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2023年全国硕士研究生招生考试英语(-)试题
UseofEnglish
CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareasincluding
China,NorthAfricaandtheMiddleEast.Theyweretypically_1_outsidethewallsofacityor
villageandwereusuallyfundedbygovernmentsof2
Thisword"CaravanseraisHisa_3_ofthePersianword"karvan'\whichmeansagroupof
travellersoracaravan,andseray,apalaceorenclosedbuilding.ThePermcaravanwasusedto
4—groupsofpeoplewhotravelledtogetheracrosstheancientnetworkforsafetyreasons,_5_
merchants,travellersorpilgrims.
Fromthe10thcenturyonwards,asmerchantandtravelroutesbecomemoredeveloped,the
6oftheCaravanseraisincreasedandtheyservedasasafeplaceforpeopletorestatnight.Tra
vellersontheSilkRoad7possibilityofbeingattackedbythievesorbeing8toextreme
conditions.Forthisreason,Caravanseraiswerestrategicallyplaced9theycouldbereachedi
naday*straveltime.
Caravanseraisservedasaninformal0pointforthevariouspeoplewhotravelledtheSil
kRoad.11thosestructuresbecameimportantcentersforculture12andinteraction,
withtravelerssharingtheircultures,ideasandbeliefs3talkingknowledgewiththem,
greatly__14_thedevelopmentofseveralcivilizations.
Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand___15_inthetrade
ofgoodsalongtheSilkRoad._16—,itwasfrequentlythefirststopmerchantslookingtosell
theirwaresand17suppliesfortheirownjoumeys.ltis18thataround120000to15000
caravanseraiswerebuiltalongtheSilkRoad___19_onlyabout3000areknowntoremaintoday,
manyofwhicharein20
1.A.displayedB.occupiedC.locatedD.equipped
2.A.privatelyB.regularlyC.respectively□.permanently
3.A.definitionB.transitionC.substitution□.combination
4.A.classifyB.recordC.describeD.connect
5.A.apartfromB.insteadofC.suchasD.alongwith
6.A.constructionB.restorationC.impressionDevaluation
7.A.doubtedB.FacedC.acceptedD.reduced
8.A.assignedB.subjectedC.accustomedD.opposed
9.A.sothatB.evenifC.nowthatD.incase
lO.A.talkingB.startingC.Breaking0.meeting
1l.A.BythewayB.OnoccasionC.IncomparisonD.Asaresult
12.A.heritageB.revivalC.exchangeD.status
13.A.withregardtoB.inspiteofC.aswellasD.inlinewith
14.A.completingB.influencingC.resumingD.pioneering
15.A.aidedB.investedC.failedD.competed
16.A.ratherB.indeedC.otherwiseD.however
17.A.goinfbrB.standupfbrC.closeinonD.stockupon
18.A.believedB.predictedC.recalledD.implied
19.A.untilB.becauseC.unless□.although
2O.A.ruinsB.debtC.fashionD.series
Text1
TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthetemperature
willbehighattheStateBoardofEducationmeetinginAustinthismonthasofficialsdebatehow
climatechangeistaughtinTexasschools.
PatHardy,whosympathizedwithviewsoftheenergysector,isresistingtheproposed
changetosciencestandardsforpre-teenpupils.Thesewouldemphasisetheprimacyofhuman
activityinrecentclimatechangeandencouragediscussionofmitigationmeasures.
MostscientistsandexpertssharplydisputeHardy'sviews."Theycasuallydismissthecareer
workofscholarsandscientistsasjustanothermisguidedopinion."saysDanQuinn,senior
communicationsstrategistattheTexasFreedomNetwork,anon-profitgroupthatmonitorspublic
education,"WhatmillionsofTexaskidslearnintheirpublicschoolsisdeterminedtoooftenby
thepoliticalideologyofpartisanboardmembers,ratherthanfactsandsoundscholarship.
SuchdebatereflectsfiercediscussiondiscussionsacrosstheUSandaroundtheworld,as
researchers,policymakers,teachersandstudentsstepupdemandsforagreaterfocusonteaching
aboutthefactsofclimatechangeinschools.
AstudylastyearbytheNationalCenterforScienceEducation,anon-profitgroupof
scientistsandteachers,lookingathowstatepublicschoolsacrossthecountryaddressclimate
changeinscienceclasses,gavebarelyhalfofUSstatesagradeB+orhigher.Amongthe10worst
performersweresomeofthemostpopulousstates,includingTexas,whichwasgiventhelowest
grade(F)andhasadisproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.
