-Chapter 3

Cross-borderE-commerceDevelopmentinChina跨境电商实用英语Chapter3Unit1OverviewofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutthecharacteristicsofCross-borderE-commerceinChina1KnowthetrendsofCross-borderE-commerceinChina2KnowthemainproblemsinthedevelopmentofCross-borderE-commerceinChina3LearnwordsandexpressionsconcerningtalkingaboutaboveissuesinthecurrentsituationanddevelopmenttrendofCross-borderE-commerceinChina4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.JiangYong,Lightinthebox’svicepresidentsaid,“Ourbusinessescoverscoresofcountriesandwehiredsomelocalpeopleinafter-salesservice.Wealsoestablishedlocalwarehouses.Forexample,U.S.andEuropeancustomerscanhavetheirpurchasedgoodsdirectlyreturnedtolocalwarehousesinsteadoftoChina.”PART1Warming-upB.In2014,fashionretailersTopShopandMissSelfridgeannouncedpartnershipwithSinhopeofapproachingChinesecustomers.Sofar,over20BritishbrandshaveestablishedflagshipstoresinChina’smajorbusiness-to-customerplatforms.PARTTWOPassageReadingPART2PassageReadingAtpresent,therearemainlythreecharacteristicsoftheCross-borderE-commercedevelopmentinChina:thescaleofCross-borderE-commercecontinuestoexpand,andtheproportiontoimportandexporttradecontinuestorise;Cross-borderE-commercemainlyreliesonexportbusiness;Cross-borderE-commerceisB2B-dominanted,andB2Cisgraduallyemerginganddevelopingwell.Cross-borderE-commerceDevelopmentinChinaThescaleofCross-borderE-commercecontinuestoexpand,andtheproportiontoimportandexporttradecontinuestoriseAsthecurrentworldtradetendstotighten,moreandmoreenterprisesandbusinessesarebeginningtoreducecirculationanditscost,shortenthedistancebetweenforeignconsumerstoopenupinternationalmarkets,andimproveeconomicbenefits.Cross-borderE-commerceexactlyprovidesafavorablechanneltothat.In2017,China'stotalimportandexporttransactionvolumewas¥7.6trillion,andCross-borderE-commerceaccountedfor20%ofimportandexporttransactionvolume.Therearemorethan5,000enterprisesonCross-borderE-commerceplatform,andover200,000enterprisesengageincross-bordere-businessthroughvariousplatforms.AccordingtotheestimatesofMinistryofCommerce,theoveralltransactionvolumeofCross-borderE-commerceisexpectedtoreach9.0trillionin2018,accountingfor23%ofimportandexporttrade.TheinsidersexpectthattheaverageannualgrowthrateofChina'sCross-borderE-commercewillstabilizeat20%ormoreinthenextfouryears.1PART2PassageReadingIntermsofimportandexportstructure,thedevelopmentofCross-borderE-commerceexportbusinessisrapid,andtheproportionofimportbusinessrisessteadilyIn2016,China'sCross-borderE-commerceaccountedfor26%oftotalimportsandexports,amongwhichCross-borderE-commerceexportsaccountedfor38%oftotalexports,andCross-borderE-commerceimportsfor10%oftotalimports.In2017,thetotalimportandexportvolumeofCross-borderE-commerceincreasedbyover80%.ItcanbeseenthatthedevelopmentofCross-borderE-commerceexportsinChinahasmoreadvantagesthanthatofimports.Thestrategyof“theBeltandRoad”willplayamoresignificantroleinpromotingChina'simportandexporttradeinthefuture.ExportersareexpectedtoexportproductstotheBeltandRoadcitiesandregionsmoreconveniently,andthetrademapwillgraduallyexpand.Withtheopeningandexpansionofonlineshoppingmarket,aswellasthegradualformingandmaturingofconsumeronlineshoppinghabits,theimportofCross-borderE-commercewillhavealargeroomtodevelopinthefuture.TheproportionofCross-borderE-commerceimportsisexpectedtograduallyincreaseinthenextfewyears.PART2PassageReading2Intermsofbusinessmodel,Cross-borderE-commerceisB2B-dominanted,andB2CgraduallydevelopsTakingtheoperatingmodelasthecriterion,Cross-borderE-commercecanbedividedintogeneraltrade(cross-borderB2B)andcross-borderonlineretail(cross-borderB2CandC2C).Thetransactionsubjectofcross-bordertradingorderstendtobesmallandthechannelsofproductsfromfactorytoconsumersarebecomingincreasinglydiverse,thustheB2Ctransactionshareispredictedtofurtherincreaseinthefuture.However,duetothelargevolumeofB2Btransactionsandstableorders,cross-borderB2Btransactionsaccountedfor92.4%,occupyingthedominantpositionamongChina'sCross-borderE-commercemodelsin2014;In2015,Cross-borderE-commerceB2Btransactionsaccountedfor88.5%inChina;In2016,Cross-borderE-commerceB2Btransactionsoccupied86.5%inChina.ThereisasmalldeclineinB2B,butB2BbusinesstransactionsarestillintheabsoluteadvantagestatusinChina'simportandexportCross-borderE-commerce.Intheforeseeablefuture,B2BisstillthemostimportantmodelforChinesecompaniestoexploreoverseasmarkets.PART2PassageReading3NewWordsscale[skeɪl]n.1NewWordtheratiobetweenthesizeofsomethingandarepresentationofit规模e.g.Ⅰ)We'reenlargingtheproductionscaletoproducemoreandbettercomputers.我们在扩充生产规模以便生产出更多更好的计算机。Ⅱ)Wesholdconsidertheproblemonaglobalscale.我们应该从全球视角考虑这个问题。返回proportion[prəˈpɔ:ʃn]n.01NewWord2thequotientobtainedwhenthemagnitudeofapartisdividedbythemagnitudeofthewhole比例e.g.Ⅰ)Theproportionofimportstoexportsisworryingthegovernment.进口与出口的比例令政府担忧。Ⅱ)Theproportionofwomenintheprofessionhadrisento17.3%.从事该职业的女性比例已升高到17.3%。返回circulation[ˌsɜ:kjəˈleɪʃn]n.NewWord3thespreadortransmissionofsomething(asnewsormoney)toawidergrouporarea流通，循环e.g.Ⅰ)Thesupplyofmoneyincirculationwasdrasticallyreducedovernight.流通领域的货币供应量一夜骤减。Ⅱ)Thecirculationofthemagazinehasbeenbumpingalongforsometimeataround30,000.一段时间以来,杂志的销量一直在三万份上下摇摆。返回insider[ɪnˈsaɪdə(r)]n.NewWord4anofficerofacorporationorotherswhohaveaccesstoprivateinformationaboutthecorporation'soperations局内人，知情人e.g.Ⅰ)Theinsidertradingunderminedinvestors'confidenceinthestockmarket.这起内线交易动摇了投资人对股市的信心。Ⅱ)Thosepeopleareallintroublebecauseit'sillegaltotradeoninsiderinformation.所有人都惹上了麻烦,因为内幕交易是非法行为。返回estimate

