官方与个人社交媒体账号信任度对社会信心影响的中介效应比较研究

官方与个人社交媒体账号信任度对社会信心影响的中介效应比较研究一、本文概述Overviewofthisarticle本研究旨在探讨官方与个人社交媒体账号信任度对社会信心影响的中介效应比较。随着信息技术的快速发展，社交媒体已成为人们获取信息、交流思想的重要平台。官方与个人社交媒体账号作为社交媒体的重要组成部分，其发布的信息对社会信心产生着深远的影响。因此，研究官方与个人社交媒体账号的信任度如何影响社会信心，以及这种影响过程中的中介效应，具有重要的现实意义和理论价值。Theaimofthisstudyistocomparethemediatingeffectsofofficialandpersonalsocialmediaaccounttrustonsocialconfidence.Withtherapiddevelopmentofinformationtechnology,socialmediahasbecomeanimportantplatformforpeopletoobtaininformationandexchangeideas.Officialandpersonalsocialmediaaccountsareimportantcomponentsofsocialmedia,andtheinformationtheypublishhasaprofoundimpactonsocialconfidence.Therefore,studyinghowthetrustbetweenofficialandpersonalsocialmediaaccountsaffectssocialconfidence,aswellasthemediatingeffectinthisprocess,hasimportantpracticalsignificanceandtheoreticalvalue.本研究首先将对官方与个人社交媒体账号的信任度进行界定和测量，明确其内涵和特征。通过文献回顾和理论梳理，分析官方与个人社交媒体账号信任度对社会信心的影响机制。在此基础上，提出本研究的理论假设和研究模型，运用实证研究方法，探讨官方与个人社交媒体账号信任度对社会信心的影响，以及这种影响过程中的中介效应。Thisstudywillfirstdefineandmeasuretheleveloftrustbetweenofficialandpersonalsocialmediaaccounts,clarifyingtheirconnotationsandcharacteristics.Throughliteraturereviewandtheoreticalanalysis,analyzetheimpactmechanismoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence.Onthisbasis,thetheoreticalhypothesesandresearchmodelofthisstudyareproposed,andempiricalresearchmethodsareusedtoexploretheimpactofofficialandpersonalsocialmediaaccounttrustonsocialconfidence,aswellasthemediatingeffectinthisprocess.本研究将综合运用问卷调查、数据分析等方法，收集官方与个人社交媒体账号的信任度、社会信心等相关数据，进行统计分析。通过对比官方与个人社交媒体账号信任度对社会信心的影响程度及中介效应的差异，揭示官方与个人社交媒体账号在社会信心建设中的作用。Thisstudywillcomprehensivelyusemethodssuchasquestionnairesurveysanddataanalysistocollectdataonthetrustandsocialconfidenceofofficialandpersonalsocialmediaaccounts,andconductstatisticalanalysis.Bycomparingthedegreeofinfluenceandmediatingeffectoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence,thisstudyrevealstheroleofofficialandpersonalsocialmediaaccountsinbuildingsocialconfidence.本研究的成果将有助于深化对官方与个人社交媒体账号信任度与社会信心关系的认识，为提升社交媒体信息传播的公信力和社会信心建设提供理论支持和实践指导。本研究也有助于推动社交媒体平台的健康发展，提高公众对社交媒体信息的认知能力和辨别能力。Theresultsofthisstudywillhelpdeepenourunderstandingoftherelationshipbetweentrustinofficialandpersonalsocialmediaaccountsandsocialconfidence,andprovidetheoreticalsupportandpracticalguidanceforimprovingthecredibilityofsocialmediainformationdisseminationandbuildingsocialconfidence.Thisstudyalsocontributestopromotingthehealthydevelopmentofsocialmediaplatformsandimprovingthepublic'scognitiveanddiscriminativeabilitiestowardssocialmediainformation.二、文献综述Literaturereview近年来，社交媒体在社会信息传播和互动中扮演着越来越重要的角色，成为公众获取信息、表达观点、建立联系的重要平台。随着社交媒体的普及，官方与个人社交媒体账号在信息传播和信任度建设方面的作用逐渐受到学者们的关注。本研究旨在探讨官方与个人社交媒体账号信任度对社会信心影响的中介效应，并比较两者之间的差异。