高级综合商务英语1-Unit-9-internet

高级综合商务英语1-Unit-9-internet第一页，共69页。Lead-inTextA:InternetandOurLifeTextB:HastheInternetBroughtusTogetherorPulledusApart?第一页2第二页，共69页。Lead-in第二页3第三页，共69页。

Lead-in

Discussion1ImagineanddescribethelifestyleofourfuturegenerationsundertheinfluenceoftheInternet.WhichInternetsearchenginedoyoulikeusing?Why?DoyouhaveMicroblog?Whatareitsbenefitsandharms?第三页4第四页，共69页。

Lead-in

Discussion1referenceInthefuture,mostofhumanlivingactivitiescanbeaccomplishedathome:HomeentertainmentsystemOnlineshoppingDoingexerciseathomeOnlinereadingOnlinefood-orderingOnlinechattingWorkingathomeAnyother?第四页5第五页，共69页。Lead-in

Discussion1reference2.Forthesecondquestion,studentsmaygivetheirownanswersbutneedtojustifythem.Agoodsearchengineshouldpayattentiontothefollowingfactors:SizeofdatabaseFreshnessofinformationCompletenessoftextTypeofdocumentsofferedSpeedandconsistencyEffectivedisplayofkeywordsAnyotherfactors?第五页6第六页，共69页。Lead-in

Discussion2Discusstheimplicationsofthefollowingcartoons:1.第六页7第七页，共69页。2.Lead-in

Discussion2第七页8第八页，共69页。Lead-in

Discussion3

WhatdoyouthinkofthefollowingquotesaboutInternet?Discussthemwithyourdeskmate:OntheInternet,nobodyknowsyou’readog.

PeterSteinerInternet:absolutecommunication,absoluteisolation.PaulCarvel第八页9第九页，共69页。

3.“Moreconnectionstomoredevicesmeansmorevulnerabilities.”

—MarcGoodman4.

“[A404page]isthefeelingofabrokenrelationship.”—RennyGleesonLead-in

Discussion3第九页10第十页，共69页。ReadthefollowingfunnysayingsabouttheInternet.Whatdotheysuggest?Youhavesuccessfullyloggedin,Nowpressanykeytologout.Helpdesk:Sir,youneedtoadd10GBspacetoyourHD.Customer:CouldyoupleasetellwhereIcandownloadthat?Benicetothenerds,forallyouknowtheymightbethenextBillGates!Lead-in

Discussion4第十页11第十一页，共69页。

Everycoinhastwosides.DiscusstheadvantagesanddisadvantagesofthefollowingInternetfunctions:FunctionsAdvantagesDisadvantagesemailsearchingbloggingadvertisingshoppingLead-in

Discussion4第十一页12第十二页，共69页。ClickthewebsitetogetmoreinformationaboutInternetandourlifeDoyouagreetotheauthor’sopinionsinthisarticle?Whyorwhynot?Lead-in

MillionDollarHomepage第十二页13第十三页，共69页。TextAHowLongWillGoogle’sMagicLast?第十三页14第十四页，共69页。StructuralAnalysisPara.MainTopicsPara.1-17Google’shistoryofdevelopment,thenewchallengesitisnowconfrontedwithandtheinternalproblemsithas.Para.18-27NewbusinessesGoogleisdevelopingandtheinnovationsthecompanyisnowinitiating.Para.11-18ThereasonsGoogleundergoesconstantreformsandinnovations.第十四页15第十五页，共69页。PartI

QuestionsaboutPartIQ1.What’sthemainideaofPartI(Para.1-17)?

Googleisaquirkcompanywhichalwaysinitiatessomeunexpectedplansfordevelopment.Butnowitisconfrontedwithtwochallenges:Thefirstinvolvesplacatingregulators,whofretthatthecompanymaybeabusingitsconsiderablepower,whilethesecondishowtofindnewsourcesofgrowth.第十五页16第十六页，共69页。Q2.WhyhasSteveBallmer,thebossofMicrosoftderidedGoogleforbeing“aOne-trickpony”?

