新职业英语 职业综合英语1 Unit 4 Product 电子教案

Unit4Product

Teaching①Graspthemainideaandstructureofthetext

objectives②Listeningstrategyandmethods。

③Masterthekeylanguagepointsandgrammaticalstructuresin

thetext;

④Conductaseriesoflistening，speakingandwritingactivities

relatedtothethemeoftheunit。

Teaching①ThemainideaofthereadingA；

focuses②Appreciatetheexplanatoryskillsdemonstratedinthetext；

③Keylanguagepointsandgrammaticalstructuresinthetext；

④Writingskills。

⑤Grammar:Subject—VerbAgreement

TeachingSectionIWarm-upActivity

procedureSectionIIReadingA

SectionIIIReadingB

SectionIVListening＆Speaking

SectionVWriting

SectionVIMini—project

SectionVIILanguageLab

SectionVIIIGrammar

Time8periods

allotment

TeachingProcedures

SectionIWarm—upActivity

Task1Workinpairs。Chooseoneproductfromeachpairandexplainwhyto

yourpartner。

Task2Workinpairsanddiscussthefollowingquestions。

Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?Whichoneis

themost

importantforyou？Why？

Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushould

consider。

•Necessity：DoIreallyneedthis?

•Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color，

shape，

packaging,etc？

•Price：DoIhaveanysparemoneyrightnow？Isitabargainorisittoomuch

money？

•Brand：Whatbrandisthebestchoiceformypurchase?

•After—salesservice:Doesitcomewithawarranty?

•Shipment：Howcanitbesenttomyhouse？

SectionIIReadingA

Wordstudy（takethetextbookpage36asreference)

Languagepointsinthetextandtextcomprehension

1

1.target

n。anaim；objective

e。g.I’vesetmyselfatargetofsaving$200amonth.

v。tomakesomethinghaveaneffectonaparticularlimitedgrouporarea

e。g。Theadvertisementwasdesignedtotargetamassaudience.

2。locate

v。tofindtheexactpositionofsomething

e.g.Wecouldn’tlocatethesourceoftheradiosignal。

3.attempt

n.anactoftryingtodosomething

e。g.Hemadeonelastattemptattheworldrecord.

v。totrytodosomethingthatisdifficult，dangerous,etc。

e。g。Thebookattemptstoexplaintheoriginsofthewar。

4.mass—producev.toproduceinlargenumbersusingmachinery

e。g。Mass—producedfurnitureischeaperthanfurnituremadebyhand。

5。visionn.

1）imagination

e。g.Haveyoueverhadvisionsofgreatsuccess？

2）idea

e。g。ShehadthesamevisionofhimasIhad。

3）sight

e。g。Withmynewglassesmyvisionisperfect!

6。achunkof

alargepieceofsomethingthatdoesnothaveanevenshape；alargepartoramount

ofsomething

e.g.1.achunkofcheese

2.Ahugechunkoftheaudiencegotupandleftbeforetheshow。

7.brand—new

a.newandnotyetused

e。g。Sheboughtabrand-newcarforherbrotherastheweddinggift。

8。apainintheneck

apersonorthingthatisveryannoying

e.g。What’swrongwithDave?He'sbecomingatotalpainintheneck。

9.enhance

v.toincreaseorfurtherimprovethegoodquality，valueorstatusofsomething

e。g.Thisisanopportunitytoenhancethegoodreputationofthecompany。

10。outweigh

v。tobemoreimportantorvaluablethansomethingelse

e.g.Theadvantagesoftheplanfaroutweighthedisadvantages.

11。remote

a。farawayfromplaceswhereotherpeoplelive；farawayintime

e。g.1。Thefarmhouseisremotefromanyotherbuildings。

2。remotedatabase/remoteaccess/remotecontrol

12.…remotecontrolsthatlooklikemapsofManhattan

2

remotecontrolsthatarefullofhard—to-findbuttons，sothattheyareasconfusingas

mapsofManhattan

After-readingexercises

Task1Tickoffthejobsofindustrialdesignersmentionedinthepassage。

Makingaproductattractive

Promotingthesalesofaproduct

Puttingaproductintomassproduction

Drawing,sketching，doodling

Findingtheshapeofaproductinstudiomaterials

Makingproductapainintheneck

Forming，holding，carvingandrecarving

Task2Decidewhetherthefollowingstatementsaretrue（T)orfalse（F）according

tothepassage.

StatementsTrueFalse

1.Designersmostlydreamupproductswiththehelpof

software。

2。Designersalsotrytomaketheproductsattractive.

3.Designersusemanufacturingmaterialstoshowwhata

productshouldfeellike。

4.Someproductswithannoyingqualitiesmaybemore

usefulthantheyoughttobe。

5。Mucheffortwillhavebeenputintoaproductbeforeit

ispresentedtothemanufacturingclient。

Businessknow-how

MakingaCatalog

Acatalogusuallyincludesadescriptionofthegoods,pricesandpictures;

Selectcarefullythegoods,thepicturesandthelanguageused;

Keepitsimple。Limitthenumberofthepicturesused；

Ensurehighqualityofdesign，photography，paperandprinting。

SectionIIIReadingB

Readingittogetthemainideaanddotheexercisesfollowed。

SectionIVListening＆Speaking

Task1Asalesgirlisintroducingoneoftheirprinterstoacustomer。Listentothe

conversationandfillintheblankswithwhatyouhear。

Task2Acustomerisaskingaboutsomefurniture。Listentotheconversationand

completethetablewithwhatyouhear。

Task3MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair.

3

Listenandnotethereasonsforandagainstthegifts。

Task4Ashopassistantispresentinganewmodeloflanguagetranslatortoher

customer.Listentotheconversationandchoosethepointsthewomanmentions

inherdescription。

Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.

SectionVWriting

Task1Readtheintroductiononproductcataloguesandanswerquestions.

1.Whatisproductcatalogue？

2。Whatistheadvantageofproductcatalogue？

Task2ReadthedescriptionofthemobilephoneNokiaN95(8GB)foracatalog，

andcompletethefollowingtable.

SectionVIMini—project

Workingroups。Eachgroupshouldchooseoneproductanddemonstratetotheclass

howtouseit.Thefollowingsampleisprovidedforyourreference。

Workingroups;

RefertothesampleonP59；

Goodtimemanagementandcooperation;

In—classpresentation.SectionVIILanguagelab

Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright。

Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.

Task3Rewritethefollowingsentencesafterthemodels。

Task4Choosethebestanswerstocompletethefollowingpassage。

Task5TranslatethefollowingintoEnglishusingthegiven

SectionVIIIGrammar

Subject—VerbAgreement（主谓一致）

英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。

我们在实践中,首先要正确理解作主语的词（或短语)以及谓语动词的属性，再结

合具体语境和句法知识，才不容易出错。

主语谓语例句

不定式,动名词,从句单数Tostudyatofficeisherchoice.

Growingflowersneedswatering。

The加形容词表示一类复数Theyoungthethefuture.

人，如theold,therich,the

poor等

不定代词单数Ishere?

Someoneneedstodosomething。

Nooneismorequalifiedtodothisjobthanhe

is.

EitherofusspeaksEnglish。

表示时间、重量、长度、单数Twentyminutesisn’tenoughforhertofinish

数目、金额等名词的复数thetest.

(通常被看作一个整体）Twohundredmilesisveryfarforamanto