商务英语(9)的知识

商务英语

口语第一课时Introductionⅰ、WhytakeBECexams?

stronggrowth

rigorousqualitycontrol

widesuitability

widebusinesscontext

valueforstudyandbusinesscareer

internationalrecognitionforworkandstudyⅱ、WhatisInternationalBusinessEnglish?什么是国际商务英语？

国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

ⅲ、HowtolearnInternationalBusinessEnglish?怎样学习国际商务英语？

掌握一定的商务英语词汇、短语和句型。

(1)词汇方面commercial

e.g.TheTVshowwasinterruptedbytoomanyspect

e.g.Hecalledonsomeprospectsbutfailedtomakeasale.make

e.g.TheseproductsareofChinesemake.

Thefactorymanufacturedfivemakesoftractors.(2)短语方面softsellinghardselling

Somesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.haveabadyear

Thecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.breakinto/penetratethemarket

Thereischancethatwe’llmanagetobreakintotheUKmarket(3)句型方面

Iamwritingtoyouconcerning…Youcan’tmissit.Ican’tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciateitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that’strue,butontheotherhand…That’sexactlywhatIthink.Maybe,butdon’tyouthink…?Youarewantedonthephone.Asrequested,weencloseforyourattention…(4)旧词“新义“

honour

e.g,Allcreditcardshonouredhere.Thebankhonouredthischeque.cover

e.g.Ihavegotmyselfcoveredagainstfire.royalty

e.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.(5)同义词、近义词、相似词的辨析。1)chairman,president,CEO,ManagingDirector,GeneralManager.

2)dealer,merchant,trader,businessman,distributor.

3)deputy,vice-,associate,assistant.

4)discharge,unload,land

5)discount,reduction,rebate,allowance.*熟悉世界贸易组织。

*熟悉国际商务英语有关行业的基本术语及其内涵意义。

*学习国际商务常识，略知相关专业知识。

*密切了解国际商务最新动态。ⅳ、BEC2ContentBEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。

BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。ⅴ、BEC2Time.PreliminaryVantageAdvancedReading1hr30mins﹡1hr1hrWriting45mins1hr10minsListening40mins40mins40minsSpeaking(2candidates)12mins﹡﹡14mins﹡﹡16mins﹡﹡ⅵ、BEC2Grades*oneoverallgrade

*eachskillcountsfor25%

*candidatesalsoreceiveprofileofperformance

*Preliminary:twopassgrades

*VantageandAdvance:threepassgradesⅶ、IntroductiontoBPPreparationResource

*vocabulary

*textbook《PassCambridgeVantage》Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。下面以Brandpower举例说明：1．掌握商务词汇短语E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrandE.g.brandimage/leader/loyalty/name/power/stretching2．掌握相关商务知识E.g.Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentqualityuser-friendlydesigngoodvalueformoneyinstyle3．掌握相关背景知识Tesco,JSainsbury,Asda《WorkinginEnglish》

*mockexampapers:9setsⅸ、BusinessResearchAnsweringbusinessstudiesquestionBusinessStudiesisaskillsbasedsubjectwhichtestsstudents’abilitytousetheirknowledge.Therearefourbasicskills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTogainthehighestgrades,candidatesmustshowevidenceofthehigherskillsKeytypesofquestionsResponsesshould:Identify/state/describe..makeapointExplain/outline…makeapointanddevelopitDiscuss…presenttwosidesofthedebateExamine/assess/analyse..makeapointanddevelopfullywithsomequestionofitCriticallyassess/towhatextent…explainbothsidesandevaluateHowtoanswerquestionsExamplequestion:Whatdeterminesthepriceofaproduct?Exampleanswer:●Thepriceofaproductisinfluencedbythecosts.1●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3●Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.ExampleQuestion:Shouldfirmstraintheiremployees?Answer:

BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff(whichcansatisfytheiresteemneeds).HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.第二课时第一讲ⅠIntroductiontoBVSpeakingformatconversationpresentationdiscussioncriteriapronunciationvocabulary&grammardiscoursemanagementinteractivecommunicationexaminerinterlocutorassessorCambridgeexaminerⅡPresentationExamplePART2:Mini-presentationA:WHATISIMPORTANTWHEN…?Selectingapplicantsforajob•Workingexperience•PersonalqualitiesSample1IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.Second,wemustconsiderthepersonalqualitiesoftheapplicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.Third,Ibelievelanguageisofgreatimportancewhenselectingapplicants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.Sample2Asweallknow,thecriteriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshecanbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceor‘cando’spirit?Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiamofitsemployees.Finally,goodcommunicativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemployees.B:WHATISIMPORTANTWHEN…?Preparingforajobinterview•Studyingthejobadvertisement•FindingoutaboutthecompanyBeforeyougoforaninterview,youmustmakepreparationssoastofacetheinterviewerwithmoreconfidence.Theyincludestudyingthejobadvertisement,findingoutaboutthecompany,preparingyourselfpsychologically,etc.Firstly,youshouldstudythejobadvertisementcarefullysothatyoucanmatchyourknowledge,skillsandabilitieswiththespecificationsrequiredforthepost.Youmustassuretheinterviewerthatyouhaveallthequalificationsrequired,soyouaretherightsortofpersontheyarelookingfor.Secondly,youshouldknowmoreaboutthecompany,suchasitsprofile,structure,existingproblems,requirements,campaignsandfutureplans.AsaChinesesayinggoes:“knowtheopponentandknowyourself,andyoucanfightahundredbattleswithoutdefeat.”Finally,youshouldalsoprepareyourselfpsychologicallyandthiswillhelpyoucombatstress.Rehearsingtheinterviewwithyourfriends,forexample,isagoodrelaxationexercisethatcaninstallconfidenceinyou.ⅢPresentationDiscourseManagement1.OpeningSentenceWell,I’dliketomakeashort/brief/mini/one-minutepresentationonthetopic…2.Body（一般讲2-3个要点，根据语速和知识点调整）First,…Second….Third,…3.ClosingSentenceAnyway,that’swhyIthinkso.Thankyouverymuch.Thankyoufortakingyourtime.Thankyouforlistening.第三课时第二讲ⅠConversationPART1:ExchangepersonalinformationThispartaimstopreparethecandidateforphase1ofthespeakingtest,whichtakestheformofaninterview,witheachcandidatetalkinginturntotheexaminer.Thisinvolvesthecandidateansweringquestions,respondingtoacommentorparticipatinginanexchangeorgreeting.Activity1:Askingeachother’sname(includingspelling),hometown,occupation,hobbiesFurtherprobing:describeyourhometown(location,city,town,village)climate,population,etc.Furtherprobing:describeyouroccupation/ormajor(ifstudent),likesanddislikesaboutyouroccupation.Furtherprobing:askingeachotheraboutmaritalstatus/withorwithoutboyfriend/girlfriend.Askingforopiniononmarried/singlelife,whichisbetter?Furtherprobing:askingeachotherabouthobbies.PossibleQuestionsSuggestedAnswersandNote1)What’syourregistrationnumber?✧Myregistrationnumberis…2)What’syourname?Howdoyouspellyourname?Howdoyouspellyourfamilyname/surname/lastname?✧Mylastnameis…✧Mygivennameis…,butmyfriendsalwayscallme…,myEnglishname.✧Youcancallme…,ifyoulike/wish.✧nickname3)Whereareyoufrom?Wouldyousayit’sagoodplacetolivein?(Why?)Doyoulikelivingin…?Wherewouldyoulikeratherlive…or…?(Why?)Doyouthinkitwouldbebettertolivein…or…?(Why?)✧Weather✧Transportation✧Environment✧HousingHousesarepriceyinthisarea.