商务英语中级模拟40

［模拟］商务英语中级模拟40

READINGPARTONE,Lookatthestatementsbelowandthe

informationonoutdooradvertisingontheopposite

page.,Whichsection(A,B,C,orD)doeseachstatement

1—7,referto?,Foreachstatement1-7,markone

letter(A,B,C,orD)onyourAnswerSheet.,Youwill

needtousesomeoftheselettersmorethanonce.

FourmarketexpertsofferadvicetoSunTours,themiddle-markettour

operator

ARobertWorth

Marketingtoawideraudiencecouldleadtomorepeoplebuying

directfromSunToursratherthangoingthroughtravelagents,andthe

consequentreductioninagents，commissionsmightboostcompanyprofits.

Towardstheendoftheseason,reducingthecostofholidayswouldattract

last-minutecustomers,thusavoidinganypossiblelossonunfilled

accommodationandflights,Thecompanycouldalsoincreaseprofitsby

sellingmorespecialisedholidayshereinBritain,perhapsbyoffering

breaksathistoricsitesandcoastaldestinations.

BStevenWorrel

Whetherit'sworthdiscountingsurplusholidaysisanarguable

point,asitnotonlycutsintoprofits,butalsoresultsin

budget-consciousholidaymakersbeingputnexttoSunTours，moreaffluent

customers,thusdamagingthebrand.Itmayseemattractiveatfirst

becauseoftightmargins,butSunToursshouldthinktwicebeforetaking

upthisoption.Currently,SunToursisplanningtosellhigher-margin

holidaystopreviously'unmarketed'destinationsforwhichdemandis

greaterthansupply.Itislikelythataccommodationprovidersinthese

emergingholidaydestinationswillbemoreflexiblewhenitcomesto

settingterms.Thefirmshouldgoaheadwiththispolicy.

CUrsulaCapalbo

Goodriskmanagementandhighersalescanguaranteehigherprofits.

AlthoughSunTourshasalwaysbeenaversetoplanning,thecompanywould

infactbenefitfromariskmodelthatforecaststheimpactofdiscounting

oncashflowandprofitabilitythroughouttheyear.SunTourswouldthen

beabletochangedirectionwhenthingsgowrong,astheyinevitablydo

fromtimetotime.Diversificationcanincreaseratherthanspreadrisk,

socautionisneededasthecompanyentersregionswherefacilitiesfor

touristsarenotyetfullydeveloped.Targetingcustomersnearing

retirementage,whosedisposableincomeandleisuretimeareincreasing,

wouldbeideal.

DGillianWilmot

1

SunToursknowsthatgoodrelationshipswithcustomersisthekey

tosuccessinthetravelbusiness.Withthisinmind,thecompanyshould

considerthatbrochuremailings,unlikeelectroniccommunications,can

attractcustomersandmaximiseyear-roundopportunity.Theyencourage

summertouriststotakeanotherbreakandcanevenbeusedtosenda

thank-youlettertoreturningcustomers.Sellingholidaysatareduced

priceisdefinitelynotasensibleoption.Abetterchoicewouldbe

value-addedpromotionswhichcanimproveprofitabilityandbuildon

SunTourscustomers，desireforhigh-qualityservice.

第1题：

SunToursrunsariskbysellingsimilarholidaystocustomersindifferent

incomebrackets.

参考答案：

B

详细解答：

第2题：

Itisworthofferingholidaysatadiscounttoincreasethenumberof

bookings._______________

参考答案：

A

详细解答：

第3题：

SunToursneedstoreflectonitsmarketingmethodsifitwantstoboost

repeatcustom._______________

参考答案：

D

详细解答：

第4题：

Itwouldbeagoodideatosellholidaystolocationswhichotherpromoters

haveignored._______________

2

参考答案:

B

详细解答：

第5题：

SunTourshasbeendisadvantagedbyitsapproachinthepast.

参考答案：

C

详细解答：

第6题：

Incertainlocations,SunToursmaybeabletonegotiatemorefavourable

contracts._______________

参考答案：

B

详细解答：

第7题：

Thereisanalternativetodiscountholidaysthatwouldbemore

satisfactoryforSunTours,customers.

参考答案：

D

详细解答：

PARTTWO•Readthearticlebelowabout

banks.,Choosethebestsentencefromtheoppositepage

tofilleachofthegaps.,Foreachgap8—12,markone

letter(A—G)onyourAnswerSheet.,Donotuseany

lettermorethanonce.

Humanresourcemanagement

ItisnearlyacenturysincethecarmanufacturerHenryFordsaid,

3

'Youcandestroymyfactoriesandoffices,butgivememypeopleandI

willbuildthebusinessrightbackupagain.’Inthelightofthis

statement,itisoddthatpeoplemanagementhastakensomanyyearsto

moveuptheagenda.Butafewbusinesstheoristsarebeginningtoargue

thatmanagingpeoplewellcanaddmoretothebottomlinethananything

else.

MikeManzotti,aleadingAmericanauthorinthisarea,hasstrong

viewsaboutthegrowingimportanceofhumanresourcesintoday，sbusiness

world._8_,Acompanywithhighstaffcommitment,forexample,hasan

assetthatitsrivalsfindhardtocopy.ResearchinBritainwouldappear

tosupportthisnotion.Arecentbusinessschoolsurveyintothe

performanceofeightmultinationalsfoundthatpeoplemanagementcould

bethemostdecisivefactorinacompany，sperformance.Anotherstudy

indicatedthesamethinginmedium-sizedmanufacturingfirms._9_.After

all,howcananorganisationevaluatethecommitmentofitsstaff?