Inrecentyears,socialmediahasplayedanincreasinglyimportantroleinsocialinformationdisseminationandinteraction,becominganimportantplatformforthepublictoobtaininformation,expressopinions,andestablishconnections.Withthepopularizationofsocialmedia,theroleofofficialandpersonalsocialmediaaccountsininformationdisseminationandtrustbuildinghasgraduallyattractedtheattentionofscholars.Thisstudyaimstoexplorethemediatingeffectoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence,andcomparethedifferencesbetweenthetwo.关于官方社交媒体账号的信任度研究，学者们普遍认为官方账号具有权威性和公信力，其发布的信息往往被认为是可靠和准确的。官方账号通过及时发布权威信息、回应社会关切、展示政府形象等方式，有助于增强公众对政府的信任和支持。官方账号还可以通过与公众的互动，提高政府工作的透明度和参与度，进一步提升公众对政府的信任感。Regardingtheresearchonthetrustofofficialsocialmediaaccounts,scholarsgenerallybelievethatofficialaccountshaveauthorityandcredibility,andtheinformationtheypublishisoftenconsideredreliableandaccurate.Officialaccountscanenhancepublictrustandsupportforthegovernmentbytimelypublishingauthoritativeinformation,respondingtosocialconcerns,andshowcasingthegovernment'simage.Officialaccountscanalsoenhancetransparencyandparticipationingovernmentworkthroughinteractionwiththepublic,furtherenhancingpublictrustinthegovernment.然而，个人社交媒体账号的信任度建设则面临更多的挑战。个人账号的信息发布往往缺乏严格的审核和把关机制，容易导致虚假信息和误导性内容的传播。同时，个人账号的观点表达和情感倾向也可能影响公众的判断和信任度。一些研究表明，个人账号的信任度受到其发布内容的真实性、可靠性、专业性和一致性等因素的影响。However,thetrustbuildingofpersonalsocialmediaaccountsfacesmorechallenges.Thereleaseofpersonalaccountinformationoftenlacksstrictreviewandcensorship,whichcaneasilyleadtothedisseminationoffalseinformationandmisleadingcontent.Atthesametime,theexpressionofpersonalaccountviewsandemotionaltendenciesmayalsoaffectthepublic'sjudgmentandtrust.Somestudieshaveshownthatthetrustofpersonalaccountsisinfluencedbyfactorssuchastheauthenticity,reliability,professionalism,andconsistencyoftheirpublishedcontent.在社会信心建设方面，官方与个人社交媒体账号的信任度都发挥着重要作用。官方账号通过传递正面信息、塑造积极形象、回应社会关切等方式，有助于提升公众对社会的整体信心和认同感。而个人账号则可能通过分享个人经历、表达观点和情感、传播正能量等方式，增强公众对社会的信任感和归属感。Intermsofbuildingsocialconfidence,thetrustofbothofficialandpersonalsocialmediaaccountsplaysanimportantrole.Officialaccountscanhelpenhancethepublic'soverallconfidenceandsenseofidentificationwithsocietybyconveyingpositiveinformation,shapingapositiveimage,andrespondingtosocialconcerns.Personalaccountsmayenhancethepublic'strustandsenseofbelongingtosocietybysharingpersonalexperiences,expressingopinionsandemotions,andspreadingpositiveenergy.官方与个人社交媒体账号的信任度对社会信心建设都具有重要影响。然而，两者在信任度建设方面存在明显的差异和挑战。本研究将通过实证研究方法，深入探讨官方与个人社交媒体账号信任度对社会信心影响的中介效应，并比较两者之间的差异，以期为社交媒体信任度建设和社会信心提升提供有益的参考和启示。