✧Nightlife(exciting,dynamic)✧Localpeople✧Localgovernment✧Jobopportunities✧Resorts(skiing)✧Atmosphere✓sellingpointsPossibleQuestionsSuggestedAnswersandNote4)Doyoucomefromalargefamilyorasmallfamily?Canyoutellmeabitabout…inyourfamily?✧Extendedfamily✧Nuclearfamily5)Doyouworkorareyouastudentin…?Whatdoyoudo?Whatdoyoustudy?What’syourmajor?Whatdoyoulikemostaboutyourjob?(Why?)Whatdoyoulikemostaboutyourstudies?(Why?)✓Majorv.Imajoredin…,andminoredin…✧EversinceIwasachild,Iwasinterestedin…✧JobSatisfaction✧Interesting&challengingTravelingopportunityTraining(careerdevelopment)FinancialbenefitsFreeTimeDoyouhavemuchfreetime?Howdoyouspendyourfreetime?Whatdoyoudoinyourfreetime?What’syourhobby?Whydoyoulike…?Isthereanyparticularreasonwhyyouenjoy…?Whendidyoufirsttakeup/start…(Whydidyoustartthen?)✧Particularreason✧Cultivateahobby✧It’snevertoolatetotakeahobby.---Churchill✧Outdooractivities:Sports:tennis/golf/baseball/attendthegym/fitnesscenter✓Workout=exercise✧Rechargethebattery:AttendatrainingcourseReadvariousbooks,forexample…✧ChatonlineWatchTV(passiveviewer)TV=one-eyedmonsterads(advertisementadvert)✓Commercial✓Teleplay✓Educationalprograms✓Amusementprograms✧Music:classical/light/pop/jazz/bluesfolk✧FineartsAbstractpainting/oilpainting✓Iamfondoftraveling.Travelingisagoodwayoflearningandagoodwayofcommunicatingwithotherpeople.✓No,Idon’thavemuchfreetime,becausesomanywonderfulcoursesarefixed.✓Ipreferdoingexercises,(mostoftime)I’dliketoattendthegymorgotothefitnesscenters.Iftimeisenough,I’llreadvariousbooks.第四课时第三讲ⅠTongueTwister1.Goodcookiescouldbecookedbygoodcookifagoodcookcouldcookgoodcookies.2.Ifyouunderstand,sayunderstand.Ifyoudon’tunderstand,saydon’tunderstand.Ifyouunderstandsayyoudon’tunderstand.HowcanIunderstandyouunderstand.Understand?3.PeterPipepickedapeckofpickledpepperspreparedbyhisparentsandputthemonalargepaperplate.ⅡConversationPossibleTopics&QuestionsSuggestedAnswersandNoteTransportHowdidyoucomeheretoday?Howdidyoutraveltothetest?Didyoucomeherebybus?Ifyoucouldtravelbyanyformoftransportyouwant,whatwouldyouchoose?(Why?)Whichformoftransportwouldyouliketotravelby?Howdoyouthinkyouwilltraveltoworkin15years’time?Howdoyouthinkyouwilltraveltowork15yearsfromnow?✧Bus/taxi/cab/privatecar/subway/Tubeunderground/tramtime/safety/money✧lightway/subway/airport✧Itwouldbefastdevelopingin15yearstimeandwillcovereverywhereinBeijing.Itwillbereallyconvenient.HotelsWhatkindofaccommodationdoyouusuallystayinwhenyougoonholiday?Doyoustayinahoteloranapartmentyouareonholiday?Whatkindsoffacilitiesdoyouthinkhotelsoughttoprovideforbusinesspeople?(Why?)Doyouthinkcompaniesshouldpayfortheirstafftostayinexpensivehotelsonbusinesstrips?(Why?/Whynot?)Shouldpeoplestayinexpensivehotelsonbusinesstrips?(Why?/Whynot?)✧hotel/motel/villa/apartment/flat(BrE)/dorm✧citybreaks,beachholidayssun-tanned/fast-tannedcenter✧campingcamportent✧Hitchhiking,hitchhiker(takeagapyear)✧Domestictravel✧Sightseeing✧Hi-tech,LocalAreaNet,internet,databasesystem,fax✧Wellequippedconferenceroom,sound-proofmulti-functionhallvideo-conferencing,tele-conferencing✧Itdepends(onthedifferentcircumstances).Ifyoufixadealwhichisworth$1000000,inthatcase,yourcompanywillpayforyoutolive…Ifyougothereforonly$2,it’simpossible.PossibleTopics&QuestionsSuggestedAnswersandNoteJobWhatkindofjobwouldyouliketodomost?(Why?)Whatwouldyouridealjobbe?Whatkindofjobdoyoulike?Shouldcompaniesoffertrainingtostaff?(Why?/Whynot?)Doyouthinkcompaniesshouldprovidetrainingforstaff?Wouldyouliketoworkabroad?(Why?/Whynot?)Istheopportunitytoworkinanothercountryimportanttoyou?JobtitleJobresponsibilityJobsatisfaction✧trainingproductivityprofitmotivationBut:trainingcostmoney,time,staffopportunitycostinternalconflict✧broadenone’shorizon,experience✧…isquiteanexperiencetome.✧…isarealeye-opener✧culturemessenger

