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电子商务英语年月真题
00888201010
1、【单选题】Accordingtoarecentreport,______thatAmericansconsumedoes
notvarygreatlyfromyeartoyear.
thenumberofsugar
anumberofsugar
A:
theamountofsugar
B:
anamountofsugar
C:
答D:案:C
2、【单选题】______werenaturallyamusicalfamily.
AShaw
TheShaws
A:
TheShaw
B:
Shaws
C:
答D:案:B
3、【单选题】Thatkindofshoesare______expensiveforme.
more
farmore
A:
fartoo
B:
much
C:
答D:案:C
4、【单选题】It______fortwodaysandthefieldwereallunderwater.
rained
hadbeenraining
A:
wasraining
B:
wouldhaverained
C:
答D:案:B
5、【单选题】Thosewhodon’tworkhardatEnglishoughtto______.
criticize
becriticized
A:
B:
havebeencriticized
becriticizing
C:
答D:案:B
6、【单选题】Writteningreathaste,______.
Jimmadealotofmistakesinthereport
thereareplentyoferrorsinthereport
A:
wefoundseveralmistakesinhisreport
B:
thebookisfulloferrors
C:
答D:案:D
7、【单选题】“MustIcomeatfouro’clock?”“Ohno,you______comeat
four.”
can’t
maynot
A:
needn’t
B:
mustn’t
C:
答D:案:C
8、【单选题】Ifyou______thatlatemovielastnight,youwouldn’tbesleepy
now.
hadn’twatched
didn’twatch
A:
haven’twatched
B:
wouldn’thavewatched
C:
答D:案:A
9、【单选题】Nooneisinterestedinthat,______?
ishe
isn’the
A:
aren’tthey
B:
arethey
C:
答D:案:D
10、【单选题】Ihavenevertakenanything______didn’tbelongtome.
what
A:
who
that
B:
which
C:
答D:案:C
11、【单选题】The______medicalteamwillsoonbehere.
mobile
changeable
A:
stable
B:
steady
C:
答D:案:A
12、【单选题】Apoormemory______hereffortstobecomeanactress.
encouraged
accomplished
A:
frustrated
B:
devoted
C:
答D:案:C
13、【单选题】Weallowedthewarmwaterto______us.
join
clasp
A:
embrace
B:
contain
C:
答D:案:C
14、【单选题】Onewarning______tostopherdoingit.
suffered
sufficed
A:
suggested
B:
provided
C:
答D:案:B
15、【单选题】WecanvisityourcompanyonMondayorTuesday;ourplansare
fairly______.
flexible
A:
elastic
supple
B:
compliant
C:
答D:案:A
16、【单选题】He______hisfirstbooktohismother.
committed
dedicated
A:
assigned
B:
appointed
C:
答D:案:B
17、【单选题】Theplaneis______totakeoffat4.
enlisted
enrolled
A:
prompted
B:
scheduled
C:
答D:案:D
18、【单选题】Theyare______amassproductionmovement.
firing
launching
A:
introducing
B:
presenting
C:
答D:案:B
19、【单选题】They’ve______thepricesintheshop,soit’sagoodtimeto
buy.
deduced
decreased
A:
reduced
B:
lessened
C:
答D:案:C
20、【单选题】Thechildren______againsteachothertowinyearlyscholarship.
contest
A:
fight
rival
B:
compete
C:
答D:案:D
21、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.21.
that
this
A:
way
B:
eat
C:
答D:案:A
22、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.22.
Evenif
Even
A:
Though
B:
When
C:
答D:案:B
23、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.23.
honest
foolish
A:
simple
B:
evident
C:
答D:案:C
24、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.24.
assoonas
aslongas
A:
asfaras
B:
solongas
C:
答D:案:A
25、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.25.
carried
dealt
A:
developed
B:
performed
C:
答D:案:D
26、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.26.
take
hold
A:
use
B:
regard
C:
答D:案:C
27、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.27.
get
reach
A:
eat
B:
take
C:
D:
答案:B
28、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.28.
in
beyond
A:
for
B:
with
C:
答D:案:A
29、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.29.
maintain
keep
A:
remain
B:
insert
C:
答D:案:B
30、【单选题】Humanbeingsactinadifferentwayfrom21______ofanimalsjust
becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot
dothingswhichtousseemvery23______andwhichsmallchildren,24______they
learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments
formanyyearswithbigapes,foundthathisapescould26______hissticksas
toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe
sticktogetabananawhenboththebananaandthestickwere28______viewatthe
sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they
couldnotusethestick.Theycouldnot29______thebanana30______enoughin
mindtolookaroundandthenpickupthestickanduseit.30.
clear
alive
A:
long
B:
complete
C:
答D:案:C
31、【单选题】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo
notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis
ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention
tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe
choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto
turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe
betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,
withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No
oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing
up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor
observingshopping-bagladiesanddoingwhattheycantobetterthelifelady
hermits(隐士)who’redown.31.Shopping-bagladiesare______.
ladybeggars
ladieswhosellshopping-bags
A:
ladieswhomakeshopping-bags
B:
Thosewhogohungry
C:
答D:案:A
32、【单选题】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo
notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis
ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention
tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe
choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto
turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe
betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,
withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No
oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing
up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor
observingshopping-bagladiesanddoingwhattheycantobetterthelifelady
hermits(隐士)who’redown.32.Theyfillnewspapersbetweenthelayersof
theirclothesbecause______.
theyaresopoor
theyhavenoplacetoputthem
A:
theywanttohidethem
B:
theyhavetousethemtokeepthecoldout
C:
答D:案:D
33、【单选题】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo
notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis
ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention
tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe
choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto
turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe
betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,
withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No
oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing
up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor
observingshopping-bagladiesanddoingwhattheycantobetterthelifelady
hermits(隐士)who’redown.33.WhichofthefollowingstatementsisNOTtrue?