Theleveloftrustbetweenofficialandpersonalsocialmediaaccountshasasignificantimpactonbuildingsocialconfidence.However,therearesignificantdifferencesandchallengesintrustbuildingbetweenthetwo.Thisstudywilluseempiricalresearchmethodstoexplorethemediatingeffectofofficialandpersonalsocialmediaaccounttrustonsocialconfidence,andcomparethedifferencesbetweenthetwo,inordertoprovideusefulreferenceandinspirationfortheconstructionofsocialmediatrustandtheimprovementofsocialconfidence.三、理论框架与研究假设Theoreticalframeworkandresearchhypotheses随着社交媒体在日常生活中的普及，其对于个体和社会信任度的影响日益显著。官方社交媒体账号，作为政府机构或大型组织的代表，其发布的信息往往被认为是权威和可靠的。而个人社交媒体账号则更加灵活和个性化，其信任度更多地依赖于个人的声誉、专业性和影响力。这种官方与个人账号在社交媒体上的信任度差异，可能对社会信心产生不同的影响。Withthepopularizationofsocialmediaindailylife,itsimpactonindividualandsocialtrustisbecomingincreasinglysignificant.Officialsocialmediaaccounts,asrepresentativesofgovernmentagenciesorlargeorganizations,areoftenconsideredauthoritativeandreliableintheirpublishedinformation.Personalsocialmediaaccounts,ontheotherhand,aremoreflexibleandpersonalized,andtheirtrustdependsmoreontheirreputation,professionalism,andinfluence.Thedifferenceintrustbetweenofficialandpersonalaccountsonsocialmediamayhavedifferentimpactsonsocialconfidence.本研究基于信任理论和社会心理学的基本原理，构建一个官方与个人社交媒体账号信任度对社会信心影响的中介效应比较模型。该模型将考虑官方与个人账号的信任度作为自变量，社会信心作为因变量，同时引入中介变量，如信息透明度、公众参与度等，以深入探索信任度对社会信心的影响机制。Thisstudyisbasedonthebasicprinciplesoftrusttheoryandsocialpsychology,andconstructsacomparativemodelofthemediatingeffectoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence.Thismodelwillconsiderthedegreeoftrustbetweenofficialandpersonalaccountsastheindependentvariable,socialconfidenceasthedependentvariable,andintroduceintermediaryvariablessuchasinformationtransparencyandpublicparticipationtofurtherexplorethemechanismoftheimpactoftrustonsocialconfidence.假设1：官方社交媒体账号的信任度对社会信心有正向影响。由于官方账号发布的信息通常被认为是权威和可靠的，因此其信任度的提高将有助于增强公众对社会的信心。Assumption1:Thetrustlevelofofficialsocialmediaaccountshasapositiveimpactonsocialconfidence.Duetothefactthattheinformationpublishedbyofficialaccountsisusuallyconsideredauthoritativeandreliable,increasingtheirtrustwillhelpenhancepublicconfidenceinsociety.假设2：个人社交媒体账号的信任度对社会信心的影响相对较小，但其影响机制可能更加复杂。个人账号的信任度不仅依赖于个人声誉，还受到信息内容、互动方式等多种因素的影响。Assumption2:Thetrustlevelofpersonalsocialmediaaccountshasarelativelysmallimpactonsocialconfidence,butitsimpactmechanismmaybemorecomplex.Thetrustofapersonalaccountisnotonlydependentonpersonalreputation,butalsoinfluencedbyvariousfactorssuchasinformationcontentandinteractionmethods.假设3：信息透明度和公众参与度在官方与个人社交媒体账号信任度与社会信心之间起到中介作用。即官方和个人账号的信任度首先影响信息透明度和公众参与度，进而间接影响社会信心。Assumption3:Informationtransparencyandpublicparticipationplayamediatingrolebetweenthetrustofofficialandpersonalsocialmediaaccountsandsocialconfidence.Thetrustbetweenofficialandpersonalaccountsfirstaffectsinformationtransparencyandpublicparticipation,andthenindirectlyaffectssocialconfidence.假设4：官方与个人社交媒体账号在影响社会信心时，其路径和效果可能存在差异。