牛津译林版高中英语必修四Unit-1Adver课件

Unit1AdvertisingSectionⅤProject语言点一语言点二语言点三识记掌握理解拓展应用落实识记掌握识记掌握理解拓展理解拓展应用落实应用落实课时跟踪检测语篇理解Ⅰ.ChoosethebestanswersaccordingtoHowdoyoubuildanadcampaign.1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearch.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talkingwiththeaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudiencewillreact.3．WhichofthefollowingisNOTthestepofbuildinganadcampaign?A．Doingresearchonthetopic.B．Determiningthetargetaudience.C．Choosingtheformsofmedia.D．Caringabouttheissue.4．Thehandoutisto________.A．teachushowtobuildanadcampaignB．telluswhatanadcampaignisC．showuswherewecanputanadD．explaintouswhyweshouldbuildanadcampaign答案：1.A

2.C

3.D

4.AⅡ.ReadthesecondadAnti­smokingadcampaignanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F)．1．Anti­smoking

ad

campaignismainlydesignedforhigh­schoolstudents.(

)2．Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.(

)3．Ifwecanconvinceyoungpeoplenottostarttosmoke,theirparentsmustgiveupsmoking.()4．Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(

)TT

TFⅢ.FillintheformaccordingtoHowdoyoubuildanadcampaign.Howdoyoubuildanadcampaign？ParagraphMainIdeaSupportingDetailsOneThedefinitionofanadcampaignAnadcampaignisa1.

programofadsusingvarioustypesofadstoreacha2.

audience.plannedcertainParagraphMainIdeaSupportingDetailsTwoWhoyourtargetaudienceisTo3.

youraudience,youwillneedtodoalittle4.

andexplorewhattheaudiencealreadythinks.ThreeWhatanadcampaignsaysIt'stimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Youshouldtryto5.

totheaudienceinordertogetthemto6.

inacertainway.determineresearchappealreactParagraphMainIdeaSupportingDetailsFourHowto7．

thetargetaudienceThe8.

youwanttouseshouldmainly9.

onyourtargetaudienceandthe10．

ofadswhichreachthegroupbest.approachesdependkinds/typesreach(一)根据所给词性和汉语意思写出单词1．

n.

大众传播媒介，大众传播工具2．

n. 海报3．

n. 小包，小盒4．

n. 烟草，烟叶5．

n. 论说文，小品文6．

vi.有吸引力；呼吁，恳求n．吸引力；呼吁，恳求7．

n．分析，分析结果→

vt.分析8．

adv.个别地；就本人而言；本人，亲自→

adj.个人的，私人的→

n.人9．

adj.有毒的→

n．有毒物；毒药mediaposterpackettobaccoessayappealanalysisanalysepersonallypersonalpersonpoisonouspoison(二)情境填词：下列句子分别说明了某个生词的含义或使用情境，请填入该单词补全句子1．A(n)

isaresultthatyouaretryingtoachieve.2．Ifyou

todosomething,youmakeadecisiontodoit.3．Ifyou

someonetodosomething,youtryhardtopersuadehimtodoit.4．Whenyou

tosomethingthathashappenedtoyou,youbehaveinaparticularwaybecauseofit.5．Ifsomething

you,itmakesyouverysurprised,becauseyoudidnotexpectit.targetdetermineurgereactshocksdeterminevt.确定，查明；决定；裁决(一)背诵佳句培养语感(教材原句)Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.为了确定你的目标受众，你需要事先做点儿调查和分析。(鲜活例句)Theyhavedeterminedwherethenewschoolwillbebuilt.他们已决定在何处建新校。1．(二)归纳拓展全析考点(1)determinetodosth.决定做某事determinewh­/that... 决定……determinesb.todosth. 使某人下定决心做某事(2)determinedadj. 有决心的，坚决的bedeterminedtodosth.下定决心做某事①Wedeterminedtogototherailwaystationatonce.我们决定立刻去火车站。②Theteacher'sencouragingwordsdeterminedhimtostudyhard.老师鼓励的话语使他下定决心努力学习。③Ihavebeenofferedalargesumofmoneytogoaway,butIam

here.虽然给我提供了一大笔搬迁费，可我还是决心留在这个地方。[点津]

