《跨境电商B2B操作实务》学习指南

《跨境电商B2B操作实务》B2BOperationPracticeofCross-borderE-commerce学习指南StudyGuide《跨境电商B2B操作实务》学习指南StudyGuideofB2BOperationPracticeofCross-borderE-commerce一．课程学习目标LearningobjectivesB2B主流贸易平台的实务操作技能及实际有效的跨境电商网络运营方法和技巧。Thelearninggoalofthiscourseistoenablestudentstomasterthepracticaloperationskillsofcross-bordere-commerceB2Bmainstreamtradingplatformandthepracticalandeffectivecross-bordere-commercenetworkoperationmethodsandskills.本课程以阿里巴巴国际站为重点争论对象，通过平台操作与典型案例分析，B2B模式的认知，让学生能够娴熟完成B2B相关平台完成信息收集、公布、推广、商品销售、安全支付及客为提高其职业力气和拓展职业空间打下坚实根底。ThiscoursetakesAlibabaInternationalStationasthekeyresearchobject.Throughplatformoperationandtypicalcaseanalysis,itcandeepenstudents”cognitionofB2Bmodeincross-borderelectroniccommerceintheInternetera,sothatstudentscanskillfullycompleteaseriesofworksuchasinformationcollection,publication,promotion,commoditysales,safepaymentandcustomermanagementonB2Brelatedplatformsofcross-bordere-commerce,andmasterthemethodsandskillsusedtosolvepracticalproblemsinpostwork,thuslayingasolidfoundationforimprovingtheirprofessionalabilityandexpandingtheirprofessionalspace.二．课程适用的对象Theobjectofthecourse.在校学生schoolstudents中高职电子商务、市场营销等相关专业学生。Studentsmajoringine-commerce,marketingandotherrelatedmajorsinsecondaryandhighervocationalschools.社会人士2．SocialpersonageB2B相关培训班的教学用书。Thiscoursecanbeusedasareferencebookforemployeesincross-borderelectroniccommerceandpeopleinterestedincross-bordere-commerce,aswellasateachingbookforB2B-relatedtrainingcoursesofcross-bordere-commerce.三．课程内容介绍Iii.CoursecontentintroductionB2B操作实务》共分为十个章节，依据学习理解流程的线性进展与治理、旺铺装修、营销中心、数据管家、商机治理、信用保障效劳、支付与B2B的具体实施的认知步骤，针对每个学习单元，又参与了B2B贸易平台的实际操作力气，全面完成对跨境电商B2B的理解，综合提升B2B运营的力气和素养。ThePracticeofB2BOperationofCross-borderE-commerceisdividedintotenchapters,whichfollowthelineardevelopmentofthelearningandunderstandingprocessstepbystep,namely:overviewofcross-bordere-commerce,cross-borderelectronic commerce platform cognition, account opening and management ofinternationalstations,storedecoration,marketingcenter,datasteward,businessopportunitymanagement,creditguaranteeservice,paymentandlogistics,intellectualpropertyrightsandlawsandregulations.Fromtextbooktheorytoplatformtomethodstospecificcases,fromsimpletodeep,itconformstothecognitivestepsofthespecificimplementationofB2Bincross-borderelectroniccommerce.Foreachlearningunit,specificpracticaltrainingprojectsareaddedtoconsolidatestudents”masteryofpracticaltrainingskills.Thiscourseintegratestheorywithpractice,aimingatcultivatingstudents”practicaloperationabilityofB2Btradingplatform,fullyunderstanding cross-border e-commerce B2B, comprehensively cross-bordere-commerceoperationskills,andmakingthemhavetheabilityandaccomplishmentofcross-bordere-commerceB2Boperation.第一章跨境电商概况：涵盖跨境电子商务的概况、进展趋势、现有模式、为接下来的课程建立良好的学问框架。Chapter1:OverviewofCross-borderE-commerce:Itcoversthegeneralsituation,developmenttrend,existingmode,cognitionofrelatedpositionsandfunctionsofcross-borderelectroniccommerce,etc.,aimingatgivingstudentsapreliminaryunderstandingofcross-borderelectroniccommerceandestablishingagoodknowledgeframeworkforthefollowingcourses.其次章跨境电子商务平台认知：学习速卖通、亚马逊、eBay、阿里巴巴国学生充分了解各跨境平台。Chapter2:cross-borderelectroniccommercePlatformCognition:Learnthegeneralsituation,advantagesanddisadvantages,servicesprovidedandplatformoperationmodesofAliExpress,Amazon,eBay,AlibabaInternationalStation,DunhuangNetworkandwish,soastohelpstudentsfullyunderstandthecross-borderplatforms.第三章国际站账户开通与治理：系统完整地学习了从店铺的签约开通、信际站账户的开通与治理。Chapter3:Openingandmanagementofinternationalstationaccounts:systematicallyandcompletelystudiedaseriesofprocessesfromthesigningandopeningofstores,informationmanagementtothereleaseandmanagementofnewproducts,soastoensure that students can independently open and manage international accountsintheearlystageofoperation.第四章旺铺装修：完整的呈现了旺铺模版、店招图、产品模块、自定义模的旺铺装修效果，助力供给商更好地开展全球网上贸易。Chapter4:storeDecoration:Acompletedisplayofstoretemplate,shopsigns,productmodules,user-definedmodulesandwirelessterminaldecoration,etc.,fromdesigntouploadingtodetailssetting,finallyrealizingpersonalizedstoredecorationeffectandhelpingsupplierstobetterdevelopglobalonlinetrade.第五章营销中心：围绕网店营销开展了包含P4P、顶级展位、橱窗、店铺销方式，并能够进展营销效果优化。ChapterVMarketingCenter:AseriesofworkincludingP4P,topbooth,shopwindow,shopactivities,marketingpromotionandsocialmediamarketinghasbeencarriedoutaroundonlineshopmarketing,whichguidesstudentstounderstandandlearnhowtousevariousmarketingmethods,andcanoptimizemarketingeffects.第六章数据管家：围绕阿里国际站“数据管家”板块进展全方位的学习，通猎取更多的流量、询盘和转化。Chapter6:DataStewardship:Learnfromthe“DataStewardship“sectionofAliInternationalStationinanall-roundway.Bycheckingandanalyzingthestoredata,wecanknowourfriends,buyersandmarketconditions,soastooptimizethepromotionstrategyandobtainmoretraffic,inquiryandconversion.第七章商机治理：通过对商机治理中心操作实务的学习，包括选购直达、沟通等工作。Chapter7:BusinessOpportunityManagement: Throughstudyingtheoperationpractice of the Business Opportunity Management Center, including platformoperationskillssuchasdirectpurchase,inquiry,foreigntradepost,customerbusinesscard,etc.,italsodescribestheoperationpointsofcustomerdevelopmentandcustomer relationship management, so that students can better grasp opportunitiesintheoperationprocessandcompletebusinessopportunityminingandinquirycommunication.第八章信用保障效劳：围绕信用保障订单开放介绍，主要涵盖信用保障服提出应对的防范措施和处理方案，帮助卖家准时躲避。Chapter8:CreditGuaranteeService:Theintroductionfocusesoncreditguaranteeorders,mainlycoveringtheintroduction,openingandtradingofcreditguaranteeservices.Atthesametime,itintroducesthetypesofinternationaltraderisks,fraudsandcomplaints,andputsforwardpreventivemeasuresandsolutionstohelpsellersavoidthemintime.第九章支付与物流：主要讲解了国际贸易支付的四种支付方式及货物运输物流走单的操作流程，便于缩短交易环节消耗的时间，更快地完成交易。Chapter9:PaymentandLogistics:Itmainlyexplainsfourpaymentmethodsofinternationaltradepaymentandthreecommonlyusedmodesoffreighttransportation.Atthesametime,learningwiththemainlineofDatongandinternationallogisticswillhelpstudentsmastertheoperationprocessoflogisticsdelivery,whichwillhelpshortenthetimespentinthetransactionandcompletethetransactionfaster.第十章学问产权与法律法规：从学问产权切入，围绕跨境电商法律法规内法律手段保护自己的学问产权权力和躲避跨境电商法律法规。Chapter10IntellectualPropertyRightsandLawsandRegulations:Fromtheperspectiveofintellectualpropertyrights,itexplainsthecontentsofcross-bordere-commercelawsandregulations,andanalyzesthebehaviorandmanagementofintellectualpropertyinfringementinAliInternationalStation,soastohelpreadersprotecttheirintellectualpropertyrightsandevadecross-bordere-commercelawsandregulationsbylegalmeans.四．