美世-现代投资KPI

CorporateKPIsofHMGCHMGCHRProjectConfirmedMethodologyandRationaleofDevelopingCorporateKPIsCorporateKPIsBusinessStrategiesofHMGCBusinessObjectivesKEYActivitiesCorporateKPIsDept.ResponsibilitiesGlobalKPIsguideBestPracticesBOTTOM-UPTOP-DOWNDevelopingCorporatelevelKPIsbasedonorganization’sbusinessstrategiesDoublecheck,optimizeCorporateKPIstosupporttop-downwayDept.ResponsibilitiesDept.ResponsibilitiesDept.ResponsibilitiesProcessofdevelopingcorporatelevelKPIsofHMGCFollowingtheSMARTprinciplesofdevelopingKPIalignedwithbusinessstrategiesofHMGC,takingthetop-downwaytocascadebusinessstrategiestospecificcorporateKPIExplorenewbusinessmodellocallyCreatevalueaddedOptimizeandimprovesupportingandservicecapabilitiestosubordinariesSalesvolumereachedto1millionuptoYear2010BusinessobjectivesPerformanceIndicatorPerformanceIndicatorStrategiesofHMGCStrategicobjectivesTechnology/localizationSettinguptechnicalcenterofChinaDevelopinglocalizedvehicleProvidingtechnicalsupportstosubordinariesOutput/valueaddedSupportingnewentities’establishmentSupportingnewplantsestablishmentTakingmeasurestofaceupwiththeupgrowthofafter-salesmarketOperationalmanagement/HROptimizingreportingprocessatoperationallevelImprovingoperationalefficiencyAttractingandretainingtalentedpeopleOptimizinge-commercesystemBrandingBrandinglocallyCooperatingHQ’smarketingcommunicationactivitiesProvidingsalessupportsforsubordinariesOrganizingcommonwealactivitiesKeyActivitiesKeyPerformanceIndicatorsKPISMARTAboutBSCBSC：BalanceScore(BSC)Cardisapowerfultoolexistinginthemarkettomeasurethebusinessperformancefrom4aspects,namelyFinance,Customer,ProcessandLearning&development.ThistoolcanbetterreflectthefollowingbalancesbetweenFinanceandNon-finance,Internalandexternal,processandresultCustomer/MarketFinancearketRevenueincrease/CostcontrolIdentifyingtargetedcustomerandsatisfyitsexpectationProcessLearning&developmentstablishingframeworktocontinuousimprovementandinnovationExcellentprocessingTechnicalmanagementRiskmanagementProductivityTalentdevelopmentServiceinnovationNewproductdevelopmentMareketshareServicequalityClientrelationshipdevelopmentBSC：ByusingBSCtool,wecanmakesureifcorporateKPIisbalancedfromthe4aspects,finance,customer,processandlearning

&

development.CorporateKPIsSummaryBSCDIMENSIONS序号

No.KPI指标名称

NameofKPI-English财务类

Financial1ROIROI2进口车辆销售额达成率Salesrevenueofimportedcars客户/市场类

Customer/Market3品牌形象广告质量评定级别Qualityofadvertisingaimedtobuildingbrandimage4公共关系维护质量评价MaintenancequalityofPublicRelationship5经销商营利能力DealerProfitability6（外部）客户满意度OnlyForImport:(terminal)CSI,SatisfactoryIndexofSubordinates(SIS),SatisfactoryIndexofdealers(SID)内部管理类

InternalManagement7管理信息与汇报质量评价等级Effectivenessevaluationofinformationcollection,analysis,andreporting,etc.8一般物资采购管理质量等级PerformanceappraisaltoGeneralGoodsprocurement(timely,cost-effectiveness,etc.)9（内部）员工满意度Employee’sOpinionSurvey（EOS）10电子商务体系建设完成情况EcommerceProjectestimation学习/发展类

Learning/Development11公司关键员工主动流失率Voluntaryturnoverrateofkeystaff12培训计划完成率与满意度Completionrateoftrainingplanandsatisfactionindex综合评价CompositiveEstimation13战略规划制定有效程度评价OverallefficiencyestimationofHMGC’sbusinessstrategyFinancialKPIsBSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others财务类