[ˈestɪmət]n.5NewWordajudgmentofthequalitiesofsomethingorsomebody评估，估价e.g.Ⅰ)Aconservativeestimateofthebill,sofar,isabout£22,000.到目前为止，这笔账单保守估计为大约2.2万英镑。Ⅱ)It'sverydifficulttogiveareliableestimate.要给出可靠的估计非常困难。返回stabilize

[ˈsteɪbəlaɪz]v.01NewWord6makestableandkeepfromfluctuatingorputintoanequilibrium（使）稳定，（使）稳固e.g.Ⅰ)Officialshopethemovewillstabilizeexchangerates.官员们希望此举能使汇率稳定下来。Ⅱ)Wemusttakeurgentmeasurestostabilizeandrepairthefinancialsystem.我们必须采取紧急措施稳定和修复金融体系。返回Dominated

['dɒmɪneɪtɪd]adj.NewWord7controlledorruledbysuperiorauthorityorpower主导的，受控的e.g.Ⅰ)Thesetwoquestionsdominatedthediscussion.这两个问题在讨论中占了首要地位。Ⅱ)Europeanbusinessdominatedworldtradeandfinance?欧洲企业主导着世界贸易和金融。criterion[kraɪˈtɪəriən]n.NewWord8abasisforcomparison;areferencepointagainstwhichotherthingscanbeevaluated