课程力气标准Curriculumabilitystandard本课程要求学习者获得的力气是：Thiscourserequireslearnerstoacquirethefollowingabilities:1.能够对跨境电子商务有根本生疏；Beabletohaveabasicunderstandingofcross-borderelectroniccommerce;把握跨境电子商务的进展趋势；Masterthedevelopmenttrendofcross-borderelectroniccommerce;3.把握跨境电子商务行业不同岗位设置；Masterthedifferentpostsettingsincross-borderelectroniccommerceindustry;把握时下主流跨境电商平台运营模式及类型区分；Masterthecurrentmainstreamcross-bordere-commerceplatformoperationmodeandtypedistinction;能够进展阿里国际站平台的入驻申请，提交验证资料，完成开店；BeabletoapplyforthesettlementofAliInternationalStationplatform,submitverificationmaterialsandcompletetheshopopening;能够把握公司信息及账户信息的治理方法步骤；Beabletomasterthemanagementmethodsandstepsofcompanyinformationandaccountinformation;能够把握产品关键词查找的步骤方法；Beabletomasterthestepsandmethodsofproductkeywordsearch;能够借助跨境国际站平台完成多语言市场的产品公布与治理；Beabletocompleteproductreleaseandmanagementinmultilingualmarketwiththehelpofcross-borderinternationalstationplatform;娴熟阿里巴巴国际站的平台治理操作；ProficientintheplatformmanagementoperationofAlibabaInternationalStation;10.能够生疏品台内各工具的作用及操作应用；Befamiliarwiththefunction,operationandapplicationofvarioustoolsintheproductplatform;能够生疏搜寻排序规章并进展搜寻诊断优化；Befamiliarwithsearchsortingrulesandoptimizesearchdiagnosis;能够进展旺铺装修，完成店招设计、产品模块及自定义模块设计；Beabletocarryoutprosperousshopdecoration,andcompletethedesignofshopsigns,productmodulesandcustommodules;能够完成无线移动端的页面设计；Beabletocompletethedesignofwirelessmobileterminal;14.能够进展国际站平台内顶级展位及橱窗设置；Beabletosetupthetopboothandwindowintheinternationalstationplatform;营销活动的设置和跟进；BeabletosetupandfollowupthemarketingactivitiesintheplatformofAliInternationalStation,includingindependentmarketingofshops,platformactivities,throughtrainsandsoon;能够进展根本的社交媒体营销，把握发帖技巧和关联店铺营销；Beabletoconductbasicsocialmediamarketing,masterpostingskillsandassociatewithstoremarketing;能够进展搜寻引擎广告投放、把握产品SEO优化的方法；BeabletoadvertiseinsearchenginesandmasterthemethodsofproductSEOoptimization;能够对店铺的推广效果、销售状况进展全面而准确的分析；Beabletocomprehensivelyandaccuratelyanalyzethepromotioneffectandsalessituationofthestore;能够进展零效果产品优化；Beabletooptimizeproductswithzeroeffect;能够洞悉买家行为并准时把握行业最动态；Beabletounderstandthebuyer”sbehaviorandkeepabreastofthelatestdevelopmentsintheindustry;能够娴熟利用选购需求RFQ及客户询盘的分析及跟进挖掘目标客户；BeabletoskillfullyusetheanalysisofRFQofpurchasingrequirementsandcustomerinquiryandfollowuptofindtargetcustomers;能够把握手客户开发的方式方法并进展客户关系治理；2.Beabletomasterthemethodsofnovicecustomerdevelopmentandmanagecustomerrelationship;23.能够完成阿里国际站信用保障效劳的开通；BeabletocompletetheopeningofthecreditguaranteeserviceofAliInternationalStation;能够填写信用保障订单并把握信用保障订单的处理流程；Beabletofillincreditguaranteeordersandmastertheprocessingflowofcreditguaranteeorders;能够识别国际贸易欺诈行；Beabletoidentifyinternationaltradefraud;26.能够处理国际贸易纠纷；Beabletohandleinternationaltradedisputes;27.把握跨境支付方式；Mastercross-borderpaymentmethods;能够把握国际贸易物流的选择方法；28.Beabletomastertheselectionmethodsofinternationaltradelogistics;29.能够完成一达通效劳的开通；9.Beabletocompletetheopeningofanall-in-oneservice;30.把握一达通效劳的关联产品操作及走单流程；MastertheoperationofrelatedproductsofDatongserviceandtheprocessoftakingorders;把握手物流模板设置；Masterthenovicelogisticstemplatesettings;32.把握预防学问产权侵权的方法；Masterthemethodsofpreventingintellectualpropertyinfringement;33.具备处理学问产权侵权行为的力气。3.Havetheabilitytodealwithintellectualpropertyinfringement.力气要素Abilityelements

