2022年独立站电商营销报告-goodspy-202301

23每月投放量环比增长率12000000161.8%10000161.8%800000097.8%600000050.3%40050.3%29.3%400000029.3%16.5%广告投放量16.5%1.0%-0.1%-0.5%-1.0%-0.1%-0.5%-3.1%-2.0%-10.9%-38.4%-38.4%8月4月8月4月月2022年2021年同比增长率200000180000160000140000312.9%305.5%2312.9%305.5%287.9%100000161.1%800161.1%105.0%104.8%105.0%104.8%82.0%55.2%28.5%22.8%7.0%4W4000055.2%28.5%22.8%7.0%投放商品量-9.6%01月2月3月4月5月6月7月8月9月10月11月12月(预估)-0.4%0.1%-1.6%10.8%-8.3%10-0.4%0.1%-1.6%10.8%-8.3%10.2%7.8%7.7%6.9%0.8%21.9%-3.8%道50.0%40.0%30.0%20.0%10.0%0.0%2022年2021年同比增长率33.9%4.3%5.7%4.3%4.0%北美大洋洲东南亚非洲拉美欧洲亚洲中东＋＋5.7%＋4.0%0.8%0.6%0.3%0.5%0.2%0.1%0.1%0.0%0.1%0.1%0.1%0.0%-0.2%-0.2%-0.8%-0.3%-0.5%-0.8%-0.8%0.6%0.3%0.5%0.2%0.1%0.1%0.0%0.1%0.1%0.1%0.0%-0.2%-0.2%-0.8%-0.3%-0.5%-0.8%-0.9%-1.2%-1.1%-1.5%品类投放占比25.0%20.0%15.0%10.0%5.0%0.0%2022年2021年同比增长率4.6%22.5%↑12.7%↓5.7%↓5.6%↑5.3%↓Q(1-3月)QQ(1-3月)Q(4-6月)24.0%↑11.6%↓5.8%↑5.7%↑4.8%↑Q4(10-12月)23.9%↓12.2%↑6.0%↑6.0%↑4.8%↑Facebook31.6%-6.4%Instagram26.0%＋2.3%senger19.8%Facebook(FAN)19.3%-同比增长率29.2%29.2%10.1%9.2%8.8%8.6%2%欧美|亚洲|东南亚|中东|拉美55.7%欧美|亚洲|东南亚|中东|拉美50.0%40.0%30.0%20.0%10.0%0.0%36.0%25.5%225.5%16.6%8.6%7.0%19.0%↑11.1%↑7.2%↑6.5%↓6.2%↓Q9月)17.6%↓10.7%↓7.2%↑6.6%↓5.9%↓17.7%↑11.5%↑8.2%↑7.1%↑5.3%↓居家日用居家日用 厨房用品 美妆个护食品饮料39.9939.9939.9939.9939.9937.1836.9936.2531.9131.8727.99232.9885.0979.9864.9859.9749.9946.9745.9544.9542.99欧美|亚洲|东南亚|中东|拉美$44.9933.6%33.6%19.3%15.0%11.7%1011.7%6.9%3.3%欧美全球欧美|亚洲|东南亚|中东|拉美榜单Pack9.95s44.99.650.95napItPowerConcealmFullBodyTummyControlShapewear.80Style.nderwearrthterials23.0%23.0%16.2%13.0%12.5%12.0%8.60%欧美|亚洲|东南亚|中东|拉美21.9%7.9%6.3%18.9%↑15.3%↑8.5%↑7.0%↓6.6%↑17.8%↓16.8%↑9.6%↑6.9%↓5.0%↑欧美|亚洲|东南亚|中东|拉美50.0%40.0%30.0%20.0%10.0%0.0%36.6%26.6%21.5%15.3%18.6%↑8.4%↓6.9%↑6.9%↑31.8%31.8% 37.9937.8932.2529.9528.6327.9525.823.9923.2216.9811.49107.3559.9554.1945.944.9941.9539.9939.9939.96欧美|亚洲|东南亚|中东|拉美$29.9533.4%33.4%9.9%9.9%9.3%6.5%5.0%4.1%0亚洲全球居家日用 欧美|亚洲|东南亚|中东|拉美单ErgoRaisem-Laptop89.98SkinSolutionsExfoliatingGlove.95ModernX-PresentationTemplatev5.0ShowerPowerProiPadScreenProtectorSHHAIRALSPRAYFOR3500+InfographicDesignTemplates+FreeUpdatesMusicStainlessSteelBraceletWaggiem-NaturalAnti-Flea,Tick,&MosquitoCollar狗.95PantasyAstroBoyMechanicalClearVersionLightKit86203HYBeachsissiStyle.rakubuyTrianglSwimwearrthre29.129.1%16.6%14.1%12.2%10.2%9.4%8.4%欧美|亚洲|东南亚|中东|拉美10.2%8.8.9%.8%6.0%18.5%↑10.2%↓7.9%↑6.8%-6.6%↓16.7%↓10.7%↑9.7%↑7.2%↑5.2%↓欧美|亚洲|东南亚|中东|拉美50.0%40.0%30.0%20.0%10.0%0.0%36.9%28.8%19.9%14.4%17.0%↑11.5%↑7.6%↓7.5%↑6.0%↓43.1639.9938.1836.9229.99119.8790.8584.9963.7359.9551.6549.9947.95欧美|亚洲|东南亚|中东|拉美$38.658%8%8%东南亚全球汽车用品家装建材 