Financial1提升总体投资回报率

ImprovingoverallROI

-ROI息税后利润总额/投资总额

netprofit(aftertax)/amountofinvestment比率RatioHMGC财务

HMGCFinance2进口业务不断提升

Fastupgrowthofimportedcar-

进口车辆销售额达成率

Salesrevenueofimportedcars实际/计划

ActualvsTarget比率RatioHMGC财务

HMGCFinanceCustomer/MarketBSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

Definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others客户/市场类

Customer/Market3本地化的品牌经营

Brandinglocally

品牌形象广告质量评定级别（及时性、效果评价）

QualityofadvertisingaimedtobuildingbrandimagePart1:广告与宣传活动组织完成次数

(实际组织次数/计划组织次数)-30%Complementratioof

advertisingandpropaganda

(ActualvsPlan)比率营销企划部/企划支援室

Marketing/Part2:广告与宣传活动有效性-30%Effectivenessofadvertisingandpropaganda市场调查结果

SurveyResultACNielsen

or:

央视市场研究股份有限公司(CTR)Part3:品牌认知度（BA）-40%

BrandAwareness(BA)市场调查结果

SurveyResultJ.D.Power

or:

ACNielsen

or:

PLURAL4

最佳实践Bestpractice

公共关系维护质量评价

MaintenancequalityofPublicRelationship

Customer/Market(Cont’d)BSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

Definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others客户/市场类

Customer/Market5-最佳实践

BestPractice（外部）客户满意度

(ExternalCSI)（终端）客户满意度(TerminalCSI)

市场调查结果

SurveyResultJ.D.Power

or:

ACNielsen（内部）关联企业满意度(SatisfactoryIndexofSubordinates)(SIS)

市场调查结果

SurveyResultJ.D.Poweror:ACNielsenor:GFK

经销商满意度调查度SatisfactoryIndexofdealers(SID)

市场调查结果

SurveyResultJ.D.Poweror:ACNielsenor:GFK

6-最佳实践

BestPractice经销商盈利能力

DealerProfitability实际利润率/计划利润

ActualProfitabilityratevsPlan比率

RatioHMGCFinancialInternalManagementKPIsBSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

Definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others内部管理类

InternalManagement7建立高效的内部管理信息沟通体系

Improvingtheefficiencyofinternalcommunicationsystem

-管理信息与汇报质量评价等级

(及时性、全面性、准确性)

Effectivenessevaluationofinformationcollection,analysis,andreporting,etc.(timely,comprehensiveness,accuracy)part1.信息上交延迟天数（30%）

Delayeddays天数

DaysHQ（relatingdepartment）part2.信息上交有效性(准确性、全面性、深度评价等）（优良中差）(40%)

differencelevelofinformationeffectiveness（accuracy,comprehensiveness,depth,etc.)(excellent,match,acceptable,inferior)等级

Level8提升总部支持部门的运营效率

Improvingoperationalefficiency-一般性采购管理等级(及时性、质量、金额)

PerformanceappraisaltoGeneralGoodsprocurement(timely,quality,amount,etc.)part1.采购延迟总天数

Delayeddaysofprocurement天数

DaysEstimateCommitment

(concludesBHMC,DYK,andotherssubordinateCompanies)part2.质量满意度等级

Satisfactorylevelsofprocurement等级

Levelpart3.采购总金额

Amountofprocurement比率

RatioInternalManagementKPIs(Cont’d)BSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI美世建议

MERCER'SPOV指标定义

Definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others内部管理类

InternalManagement9提升总部支持部门的运营效率

Improvingoperationalefficiency-（内部）员工满意度

（EOS）

员工满意度调查（EOS）-被调查对象包含HMGC内部员工

EmployeeOpinionSurveybythethirdinstituteaimedtointernalstaff调查结果

SurveyResultMercer10建立电子商务的运营体系

BuildtheEcommerceoperationsystem-电子商务体系建设完成情况

EcommerceProjectestimation

时间进度

Schedule相关记录

Record

Learning/DevelopmentKPIsBSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others学习/发展类Learning/Development11保留公司的关键与优秀人员