BecausealthoughGooglehastriedhardtoexpanditsbusinesstootherfields,itisstillheavilydependentonsearch-relatedadvertising,theseeminglyonlytrickthecompanycanrelyonforitsearnings.

PartI

QuestionsaboutPartI第十六页17第十七页，共69页。Q3.WillGoogleendupas“Microsoftversiontwo”?Probably.Becauseitsmainbusinessonlinesearchingwillsomedaybereplacedbyothercompanies’servicessuchasFacebookandApple,bothofwhichcanprovideinformationsearchingmoreconvenientlythanGoogle.PartI

QuestionsaboutPartI第十七页18第十八页，共69页。Q4.Whatproblemsisthecompanynowfacinginternally?

Thefirstproblemisthatthecompanyhaslostanumberofstaremployees;thesecondoneisthatasthecompanygrowsbiggerandbigger,decisionmakingbecomesincreasinglydifficultandthemanagementbecomesbureaucratic.PartI

QuestionsaboutPartI第十八页19第十九页，共69页。Q5.InPara.16,theauthorsays“thereistheriseofthemobileweb,whichlooksasifitwillformthecornerstoneofGoogle’ssecondact.”Whatdoes“secondact”implicatehere?

GooglehasbeenconcentratingonPConlinesearchingwhichisnowchallengedbyFacebookandothercompanies,butitmayfindasecondchanceofdevelopmentfrommobilephones,asmoreandmorepeoplearenowsearchinginformationonmobiles,whichisfasterandmoreconvenient.PartI

QuestionsaboutPartI第十九页20第二十页，共69页。

SteveBallmer,thebossofGoogle’sarch-rivalMicrosoft,hasderidedthesearchcompanyforbeing“aone-trickpony”.(Line7,Para.5)

SteveBallmeristhebossofMicrosoft,Google’sstrongcompetitor,andhehasoncemockedthatGooglehasonlyonemethodforearningmoneyonlineadvertising,nomatterhowharditistryingwithotherways.PartI

SentenceInterpretation第二十页21第二十一页，共69页。Admittedly,MrRasmussenmaystillbesorethatGoogleshutteredhisproject,whichflopped.(Line6,Para.11)Undoubtedly,Mr.RasmussenstillhatesGoogleasthelatterterminatedhisproject,whichledtohisfailureinwork.

PartI

SentenceInterpretation第二十一页22第二十二页，共69页。

splashout

(Para.3)

tospendalotofmoneyonsomething

splashout(something)on

synonyms:investin,lashout,spend,splurge

example:

Wesplashedoutonanewkitchen.

LastyearRobertssplashedoutmorethan£1milliontobuyanewhome.

PartI

WordsandExpressions第二十二页23第二十三页，共69页。snapup(Para.3)tobuysomethingimmediately,especiallybecauseitisverycheap:

example:Peopleweresnappingupbargains.b.toeagerlytakeanopportunitytohavesomeoneaspartofyourcompany,teametc:example:

OwenwassnappedupbyLiverpoolbeforehe’devenleftschool.PartI

WordsandExpressions第二十三页24第二十四页，共69页。fretvi.toworryaboutsomething,especiallywhenthereisnoneed:

example:

Don’tfret-everythingwillbeallright.fretabout/over

example:

She’salwaysfrettingaboutthechildren.fretthat

example:

Theoldmanalwaysfretsthatthey’renolongeryoung.synonyms:worry,agonize,botherPartI

WordsandExpressions第二十四页25第二十五页，共69页。stagnate(Para.6)

vi.

tostopdevelopingormakingprogresssynonyms:decline,stop,languishexample:

Growthisexpectedtostagnatenextyear.Hiscareerhadstagnated.PartI

WordsandExpressions第二十五页26第二十六页，共69页。GoogleplexGoogleplexisthecorporateheadquarterscomplexofGoogle,Inc.,locatedat1600AmphitheatreParkwayinMountainView,SantaClaraCounty,California,nearSanJose.“Googleplex”isaportmanteauofGoogleandcomplex,andareferencetogoogolplex.Google总部的名字PartI