TrainingCourseWhatkindoftrainingcoursehaveyouevertaken?Haveyouevertakenanytrainingcourse?Whatdoyouthinkismostimportantwhenyouchooseatrainingcourse?(Why?)Whatdoyouusuallyexpectfromatrainingcourse?NewOrientalSchoolBEConlinetrainingcourseComputerskilltrainingcourseLocationTransportationDurationofcourseCostFlexibilityoftrainerTopicscoveredMaterialsFollowupadviceHighexpectancyLifeexpectancyPossibleTopics&QuestionsSuggestedAnswersandNoteFuturePlanWhatwouldyouliketodoafteryoufinishyourstudies?(Why?)Whatareyoudoingnowforthepreparationofyourfutureplan?Whatifyoufailedtofindajobasa…?Whatwouldyoudoifyoucouldn’tfindajobasa…?✧goabroad,lookforajob,huntforajob,studyfurther,postgraduate✧knowledgepreparation:attendtrainingcourse✧psychologicalpreparation:bematureimproveinterpersonalskills✧Itisnotquitepossible.✓Ifyoudon’twantme,thereareseveralothercompanieswaitingforme,actuallyI’vegotseveraloffers.✓Canyoudoit?AmE:Yes,definitelyisapieceofcake.BrE:I’msureIcandoit.TeamworkWhatkindofpeopledoyoumostlikeworking/studyingwith?(Why?)Whatdoyouthinkmakesagoodteam?Whatisagoodteam?Doyouthinkyouworkinagoodteam?(Why?/Whynot?)✧Honestandhavegoodinterpersonalskills✧Cooperationandfriendlyatmosphere✧MutualtrustⅢConversationTopicsAskingaboutpersonalviews.1.WhydoyoustudyEnglish?2.Whydoyouwanttostudybusiness?3.Whatdoyouthinkofsomemodernmethodsofpayment(creditcards,cheques,banktransfers)?4.Whatroledoesthecomputerplayinmodernbusiness?5.Whataresomenecessarystepsforpreparingabusinesstripoverseas?6.Whichkindofofficewouldyouprefertoworkin,cellularoranopen-planoffice?7.Whatdoyouthinkofinternationaltrade?8.Howtodealwithcustomerenquiresonthephone?9.Transportation:(Whatisyourusualmeansoftransportation?Comparethevariousmeansoftransportation)10.Healthandsafetyintheworkplace(Howtoensureahealthyworkingenvironmentforemployees?Whataresomehealthhazardsintheoffice/factoryshop?Whatsafetymeasuresshouldbeadoptedintheworkplace?)11.Howtokeepabalancebetweengrowthandenvironmentprotection?12.RadioandTV(Whatareyourfavorite/TVprograms?Why?)13.Whatkindofroledoesadvertisingplayinpromotingyourproducts/services?Whichformofadvertisingismosteffectiveinyouropinion?14.Whataretherequiredqualitiesofamodernmanager?15.Whatdoyouknowaboutflexibletime?第五课时第四讲ⅠLifeEnglishTalkingaboutmoney1．