这主要因为官方账号与个人账号在信息传播、互动方式等方面存在本质的不同。Assumption4:Theremaybedifferencesinthepathandeffectivenessofofficialandpersonalsocialmediaaccountsininfluencingsocialconfidence.Thisismainlybecausethereareessentialdifferencesbetweenofficialaccountsandpersonalaccountsintermsofinformationdissemination,interactionmethods,andsoon.本研究将运用定量和定性相结合的方法，通过收集和分析官方与个人社交媒体账号的相关数据，验证上述假设，并深入探讨官方与个人社交媒体账号信任度对社会信心的影响及其机制。Thisstudywilluseacombinationofquantitativeandqualitativemethodstocollectandanalyzerelevantdataonofficialandpersonalsocialmediaaccounts,verifytheabovehypothesis,anddeeplyexploretheimpactandmechanismoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence.四、研究方法与数据来源Researchmethodsanddatasources本研究旨在深入探索官方与个人社交媒体账号信任度对社会信心影响的中介效应，并对其进行比较研究。为实现这一目标，我们采用了定量与定性相结合的混合研究方法。Theaimofthisstudyistoexploreindepththemediatingeffectoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence,andtocomparethem.Toachievethisgoal,weadoptedamixedresearchmethodcombiningquantitativeandqualitativemethods.定量研究：为了更准确地评估官方与个人社交媒体账号信任度对社会信心的影响，我们设计了一份详细的问卷，并通过在线和线下渠道进行广泛分发。问卷涵盖了用户对官方和个人社交媒体账号的信任度评价、社会信心指数等多个方面。在数据处理和分析阶段，我们采用了SPSS等统计软件，运用描述性统计、相关性分析、回归分析等方法，深入剖析了官方与个人社交媒体账号信任度与社会信心之间的关系。Quantitativeresearch:Inordertomoreaccuratelyevaluatetheimpactofofficialandpersonalsocialmediaaccounttrustonsocialconfidence,wedesignedadetailedquestionnaireandwidelydistributeditthroughonlineandofflinechannels.Thequestionnairecoversmultipleaspectssuchasusertrustevaluationofofficialandpersonalsocialmediaaccounts,socialconfidenceindex,etc.Inthedataprocessingandanalysisstage,weusedstatisticalsoftwaresuchasSPSS,anduseddescriptivestatistics,correlationanalysis,regressionanalysis,andothermethodstodeeplyanalyzetherelationshipbetweenofficialandpersonalsocialmediaaccounttrustandsocialconfidence.定性研究：为了更全面地理解官方与个人社交媒体账号信任度对社会信心的影响机制，我们还进行了深入的定性研究。通过访谈、焦点小组讨论等方式，我们收集了大量第一手资料。在资料分析阶段，我们采用了内容分析法，对访谈和小组讨论的内容进行了系统的编码和分类，以揭示官方与个人社交媒体账号信任度对社会信心影响的中介变量和路径。Qualitativeresearch:Inordertogainamorecomprehensiveunderstandingoftheimpactmechanismofofficialandpersonalsocialmediaaccounttrustonsocialconfidence,wealsoconductedin-depthqualitativeresearch.Wehavecollectedalargeamountoffirst-handinformationthroughinterviews,focusgroupdiscussions,andothermeans.Inthedataanalysisstage,weadoptedcontentanalysismethodtosystematicallycodeandclassifythecontentofinterviewsandgroupdiscussions,inordertorevealthemediatingvariablesandpathwaysoftheimpactofofficialandpersonalsocialmediaaccounttrustonsocialconfidence.数据来源：本研究的数据主要来源于两部分。一是问卷调查数据，我们通过在线社交平台、电子邮件、纸质问卷等多种方式收集了大量有效数据。二是定性研究数据，我们选择了不同年龄段、职业背景和社交媒体使用习惯的受访者进行访谈和小组讨论，以确保数据的多样性和代表性。