Notes第二十六页27第二十七页，共69页。YouTube:avideo-sharingwebsite,createdbythreeformerPayPalemployeesinFebruary2005,onwhichuserscanupload,shareandviewvideos.PartI

Notes第二十七页28第二十八页，共69页。MorganStanley:

aglobalfinancialservicesfirmheadquarteredinNewYorkCityservingadiversifiedgroupofcorporations,governments,financialinstitutions,andindividuals摩根士丹利

PartI

Notes第二十八页29第二十九页，共69页。Q1.What’sthemainideaofPartII(Para.18-Para.27)?

Googleisnowdevelopingdatasearchingbusinessonmobilephonesasitrealizesthatsmartphonesmakepossiblerevolutionarydevelopmentsinareassuchasvoice-commandedsearch.Besides,thecompanyalsoplanstointroducea“sociallayer”acrossitsexistingproductstofightwithFacebook.PartII

QuestionsaboutPartII第二十九页30第三十页，共69页。Q2.

Thetitlesays“Yourphoneiswatchingyou.”Whatdoesthismean?

Asmoreandmorepeopleareusingsmartphones,developingavarietyoffunctionalsoftwaresformobilesbecomesimpending.Nowamobilephonecanlocateyourpositionimmediately,andGooglewillbeabletosendyouadsforashoporrestaurantonlyafewpacesaway.Havingasmartphonewithallfunctionsisjustlikehiringamaid,whoalwaystakescareofyou.

PartII

QuestionsaboutPartII第三十页31第三十一页，共69页。

Q3.AsGoogleislookingforaseconddevelopmentchance,hasitsloweddownitspaceinonlinequeries?

No.Evenwhenitlooksforasecondact,Googlehasbeeninvestingheavilyinitsfirstone,thecomputeronlinesearching,whichaccountsforroughlytwo-thirdsofthesearchingqueriesinAmericaandhandlessometwobillionsearchesaday.PartII

QuestionsaboutPartII第三十一页32第三十二页，共69页。

Creatingthesecapabilitieswillbehugelydifficulttechnically,butUdiManber,whooverseesGoogle’ssearchactivities,sayshisteamisinspiredby“doingthingsthatareonthecuspofthepossible”.(line7,Para.20)Althoughdevelopingnewfunctionsforonlinesearchingwillbedifficultintermsoftechnology,butGoogle’sSearchingsupervisor,UdiManber,isveryconfidentbysayingthathisteamiswellmotivatedastheyknowthattheyaredoingsomethingsupersophisticatedandadvanced.PartII

SentenceInterpretation第三十二页33第三十三页，共69页。AllthissuggeststhatGoogle’sone-trickponyisreallymoreofathoroughbred.

(Line1,Para.21)

AllthisshowsthatGoogle’sabilityinonlineadvertisingisreallyverystrongandsuperb,whichbringslotsofcashforit.PartII

SentenceInterpretation第三十三页34第三十四页，共69页。

Tokeepwinning,thefirmwillneedtohangontoitsremarkabletalentpool.

(Line1,Para.23)Tokeepwinning,Googleneedtorelyfirmlyonitsoutstandingsoftwareengineers,peoplewhomakesGoogle’smagicpossible.PartII

SentenceInterpretation第三十四页35第三十五页，共69页。

ButthecompetitionfortalentinSiliconValleyisnowreachingfeverpitch.

(Line5,Para.23)AllthecompaniesinSiliconValleyarenowcompetingfortalentedpeopleandthefightreachestothehighestpeak.

PartII

SentenceInterpretation第三十五页36第三十六页，共69页。clinch(Para.19)v.tofinallyagreeonsomethingorgetsomethingaftertryingveryhardsynonyms:

agree,conclude,confirm,secure,settleexample:

Theyoungsalesmaniseagertoclinchthedeal.clinchamatch/championship/victoryetc.

example:

Alast-minutetouchdownclinchedthegame.PartII

WordsandExpressions第三十六页37第三十七页，共69页。rattle(Para.24)vt.tomakesomeoneloseconfidenceorbecomenervous

synonyms:scare,shake,upset,vibrate

example:

Hismockingsmilerattledhermorethanhisanger.