实作标准Implementationstandard全面生疏跨境电商的概念、特点及进展，明确不同分类模式下各类跨建立跨境电子商务从业者思想格局，从而依据自己特长和爱好选择适宜的岗位，并进展相关学问和技能的学习Understand the concept,

学问要点Keypointsofknowledge跨境电子商务的概念与特点Theconceptandcharacteristics ofcross-borderelectroniccommerce跨境电子商务的岗位分类与职责要求Cross-borderelectroniccommerce”s jobclassification and1.整体认知跨境电商概characteristics and developmentof况 cross-border e-commerce in anOverallcognitionof all-round way, make clear thecross-border distinction of various cross-bordere-commerce platforms under differentclassificationmodes,masterthejobknowledgeneeds,andestablishtheideologicalpatternofcross-borderelectroniccommercepractitioners,soastochoosesuitablejobsaccordingtotheirownspecialtiesandhobbiesandlearnrelevantknowledgeandskills.

responsibilityrequirements跨境电商的进展历程、现状与趋势Development history,current situation andtrend of cross-bordere-commerce跨境电商的模式划分Mode division ofcross-bordere-commerce跨境电商买家与卖家的操作流程Operationprocessofcross-bordere-commercebuyersandsellers对跨境各大平台概况做了解分析对比，把握其盈利模式及运营方法，结合自身状况，选择适宜自己的平整体认知跨境电子商 台务平台Understand,analyzeandcomparetheOverallcognitionof

速卖通平台认知AliExpress platformcognition亚马逊平台认知Amazon platformcognitioncross-border electroniccommerceplatform

general situation of major cross-borderplatforms,mastertheirprofitmodelsandoperationmethods, andselecttheappropriateplatformaccordingtotheirownsituation.

eBay平台认知EBayplatformcognition阿里巴巴国际站平台认知CognitionofAlibabaInternational StationPlatform敦煌网平台认知Dunhuang networkplatformcognitionWish平台认知Wishplatformcognition能够完成国际站账户开通与治理Beabletocompletethe opening andmanagement ofinternational stationaccounts.

依据自身需求或实训要求，完成店铺的签约与开通，并依次完成公司信息、账户信息的设置，然后进展多个产品的公布与优化According to your own needs ortrainingrequirements,completethesigningandopeningofthestore,setup the company information andaccountinformationinturn,andthenrelease and optimize multipleproducts.

店铺签约与开通的方法Method of signing andopeningshop公司信息治理Companyinformationmanagement账户信息治理Accountinformationmanagement关键词查找方法Keywordsearchmethod产品公布规章及公布流程Productreleaserulesandreleaseprocess产品治理与分组Productmanagementandgrouping多语言市场生疏与产品公布Multi-languagemarketawarenessandproductrelease工具中心的操作Operationoftoolcenter搜寻排序规章生疏Understandingofsearchsortingrules搜寻诊断优化方法Search optimizationmethod在上一章的根底上，完成全球旺铺的装修工作，包括PC端和无线端的装修，各模块的添加及设置方法大同小异，可依据旺铺装修方案有选择地进展，直至娴熟把握阿里国能够完成全球旺铺的际站的旺铺装修流程和方法装修工作 Onthebasisofthepreviouschapter,Beabletocomplete finishthedecorationoftheglobalthedecorationworkof store,includingthedecorationofPCthe global flourishing andwirelessterminals.Theadditionshop. andsettingmethodsofeachmodulearesimilar,andcanbeselectivelycarriedoutaccordingtothestoredecorationschemeuntilyoumasterthestoredecorationprocessandmethodofAliInternationalStation.完成直通车方案设计和推广Completethedesignandpromotionofthethroughtrainscheme.在国际站平台内进展顶级展位及

2.0PC端及无线端装修的根本步骤；The basic steps of thedecoration of store 2.0PCterminalandwirelessterminal;旺铺模板设计的要点及方法Keypointsandmethodsofstoreformworkdesign店招设计的要点及方法Keypointsandmethodsofshopdesign主营产品和推举产品模块的设计方法Designmethodofmainproduct andrecommended productmodule自定义模块〔客服和多语言切换〕的设计方法Design Method ofCustom Module(Customer Service andMultilingualSwitching)直通车推广的规章Rulesforpromotionofthroughtrain顶级展位的竞价方式和操作流程能够完成阿里国际站旺铺及产品的运营推广5.BeabletocompletetheoperationandpromotionofstoreandproductsofAliInternationalStation.

