体验商务综合英语4 Unit 6 Risk

PAGEPAGE11商务综合英语课程教案授课时间第周星期第节课次授课方式（请打√）理论课√讨论课□实验课□习题课□其他□课时安排6授课题目（教学章、节或主题）：Unit6RiskTeachingobjectivesandrequirements(教学目的、要求):Studentsarerequiredto1．Mastereconomicvocabularyininternationalbusinessriskandthevocabularyofmanagingrisk;2．Befamiliarwithdifferenttypesofbusinessrisk3．Gettoknowtheaspectsofriskmanagementtobetakenintoconsideration4.LearntheskillsofriskmanagementTeachinghighlightsanddifficulties(教学重点及难点)：Highlights:graspheaspectsofriskmanagementtobetakenintoconsiderationmastervocabularyininternationalbusinessriskandthevocabularyofmanagingriskDifficulties:understandtypesofbusinessriskinbusiness2.expressthemselvesmorefreelyonthethemeafterdoingaseriesoftheme-relatedreading,listening,speakingandwritingactivities;Timeallotment(教学时数)：6PeriodsTeachingmethod(教学方法)：GroupDiscussionExemplificationanddemonstration；Task-basedteachingTeams-basedCooperativeLearningReferences(参考书目)：科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，2021.6马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2021.8蒋景东著，常用商务英语词典，浙江大学出版社，2021,5.（英）帕金森

编著，牛津英汉双解商务英语词典，华夏出版社，2021教学基本内容方法及手段IITeachingprocedureStep1Startingup:(20minutes)1)Studentsareaskedtofigureoutthemeaningofthequotation:"Theworldismuchriskiertoday,""Becauseeverythingismuchmoreinterconnected."risk-managementexpertRonDembo（gaveupaprofessorshipatYaleUniversitytolaunchhiscompany.）Hasthereeverbeenariskiertimetobeinbusiness?Allbusinessisbuiltonrisk.2)Dividethestudentsintogroupsof4todiscussthefollowingquestions.a.Whichitemcarriesthemostorleastrisk?Travel:car,plane,train,shipLifestyle:drinkingalcohol,pooldiet,smoking,joggingMoney:property,stocks&sharessavingsaccount,cashShopping:online,mailorder,privatesales,auctionb.Whatrisksdobusinessface?KidnappingofmangersConfiscationofassets（没收，充公）Devaluationofshares,currencyBeextorted:illegallybeforcedtogivemoney.(勒索)Beinginsolvency:nothavingenoughmoneytopaydebts(无力偿还债务)Facingfraudandcorruption诈骗与腐败Industrialespionage(商业间谍行为)Invest:puttingmoneyintoanewventureVenturecapitalist:whoputmoneyintosuchbusinessesspreadtheirrisksothatthepaybackfromoneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthefailures.风险资本家Reputationalrisk,brandsuicide,productliabilityclaim(产品质量承诺书)Productrecalls(产品召回)Theriskofmanagementcomplacency(自满)c.ListentoAllanSmithandnotedowntheriskshementions1doingnothingAudiolingualandcommunicativemethod课程教案（续）教学基本内容方法及手段2creditorguaranteerisk3politicalrisk4riskofcatastropheordisruption（theriskofnotabletocontinuebusinessasusualbecauseofsomeunforeseenevent）Step2Vocabulary:describingrisk(30minutes)a.NoRisk,NoRewardYou’llmeetpeopleandorganizationsthatarestillpreparedtogamble--intelligently,shrewdly,selectively--eveninaperiodofinsecurityandinstability.Theirstoriesofferlessonsinstrategy,marketing,leadership,R&D,andinnovation.Theyalsoremindusthatthegoodmoveswedon'tmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisn'talwaysplayingitsmart.b.Formphraseswith"risky".RiskybusinessRiskydealRiskyinvestmentRiskylendingRiskyprojectRiskystrategyRiskyundertaking冒险事业c.verbsusedtodescriberisk.PredictMeetAssessManageForeseeEncounterFaceCalculateEstimatePrioritiseEliminateMinimiseReduceSpreadc.LevelofriskHigh:Great,huge,serious,significant,substantial,terrible,tremendousLow:Faint,low,negligible,remote,slightStep3listening:Effectiveriskmanagement(50)A.6.21.Operationalrisks——forexampleregulatorynon-compliance(不符合；未能遵守)(failingtoobeyregulationsandlawsapplicable(可适用的)totheindustry),supplychainfailure,failureofgovernancewithinanorganisation.2.Financialrisks——forexample:cashflow,creditorexchangerisks.3.Hazards——forexample:safeguardingemployeesandthepublic,naturaldisasters(fires,floods,etc.)andtheInterruptioninbusinessthatthesethingscauseortheirenvironmentalimpact.4.Strategicrisks——forexamplemarketchanges,increasedcompetition,failureofanorganisationtoadaptorchange. 6.2(I=Interviewer,SF=SteveFowler)I Whatarethemaintypesofriskthatcompaniesface?SFWell,allorganisationsfaceawiderangeofrisks.Indeed,riskandrewardareintrinsicallylinked.Thecompanyortheindividualthatrisksnothingachievesnothingandgenerallyspeakinghigherreturnsinvolvegreaterrisk.Understandingriskisthereforefundamentaltoeffectivebusiness.Goodriskmanagementmaximisestheprobabilityofbusinesssuccessandthelikelihoodoffailure.Riskcanbecategorisedintofourtypes.Firstly,operationalrisks,forexample,regulatorynon-compliance,supplychainfailure,orfailureofgovernancewithinanorganisation.Secondly,financialrisks.Forinstance,cashflow,creditorexchangerisks.Thirdly,hazards.Forinstancesafeguardingthehealthandsafetyofemployeesandthepublic,naturaleventsandconsequentbusinessinterruptionimpact,orenvironmentalimpact.Andfinally,strategicrisks,forinstance,marketchanges,increasedcompetition,orfailuretoadaptorchangebyanorganisation.Riskscanbeinternallydriveni.e.withinafirm,orexternallydriveni.e.bythemarketortheenvironmentinwhichthecompanyoperates.Companiesshouldthinklaterallywhenconsideringrisk.Don’tjustconsidertheobviousrisks,butdothinkabout‘whatif’?Learntounderstandwhotolistentoandhowtoassessriskaswellaswhattoreview.Havinggoodriskradaristhereforevitalforthesuccessfulenterprise.Byconsideringemergingtrends,organisationsnotonlycanpreparebetterforpotentialfutureadverseeventsbutcanalsocapitaliseuponopportunitiesbeforetheircompetitors.B.Playrecording6.3andaskSstotakenotesofthefivekeystepstoeffectiveriskmanagementthatthespeakeroutlines.Again,youmayneedtopausetherecordingatkeypointstoallowthemtomakenotes.AskSstocomparetheirresultsinpairsbeforecheckingwiththewholeclass.Explainanydifficultwords.1.Beclearaboutyourorganisation'sobjectives.2.Identifyanddescribetheriskstothoseobjectives.3.Evaluateandranktherisksaccordingtothelikelihoodofoccurrenceandthepotentialconsequences.4.Takeactiontodealwiththehighestrankingrisks.5.Reportonboththeinherentandresidualriskstothekeystakeholdersintheorganisation.6.3(I=Interviewer,SF=SteveFowler)IAndhowcancompaniesbegintomanagerisk?SFRiskmanagement’severyone’sbusiness.Byfollowinganagreedsystematicprocessyoucanensurethateveryoneinyourcompanyororganisationisengaged.Therearefivekeystepstoeffectiveriskmanagement.Firstly,beclearaboutyourownorganisation’sobjectives.Secondly,identifyanddescribetheriskstothoseobjectives.Thirdly,evaluateandranktherisksmappingthelikelihoodofoccurrenceagainstpotentialconsequences.Fourthly,takeactiontodealwiththehighestrankingrisks.Thismightinvolveexploitingtheriskoropportunity,ignoringit,introducingcontrols,changingaprocessorproduct,protect,protectingagainstconsequencesforinstance,fireprotection,preparingtodealwiththeconsequences,forinstance,throughbusinesscontinuityplanningorfinancingoroutsourcingtherisk,forinstance,throughinsurance.Andfinally,reportingonbothinherentandresidualriskstotheorganisation’skeystakeholders.TheBoardofanorganisationmustactivelyowntheorganisation’sriskmanagementstrategy,butindividualbusinessunitsmustownandmanagetheirownriskswithintheframeworkofanoverallriskmanagementpolicy.Thispolicymaybedeterminedbyeitherapart-timeriskchampion,workingwiththeBoardor,inthecaseofalargerorganisationafull-scaleriskmanagementdepartment.Internalauditsturn,inturn,istoprovideassurancethatthestrategyhasbeeneffectivelyimplemented.Finally,assigningandrewardingresponsibilityforriskismuchmorelikelytoachieveeffectivenessthanadoptingaloosestructure,afterallwhat’spaidfor,getsdone.Clistento6.4andNotetheexamplesofeffective&negativeriskmanagement1.Thesuccessofcompaniesinrespondingtotheyear2ooocomputerbug.2Thesurvivalofthosecompaniesaffectedbythe9/11attackswhohadbusinesscontinuityarrangementssetupandtestedbeforehand.3Coca-Cola'squickwithdrawalofitsDasanibottledwaterfromtheUKfollowingacontaminationscare.ThenegativeexampleisShell’sdecisiontosinkitsBrentSpaoilplatformintheNorthSeawhentherewaspublicoppositiontothemove.Step4Reading:Thedangersofnotlookingahead(80minutes)1.LanguagepointsofthetextPart1(para1-3)Riskmanagementbecamemoreimportantforcorporations,duetousualdisastersandfearsofwarandterrorism.Line1.Riskmanagementhasundoubtedlymovedupthecorporateagendainrecentyears.Riskmanagementhasundoubtedlybecamemoreimportantincorporatemattersinrecentyears.Line3Agenda:n.日常工作事项atemporarilyorganizedplanformatterstobeattendedto议程:alistofmatterstobetakenup(atameeting)让我们进入会议的下一项议程。Let’sproceedtothenextitemontheagenda.highonthemeeting'sagenda头等大事Line10:propertyinsurer财产保险公司Line12:turbulent(动荡的）worldLine15：consolidation公司合并Line14-15:Outsource:外包v.t.obtaingoodsorservicesfromaoutsidesupplier欧美公司将其业务外包到亚洲的主要原因之一是为了减少劳动力成本。OneofthemainreasonsthatEuropeanandAmericancompaniesareoutsourcingtheiroperationstoAsiaisforsavingthelaborcosts.Q.Whydoglobalization,out-sourcing,consolidation,just-in-timedelivery(准时交货）andcross-bordersupplyfurtherincreasetheexposuretorisk?Line27:powerfailures断电Part2(para4)FMbelievesthatthemajorityofallbusinesslosscanbepreventedorminimized.line32:disasterrecoveryplan灾后恢复计划Line33-34:Preventionisbetterthancure.防范好于补救。Part3(para5-10)However,mostofthecompaniesarenotsufficientlypreparedforriskmanagement.Line42:protectrevenuesources(收入来源)e.g.Create(开发)newrevenuesourcesL48:assessV.placeavalueon:judgetheworthofsomething评估律师们估计这笔财产价值35000美元。Thelawyersassessedthepropertyat$35,000.Line57:Accountfor:v.1.(比例）占这五大手表品牌基本上占中国手表销售总额的一半。ThesefivewatchbrandsaccountforroughlyhalfofallwatchsalesinChina.2.v.givereasonsfor(说明原因、理由等）杰克无法解释自己的愚蠢错误。Jackcouldnotaccountforhisfoolishmistake.Line63-64:resumeoperations恢复运营根本不清楚日本的福岛核电站是否或者何时能恢复运营。ItisfarfromcleariforwhentheFukushimaNuclearPlantofJapanwillresumeoperations.L.68：crisis-prone(易于遭受危机的)prone:adj.易于…的，有…倾向的haveatendency(to);oftenusedincombinatione.g.injuryprone(容易受伤的)epidemic-pronediseases容易流行的疾病健康安全的最大威胁之一源于容易流行疾病的爆发。Oneofthegreatestthreatstohealthsecurityarisesfromoutbreaksofepidemic-pronediseases.Line69-70:Showfirmresolve显示很强的决心Line75:atboardlevel在董事会层面Line78:insurancebroker保险经纪人anagentwhosellsinsurancePart4(para11-12)Thesurveyidentifiedthethreemostsignificantrisksthatbusinessesfeelunabletomanage.Line95:adverseadj.