欧美|亚洲|东南亚|中东|拉美ErgoRaisem-Laptop89.98SkinSolutionsExfoliatingGlove.95ShowerPowerProModernX-PresentationTemplatev5.0iPadScreenProtectorMusicStainlessSteelBracelet3500+InfographicDesignTemplates+FreeUpdatesPersonalizedTreeOfLifeHandmadeWoodenWatch.70SterraBreezemTrueHEPA-13AirPurifier0TheRollTopBeachsissiStyle.TrianglSwimwearreicathletical21.0%15.21.0%15.1%12.5%11.1%11.0%10.5%9.9%8.8%欧美|亚洲|东南亚|中东|拉美7.80%22.9%↑9.9%↓22.9%↑9.9%↓8.5%↑7.7%↑7.3%↓7.5%6.9%17.6%↓11.9%↑9.4%↑7.8%↓7.1%↑欧美|亚洲|东南亚|中东|拉美50.0%40.0%30.0%20.0%10.0%0.0%38.6%27.6%20.8%13.0%21.0%↓10.8%↑8.2%↓6.8%↓6.7%↓50.9849.9947.9545.9550.9849.9947.9545.9542.4539.9939.9929.9929.5899.9585.0684.9779.9856.7656.3352.95 美妆个护欧美|亚洲|东南亚|中东|拉美$41.8937.4%37.4%13.8%11.0%111.0%9.7%9.3%9.7%7.0%中东全球 汽车用品母婴用品欧美|亚洲|东南亚|中东|拉美榜单letStandw89.98ModernX-PresentationTemplatev5.0ShowerPowerProMusicStainlessSteelBracelet.953500+InfographicDesignTemplates+FreeUpdates4.94#1PersonalFinanceTracker.95BeachsissiStyle.TrianglSwimwearrthnrevivore57.8%27.4%14.9%57.8%27.4%14.9%欧美|亚洲|东南亚|中东|拉美6.90%欧美|亚洲|东南亚|中东|拉美50.0%40.0%30.0%20.0%10.0%0.0%32.6%32.6%35.0%17.2%1517.2%6.1%18.4%↑12.0%↓9.0%↓8.5%↑5.5%↓Q9月)16.1%↓11.2%↓10.9%↑6.9%↑6.8%↓15.9%↓14.8%↑9.3%↓6.6%↓6.5%↑38.8536.9234.38.8536.9234.9633.7932.830.1824.95180.89保健83.4659.6548.642.5541.5539.9739.9639.96欧美|亚洲|东南亚|中东|拉美$32.1743.9%43.9%21.8%10.6%7.3%8.5%5.1%2.7%0拉美全球欧美|亚洲|东南亚|中东|拉美.730.95.00napItrSLEEKGOLDm.56Style.BeachsissireicathleticaTrianglSwimwearBeachsissisi230.7170.1159.20.65%37773,62837773,6284.6%4,8964,763318631862,3091,0506月7月8月9月10月11月12月.2%92.9%0.7%92.9%0.7%i97.8%视频,1.80%44.6%较全品类平均值45.3%1.81.8%较全品类平均值-4.6%Beachsissi素材设计技巧tsourbestsellingstylesforareasonCheckoutsomeofourfaves!✨✨预估曝光量3.5Mlashinthemusthavecolorsoftheseason.Divein!✨✨Buy3Get1SaleForFree预估曝光量2.3M成。1.01.31.31.01.96%1.96%显示广告27,5249,3615,4388%7%6%6%27,5249,3615,4388%7%6%6%5%5%5%4%35,0306,9506,95065114,2866月7月8月9月10月11月12月.9%84.3%0.7%84.3%0.7%71.20%88.6%较全品类平均值36.7%7.0%7.0%较全品类平均值-5.2%droppedInspiredbyEuropeanholidaysandthespiritoftravel…预估曝光量1.8Mcase.It’sastatementBURGA:theonlycaseyou'llneed→预估曝光量13.0K链426.3189.42189.431,15011,2291,1834.7%4.7%4.6%4.5%431,15011,2291,1834.7%4.7%4.6%4.5%4.3%.27%.25%.25%.22%.21%34,5011,01,0601,8536月7月8月9月10月