Ifyouhavemoney,youcaneasilymakemoney.Moneymakesmoney.Moneybegetsmoney.Ifyouareindebt,youloseyourself-respect.Youloseyourmotivation.Yourdebtcontinuestogrow.Youstarttoworry.Youneedtoborrowmoremoney.Yougetevendeeperindebt.2.Moneycomes.Moneygoes.Butthememoryisalwaysthere.Moneytalks.Moneyrules.Moneyispower.3.Moneyburnsaholeinyourpocket.Itgoesoutasfastasitcomesin.You’reaspendthrift.Don’tsquanderyourhard-earnedmoney.Putyoursavingsinthebank.Neverlivebeyondyourmeans.Beagoodconsumer.Beasmartshopper.Beacleverbuyer.ⅡPresentationTopicsTeamWorkWHATISIMPORTANTWHEN…?MANAGINGAPROJECT●ENCOURAGINGTEAMWORK●KEEPINGTOSCHEDULEWHATISIMPORTANTWHEN…?CHOOSINGPEOPLETOWORKINTEAMS●VARIETYOFEXPERIENCE●PERSONALQUALITIESKeypoint:improveworkingefficiency.ThisplaysacrucialroleinthecommercialpracticeinWesternworld.Explaintheimportanceofteamwork:a.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.b.Iftheparticipantsworkedtogether,itwouldbeeasyforthemtocomeupwithcreativeideas.Thisisparticularlyvaluableforarelativelycomplexwork,forthepeopleworkinginateam,ifoneofthemgetsstuckonamatter,others/therestcouldchipintheirideasandgettheproblemsorted.Butifyouworkonyourown,forinstance,youarethesolemanagerinthedepartment.c.Ifpeopledidnotworkasateam,everyonewouldhavetowaitforthedecisionsmadebythemanageranditwasnoteasytogetpeopletotakeonresponsibilityforanything.d.Ahugeandcomplicatedprojectisnotpossibletobecompleted/donebymerelyoneperson.Forinstance,3Gorgesproject-ahugeamountofmoney,30millionpeoplehavetoemigratetoelsewhere,alotofcommercialcontractse.Youwillgetboredquicklyifyouworkonyouown.Butifyouworkinateam…f.Workinginateamcanincreasepersonalawarenessofabilitiesandcomplementaryskillsincolleague.Howtoimproveteamwork:Generalideas;friendlyatmosphere;notbossy;patient;goodmanners;modest;leadership;goodinterpersonalskills;varietyofexperiencea.Varietyofexperienceandabroadhorizonwouldhelptotackleurgentmattersandestablishhisorherpersonalprestige.Well-experiencedstaffarecapableofovercomingstormsandcrises.b.Oncomingacrossproblematicissues,neworinexperiencedstaffusuallywillfeeldepressedandevenstarttopanic.Oneoranumberofexperiencedstaffwill,inthiskindofsituation,automaticallybecomethespiritualleadersoftheteamandcangettheissuesinquestionsolvedquickly.c.Awiderangeofexperiencesareimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingouttheproblemwithyourknowledgewhichisbasedonyourpastexperience.Personalqualities:a.Thebasisoftheteamworkismutualtrustandfriendlyatmosphereb.Goodmanners,nottoobossy,patient,modest,leadership,goodinterpersonalskills.ProjectManagement