Itwashardnottogetrattledwhentheworkpiledup.PartII

WordsandExpressions第三十七页38第三十八页，共69页。beefup(Para.25)

v.toimprovesomethingormakeitmoreinteresting,moreimportant,etc.

example:

abeefed-upnewsstory

Weneedtobeefthecampaignup.PartII

WordsandExpressions第三十八页39第三十九页，共69页。PartII

NotesBellLabs:

theresearchanddevelopmentsubsidiaryoftheFrench-ownedAlcatel-LucentandpreviouslyoftheAmericanTelephone&TelegraphCompany(AT&T)贝尔实验室

第三十九页40第四十页，共69页。PartII

NotesXeroxPARC:isaresearchandco-developmentcompanyinPaloAlto,California，withadistinguishedreputationforitscontributionstoinformationtechnologyandhardwaresystems施乐帕克研究中心第四十页41第四十一页，共69页。PartIIIQuestionsaboutPartIIIQ1:What’sthemainideaofPartIII(Para.11-Para.18)?

Ifitwantstokeepthetalents,Googlemustprovidechancesforthemtoaccomplishtheirambitions,ratherthanjustgivingthemhighpays.Besides,itmustkeeponwithconstantinnovationstoavoidbeingerasedofftheglobe.第四十一页42第四十二页，共69页。Q2:InPara.28,whydoestheauthormention“greenenergy”and“driverlesscars”?

Becausebothprojectsarechallenginginnovationswhichdemandtalentsandinspiration.TheauthormentionsthemtopointoutthatGooglecannotattractthesmartestsoftwareengineersjustbyhighpaysandpowerdelegation.Itmustalsocreatechallengingandinspiringworkingenvironmentforthem.PartIIIQuestionsaboutPartIII第四十二页43第四十三页，共69页。Q3:WhydoyouthinkGoogleputsaskeletonoftyrannosaurusrexatitsentrance?Whatdoesitsymbolize?

Astyrannosaurusrexisthemostpowerfulmeat-eatingdinosaurintheworld,theskeletonstandsforGoogle’sambitiontodevelopinthebusinessworld.ItsymbolizesGoogle’spowerintheInternetworld.PartIIIQuestionsaboutPartIII第四十三页44第四十四页，共69页。PartIIISentenceInterpretation

ButStanisasalutaryreminderthattheInternetdynamoneedstokeepevolvingfastifitistoavoidbecomingadigitaldinosaur.(Line4,Para.27)

ThedinosaurskeletonattheentrancebeneficiallyremindseveryemployeethatGoogleneedstodevelopandinnovatefasterthanothercompaniesifitdoesnotwanttobedefeatedintheInternetworldandtovanishsuddenlylikethedinosaur.第四十四页45第四十五页，共69页。PartIIIWordsandExpressions

bizarre(Para.29)adj.

veryunusualorstrangesynonyms:abnormal,curious,eccentric,odd,queer,strangeexample:abizarrecoincidenceactorsinratherbizarrecostumes第四十五页46第四十六页，共69页。PartIIIWordsandExpressions

salutary(Para.29)

adj.asalutaryexperienceisunpleasantbutteachesyousomethingsynonyms:advantageous,beneficial,helpful,useful,valuablesalutaryexperience/lesson/reminder,etc.

example:

LosingmoneyinthiswaytaughtyoungJonesasalutarylesson.

