国家开放大学管理英语试卷

2017春季81—Wouldyoulikesomemorebeer»

please.A.JustalittleB.NomoreC.I’vehadenough2—Isupposethere’|bealotofarguments.;A.

I

should

imagine

so.

B.

No

problem.

C.

That’s

a

good

idea.3—

Do

you

mind

if

I

smoke

here.A.No,thanksB..B.Yes,please.C.Yes,betternot.4—

.Fire,fireservicepleaseThere’sahugefirehere.A.911,howmayIdirectyoB.HowmayIhelpyouC.WhatcanIdoforyou5—Sorry,Imadeamistakeagain.—

Practisemoreandyou’11succeed.A.Nevermind,not.’t

mention

it.二、词汇与结构6.It’s

topointtoortalkaboutstrangersinpublic.A.Impolite

B.polite

C.good7._______—importantitisforkidstoimaginefreelyA.What

B.How

C.Whatan8.JohnaswellasMike

justbeenbackfromanimportantmeeting.A.have

B.has

C.had9.—Whendowehavetopaythebill=

December30.A.By

B.In

C,During10.

isknowntoall,toomuchfatcausesheartproblems.A.It

B.As

C,Justas11.Let’sgo

thereportsonthelatestwork.A.over

B.with

C.to12.AChinesecompanyisgoingto

overthewell-knownJapanesecomTOSHIBACorporation.A.get

B.take

C.turnfriendinvitedme

theartclub,andIaccepteditwithpleasure.A,join

B.joining

C.tojoin14.IheardthatyoureallyhadawonderfultimeatJohn’sbirthdayparty,15.A.didn’tB.Ididn’t

youhadn’t

you15.Hegaveuphisstudyincollegein.A.BundleB.despairC.ash16.Youcangoout,_youpromisetobebackbefore12o’clock.A.sofaras

B.asfaras

C.aslongasC.C.17.lam

yourearlycoming.A.lookingforwardtoB.lookingforwardC.lookforwardto18.Undernocircumstancetotellliestoparents.A.childrenareallowedB.arechildrenallowedC.willchildrenallow19,IabookwhenthetelephoneA.wasreading...rangB.read...rangC.wasreading...wasringing19.Thisisthemanlastnight.A.whomIsawhimB.whomIsawC.whoIsawhim三、阅读理解Passage1

—25Three

Steps

to

a

Good

Marketing

BudgetWithout

good

budget

management,

you

are

likely

to

overspend

on

marketingaccidentally.

Here

are

three

steps

that

help

to

make

a

good

marketing

budget.Step

1:

Organize

financial

informationThefirststepistobeclearofyourcurrentfinancialsituation,Youneedthowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightaristhefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenueminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2;DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing.thenextishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspemarketingfunds;thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besidesneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedcwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3;Assessdataandmakeappropriatechanges21—the21—theThefinalstepinbuildingagoodmarketingbudgetistheanalysisofthepandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueitscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.21.WhatshouldthebudgetplanbebasedonA.Thecompany’sreliableexpense.Thecompany’sreliableincome.C.Thecompany’sreliablecost.22,Whatdoesdisposableincomemeaninparagraph3A.Totalincome.

B.Previousincome.

C,Netincome.havetobeclearofwhenorganizingfinancialinformation.A.theincomeandexpenses

B.themarketingfund

C,thebudgetmanage24,ThethreemainfactorsthatdecidehowyouspendmarketingfundsareA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpeB,thebudgetamount,yourpastexperiencesandwhereyoucanreachtherigaudienceC.theassetsyouhave,theproductandtheincome25.KeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidusinglessthanyouearnB.usingmoneyunnecessarilyC.usingmorethanyouearnPassage2B.“”B.“”—30正确的写“T”,错误的写“F”TheroadsysteminBeijing’scentralbusinessdistrict-designedbeingretomakepublictransportationeasyandimproveefficiency.Plansfor45roadswithintheCBDhavebeenapproved,measuringkilometeintotal.Inadditiontopublicbuses,freeorlowpriceshuttlebusesfromresidareastosubwaystationswillalsobeprovidedforcommuters.Thisisjustoverfourtimesthenumberofroadsopenedin2007,andwillanotherkmtotheexistingroadnetwork.Besidesroads,anundergroundtrafficsystemhasalsobeenoperating,whichincludesfournewsubwaylinesbeneaththeCBD.Theundergroundconnectionsystemismadeupoftwolevels.Thefirstundergroundfloorissetasidemainlyforpedestriansandcommercialfacilities,whilethesecondundergroundfloorisplannedforparking.Thecityhasalsoinvested140millionyuantosetupatrafficinquirysystthroughwhichthepubliccanchecktrafficconditionsonlineandseethemostconvenientroutesontheirGPSsystem.Inthefuture,theCBDwillbefullycovbyanintelligenttrafficcontrolsystem.26.TheroadsystemBeijing’scentralbusinessdistrictCBDisbeingdesignedagain.27.Commuterscanonlytakepublicbusesfromresidenceareastosubwaystation28.There-designedroadwillbe15.5k