橱窗设置Setupthetopboothandwindowintheplatformoftheinternationalstation.完成店铺自主营销推广Completetheindependentmarketingpromotionofthestore.完成不同形式的社交媒体营销，把握发帖技巧和关联店铺营销4.Completedifferentformsofsocialmediamarketing,masterpostingskillsandassociatestoremarketing.

Biddingmethodandoperationprocessoftopbooth橱窗设置的操作流程Operationprocessofwindowsetting访客营销和实时营销Visitormarketingandreal-timemarketing社交媒体营销的分类；Classificationofsocialmediamarketing;6.能够利用阿里国际站数据管家，通过多维度的数据统计分析及诊断来把握店铺运营概况，进而完成店铺优化Beabletousethedata manager of AliInternationalStationtograsp the generalsituation of storeoperation throughmulti-dimensionalstatistical analysis anddiagnosis, and thencomplete storeoptimization.能够通过不同途径不同方法完成商机挖掘和治理7.Beabletocompletebusinessopportunityminingandmanagementthroughdifferentwaysandmethods.

1.通过阿里国际站后台数据管家，分析店铺推广效果，客观地对店铺产品、店铺销售额、店铺流量等数据进展准确分析Through the background datamanagerofAliInternationalStation,analyzetheeffectofstorepromotion,objectively and accurately analyzethedataofstoreproducts,storesalesandstoretraffic.完成零效果产品的准时优化和调整Completethetimelyoptimizationandadjustmentofzero-effectproducts.分析买家行为，探究行业信息，猎取热门搜寻词，把握商机，提升成交量3.Analyzebuyers”behavior,exploreindustryinformation,getpopularsearchterms,graspbusinessopportunitiesandincreasetransactionvolume.1.通过阿里国际站后台商机&客户中心完成选购需求RFQ析及跟进治理操作Theacquisition,analysisandfollow-upmanagementofpurchasingrequirementsRFQarecompletedthroughthebackgroundbusinessopportunity&customercenterofAliInternationalStation.在阿里国际站后台，做好询盘分配、过滤等设置，针对客户询盘，完成分析、回复及跟进InthebackgroundofAliInternationalStation,setupinquiryallocationandfiltering,analyze,replyandfollowupcustomerinquiries.开通外贸邮，做好治理及回复Openforeigntradepost,manageandreplywell.完成客户开发，并进展客户分析和跟进治理

商家星等级的概念、评级条件和嘉奖权益TheConcept,RatingConditionsandRewardRightsandInterestsofStarRating知己、知买家、知行情生疏Knowyourfriend,buyerandmarket.零效果产品优化方法Zero-effect productoptimizationmethod国际站流量来源及生疏Sources andunderstanding ofinternational stationtraffic选购需求RFQ生疏；KnowledgeofpurchasingRFQ;RFQ的公布与猎取IssueandacquisitionofRFQRFQ的跟进治理Follow-upmanagementofRFQRFQ分析方法RFQanalysismethod客户询盘分析与回复Customer inquiryanalysisandreply客户询盘设置治理Customerinquirysettingmanagement准时回复率及留意事项Timelyresponserateandmattersneedingattention外贸邮的功能及治理The function andCompletecustomerdevelopment, managementofforeigncustomeranalysisandfollow-up trade.management. 客户开发和关系治理Customerdevelopmentand relationshipmanagement我的名片及人脉Mybusinesscardandcontacts.8.能够完成信用保障订单的交易，处理信用保障常见问题，并躲避国际贸易中的风险和欺诈行为8.Beabletocompletethetransactionofcreditguaranteeorders,dealwithcommonproblemsofcreditguarantee,andavoidrisksandfraudininternationaltrade.