不利的contrarytoyourinterestsorwelfareadverseeffect不利影响adversereaction不良反应adverseweather恶劣的天气今年，世界卫生日的关注点在于：有必要保护人类健康，免受气候变化带来的不利影响。Thisyear,WorldHealthDayfocusesontheneedtoprotecthealthfromtheadverseeffectsofclimatechange.Line98：StaffAbsenteeismabsenteeism:经常旷工n.habitualabsencefromworkLine99:turnover员工离职L.111address:vtr.处理、了解并解决addresstherisk:处理风险去年11月，丰田召回部分型号的汽车。召回的原因是，位置不当的汽车脚垫有可能卡住油门踏板。LastNovember,Toyotarecalledsomeofitsmodelstoaddresstheriskthatout-of-positionfloormatscouldjamacceleratorpedals.L.126Obligation:n.责任、义务ThesocialforcethatbindsyoutothecourseofactionMoralobligation道义上的责任Legalobligation法律义务我们这些专职从事民调工作的人有责任提醒美国人民，民调能做到什么、不能做到什么。ThoseofusinthisprofessionhaveanobligationtoremindAmericanswhatpollscando—andwhattheycannotdo.Part5(para13):Insummary,businessesneedtoreviewvariousrisksregularlytostayoutofcrisis.Line131:boosttheirbottomlines（最终效益）:Boostthecompanies’profits2.ExercisesB.1Increasedcompetition

2Changesincustomerdemand

3Lossofproductivityduetostaffabsence/staffturnoverC.AskSstoreadthefirstthreeparagraphsofthearticleandtomakenotesonthetypesofriskmentioned.RisksassociatedwithwarandterrorismBusinessrisksassociatedwithglobalisation,outsourcing,consolidation,just-in-timedeliveryandcross-bordersupply;Traditionalriskssuchasfires,floods,explosions,powerfailuresandnaturaldisastersD.Checkanswerswiththewholeclass.Companiesarepayingmoreattentiontoriskmanagementbecausehigh-profileriskssuchaswarandterrorismwhichattractalotofmediacoveragehavebeenaddedtothelistofrisksbusinesseshavealwaysfaced.Inaddition,changesinthewaybusinessisconducted,withnewfactorssuchasglobalisation,outsourcing,ingintoplayhavemadethebusinessworldariskierplace.E.GothroughthenameswithSsandthenaskthemtoscanthearticletofindwheretheyoccur.Youmightsuggestthattheyunderlinetheminthearticleforeaseofreference.AskSstoworkinpairstomatchthepeoplewiththeirbeliefs.Checkanswerswiththeclassandaskthemtoreadouttheactualwordsthatthepeopleusedtoexpressthesebeliefs.1ShivanSubramaniam(line7)2KenDavey(line44)3LordLevene(line53)4Neilirwin(lines106to107)F.Encouragesstofindandunderlinethewordpartnershipsinthearticlesothattheycanseethemincontextandquicklyreferbacktothem.1businessinterruptions(lines56to57)2recoveryplan(lines32to33)3decisiveaction(lines7oto71)4potentialhazards(lines48to49)5integratedstrategies(line72)6revenuesources(Įine5o)7near-normaloperations(Įine63)G.AskSstoworkinpairstomatchthewordpartnershipstotheverbs.takedecisiveactionprotectrevenuesourcesassesspotentialhazardsdevelopintegratedstrategiesimplementarecoveryplanresumenear-normaloperationsprepareforbusinessinterruptionsLanguagereview:adverbsofdegreeMostadverbsareformedbyadding–lytotheadjective.Foradjectivesendingin–ic,forexampledramaticoreconomic,add–ally.AIntensifyingadverbsweakModerateStrongabitslightlyfairlyincreasinglymoderatelyquiteratherreasonablysomewhatEntirelyexceptionallyextremelyhighlytotallyveryBcompletethesedialoguewithasuitableadverbPossiblyanswers:1exceptionally,extremely,very2exceptionally,extremely,highly,totally,very3fairly,moderately,quite,rather,somewhatabitslightly4entirely,totally5fairly,moderately,quite,reasonablyCwriteashortdialogueusingsomeofthephrasesS1:Whatdidyouthinkofthepresentation?S2:Fascinating.Andthespeakerwasincrediblywell-prepared.Alltheequipmentworkedfirsttimeandthehandoutswereveryuseful.Step5Skills:reachingagreement(30minutes)AIdeasApprovedyes/noCommentsOn-linepromotionYesOneofthefirstorganizationswithawebsite,cheapformofpromotion,mustbefocusedTVadvertisingNoExpensive,noexperienceofusingit,competitorsuseitalot,riskytoputsomuchmoneyintoonethingSponsorshipNoCouldbemoreeasilyfocusedontargetaudience,butexpensiveAdvertisementsinjournalsYesAslongasitisfocusedUsingestablishedcontactsYesImportanttobuildonthese,notexpensiveNewspapers/magazinesYesKnowthereadership,successfulinthepast,wideaudienceB1Disagreeing2Givingopinions3Givingopinions,Disagreeing4Agreeing5Agreeing6Agreeing,Emphasising7Givingopinions,Emphasising8Makingsuggestions9Givingopinions10SummarisingCThisroleplaycanbedone1to1.askthestudentstochooseoneoftheroles.Youtakeoneoftheothers.Don’tforgettonotelanguagepointsforpraiseandcorrectionafterwards.Step6Casestudy:SupremaCars(50minutes)1)SSlookatthecommunicationproblemsinaSwissprivatehealthcareorganizationandgivesomesuggestionsonhowtoimprovethem?CompanynameSupremaCarsProductClassicsportscarsBrandImageQualityandcraftsmanship(cararehandmade)Currentproblems◎Factoryworkersdemandinghigherwagesandbetterconditions◎Workforceunhappybecausemanagementwantsproductionincreased—workersfearqualitywillsuffer◎IncreaseinnumberofcarsthathavebrokendownCurrentconsumerperceptions◎lovetheclassicdesign◎believethecarshaveexcellentperformanceCompany’scurrentsituation◎losingsalesandmarketshare◎madealossinthelasttwoyears◎maybeunabletoincreasepriceswithoutlosingcustomers2)Elicitsuggestionsfromthewholeclassandwritethemontheboard.1Jackisdefinitelynotinterestedinoptions5and7·2Jackisquiteinterestedinoptions1and6.3Jackfavoursoptions2and43)RoleplayStep7writing(20minutes)RevisionEmailp64Subject:CommunicatıonproblemsFrom:To:DearAlexDearAlex,Ireallyappreciateourofferofhelp.ItmaywellbethatthesıtuationisnotasseriousasImadeitsound,butitdefinitelydeservesourattention.Theproblemsallrevolvearoundpoorcommunication.Forexample:SalespeoplehardlyevertalktocolleaguesinAccounts,whodonotseemverywillingtocommunicatewithHRstaff.Staffoftensende-mailsratherthantalk.Severalemployeeshavecomplainedaboutthehugenumberofinternale-mailstheyhavetogothrougheveryday,manyofwhichareoflittlerelevancetotheirwork.Asregardsinter-departmentalrelations,ıthinkourlong-termaimshouldbetoincreasetrustbetweenthedepartments,andforustogetacrossthemessagethatwebelieveeachandeverydepartmentmakesaninvaluablecontributiontoourorganisation.lntheshortterm,openingastaffloungewouldbeidealsothatpeoplefromalldepartmentscanmixandexchangeideas.Withregardtoe-mail,suggestweputtogethersomeguidelinestohelpstaffuseitmoreeffectively.Itstrikesmethatmanypeopleareuncertainwhotocopyinandwhen,whileothersusethe'ReplyAll'buttonsystematically.Lookingforwardtoyourreply,Yours,[yourname]P65DearMr.Stawowy,ItwasagreatpleasuretomeetyouattheKuakówtradefairlastSaturday.AndIwouldliketothankyouforyourinterestinourrangeofofficefurniture.Asyoualreadyknow,wehaveanunrivalledreputationrqualityandinnovativedesigns,andweexporttoeightdifferentcountries.WeareseekingtobreakintoEasternEurope,andweareawar