bedeterminedtodo表示“决心做某事”的状态；determinetodo表示“决心做某事”的动作。determinedtostayappealvi.有吸引力；呼吁，恳求n.吸引力；呼吁，恳求(一)背诵佳句培养语感(教材原句)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.为了让受众作出预期的反应，努力去吸引他们是很重要的。(鲜活例句)TheBeatleshaveneverreallylosttheirappeal.披头士乐队的感染力经久不衰。2．(1)appealto吸引；引起兴趣；呼吁appeal(tosb.)forsth.为某事(向某人)呼吁appealtosb.todosth.恳请/呼吁某人做某事(2)makeanappealfor恳求……(二)归纳拓展全析考点①Theideaofcampinghasneverappealedtome.对露营这种想法我从来就不感兴趣。②She

herformerhusbandtoreturntheirbabyson.她恳请前夫把他们的婴儿还回来。③Theymadeanappealtothelocalpeopleformoneytobuildthebridge.为建造这座桥，他们呼吁当地人捐款。appealedtoreactvi.做出反应，回应(一)背诵佳句培养语感(鲜活例句)Iwanttoknowhowtheyreactedtoyoursuggestion.我想知道他们对你的建议有什么反应。(二)归纳拓展全析考点reactto对……做出反应reactwith 与……发生化学反应reactagainst 反对；反抗3．①Ironreactswithwaterandairtoproducerust.铁和水及空气发生反应产生铁锈。②Thefactwasthatthepeoplesoonreacted

hisrule.事实是人们很快起来反抗他的统治。againsturgevt.敦促，力劝；竭力主张n.强烈的欲望，冲动(一)背诵佳句培养语感(教材原句)Ifwecanconvinceyoungpeoplenottostart,theymightthenurgetheirparentsandotherpeopletogiveupsmoking,too.如果我们能够说服年轻人不要吸烟，那么他们可能会敦促自己的父母及其他人戒烟。(鲜活例句)Thecoachurgedustostayinshapeoversummervacation.教练敦促我们在暑假保持良好的身体状态。4．(二)归纳拓展全析考点(1)urgesb.todosth.

敦促某人做某事urgethat... 主张、敦促……(2)haveanurgetodosth. 有做某事的冲动①ChinaurgedIrantoreturntointernationaltalksaboutitsnuclearprogram.中国敦促伊朗重返国际核问题谈判桌。[点津]

urge后的宾语从句用虚拟语气，即从句谓语用“(should＋)do”。②Theteacherurgedthatallchildren

awayfromthespot.老师主张把所有的儿童带离现场。③Ihadasuddenurgetoseeafilm.我突然很想去看电影。(should)betakenshockvt.使震惊，使惊愕n.震惊，惊愕；令人震惊的事(一)背诵佳句培养语感(教材原句)Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseasesrelatedtosmoking.我们想要震撼人们的心灵，让他们意识到许多吸烟者过早地死于与吸烟有关的疾病。5．(鲜活例句)Thenewsshockedthepublic,leadingtogreatconcernaboutstudents'safetyatschool.这则新闻令公众震惊，使人们更加关注在校学生的安全。(鲜活例句)Thenewsofhisdeathcameasashocktousall.他的死讯传来，我们大家都感到震惊。(二)归纳拓展全析考点①Gill'sschoolreportshockedhisparentsinto(taking)action.吉尔的学校报告单使他的父母大为震惊，不得不采取行动。②We

thenewsthattherobberhadkilledsixpeoplebygun.听到该抢劫犯用枪杀了六个人的新闻，我们都感到震惊。③Weweretooshockedtotalkwhenwesawit.看到它时，我们震惊得说不出话来。wereallshockedat/byⅠ.完成句子1．这个节目小孩子很喜欢。(appeal)Theprogramme

youngchildren.2．我决心要弄清楚谁该对此事负责。(determine)I'm

whoisresponsibleforthis.3．他们态度突然改变，使我感到震惊。(shock)I

thissuddenchangeintheirattitude.4．我不确定她对那起事故会做何反应。(react)Iwasn'tsurehowshe

theaccident.5．假期快到了，我很想外出旅行。(urge)ThevacationiscomingandI

.appealstodeterminedtofindoutwasshockedatWouldreacttohaveanurgetotravelⅡ.单项填空1．(2010·安徽高考)—HowdidyoulikeNick'sperformancelastnight?—Tobehonest,hissingingdidn't________tomemuch.A．appeal

B．belongC．referD．occur

解析：选

。考查动词辨析。答语句意：老实说，他的歌唱

不太吸引我。appealto“吸引”，符合句意。belongto“属于”；referto“暗指，提到，查阅”；occurto“被想起”。AHislecture________metogiveupdrinkingandsmoking.A．decidedB．determinedC．madeD．attracted解析：选