1.开通信用保障效劳，针对相关订单，完成信用保障订单的交易，并解决交易过程中消灭的问题Openthecreditguaranteeservice,completethetransactionofthecreditguarantee order according to therelevant orders, and solve theproblemsinthetransactionprocess.2.针对国际贸易风险和欺诈，分析其类型，做好应对措施，将危害降到最低Inviewofinternationaltraderisksandfrauds,analyzetheirtypes,takemeasurestominimizetheharm.针对国际贸易中消灭的纠纷投诉，分析其缘由，并做好应对处理3.Analyzethecausesofdisputesandcomplaintsininternationaltrade,anddealwiththem.

信用保障效劳背景、价值、额度的认知；Cognition of thebackground, value andamount of creditguaranteeservice;信用保障效劳开通流程Creditguaranteeserviceopeningprocess信用保障订单交易流程Creditordertransactionprocess信用保障常见问题及处理方法Commonproblemsandtreatmentmethodsofcreditguarantee国际贸易的风险类型Typesofrisksininternationaltrade国际贸易的欺诈行为和类型FraudandTypesofInternationalTrade国际贸易纠纷缘由及处理方法Causesandsolutionsofinternational tradedisputes9.在跨境电商交易中，能够选择合适的支付方式和物流方式，能够通过一达通完成物流走单Inthecross-bordere-commercetransaction,youcanchoosetheappropriatepaymentmethodandlogisticsmethod,andyou cancompletethelogisticsdeliverythroughone-pass.能够利用法律手段保护自己的学问产权权力和躲避跨境电商法律法规10.Beabletouselegalmeanstoprotecttheirintellectualpropertyrightsandevadecross-bordere-commercelawsandregulations.

1.对跨境电商支付的几种方式进展了解、分析、比照以及选择Understand,analyze,compareandchooseseveralwaysofcross-bordere-commercepayment.对国际贸易物流的几种方式，分析各自的优劣势及适用状况，并作出选择Analyzetheadvantages,disadvantagesandapplicationofseveralwaysofinternationaltradelogistics,andmakechoices.开通一达通效劳，进展资金治理和设置，完成产品关联，实现一达通物流走单操作，包括海、陆、空运输3.Openone-passservice,manageandsetupfunds,completeproductassociation,andrealizeone-passlogisticsoperation,includingsea,landandairtransportation.能理解跨境电商相关政策和法规，预防并躲避学问产权侵权的发生，同时能够利用法律手段保护自己的学问产权权力Understandcross-bordere-commercerelatedpoliciesandregulations,preventandavoidtheoccurrenceofintellectualpropertyinfringement,andatthesametimebeabletouselegalmeanstoprotecttheirintellectualpropertyrights.

