商务英语翻译教程-教案-unit1

PAGE2-ClassHour3TitleUnit1BusinessCardsTeachingObjectivesKnowthefunctionofBusinesscard.Languagefeaturesandtranslationskillsofbusinesscards.KnowtranslationrulesandlanguagefeaturesofbusinessEnglish.TeachingfocusesanddifficultiesFocuses：TranslationrulesandlanguagefeaturesofBusinesscards&TranslationrulesandfeaturesofBusinessEnglishlanguage.Difficulties：Title,positionandabbreviationstranslationonbusinesscardsandtranslationskillsapplicationofbusinessEnglish.TeachingMethodsBasedonkeypointsandcontentsontextbooks,withintroducingtheuseageinrealbusinessactivities,totrainupstudents’businessEnglishlanguagetranslation.Questioning→learning→summarizing→practicingTeachingProcedures:Calltheroll（2minutes）Greetings&Introduction（8minutes）CourseIntroductionandRequirements.（120minutes）Part1:Warming-upquestions1.Questionsforthoughtanddiscussion:Whatisthefunctionofbusinesscard?Forbettercommunicationinbusinessactivities.Transferpersonalinformationtobusinesspartners.2.TrytodesignanEnglishbusinesscardofyourown:withyourname,youridealjob,yourtargetinthelongrunorshortrun,andyourtelephonenumberonit.Part2:NewcourseStatement（minutes）1.Explainthenewwordsandexpressionsofthetext.（10minutes）2.Introduction:AgeneralintroductionaboutBusinessCardBusinesscardisalsocalledvisitingcard,callingcardorjustcard.Thoughthereisnofixedformforsuchkindofcard,wecanstillfindoutsomegeneralpatternsaboutwhatpeopledotomakeitsimple,straightforward,andpractical.Thesizeofabusinesscardisusually9cmmultiply5cm,whichisportableandquiteeasytohandle.Basically,abusinesscardshouldincludethefollowinginformation:companyname,personalname,position,title,address,telephonenumber,faxnumberandE-mailaddress.Peoplemighttrytoexpresssomespecialcharactersofthemselvesorthecompanytheyworkforthroughasimplebusinesscard,sobasically,wehavenorequirementsofitslayout.FunctionsofBusinessCard-Tointroducesomebody;-Toexpresswishes,sympathiesandgratitude;E.g.wishingyouapleasantjourney祝您一路顺风Withthanksforkindinquires欢迎咨询Wishingyouaspeedyandfullrecovery祝您早日康复Manythanksforyourcongratulationsandlovelygifts感谢您的祝贺和礼物Withcomplimentsfromsomebody敬赠-Tocongratulate;-Toinvitesomebody;SpecialcharactersofanEnglishbusinesscard-CapitalizationPropernameCapitalizationimpliesformalityandsolemnity-Frequentuseofabbreviationandacronym.AbbreviationE.g.road:rd.AcronymE.g.BankofChina:B.O.C.4.LinguisticrequirementsofanEnglishbusinesscard-用词得体AppropriatenessUseauthenticexpressionsandchoosethewordonlyifaforeignermightchooseitaswell.-语法规范CorrectnessMakesurethereisnogrammaticalmistake.-表达准确AccuracyAvoidambiguityandfuzziness.商务英语翻译的最高标准是“功能对等functionalequivalence”,即经过翻译，译文与原文之间在信息内容，信息承载方式，交际目的和交际效果等方面最大限度地保持不变。参照刘法公先生提出的“忠实、准确、统一”的商务翻译标准，提出我们认为切实可行的商务英语的翻译标准，这便是“忠实(faithfulness)、地道(idiomaticness)、统一(consistency)”。“忠实”是指译文所传递的信息同原文所传递的信息要保持一致，或者说要保持信息等值。“地道”是指译文的语言和行文方式都要符合商务文献的语言规范和行文规范，也就是说，译者所给出的译文读起来应该像是内行的人用译语写就的文章，其中的术语、表达等都应该符合商务文献的要求。“统一”是指在商务英语翻译过程中所采用的“译名、概念、术语等在任何时候都应该保持统一，不允许将同一概念或术语随意变换译名”Certaintechniquestoemploywhentranslatingabusinesscard-直译Literaltranslation/MetaphaseE.g.nameofanorganization;title;position;-音译TransliterationE.g.companyorfactoryname-意译Freetranslation/FunctionalequivalencyE.g.Department(1)personalnametranslation(2)addresstranslationRemembersomewordsusedforaddressexpressionandalsosomefixedplacename,e.g.Macao,HongKong.(3)titletranslationWordsforsomenormaltitlelikeGeneralManager,vicepresidentetc..5.LinguisticcharactersofBusinessEnglish商务英语是英语的一种社会功能变体(anamorphousofsocialfunction)，是专门用途英语(EnglishforSpecificPurposes)中的一个分支，是英语在商务场合中的应用，或者说，是一种包含了各种商务活动内容、适合商业需要的标准英文。英国商务英语专家NickBrieger尼克布里格尔(1997)提出了“商务英语范畴”categoryofbusinessEnglish理论，即“商务英语应包括语言知识(LanguageKnowledge)、交际技能(communicationSkills)、专业知识(ProfessionalContent)、管理技能(ManagementSkills)和文化背景(CulturalAwareness)等核心内容corecontent”-abundantuseofprofessionalterms;-formalwordsyetflexibleexpression;-standardandcomplicatedsentencestructureinordertoputemphasesuponaccuracy,timingandlogic;-extensiveuseoffixedexpression;6.PrinciplestotranslateBusinessEnglishIntranslatingbusinessEnglish,wemusthaveasolidlinguisticfoundation,thatis,athoroughunderstandingoftheEnglishlanguage;besides,weneedtohavesomespecificideaaboutthewholeorpartofthebusinessoperation.Ofcourse,anextensiveknowledgeofscienceandtechnologyisalsoindispensable.ConsideringthedistinctivefeaturesofbusinessEnglish,therearethreeprinciplesweshallsticktowhendoingtranslation.Theyare:Fa