GlennBranch,thecentre'sdeputydirector,cautionsthatsettingstate-levelsciencestandards
isonlyonelimitedbenchmarkinacountrythatdecentralisesdecisionstolocalschoolboards.
Evenifastateisconsideredahighperformerinitssciencestandards,"thatdoesnotmeanitwill
betaught",hesays
Anotherissueisthatwhileclimatechangeiswellintegratedintosomesubjectsandatsome
ages-suchasearthandspacesciencesinhighschools-itisnotaswellrepresentedin
curriculaforyoungerchildrenandinsubjectsthataremorewidelytaught,suchasbiologyand
chemistry.ltisalsolessprominentinmanysocialstudiescourses.
Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesandtextbooksreflect
scientificconsensusonclimatechange,unofficialeducationalmaterialsthatconveymoreslanted
perspectivesarebeingdistributedtoteachers.Theyincludematerialssponsoredbylibertarian
think-tanksandenergyindustryassociations.
2l.Inparagraph1,theweatherinTexasismentionedto_
A.forecastapolicyshiftinTexasschools.
B.stresstheconsequencesofclimatechange
C.indicatetheatmosphereattheboardmeeting
D.drawthepublic'sattentiontoenergyshortages
22.WhatdoesQuinnthinkofHardy?
A.sheexaggeratestheexistingpanic.
B.shedeniesthevalueofscientificwork
C.sheshowsnoconcernforpre-teens,
sheexpressesself-contradictoryviews.
23.ThestudymentionedinParagraphshowsthat___
A.climateeducationisinsufficientatstatepublicschools.
B.policymakershavelittledrivefbrscienceeducation.
C.Texasisreluctanttorewriteitssciencetextbooks,
environmentalteachinginsomestateslackssupervision.
24.AccordingtoBranch,state-levelsciencestandardsintheUS___
A.callforregularrevision
B.requireurgentapplication
C.havelimitedinfluence
catertolocalneeds
25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschoo___
A.sagreetomajorpublicdemands
B.reflectsteachers^ersonalbias
C.maymisrepresenttheenergysector
canbeswayedbyexternalforces
Text2
Communitiesthroughouttheregionhavebeenattemptingtoregulateshort-termrentalssince
siteslikeAirbnbtookoffinthe2010s.Now,withrecord-highhomepricesandhistoricallylow
inventory,there'sanincreasedurgencyinsuchregulation,particularlyamongthosewhoworry
thatdeveloperswillcomeinandbuyupswathsofhousingtoflipforafortuneontheshort-term
rentalmarket.
InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,housing
advocatesfearuncheckedshort-termrentalswillputfurtherpressureonanalreadystrained
market.ThestateLegislaturerecentlyvotedagainstabillthatwould'vemadeitillegalfortowns
tocreatelegislationrestrictingshort-termrentals.
“Weareatacrisislevelonthesupplyofrentalhousing,soanytimeyou'retakingthetoolout
ofthetoolkitforcommunitiestoaddressthis,you'repotentiallytakingsupplyoffthemarket
that'salreadyincrediblystressed,MsaidNickTaylor,executivedirectoroftheWorkforceHousing
CoalitionoftheGreaterSeacoast.WithoutenoughaffordablehousinginsouthernNewHampshire
towns,"employersarehavingahardtimeattractingemployees,andworkersarehavingahard
timefindingaplacetolive,"Taylorsaid.
However,short-termrentalsalsoprovidehousingfortourists,acrucialpartoftheeconomies
inplaceslikeNantucket,CapeCod,orthetownsthatmakeupNewHampshire'sSeacoastand
LakesRegion,pointedoutRyanCastle,CEOoftheCapeCod&IslandsAssociationofRealtors.
“Alotofworkersareservicingthetouristindustry,andthetourismindustryisservicedbythose
peoplecominginshortterm,“Castlesaid,"andsoit'sacyclicaleffect.”
Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,anaffordable
housingpolicyexpertattheUniversityofMassachusettsBoston."Ithinkindividualsbeingableto
rentouttheirsecondhomeisagoodthing.Ifit'stheirvacationhomeanyway,andit'sjustempty,
whycan*tyoumakemoneyoffit?nHornsaid.Issuesarise,however,whendevelopersattemptto
createlarge-scaleshort-termrentalfacilities-defactohotels—tobypasstaxesandregulations.