跨境电商常见的四种支付方式Fourcommonpaymentmethodsofcross-bordere-commerce国际贸易的三种物流方式ThreeLogisticsWaysofInternationalTrade一达通开通流程One-pass openingprocess一达通关联产品操作方法OperationmethodofDatongrelatedproducts一达通物流走单流程Yitonglogisticstakesthesingleflow物流目标的设置方法Settingmethodoflogisticstarget学问产权的概念特点Conceptualcharacteristics ofintellectual propertyrights学问产权预防和保护Preventionandprotectionofintellectualpropertyrights跨境电商禁限售规章Cross-bordere-commerce prohibitionandrestrictionrules中国跨境电商政策与法规China”scross-bordere-commercepoliciesandregulations国际跨境电商法律法规Internationalcross-bordere-commercelawsandregulations国际站学问产权侵权行为为Infringement ofintellectualpropertyrightsininternationalstations国际站相关安全网规Internationalrelatedregulationssafetystationnet五．学习方法learningmethod留意实践giveprioritytopracticeB2B操作实务》是电子商务专业的核心课程，该课程以培育跨B2B专业型人才为目标，以适应跨境电商工作岗位职业力气为输出地剖析跨境电商B2B的操作实务环节，使学生对跨境电商B2B学问及相关技术B2B主流贸易平台的实务操作技能与实际有效的跨境电商网络运营方法技巧。“B2B Operation Practice of Cross-border E-commerce“ is the core course ofE-commercemajor.ThiscourseaimsatcultivatingB2Bprofessionalsincross-borderelectroniccommerce,takestheprofessionalabilityofcross-borderE-commercejobsastheoutputbasis,startswiththebasiccognitionofcross-borderE-commerce,andtakesAlibabaInternationalStationasthekeyresearchobject.Itsystematicallyandcomprehensivelyanalyzestheoperationpracticelinksofcross-borderE-commerceB2B,sothatstudentscanknowandrecognizetheB2Bknowledgeandrelatedtechnologiesofcross-borderE-commerce.Atthesametime,studentsarerequiredtoattachimportancetopractice,andintheactuallearningprocess,theyshouldcombinetheoreticalknowledgetocarryoutcorrespondingpracticaloperations,soastocultivate students” practical operation skills of B2B mainstream e-commercetrading platform andpracticaland effectiveskills of e-commercenetworkoperation.举一反三drawinferencesaboutothercasesfromoneinstanceB2B操作实务》在解读过程中，参与了大量具体案例，但在实真正做到学有所用，成为跨境电商实战人才。Intheprocessofinterpretation,alargenumberofspecificcaseshavebeenaddedtothePracticeofB2BOperationofCross-borderE-commerce.However,inactualoperation,studentsneedtoanalyzeitaccordingtowhattheyhavelearnedandtheactualsituation.Whilethecoursehelpsstudentsacquireknowledge,methodsandskills,italsocultivatesstudents”abilitytodrawinferencesfromothers,sothattheycananalyzespecificproblemsinaconcreteway,trulymakeuseofwhattheylearn,andbecomepracticaltalentsofcross-bordere-commerce.共享、合作、探讨3．Sharing,cooperationanddiscussionB2B操作实务》课程实训要求学生多总结、多探讨、多沟通，辨、决策和团队合作力气。“B2BOperationPracticeofCross-borderE-commerce“coursetrainingrequiresstudentstosummarize,discussandcommunicatemore,activelyparticipateingrouptraining, and actively share and summarize. Through communication, students”abilityofanalysis,thinking,decision-makingandteamwork.六．学习建议Learningsuggestions1．学习打算序号Serialnumber序号Serialnumber跨境电商岗位认知Cross-bordercognitione-commercepostone第一章跨境电商概况ChapterIOverviewofCross-borderE-commerce跨境电商模式介绍IntroductionofCross-border6E-commerceMode跨境业务流程认知Cross-bordercognition速卖通businessprocess其次章跨境电子商务平台认知ChapterTwo:cross-border2electroniccommercePlatformCognitionAliExpress亚马逊Amazon阿里巴巴国际站6Alibabainternationalstation注册账号Registeredaccount账号治理第三章国际站账户开通与治理3ChapterIIIOpeningandManagementofInternationalStationAccountAccountmanagement产品公布10Productrelease产品治理Productmanagement产品搜寻关键词设置Productsearchkeywordsettings建议学时单元名称重点SuggestedUnitnamefocalpointclasshours第四章旺铺装修4ChapterIVstoreDecoration第五章营销中心5ChapterVMarketingCenter第六章数据管家6ChapterVIDataHousekeeper第七章商机治理ChapterVIIBusinessOpportunityManagement

搜寻诊断优化Searchoptimization视觉标准Visualstandard店招设计Shopdesign8产品推举Productrecommendation营销设计Marketingdesign直通车方案设计Schemedesignofthroughtrain顶级呈现与橱窗设置Top-level display and windowsetting 10店铺活动设置Shopactivitysettings社交媒体营销Socialmediamarketing店铺营业概况总览Overviewofstorebusiness零效果产品优化Zero-effectproductoptimizationRFQ商机8RFQbusinessopportunities热门搜寻词Popularsearchterms国际站流量来源Internationalstationtrafficsource选购需求RFQ操作流程Operationprocessof purchasingRFQ10询盘分析与回复Inquiryanalysisandreply客询盘设置治理第八章信用保障效劳

Enquirysettingmanagement买家邮件查看与回复Buyer”smailviewingandreply客户开发方法与技巧Customer development methodsandskills客户关系治理customerrelationshipmanagement信保效劳开通Creditinsuranceserviceopened信保订单交易流程ChapterVIIICreditGuaranteeService

Guaranteeprocess

order transaction8国际贸易纠纷处理Internationalsettlement跨级支付方式

trade dispute第九章支付与物流9ChapterIXPaymentandLogistics

Cross-levelpaymentmethod商业物流介绍Introductiontobusinesslogistics专线物流介绍Introduction of dedicated line 8logistics一达通Anoctopus物流模块设置Logisticsmodulesetting学问产权侵权的防范措施Preventive Measures of第十章学问产权与法律法规10 ChapterXIntellectualPropertyRightsandL