Datasource:Thedataforthisstudymainlycomesfromtwoparts.Oneisquestionnairesurveydata,whichwehavecollectedalargeamountofeffectivedatathroughvariousmethodssuchasonlinesocialmediaplatforms,email,andpaperquestionnaires.Thesecondisqualitativeresearchdata.Weselectedrespondentsfromdifferentagegroups,occupationalbackgrounds,andsocialmediausagehabitsforinterviewsandgroupdiscussionstoensurethediversityandrepresentativenessofthedata.通过综合运用定量和定性研究方法，我们旨在从多个角度全面揭示官方与个人社交媒体账号信任度对社会信心的影响及其中介效应，为提升社交媒体信任度和增强社会信心提供有针对性的建议。Throughthecomprehensiveapplicationofquantitativeandqualitativeresearchmethods,weaimtocomprehensivelyrevealtheimpactandmediatingeffectsofofficialandpersonalsocialmediaaccounttrustonsocialconfidencefrommultipleperspectives,andprovidetargetedsuggestionsforimprovingsocialmediatrustandenhancingsocialconfidence.五、实证分析Empiricalanalysis为了深入探讨官方与个人社交媒体账号信任度对社会信心影响的中介效应，本研究采用了量化研究方法，通过问卷调查的方式收集了大量数据，并运用统计软件对数据进行了深入分析。Inordertofurtherexplorethemediatingeffectofofficialandpersonalsocialmediaaccounttrustonsocialconfidence,thisstudyadoptedaquantitativeresearchmethod,collectedalargeamountofdatathroughquestionnairesurveys,andconductedin-depthanalysisofthedatausingstatisticalsoftware.本研究选择了全国范围内的不同年龄、性别、职业和教育背景的受访者作为样本，以确保数据的多样性和可靠性。问卷设计围绕官方与个人社交媒体账号的信任度、社会信心以及相关中介变量展开，采用李克特量表进行测量。数据收集完成后，我们对数据进行了清洗和整理，去除了无效和异常数据，确保了数据质量。Thisstudyselectedrespondentsofdifferentages,genders,professions,andeducationalbackgroundsnationwideassamplestoensuredatadiversityandreliability.Thequestionnairedesignrevolvesaroundthetrustlevel,socialconfidence,andrelatedmediatingvariablesofofficialandpersonalsocialmediaaccounts,measuredusingtheLikertscale.Afterthedatacollectionwascompleted,wecleanedandorganizedthedatatoremoveinvalidandabnormaldata,ensuringdataquality.通过对收集到的数据进行描述性统计分析，我们得到了受访者对官方与个人社交媒体账号的信任度、社会信心以及相关中介变量的基本情况。结果显示，受访者对不同类型社交媒体账号的信任度存在差异，且这种差异在不同人口统计学特征上表现不一。Throughdescriptivestatisticalanalysisofthecollecteddata,weobtainedthebasicinformationoftherespondents'trustinofficialandpersonalsocialmediaaccounts,socialconfidence,andrelatedmediatingvariables.Theresultsshowthattherearedifferencesinthetrustlevelofrespondentstowardsdifferenttypesofsocialmediaaccounts,andthisdifferenceismanifesteddifferentlyindifferentdemographiccharacteristics.为了验证中介效应的存在，本研究采用了结构方程模型（SEM）进行分析。通过构建包含官方与个人社交媒体账号信任度、社会信心以及中介变量的理论模型，我们对数据进行了拟合和检验。结果显示，官方与个人社交媒体账号的信任度均对社会信心产生了显著影响，且这种影响部分通过中介变量传递。Toverifytheexistenceofmediatingeffects,thisstudyusedStructuralEquationModeling(SEM)foranalysis.Wefittedandtestedthedatabyconstructingatheoreticalmodelthatincludesofficialandpersonalsocialmediaaccounttrust,socialconfidence,andmediatingvariables.Theresultsshowthatthetrustlevelofbothofficialandpersonalsocialmediaaccountshasasignificantimpactonsocialconfidence,andthisinfluenceispartiallytransmittedthroughmediatingvariables.在验证了中介效应的存在后，我们对官方与个人社交媒体账号信任度对社会信心影响的中介效应进行了比较分析。