“Ithinkthequestionis,shouldn'tadeveloperwho'sreallybuildingahotel,butdisguisingitas
notahotel,betreatedandtaxedandregulatedlikeahotel?”Homsaid.
Attheendof2018,GovernorCharlieBakersignedabilltoreininthosepotential
investor-buyers.4tThebillrequireseveryrentalhosttoregisterwiththestate,mandatestheycarry
insurance,andopensthepotentialforlocaltaxesontopofanewstatelevy,HtheGlobereported.
Bostontookthingsevenfurther,limitingwhoisauthorizedtorentouttheirhome,andrequiring
renterstoregisterwiththecity'sInspectionalServicesDepartment.
Hornsaidsimilarregistrationrequirementscouldbenefitotherstrugglingcitiesandtowns.
Theonlywaytosolvetheissue,however,isbycreatingmorehousing/'Ifwewanttomakea
changeinthehousingmarket,themainoneiswehavetobuildalotmore.”
26.WhichofthefollowingistrueofNewEngland?
A.Itshousingsupplyisataverylowlevel.
B.Itscommunitiesareinneedoffunding.
C.Itsrentalvacancyrateisgoingupslowly
D.Itshomepricesareunderstrictcontrol.
27.ThebillmentionedinParagraph2wasintendedto
A.curbshort-termrentalspeculation.
B.ensurethesupplyofcheaphousing
C.punishillegaldealingsinhousing.
D.allowafreeshort-termrentalmarket.
28.ComparedwithCastle,Taylorismorelikelytosupport
A.furtherinvestmentinlocaltourism.
B.anincreaseinaffordablehousing.
C.strictmanagementofrealestateagents.
D.afavorablepolicyforshort-termworkers.
29.WhatdoesHornemphasizeinParagraph5?
A.Theurgencytoupgradeshort-termrentalfacilities.
B.Thecflicicntoperationofthelocalhousingmarket.
C.ThenecessitytostopdevelopersIromevadingtaxes.
D.Theproperproceduresforrentingoutsparehouses.
30.Hornholdsthatimposingregistrationrequirementsis
A.anirrationaldecision.
B.anunfeasibleproposal.
C.anunnecessarymeasure.
D.aninadequatesolution.
Text3
Ifyou'reheadingforyournearestbranchofWaterstonesinsearchoftheDuchessof
Sussex'snewchildren'sbookTheBench,youmighthavetobepreparedtohuntaroundabit;the
samemaybetrueofThePresident'sDaughter,thenewthrillerbyBillClintonandJames
Patterson.BothofthesebooksarepublishednextweekbyPenguinRandomHouse,acompany
currentlyinvolvedinastand-offwithWaterstones.
Theproblembeganlatelastyear,whenPenguinRandomHouseconfirmedthatithad
introducedacreditlimitwithWaterstones“ataverysignificantlevel9,.ThetrademagazineThe
BooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldtoremovePRHbooks
fromprominentareassuchastables,displayspacesandwindows,andweret4quietlyretiringthem
totheirrelevantsections'*.
PRHdeclinedtocommentontheissue,butaspokespersonforWaterstonestoldme:
"WaterstonesarecurrentlyoperatingwithreducedcredittermsfromPRH,theonlypublisherin
theUKtoplaceanylimitationsonourabilitytotrade.WearenotboycottingPRHtitlesbutwe
aredoingourutmosttoensurethatavailabilityforcustomersremainsgooddespitethelower
overalllevelsofstock.Wedothisgenerallybygivingtheirtitleslessprominentpositioning
withinourbookshops."Wearehopefulwithourshopsnowopenagainthatnormalitywillreturn
andthatwewillbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusyand
booksalesareverystrong.ThesalesforourMayBooksoftheMonthsurpassedanymonthsince
2018.”
Inthemeantime,PRHauthorshavebeenthelosers-ashavecustomers,whomightexpect
thenewtitlesfromthecountry'sbiggestpublishertobeprominentlydisplayedbyitsbiggestbook
retailer.Big-namePRHauthorsmaysufferabit,butit'sthosemid-listauthors,whonormallyrely
onWaterstonesstaffspassionforpromotingbooksbylesser-knownwriters,whowillbepraying
fbranendtothedispute.