第四十六页47第四十七页，共69页。PartIIIWordsandExpressionsreplica(Para.29)n.anexactcopyofsomething,especiallyabuilding,agun,oraworkofartsynonyms:copy,clone,duplicate,imitationexample:

an

exactreplicaoftheTajMahal

replicaguns第四十七页48第四十八页，共69页。

TextBHastheInternetBroughtUsTogetherorPulledUsApart第四十八页49第四十九页，共69页。StructuralAnalysisThetextisdividedintofourparts:Introduction:Para.1TheinventionandbenefitsofInternet:Para.2-4Internetbringsuscloser:Para.5-10Internetpullsusapart:Para.11-15第四十九页50第五十页，共69页。

Introduction:

Internethastransformedpeople’swayofthinkingandliving—thegroupstheybelongto,theinformationtheyknow,andeventhepeopletheydate.Para.1第五十页51第五十一页，共69页。InventionandbenefitsofInternet:Justastheinventionofmoveabletypeofprintingoncedramaticallywidenedpeople’saccesstoinformation,thewidespreadofInternethastotallychangedpeople’slife,letalonechangingthewayofgettinginformation.Para.2-4第五十一页52第五十二页，共69页。Internetbringsuscloser:

Internethasbroughtuscloserasitmakesiteasiertofindapartnerandhastransformedthewayweinteractwithourfriends.Wefindaquickeraccesstoourfriendsthroughallkindsofsocialnetworkingandkeepourselvesreadilyinformedoftheirstatus.Para.5-10第五十二页53第五十三页，共69页。Internetpullsusapart:

Ontheotherhand,Internethaspulledpeopleapartfromeachotherastheynowcommunicatemainlythroughmachines,ratherthanfacetoface.PeoplehavelosttheirpassionandaffectiontootherpeopleandtheycanmakealotoffriendsonInternet,buthavelostthecommitmentsanddutiesoffriendship.Para.11-15第五十三页54第五十四页，共69页。1.Workshop:InternetprivacyissuesStudentswillbedividedintosmallgroupstodiscusstheonlineprivacyissues.Theymaytellabouttheirworriesorauthenticpersonalexperience.

Exercises

Speaking第五十四页55第五十五页，共69页。Internetprivacyissues:1.CookieproliferationTheinvisiblecookiesoftwareagentsthattrackyourbrowsinghabitsandpersonaldataarelikelytomultiplyin2013.Advertisingnetworks,marketers,andotherdataprofiteersdependoncookiestolearnmoreaboutwhoyouareandwhatyoumaybeinterestedinbuying.Unlesslegislationimposeslegalrestraintsonweb-browsertracking,yoursystemislikelytoaccumulatemorecookiesthanyou’dfindinaboxofchipsahoy.Cookieshavebeenproliferatingataratethatwouldimpressepidemiologists.Exercises

Speaking第五十五页56第五十六页，共69页。2.Seizingclouddata3.Locationdatabetrayal4.ScanninginthenameofcybersecurityExercises

Speaking第五十六页57第五十七页，共69页。Thousandsofe-commercecustomerswatchastheircreditcardnumbersaresoldonlinefor$1apiece.Internetchatroomswhereidentitiesarebought,soldandtradedlikeoptions.Exercises

Speaking第五十七页58第五十八页，共69页。Exercises

SpeakingHintsComplicatingmattersfurtherarecriminalswhobreakintoWebsites,stealtheinformationanduseitforpersonalgain.Advertisingfirms,whostandtogainasmuchasanyfrompersonaldatacollection,haveabsorbedthebruntofcomplaintsfromprivacycritics.第五十八页第五十九页，共69页。36percentofNetusershavesoughtonlinesupportforhealth,familyandmentalhealthissues,and24percentofthosehavesignedinwiththeirrealnameande-mailaddress.Everyquestionthey’veaskedandeverystatementthey’vemadeisnowstoredonaharddrivesomewhere.Exercises

SpeakingHints第五十九页第六十页，共69页。SomehackerspostedtensofthousandsofcreditcardnumbersstolenfromCDUniverseonaWebsite;theyofferedtosharemorefor$1apiece.Later,anMSNBCinvestigationrevealeddozensofInternetRelayChatroomswherestolenpersonalprofiles—names,addresses,phonenumbers,andcreditcardnumbers—arebought,soldandtradedoutintheopen.Exercises

SpeakingHints第六十页第六十一页，共69页。Still,eventhehintthatdataisbeing