WHATISIMPORTANTWHEN…?MANAGINGAPROJECT●ENCOURAGINGTEAMWORK●KEEPINGTOSCHEDULEKeypoints:Teamwork,timepressure(keepingtotheschedule)Teamwork:asexplainedintheteamworksectionTimepressure:a.Awell-designedschedulecanclarifyyourselftotheproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.b.Timeisalwaysofessenceforaproject.c.Failuretokeeptotheschedulewillresultin/causelatecompletion.d.Latecompletionwillleadto:civillitigation,injuredpartywillbecomeentitledtoclaimcompensation/entitledtosuethebreachingcompany.e.Whentheprojectisbeingprocessed/inthecourseofcarryingouttheproject,therewillbealotofcommercialactivitiesinvolved.Suchasinvestmentbanksadvancecash;rawmaterialsupply,planningpermission,sub-contract/outsource.Failuretosticktotheschedulewillaffectabovematters.CompetitionWHATISIMPORTANTWHEN…?DEALINGWITHCOMPETITION●PRICINGPOLICIES●ADVERTISINGSTRATEGIESWHATISIMORTANTWHEN…?SETTINGPRICESFORNEWPRODUCTS●PRODUCTIONCOSTS●COMPETIORS’PRICESKeypoints:Pricing;Advertising;Productioncosts;Competitor’sprice;Marketing;awiderangeofservicesandproductsPricing:a.(Foraconsumer):allconsumerswouldliketogoforhigherqualityandlessexpensiveproducts.Itisacommonsense.b.(Foramanager):correctpricingpoliciescancapturealargenumberofconsumersinashortperiodoftime.c.Foranewlyestablishedcompany:correctpricingpoliciesareparticularlyimportantfornewlyestablishedbusinesses.Themajortaskforthemattheearlystageistodrawthepublicattentionandmaketheircompanyandtheirbrandknowntothepublic.Whenanewproductisputintomarket,theremaybeveryfewpeopleknowing/whoknowaboutit…(e.g.Thaicurrysource)Competitors’price:a.Onceanewproductisputintomarket,itwillimmediatelyfacethecompetitionfromrivals.Thepricewarsometimescanbeincrediblyfierceandcrude.b.Competitors’pricewillmirrortheconsumers’attitudeaboutcertainproductsandthesatisfactionabouttheirprices.c.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.d.Correctpricingpoliciescouldalsodefeatsomecompetitorsinashortperiodoftime.Forexample:Safeway,Tescopricewaragainstallsmallbreadmanufactures.Inthiscase,SafewayandTescofixedtheirpricefor7pperloaf,whichis23pcheaperthantheircompetitors’offer.Asaresultofthis,in35daystime,mostoftheircompetitorswentintoliquidation.Advertisingstrategies:a.Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowntothepublic.Therearemanywaystoachievethis,advertisingisthemostimportantone.b.Advertisingthroughdifferentmediacancovernearlyeverycornerintheworld.Themainchannelsare:-TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazinec.Theadvantage/pointofadvertisingisnotonlyaboutpropagandizingyourcompanybutalsocompetingagainst/withyourrivals.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’,andthereforeconvincetheconsumersthattheirproductswouldbetherightchoice.Forinstance,Carmanufacturescanputintheirnewdesignstotheads,e.g.ABS,doubleairbagstoconvincetheprospectivecustomersthattheircarsaresaferthanothers.第六课时第五讲ⅠLifeEnglishTalkingabouttime1.Howarewedoingfortime?Dowehavetimeforthat?Howmuchtimedowehaveleft?Areweonschedule?Dowehavetime?Arewemakinggoodtime?2.Timesfliesbytooquickly.Timepassesbytooswiftly.Timewaitsfornoman.Enjoylifewhileyou’restillyoung.Don’tmissanyopportunity.Don’tpassupanygoodchances.3.Timeisimportant.Timeisvaluable.Timeisprecious.Doasmuchasyoucaneveryday.Takeeveryopportunityandchancegiventoyou.Don’twasteanytime.ⅡPresentationTopicsMotivatingstaffWHATISIMPORTANTWHEN…?MOTIVATINGSTAFF●FINANCIALBENEFITS●CAREERDEVELOPMENTOPPORTUNITIESWHATISIMPORTANTWHEN…?INTRODUCINGAREWARDSYSTEMFORSTAFF●PURPOSEOFTHEREWARDSYSTEM●TYPESOFREWARDOFFEREDWHATISIMPORTANTWHEN…?AIMINGTOREDUCESTAFFTURNOVER●FINANCIALINCENTIVES●CAREERSTRUCTUREKeypoints:Financialbenefits;Careerdevelopment/structure;reducestaffturnoverFinancialBenefits:a.Managers,companyownersandsupervisorshavealwaysbeenfrustratedandbewilderedbyemployeeswithlittleornomotivation.b.Staffalwayswantrewardfortheircontributiontothecompanyandwhattheyareworth.Suchfactorsarejustlikemarketforces.Thefundamentalreasonoflookingforajobistogetpay.Staffdothejobwhattheyarepaidfor.However,quiteoften,thestaffworkovertimeundertheirmanagers’demand.Ifthecompanyfailstogiveproperfinancialbenefitsstaffmightsubsequentlyfeelnotbeingfairlytreated,andthereforefrustratetheirenthusiasmfortheirwork.c.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm;otherwisetheywouldfeelbeingignored.d.Thejobthatthestaffaredoingisnotalwaysinteresting,ortheworkingenvironmentmaynotbepleasant,ortheircolleaguesmightnotbeveryhelpfulandcooperative.Inthiskindofsituation/underthekindofcircumstance,thestaffwouldbecomestressfulanduninterestedintheirjob.Correctfinancialbenefitscannormallydistractstafffromtheirdissatisfactionwith….Careerdevelopment/structure:a.Job-huntingisalwaysatwo-wayprocess.Ononehand,theemployeeslookfortheiridealjobs,ontheotherhandtheemployer,at