Itcomesatatimewhenauthorsarealreadyworriedabouttheconsequencesoftheproposed
mergerbetweenPRHandanotherbigpublisher,Simon&Schuster-thereductioninthenumber
ofunalignedUKpublishersislikelytoleadtofewerbiddingwars,loweradvances,andmore
conformityintermsofwhatispublished.AndonewondersifPRHwouldhavebeenconfident
enoughtodealwithWaterstonesinthewayithasifitweren'tquitesuchabigcompany(itwas
formedwiththemergerofPenguinandRandomHousein2013)andlikelytogetbigger.
“Thisisallpartofawiderchangetowardsconcentrationofpowerandcartels.Literary
agenciesaregettingbiggertohavetheclouttonegotiatebettertermswithpublishers,publishers
consolidatingtodealwithAmazon,"saysLownie."Thepublishingindustrytalksaboutdiversity
intermsofauthorsandstaffbutitalsoneedsapluralityofwaysofdeliveringintellectualcontact,
choiceanddifferentvoices.Afterall,manyofthemostinterestingbooksinrecentyearshave
comefromsmallpublishers.
Weshallseewhetherthatpluralityisacasualtyofthecunentneedamongpublisherstobe
bigenoughtotakeonall-comers.
31.theauthormentionstwobooksintheparagraph1topresent
A.anongoingconflict
B.anintellectualconcept
C.aprevailingsentiment
D.aliteraryphenomenon
32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections?
A.tomakethemeasilynoticeable
B.tocomplywithPRH'srequirement
C.torespondtoPRHsbusinessmove
D.toarrangetheminasystematicway
33.WhatmessagedidthespokesmanofWaterstonesseemtoconvey?
A.theircustomersremainroyal
B.thecreditlimitwillberemoved
C.theirstockisunderestimated
D.thebookmarketisratherslack
34.Whatcanbeoneconsequenceofthecurrentdispute?
ASalesofbooksbymid-listPRHwritersfalloffconsiderably
BLesser-knownPRHwritersbecomethetargetofcriticism
CWaterstonesstaffhesitatetopromotebig-nameauthor'sbooks
DWaterstonesbranchessufferaseverereductioninrevenue
34.WhichofthefollowingstatementsbestrepresentsLownie'sview?
ASmallpublishersoughttosticktogether
BBigpublisherswilllosetheirdominance
CThepublishingindustryishavingahardtime
DThemergerofpublishersisaworryingtrend
Text4
Scientificpapersaretherecordkeepersofprogressinresearch.Eachyearresearcherspublish
millionsofpapersinmorethan30,000journals.Thescientificcommunitymeasuresthequalityof
thosepapersinanumberofways,includingtheperceivedqualityofthejournal(asreflectedby
thetitle'simpactfactor)andthenumberofcitationsaspecificpaperaccumulates.Thecareersof
scientistsandthereputationoftheirinstitutionsdependonthenumberandprestigeofthepapers
theyproduce,butevenmoresoonthecitationsattractedbythesepapers.
Inrecentyears,therehavebeenseveralepisodesofscientificfraud,includingcompletely
made-updata,massagedordoctoredfigures,multiplepublicationsofthesamedata,theftof
completearticles,plagiarismoftext,andself-plagiarism.Andsomescientistshavecomeupwith
anotherwaytoartificiallyboostthenumberofcitationstotheirwork.
Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflatecitationnumbers,
haveexistedforalongtime.In2016,researchersdevelopedanalgorithmtorecognizesuspicious
citationpatterns,includinggroupsofauthorsthatdisproportionatelyciteoneanotherandgroups
ofjournalsthatciteeachotherfrequentlytoincreasetheimpactfactorsoftheirpublications.
Recently,!cameacrossyetanotherexpressionofthispredatorybehavior:so-calledsupport
serviceconsultanciesthatprovidelanguageandothereditorialsupporttoindividualauthorsandto
journalssometimesadvisecontributorstoaddanumberofcitationstotheirarticlesandthe
articlesofcolleagues.Someoftheseconsultanciesarealsoactiveinorganizingconferencesand
canadvisethatcitationsbeaddedtoconferenceproceedings.Inthismanner,asingleeditorcan
drivehundredsofcitationsinthedirectionofhisownarticlesorthoseofcolleaguesthatmaybein
hiscircle.