Retentionofkeystaffs-公司关键员工主动流失率

Voluntaryturnoverrateofkeystaff关键员工主动流失率/平均人员总数

Voluntaryturnoverrateofkeystaffratio企划支援室12提供有效的培训

Recruitingtalentpeopletomeetbusinessneedtimely-培训计划完成率与满意度

Completionrateoftrainingplanandsatisfactionindexpart1.实际举行的培训次数实际vs

计划－40％ActualvsPlanratio企划支援室part2.培训满意度比例

－60％satifactoryratioratioComprehensiveappraisalBSCDIMENSIONS序号

No.指标来源

OriginKPI指标名称

NameofKPI指标定义

Definition量化方法

MeasureWay信息提供

InformationProvider关键战略举措

KeySuccessFactors其它

Others综合评价

ComprehensiveappraisalIndicator

战略规划制定有效程度评价Efficiencyappraisalofstrategyplanning对战略规划制定的有效性与正确性进行自评Self-evaluationofstrategyefficiencyandaccuracy等级绩效评估委员会PerformanceEvaluationCommittee附录1Appendix1HowdotheCorporateKPIscomefrom?CorporateLevelKPI-BusinessGrowthObjectivesof2010Tech/LocalizationOutputManagement/HRBrandingBusinessObjectivesKeyActivitiesViewpointofappraisalKPIDevelopingnewbusinessmodellocallyandexploringnewbusinessopportunitiesSupportingnewentities’establishmentSupportingnewplantsestablishmentTakingmeasurestofaceupwiththeupgrowthofafter-salesmarket(2nd-handscar,andrentalbusiness)FastupgrowthofimportedcarImprovingoverallROITrackingandevaluatingthestatusofeachprojectTrackingandevaluatingthestatusofeachprojectEvaluatingiftargetedsalesrevenueachievedIncreasingsalesvolumeofimportedcarROICAGRformarketshareOptionalOptionalOptionalSalesrevenueofimportedcar(car/spareparts)ROIOptionalBasedonMercerexperiencesinautoindustryBusinessObjectivesKeyActivitiesViewpointofappraisalKPIImprovingtheleveloflocalization,technicalinnovation.SettinguptechnicalcenterofChinaProvidingsupportstodeveloplocalizedcarTechnicalsupportstosubordinariesTrackingandevaluatingthestatusofeachprojectSuggestionsofdevelopinglocalizedcarEffectivenessoftechnicalsupportstosubordinariesOptionalOptionalSubordinate’sSatisfactoryappraisaltotechnicalsupportEffectivenessofinformationcollectionandanalysistargetedtoChinamarketandcustomersOptionalObjectivesof2010Tech/LocalizationOutputManagement/HRBrandingCorporateLevelKPI-Technology/LocalizationBusinessObjectivesKeyActivitiesViewpointofappraisalKPIImprovingbrandimageandreputationinChinamarketCooperatingHQ’smarketingcommunicationactivitiesBrandinglocallyProvidingsalessupportsforsubordinariesOrganizingcommonwealactivitiesEvaluatingtheimplementationqualityofadvertisingandothermarketingactivitieslaunchedmainlybyHQEvaluatingthequalityofadvertisingandothermarketingactivitiesrelatedtobrandimageSatisfactionIndexaimedforsupportingsubordinaries’marketingactivitiesNumberofcommonwealactivitiesandqualityOptionalQualityofadvertisingaimedtobuildingbrandimage（timely,effectiveness,marketawareness,etc)Subordinates’SatisfactoryappraisaltoMarketingsupportOptionalObjectivesof2010Tech/LocalizationOutputManagement/HRBrandingCorporateLevelKPI-BrandingBusinessObjectivesKeyActivitiesViewpointofappraisalKPIImprovinginternaloperationalefficiency,andcost-effectivenesstolowercostandexpenseImprovingtheefficiencyofinternalcommunicationsystemImprovingoperationalefficiencyOptimizinge-commercesystemEvaluatingthequalityofinformationcollection,analysisandreporting,SatisfactionindexofinternalsupportingTrackingandevaluatin