。句意：他的讲座使我下定决心，戒掉烟酒。determinesb.todosth.“使某人下决心做某事”。decide后不接sb.todosth.;make接不带to的不定式作宾补；attract常用于“attractsb.tosth.”结构，意为“吸引”。2．B3．Theyurgedthatthelibrary______duringthevacation.A．wouldbekeptopeningB．bekeptopenC．tobekeptopenedD．waskeptopen

解析：选

。句意：他们呼吁图书馆在假日期间照

常开放。urge后是that引导的宾语从句，从句的谓

语要用“should＋动词原形”，should可省略。B4．Nowadayschildrentendtoreact________theirparentsbygoingagainsttheirwishes.A．onB．toC．againstD．by

解析：选

。句意：现在孩子们以违背他们父母的意

愿来反抗他们。reactagainst“反抗，反对”；reacton/upon“对……起作用，对……有影响”；reactto“对

……做出回应”，由句意可知选C。CItwasa________newsstory,andweallgot________.A．shocking;shocking B．shocked;shockedC．shocking;shocked D．shocked;shocking解析：选

。句意：这真是个令人震惊的新闻报道，我们都很吃惊。shocked“(人)震惊的”；shocking“(物)令人震惊的”。5．C1．figure

弄清楚；计算出2．appeal

迎合，对……有吸引力3．beconcerned

对……关注4．getsth.

使……被理解5．putsth.

组织，汇集；组装6．depend

依赖，依靠7．due

因为8．result

导致……结果9．discourage...

... 阻止……做……10．give

放弃11．die

死于12．berelated

与……有关outtowithacrosstogetherontoinfromupfromtofigureout弄清楚，弄懂；计算出；想出(一)背诵佳句培养语感(教材原句)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。(鲜活例句)Itdidn'ttakethechildrenlongtofigureoutthecorrectanswer.孩子们没有花很多时间就算出了正确的答案。1．(鲜活例句)He'stryingtofigureoutawaytosolvetheproblem.他正在努力想办法解决这个问题。[点津]

figureout后常接连接代词或连接副词引导的宾语从句作宾语。(鲜活例句)Hewastryingtofigureoutwhythecamerawasn'tworking.他想弄懂这架照相机为什么失灵了。(二)归纳拓展全析考点figureonsth./doingsth.计划、打算、预料到某事/做某事figureup合计，把……加起来；计算出figurein被计算进，被考虑在；在……中出现①Hesaidhehadn'tfiguredongettinghomesolate.他说他没有估计到那么晚才回到家。②Itmaytakeseveralhours

theseexpenses.把这些费用加起来也许要用好几个小时的时间。tofigureupgetsth.across把……表达清楚；被理解；表达(一)背诵佳句培养语感(教材原句)Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.当你在组织广告宣传活动时，有许多不同的方式让你将信息传达给目标受众。(鲜活例句)HesometimeshastroublegettinghismeaningacrossinEnglish.有时候他不知道如何用英语表达他的想法。(鲜活例句)Theteachertriedtoexplaintheproblem,buthisexplanationdidnotgetacrosstotheclass.老师设法讲明白这个问题，可他的解释并没有被全班同学理解。2．(二)归纳拓展全析考点getalong/onwith

进展；相处getdownto(doing)sth. 开始认真对待某事，开始认

真做某事getin 进入；上车；收割getover 从(疾病、失望)中恢复过来；

克服(困难)getthrough 完成；顺利通过(考试等)； (电话)接通，打通①Hetoldusnottowasteanytimeagainandtogetdowntoourbusiness.他叫我们不要再浪费时间了，赶紧干正事。②Howdidheever

hisdrivingtest?他到底是怎么通过驾驶考试的？getthrough3．put...together组织；整理出；组装(鲜活例句)Theexhibitionhasbeenputtogetherbyagroupofyoungartists.这次展览是由一群年轻的艺术家组织的。(鲜活例句)Ittookallmorningtoputtheproposaltogether.整理出这个建议花了一整个早上的时间。(鲜活例句)Theboytookapartthetoycar,butcouldn'tputittogetheragain.男孩把玩具汽车拆开了，可怎么也安不上了。4．diefrom死于……，因……而死(原因多来自外部)(一)背诵佳句培养语感(鲜活例句)Thechancesarethatonesmokerinfourwilldiefromsmoking.几率是每四个烟民中就有一个会因吸烟而死去。Inaseverewinter,wildanimalscandiefromlackoffood.在寒冷的冬天，野生动物可能因为食物缺乏而饿死。dieof