Howinsidiousisthistypeofcitationmanipulation?Inoneexample,anindividual-actingas
author,editor,andconsultant—wasabletouseatleast15journalsascitationproviderstoarticles
publishedbyfivescientistsatthreeuniversities.TheproblemisrampantinScopus,which
includesahighnumberofthenew“intemational'journals.Infact,alistinginScopusseemstobe
acriteriontobetargetedinthistypeofcitationmanipulation.
36Accordingparagraph1,thecareersofscientistscanbedeterminedby
Ahowmanycitationstheirworkscontain
Bhowmanytimestheirpapersarecited
Ctheprestigeofthepeopletheyworkwith
Dthestatustheyhaveinscientificcircles
37Thesupportseryiceconsultanciestendto
Arecommendedjournalstotheirclients
Blistcitationpatternsfortheirclients
Caskauthorstoincludeextracitation
Dadvisecontributorstociteeachother
38thefunctionofthemilkcowtoioumalsisto
Aboostcitationcountsforcertainauthors
Bhelpscholarspublisharticlesatlowcost
Cinstructfirsttimecontributorsincitation
Dincreasethereadershipofnewjournals
答案A
39.WhatcanbelearnedaboutScopusfromthelasttwoparagraph?
AItfosterscompetitionamongcitationproviders
BIthasthecapabilitytoidentifysuspiciouscitation
CIthindersthegrowthofinternationaljournals
DItisestablishedtopreventcitationmanipulation
4O.Whatshouldanauthordotodealwithcitationmanipulation?
ATakelegalaction
BDemandanapolog;
CSeekprofessionaladvice
DRevealtheirmisconduct
ReadingPartB
A.Lastyearmarksthe150thanniversaryofaseriesofYellowstonephotographsbythereno
wnedlandscapephotographerWilliamHenryJackson.Hecapturedthefirst-evershotsoficonicla
ndmarkssuchastheTetons,OidFaithfulandtheColoradoRockies.
B.Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,wasanovelone
tomanyU.S.settlers.Oneoftheturningpointsinpublicsupportforlandconservationefforts一
andrecognizingthemagnificenceoftheYellowstoneregioninparticular-cameintheformofv
ividphotographs.
CAsaneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeontheexpedi
tion'sstunningvisuals.HeaskedJacksontoprintoutlargecopiesanddistributedthem,alongwit
hreproductionsofMoran'spaintings,toeachmemberofCongress.uThevisualization,parlicularl
ythosephotographs,reallyhithomethatthisissomethingthathastobeprotected,"saysMurphy.
DThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea
,sriches,mostAmericansdidnot.ThafswhyHayden'sexpeditionaimedtoproduceafullerunde
rstandingoftheYellowstoneRiverregion,fromitshotspringsandwaterfallstoitsvarietyofflora
andfauna.Inadditiontotheentourageofscientists,theteamalsoincludedartists:PainterThoma
sMoranandphotographerWilliamHenryJacksonwerechargedwithcapturingthisastoundingna
turalbeautyandsharingitwiththeworld.
EThejourneyofficiallybeganinOgden,Utah,onJune8J871.Overnearlyfourmonths,do
zenofmanmadetheirwayonhorsebackintoMontanaandtraversedalongtheYellowstoneRiver
andaroundYellowstonelake.Thatfall,theyconcludedthesurveyinfortBridger,Wyoming
FThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea1
sriches,mostAmericansdidnot.That'swhyHayden'sexpeditionaimedtoproduceafullerunder
standingoftheyellowstoneriverregion,fromit'shotspringsandwaterfallstoitsvarietyoffloraa
ndfauna.Inadditiontotheentourgeofscientists,theteamalsoincludedartists:PainterThomas
MoranandphotographerJacksonwerechargedwithcapturingthisastoundingnaturalbeautyand
sharingitwiththeworld.
GThebillprovedlargelypopularandsailedthroughCongresswithlargemajoritiesinfavor.
Inquicksuccession,theSenateandHousepassedlegislationprotectingyellowstoneinearly1872.
ThatMarch,PresidentUlyssesS.GrantsignedanactintolawthatestablishedYellowstoneasthe
world'sfirstnationalpark.whilesomelocalsopposedtothedesignation,thedecisionwaslargely
accepted-andJackson*sphotosplayedakeyroleinthefighttoprotectthearea.Idon'tbelievethat
thelegalprotectionwouldhavehappenedinthetimeframethatitdidwithoutthoseimages,says
HeatherHansen,journalistandauthorofProphetsandMoguls,RangersandRogues,BisonordBe
ars:100yearsofthenationalParkService.