Therearemoreandmoreshopping-bagladiesintheUnitedStates.
Shopping-bagladiesappearonlyinNewYork.
A:
Somepeoplearehelpingshopping-bagladies.
B:
Somepeopleareengagedintheirresearchontheseshopping-bagladies.
C:
答D:案:B
34、【单选题】Passage2Relaxationtherapy(=treatment).Ifyoureadthe
sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,
itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven
higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless
changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your
bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand
downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood
pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood
pressurebylearningskillstocontroleverydaystress.Manypatientscontrol
theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:
aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating
ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother
thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch
inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure
pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould
withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress
ofdailylife.34.Thefirstparagraphtellsusthereasonwhyyourblood
pressuregoesupisthat______.
youreadaloudasentence
themanyoutalktoisyourboss
A:
you’renotmarried
B:
you’renervous
C:
答D:案:D
35、【单选题】Passage2Relaxationtherapy(=treatment).Ifyoureadthe
sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,
itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven
higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless
changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your
bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand
downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood
pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood
pressurebylearningskillstocontroleverydaystress.Manypatientscontrol
theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:
aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating
ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother
thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch
inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure
pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould
withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress
ofdailylife.35.WhichofthefollowingstatementsisNOTtrue?
One’sbloodpressurechangesmanytimeseveryday.
Yourbloodpressurechangeswithyourfeelings.
A:
Whenyou’redoingdifferentthings,yourbloodpressure,perhaps,isdifferent.
B:
Thechangesofbloodpressureonlyhappentopeoplewithhighbloodpressure.
C:
答D:案:D
36、【单选题】Passage2Relaxationtherapy(=treatment).Ifyoureadthe
sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,
itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven
higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless
changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your
bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand
downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood
pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood
pressurebylearningskillstocontroleverydaystress.Manypatientscontrol
theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:
aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating
ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother
thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch
inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure
pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould
withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress
ofdailylife.36.Thesecondparagraphshowsusthebasisofrelaxationtherapy
is______.
toreducethegoingupofthepressure
tocontroleverydaystress
A:
todolessandsayless
B:
tothinklessandsleepmore
C:
答D:案:B
37、【单选题】Passage3Thedigitalrevolution,asexemplifiedbytheInternet
andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent
paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies
inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof
BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact
ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir
ownprices(),orbuyersandsellerscanhaggleindependentlyin
auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging
realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew
disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To
beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto
drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis
customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean
alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent
expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase
productsandservices.”Foronething,cyberconsumersexpecttobeableto
customizeeverything—fromtheproductsandservicestheybuyandthe
informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital
technologyopeningnewchannelsforgaininginformation,theyaremore
knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso
sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or
functionality,andtheycaneasilyobtainthird-partyendorsementsand
evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet
theirdemandsandexpectationswillbeataloss,”saysWind.37.Thepassagewas
mostlikelytobequotedfrom______.
anoverviewofapaper
anintroductiontoabook
A:
abookondigitalrevolution
B:
apaperdiscussingdigitalrevolution
C:
答D:案:A
38、【单选题】Passage3Thedigitalrevolution,asexemplifiedbytheInternet
andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent
paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies
inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof
BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact
ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir
ownprices(),orbuyersandsellerscanhaggleindependentlyin
auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging
realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew
disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To
beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto
drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis
customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean
alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent
expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase
productsandservices.”Foronething,cyberconsumersexpecttobeableto
customizeeverything—fromtheproductsandservicestheybuyandthe
informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital
technologyopeningnewchannelsforgaininginformation,theyaremore
knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso
sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or
functionality,andtheycaneasilyobtainthird-partyendorsementsand
evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet
theirdemandsandexpectationswillbeataloss,”saysWind.38.Thepaper
mentionedinthispaperwaswrittenby______.
JerryWind
VijayMahajan
A:
JerryWindandVijayMahajan
B:
ananonymous
C:
D:
答案:C
39、【单选题】Passage3Thedigitalrevolution,asexemplifiedbytheInternet
andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent
paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies
inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof
BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact
ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir
ownprices(),orbuyersandsellerscanhaggleindependentlyin
auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging
realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew
disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To
beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto
drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis
customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean
alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent
expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase
productsandservices.”Foronething,cyberconsumersexpecttobeableto
customizeeverything—fromtheproductsandservicestheybuyandthe
informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital
technologyopeningnewchannelsforgaininginformation,theyaremore
knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso
sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or
functionality,andtheycaneasilyobtainthird-partyendorsementsand
evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet
theirdemandsandexpectationswillbeataloss,”saysWind.39.Fromthethird
paragraph,wecaninferthat______.
thecustomersarealsoreprogrammedbycomputers
e-businesscompaniesneedbemoreknowledgeableaboutcyberconsumers
A:
cyberconsumersareagroupofstrangepeople
B:
cyberconsumerscamefromouterspace
C:
答D:案:B
40、【单选题】Passage3Thedigitalrevolution,asexemplifiedbytheInternet
andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent
paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies
inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof
BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact
ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir
ownprices(),orbuyersandsellerscanhaggleindependentlyin
auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging
realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew
disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To
beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto
drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis
customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean
alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent
expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase
productsandservices.”Foronething,cyberconsumersexpecttobeableto
customizeeverything—fromtheproductsandservicestheybuyandthe
informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital
technologyopeningnewchannelsforgaininginformation,theyaremore
knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso
sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or
functionality,andtheycaneasilyobtainthird-partyendorsementsand
evaluations,
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