结果显示，虽然两者都对社会信心产生了显著影响，但官方社交媒体账号的信任度对社会信心的影响更大，且中介效应更为显著。这可能与官方社交媒体账号的权威性和公信力有关。Afterverifyingtheexistenceofthemediatingeffect,weconductedacomparativeanalysisofthemediatingeffectofofficialandpersonalsocialmediaaccounttrustonsocialconfidence.Theresultsshowthatalthoughbothhaveasignificantimpactonsocialconfidence,thetrustlevelofofficialsocialmediaaccountshasagreaterimpactonsocialconfidence,andthemediatingeffectismoresignificant.Thismayberelatedtotheauthorityandcredibilityofofficialsocialmediaaccounts.本研究结果表明，官方与个人社交媒体账号的信任度对社会信心均有显著影响，且这种影响部分通过中介变量传递。官方社交媒体账号的信任度对社会信心的影响更大，这提示我们在提升社会信心时，应更加重视官方社交媒体账号的建设和管理。个人社交媒体账号作为信息传播的重要渠道，也应加强自律和监管，提高信息质量和真实性，以维护社会信任和社会稳定。Theresultsofthisstudyindicatethatthetrustlevelofofficialandpersonalsocialmediaaccountshasasignificantimpactonsocialconfidence,andthisinfluenceispartiallytransmittedthroughmediatingvariables.Thetrustlevelofofficialsocialmediaaccountshasagreaterimpactonsocialconfidence,whichsuggeststhatwhenenhancingsocialconfidence,weshouldpaymoreattentiontotheconstructionandmanagementofofficialsocialmediaaccounts.Asanimportantchannelforinformationdissemination,personalsocialmediaaccountsshouldalsostrengthenself-disciplineandsupervision,improveinformationqualityandauthenticity,inordertomaintainsocialtrustandstability.未来研究可以进一步探讨不同类型社交媒体账号信任度对社会信心影响的机制和路径，以及如何提高社交媒体账号的信任度和社会信心。还可以考虑将更多相关变量纳入研究模型，以更全面地揭示社交媒体账号信任度与社会信心之间的关系。Futureresearchcanfurtherexplorethemechanismsandpathwaysbywhichthetrustofdifferenttypesofsocialmediaaccountsaffectssocialconfidence,aswellashowtoimprovethetrustandsocialconfidenceofsocialmediaaccounts.Itisalsopossibletoconsiderincorporatingmorerelevantvariablesintotheresearchmodeltomorecomprehensivelyrevealtherelationshipbetweensocialmediaaccounttrustandsocialconfidence.六、研究结果与讨论Researchfindingsanddiscussions本研究通过对比分析官方与个人社交媒体账号的信任度对社会信心的影响，并深入探讨了其中的中介效应。研究结果显示，官方社交媒体账号的信任度对社会信心有着显著的正向影响，而个人社交媒体账号的信任度对社会信心的影响则相对较弱。这一发现表明，在信息传播和信任构建过程中，官方媒体的作用不容忽视。Thisstudycomparesandanalyzestheimpactoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence,andexploresindepththemediatingeffect.Theresearchresultsshowthatthetrustlevelofofficialsocialmediaaccountshasasignificantpositiveimpactonsocialconfidence,whilethetrustlevelofpersonalsocialmediaaccountshasarelativelyweakimpactonsocialconfidence.Thisdiscoveryindicatesthattheroleofofficialmediacannotbeignoredintheprocessofinformationdisseminationandtrustbuilding.进一步的中介效应分析发现，官方社交媒体账号的信任度通过提供权威、准确的信息，以及塑造公众对社会的正面认知，从而增强社会信心。而个人社交媒体账号虽然也能在一定程度上传递信息，但由于其信息的多样性和复杂性，其对社会信心的影响不如官方媒体直接和显著。Furthermediationanalysisrevealsthatthetrustofofficialsocialmediaaccountsenhancessocialconfidencebyprovidingauthoritativeandaccurateinformation,aswellasshapingpositivepublicperceptionsofsociety.Althoughpersonalsocialmediaaccountscanalsoconveyinformationtoacertainextent,theirimpactonsocialconfidenceisnotasdirectandsignificantasofficialmediaduetothediversityandcomplexityoftheirinformation.