标准，准则e.g.Ⅰ)Practiceisthesolecriterionfortestingtruth.实践是检验真理的唯一标准。Ⅱ)Themaincriterionisvalueformoney.主要的标准是钱要用得划算。返回diverse

[daɪˈvɜ:s]adj.9NewWordmanyanddifferent不同的，多种多样的e.g.Ⅰ)Indiahasalwaysbeenoneofthemostreligiouslydiversecountries.印度一直都是宗教信仰最多元的国家之一。Ⅱ)Davieshasmanagedtopursuehisdiverseinterestsinparallelwithhisfast-movingcareer.戴维斯在事业突飞猛进的同时并未放弃自己广泛的兴趣爱好。返回share[ʃeə(r)]n.01NewWord10assetsbelongingtoorduetoorcontributedbyanindividualpersonorgroup股；（参与、得到等的）份；（分享到的或贡献出的）一份；市场占有率e.g.Ⅰ)ThecompanyhassteadilybeenlosingmarketsharetoBoeingandAirbus.该公司的市场份额持续不断地被波音公司和空中客车公司抢走。Ⅱ)SharepricescontinuedtotumbletodayontheTokyostockmarket.东京股市的股价今天继续暴跌。返回occupy[ˈɒkjupaɪ]adj.NewWord11

bepresentin;beinsideof占据e.g.Ⅰ)Weoccupyaqualitypositioninthemarketplace.我们在市场上居于高端地位。Ⅱ)Menstilloccupymorepositionsofpowerthanwomen.担任要职的男性仍然比女性多。返回foreseeable

[fɔ:ˈsi:əbl]adj.NewWord12capableofbeinganticipated可预见到的e.g.Ⅰ)Foreseeablecostswerewellwithinthebudget.可预测的花费都记入预算内了。Ⅱ)Onlinemarketingrevenueisexpectedtocontinuefortheforeseeablefuture.网络营销收入预计会在可预见的未来持续增长。返回Phrases&Expressionsrelyon依赖，依靠，信赖01P&Ee.g.Ⅰ)Mostpoultryfarmershavetorelyoncommerciallymanufacturedfeeds.多数饲养家禽的农场主不得不依赖商业化生产的饲料。Ⅱ)Don'talwaysrelyonotherstounderstandandsympathize.不要老是指望别人的理解和同情。Phrases&Expressions01P&E02openup打开e.g.Ⅰ)Theseprogramswillopenupmarketsforfarmers.这些计划将为农民打开市场。Ⅱ)Theydecidedtoopenupabusinessinthetown.他们决定在城里开展业务。Phrases&ExpressionsP&E03dueto因为，由于e.g.Ⅰ)Thebossgavehimthepushduetohiscarelesswork.由于他工作不细心,老板解雇了他。Ⅱ)Duetolowinvestment,industrialoutputhasremainedstagnant.由于投资少,工业生产一直停滞不前。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1

WhatkindofchanneldoesCross-borderE-commerceprovideinordertoopenupinternationalmarket?2WhywillthestrategyofB&RsoimportantinpromotingChina’simportandexporttrade?3WhatcanweknowaboutCross-borderE-commerceB2BinChinafromthelastparagraph?Task21.Theirwayoflifeisrich,__________androoted.2.Theirmostimportant__________forbuyingacarisfuelefficiency.3.Thisnewjobcould___________wholenewvistasforher.4.Thelowestestimatewouldputtheworthofthejewelat$200.5.Wemustconstantlyadjusttheamountofmoneyin___________.6.Theteam'ssuccesswaslargely____________herefforts.7.Inthe____________future,ourminingactivitieswouldpossiblybefocusedoutofChina.8.The___________ofwomenintheprofessionhadrisento17.3%.

Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

diversecriterionopenupcirculation duetoForeseeableproportionTask31.这种心态容易引发一场大规模消费高潮。(scale)___________________________________________________________2.他们声称占有全球40%的市场。(share)___________________________________________________________3.该公司允诺就其扩展计划广泛征求意见。(expansion