HPerhapsmostimportantly,theimagesprovideddocumentaryevidencethatlatermadeitsw
aytogovernmentofficials.Weeksaftercompletingtheexpedition,Haydencollectedhisteam'so
bservationintoanextensiverepaimedatconvincingSenatorsandRepresentatives,alongwithcoll
eaguesatgovernmentagencylikethedepartmentofInteriorthatYellowstoneoughttobepreserve
d.
排序
Translation
TherehasbeensomeexplorationaroundtheuseofAIindigitalmarketing.Forexample,AI
canbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto'speakto
aspecifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthrough
theanalysisofbigdata.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomers
regardingiheirhobbies,favouritecelebritiesandfashionstoprovideuniqueconlenlinmarketing
messagesputoutthroughsocialmedia.AtthesametimeAIcanalsobeusedtogeneratecontent
forsocialmediapostsandchatsites.AIcanalsoprovideabridgebetweentheneedofthebrandto
communicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.
ThemaindisadvantageofusingAItorespondtocustomersisthatthereareconcernsabout
trustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossof
interpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)Somebelievethat
AIisnegativelyimpactingonthemarketer'srolebyreducingcreativityandremovingjobs,but
theyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAlto
developcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrand
narrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyofthese
concerns,especiallyasno-oneis<uilesurewhaltheoutcomesofusingAItoinleraclwith
cuslomcrswillbe.
ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecoming
moreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomersare
notwillingtosharedata,AIwillbestarvedofessentialinformationandwillnotbeableto
functioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentand
communication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseof
AImaybecomesomewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketing
content,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetarget
customers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devices
used,websiteinteractions,andsitesvisited,todisplaymarketingmessagesinappropriateforms,
includingemails,socialmediaposts,pop-upadvertisements,andbannersatanappropriate
frequency.(50)Thenon-inlrusivedeliveryofthemarketingmessagesinawayIhalissensilivelo
theneedsofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.
WritingPartA
Directions:
WriteanoticetorecruitastudentforProf.Smith*sresearchprojectoncampussportsactiviti
es.Specifythedutiesandrequirementsofthejob.
Donotsignyourownnameattheendoftheletter.Use“LiMing^instead.
Donotwritetheaddress.(10points)
WritingPartB
Writeanessayof160-200wordsbasedonthepicturebelow.Inyouressayyoushould
1)describethepicturebriefly,
2)interprettheimpliedmeaning,andgiveyourcomments.
YoushouldwriteneatlyontheANSWERSHIEET.(20points)
断腼虎舟
养法来林妙匍]
【2023年考研英语(一)真题逐题细解倒
SectionIUseofEnglish
今年英语知识运用部分选自2021年12月2日发表于网站YUMPU上的一篇文章,主要介绍了丝绸之路上的
商队客栈。文章首先介绍了商队客栈的含义、地理位置等信息,并解释了商队客栈(Caravanserais)的名称来源,
随后回顾了商队客栈发展的起源,最后从文化交流和货物贸易等方面说明了商队客栈的重要作用。
英汉对照
[l]@Caravanseraiswereroadsideinnsthatwerebuiltalong商队客栈是沿着丝绸之路在途经地区,包
theSilkRoadinareasincludingChina,NorthAfricaandthe括中国、北非和中东地区在内,建造的路边客
MiddleEasi.②Theyweretypically(1)locatedoutsidethewalls栈。它们通常⑴位于城市或村庄的围墙之外,
ofacityorvillageandwereusuallyfundedbygovernmentsor一般由政府或(2)私人资助。
(2)privately.
“Caravanserais”一词是波斯语“karvan”
[2]OThisword"CaravanseraisMisa(3)combinationofthe
和“seray”的⑶结合体,"karvan”的意思
Persianword“karvan”,whichmeansagroupoftravellersora
caravan,and“seray'apalaceorenclosedbuilding.Theterm是一群旅行者或一支商队,而“smy”的意思
caravanwasusedto(4)describegroupsofpeoplewhotravelled是宫殿或封闭式建筑。"caravan”一词被用来
togetheracrosstheancientnetworkforsafetyreasons,(5)such⑷描述一群出于安全考虑而结伴穿越古线路
asmerchants,t
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