在比较官方与个人社交媒体账号的信任度时，本研究还发现，官方媒体由于其背后的官方背景和公信力，更容易获得公众的信任。而个人社交媒体账号则需要通过持续提供高质量、有价值的内容，以及积极与公众互动，才能逐步建立起信任关系。Whencomparingthetrustofofficialandpersonalsocialmediaaccounts,thisstudyalsofoundthatofficialmediaismorelikelytogainpublictrustduetoitsofficialbackgroundandcredibility.Personalsocialmediaaccounts,ontheotherhand,needtocontinuouslyprovidehigh-qualityandvaluablecontent,aswellasactivelyinteractwiththepublic,inordertograduallyestablishtrustrelationships.本研究还发现，不同年龄段、教育背景和社会阶层的公众对官方与个人社交媒体账号的信任度存在差异。年龄较大、教育背景较高、社会阶层较高的公众更倾向于信任官方社交媒体账号，而年龄较轻、教育背景较低、社会阶层较低的公众则更可能受到个人社交媒体账号的影响。Thisstudyalsofoundthattherearedifferencesintheleveloftrustbetweenofficialandpersonalsocialmediaaccountsamongthepublicofdifferentagegroups,educationalbackgrounds,andsocialclasses.Olderindividualswithhighereducationalbackgroundsandsocialclassesaremorelikelytotrustofficialsocialmediaaccounts,whileyoungerindividualswithlowereducationalbackgroundsandsocialclassesaremorelikelytobeinfluencedbypersonalsocialmediaaccounts.官方社交媒体账号的信任度对社会信心的影响更为显著，而个人社交媒体账号则需要通过不断提升内容质量和互动效果来增强其对社会信心的正向影响。不同群体的公众对官方与个人社交媒体账号的信任度存在差异，这提示我们在信息传播和信任构建过程中需要充分考虑目标受众的特点和需求。未来的研究可以进一步探讨如何有效利用社交媒体提升社会信心，以及不同社交媒体平台在信任构建中的作用差异。Thetrustofofficialsocialmediaaccountshasamoresignificantimpactonsocialconfidence,whilepersonalsocialmediaaccountsneedtocontinuouslyimprovecontentqualityandinteractiveeffectstoenhancetheirpositiveimpactonsocialconfidence.Therearedifferencesintheleveloftrustbetweenofficialandpersonalsocialmediaaccountsamongdifferentgroupsofthepublic,whichsuggeststhatweneedtofullyconsiderthecharacteristicsandneedsofthetargetaudienceintheprocessofinformationdisseminationandtrustbuilding.Futureresearchcanfurtherexplorehowtoeffectivelyutilizesocialmediatoenhancesocialconfidence,aswellasthedifferencesintheroleofdifferentsocialmediaplatformsintrustbuilding.七、结论与建议Conclusionandrecommendations本研究通过对比官方与个人社交媒体账号的信任度对社会信心的影响，以及这种影响的中介效应，得出了一系列重要结论。官方社交媒体账号因其权威性和公信力，对社会信心的影响更为显著。然而，个人社交媒体账号由于其更接近民众生活，其信息传播的即时性和互动性对社会信心的影响也不容忽视。本研究发现，无论是官方还是个人社交媒体账号，其信任度对社会信心的影响都受到信息内容质量的中介效应影响。这意味着，社交媒体账号发布的信息内容质量越高，其对社会信心的正向影响就越大。Thisstudydrawsaseriesofimportantconclusionsbycomparingtheimpactoftrustbetweenofficialandpersonalsocialmediaaccountsonsocialconfidence,aswellasthemediatingeffectofthisimpact.Officialsocialmediaaccountshaveamoresignificantimpactonsocialconfidenceduetotheirauthorityandcredibility.However,personalsocialmediaaccounts,duetotheircloserproximitytopeople'slives,haveasignificantimpactonsocialconfidenceduetotheirreal-timeandinteractiveinformationdissemination.Thisstudyf