因……而死(原因多来自内部)dieaway 逐渐减弱；逐渐消失diedown 逐渐减弱/降低；逐渐平息；逐渐暗淡dieoff 一一死去；先后死去dieout 灭绝，绝迹；(指习俗、做法等)消失；

过时(二)归纳拓展全析考点①Nowadaysmoreandmorepeopledieofcancer.如今越来越多的人死于癌症。②Thedeerintheforestareall

fromdisease.森林中的鹿一只接一只地病死了。③Manyoldcustomshavediedout.许多旧的风俗已不复存在。dyingoffⅠ.选词填空dieof，resultin，figureout，puttogether，giveup，getacross1．Ican't

whyhequithisjob.2．Hisgrandfather

cancerattheageof86.3．Whatmessageareyoutryingto

totheconsumers?4．Thecrash

thedeathof14passengers.5．Hiswifefinallypersuadedhimto

smoking.6．Theexhibitionhasbeen

byagroupoffigureoutdiedofgetacrossresultedingiveupputtogetheryoungartists.Ⅱ.单项填空1．Thepresentsituationisverycomplex,soIthinkitwilltakemesometimeto________itsreality.A．makeup

B．figureoutC．lookthrough D．putoff

解析：选

。句意：目前的形势很复杂，所以我想我要

花一些时间来弄清楚真实情况。makeup“编造，化妆”；figureout“理解，弄明白”；lookthrough“浏览”；putoff“推迟”。B2．Idon'tthinkthatyourspeech________tothecrowd,fortheyappearedquitepuzzled.A．gotover B．gotawayC．gotthrough D．gotacross

解析：选

。句意：我认为你的演讲并没有让观众理解,因为他们似乎非常困惑。getacross“传达；使……被理解”，符合语境。D3．Sorrytosaythathisfather________anaccidentlastmonth.A．diedfrom B．pulledthroughC．gotthrough D．ranawayfrom

解析：选

。句意：遗憾地告诉大家，上个月他

的父亲因车祸去世了。diefrom“死于……”，符合

语境。A4．Ateamofexpertshasbeen________toexaminetheeffectsofglobalwarming.A．putforward B．putawayC．puttogether D．putoff

解析：选

。句意：组织了一支专家队伍来研究全球

变暖的影响。puttogether意为“组织(队伍或团体)”，

符合句意。putforward“提出”；putaway“将……收

起”；putoff“推迟”。C[句型展示]

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.与单个广告不同，广告宣传活动是有计划的广告活动，它使用各种各样的广告形式以引起某一受众的注意。[典例背诵]

TherewerealargenumberofvolunteershelpingguestsduringtheLondonOlympicGames.在伦敦奥运会期间，有许多帮助宾客的志愿者。1.[句型展示]

Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...在设计公益广告宣传活动时，你可能需要问自己以下几个问题……[典例背诵]

Workhardwhenyoung,oryou'llregret.年轻时你要努力工作，否则你会后悔。2．Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.与单个广告不同，广告宣传活动是有计划的广告活动，它使用各种各样的广告形式以引起某一受众的注意。句子结构分析：介词短语unlikeasingleadvertisement在句中作状语；现在分词短语usingvariouskindsofads...在句中作定语，相当于一个定语从句：whichusesvariouskindsofadstoreachacertainaudience。1．现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。①Therearemanychildrenplaying(＝whoareplaying)ontheplayground.操场上有很多孩子在玩。②Thoseofyouwishing(＝whowish)tojoinus,pleasestayforafewminutes.你们中想参加我们活动的人请留一下。Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...在设计公益广告宣传活动时，你可能需要问自己以下几个问题……Whenplanningapublicwelfarecampaign是状语从句的省略，完整形式是Whenyouareplanningapublicwelfarecampaign。时间、条件、让步、地点等状语从句的省略有两种情况：(1)从句的主语和主句的主语一致，且从句谓语中含be动词，从句中的主语和be动词可一起省略；2．①Becarefulwhen(youare)crossingthestreet!过街时，你得当心！②Hisclothes,though(theywere)old,lookedclean.他的衣服虽然很旧，但看上去干干净净的。③

,Iwon'tgototheparty.除非被邀请，否则我不会去参加聚会。④

,Ishouldliketohavetwocopiesofit.可能的话，我希望有两本。[助记]状语从句省略口诀：