Forthisreason,theresearcherGeorgeHessenbergarguesthata

scientificapproachisneeded.HefeelsthatwhenHRprofessionalssuggest

changinganorganisation，scompensationstructureorbeingmoreselective

inrecruiting,theyareaskingforthingsthatrequireresources._10_.

Somenewapproachesareemergingthatattempttodojustthat,

includingtheschemedevisedbyconsultantsCouzeJordan.Thescheme,

whichcoverscommunication,recruitment,anduseofresources,predicts

thatsignificantimprovementsintheseareasachieveanincreasein

shareholdervalueofupto30percent.

Anotherprogramme,launchedbyJamesLester,anindependenthuman

resourcesexpert,approachestheproblemfromaperspectivethatis

designedtoappealtoawiderangeofmanagers._11_.Both,heargues,

involveappropriatedecisionsbeingmadeabouttheallocationof

resourceswithinaparticularbudget.

Lester'sexpertiseenableshimtocarryoutanorganisational

auditforhisclientstoidentifywhichareasofHRareinmostneedof

improvement.Thisisbecausethereisnopointinbusinessesspending

largeamountswithoutknowingiftheinvestmentisworthwhile._12_.

Lester'sadvice,however,isforcompaniestothinktwicebeforehiring

people,sinceitisvitaltheyassesswhethertheyaregettingvaluefor

money.

[A]Butthefindingsareinconclusivebecauseofthedifficulty

ofcollectingreliableevidence.

[B]Hearguesthattheroleofaskilled,motivatedandflexible

workforcehasbecomemoresignificantastraditionalsourcesof

competitiveadvantagediminish.

[C]Forexample,acommonmistakeistospendafortuneon

recruitmenttocoverupfordeficienciesintraining.

[D]However,mostleadingexpertsinthefieldbelievethat

4

thereissufficientevidencetosupportthismodelofworkplacedynamics.

[E]Hecomparesthepositiveuseofhumanresourcestoeffective

fundmanagement,asthisissomethingthatseniorexecutivescanrelate

to.

[F]Hebelieves,however,thattheonlywaytheywillgain

approvalforthesepotentiallyexpensiveinitiativesistohavesomedata

thatdemonstratespositivefinancialbenefits.

[G]Inthelightofthisstatement,itisoddthatpeople

managementhastakensomanyyearstomoveuptheagenda.

第8题：

参考答案：

B

详细解答：

第9题：

参考答案：

A

详细解答：

第10题：

参考答案：

F

详细解答：

第11题：

参考答案：

E

详细解答：

第12题：

5

参考答案:

C

详细解答：

PARTTHREE,Readthearticlebelowabouteffectsof

taxation,andthequestionsontheoppositepage.,For

eachquestion13-18,markoneletter(A,B,C,orD)onyour

AnswerSheetfortheansweryouchoose.

Achievingasuccessfulmerger

Howeverattractivethefiguresmaylookonpaper,inthelongrun

thesuccessorfailureofamergerdependsonthehumanfactor.Whenthe

agreementhasbeensignedandtheaccountantshavedeparted,thereal

problemsmayonlyjustbebeginning.Ifthereisacultureclashbetween

thetwocompaniesinthewaytheirpeoplework,thenalltheeffortsof

thefinanciersandlawyerstostrikeadealmayhavebeeninvain.

AccordingtoChrisBoltonofKSManagementConsultants,70%of

mergersfailtoliveuptotheirpromiseofshareholdervalue,notthrough

anyfailureineconomictermsbutbecausetheintegrationofpeopleis

unsuccessful.Corporates,heexplains,concentratetheireffortsbefore

amergeronlegal,technicalandfinancialmatters.Theyemployarange

ofexpertstoobtainthemostfavourablecontractpossible.Butevenat

theseearlystages,peopleissuesmustbetakenintoconsideration.The

strengthsandweaknessesofbothorganisationsshouldbeassessedand,

ifitisamergerofequals,thencarefulthoughtshouldbegiventowhich

personnel,fromwhichside,shouldtakeonthekeyroles.

Thiswastheissuein2001when，theproposedmergerbetweentwo

pharmaceuticalcompaniespromisedtocreateoneofthelargestplayers

intheindustry.Forbothcompaniesthemergerwasintendedtoreverse

fallingmarketshareandshareholdervalue.However,althoughthe

companies，skillbaseswerecompatible,thechiefexecutivesofthetwo

companiescouldnotagreewhichofthemwastoheaduptheneworganisation.

Thisillustratestheneedtocompromiseifamergeristotakeplace.

Buteveninmergersthatdogoahead,therecanbeculturedashes.

Onewaytoavoidthisistoworkwithfocusgroupstoseehowemployees

viewtheexistingcultureoftheirorganisation.Inoneexample,where

twoglobalorganisationsinthefoodsectorwereplanningtomerge,focus

groupsdiscoveredthatthecompaniesdisplayedverydifferentprofiles.

Onewassales-focused,knewexactlywhatitwantedtoachieveandpushed

initiativesthrough.Theothergotinvolvedinlengthydiscussions,

tryingoutoptionsmethodicallyandmakingcontingencyplans.Thefirst

respondedquicklytochangesinthemarketplace;thesecondtooklonger,

buttheoptioniteventuallychosewasusuallythecorrectone.Neither

6

company，sapproachwouldhaveworkedfortheother.

Theanswerisnottoadoptonecompany，sapproach,oreventotry

toincorporateeveryaspectofbothorganisations,buttocreateatotally

newculture.Thismeanstakingthebestfrombothsidesandmakinganew

organisationthateveryonecanaccept.Oralmosteveryone.Inevitably

therewillbethosewhocannotadapttoadifferentculture.Researchinto

theimpactofmergershasfoundthatcompanies.withdifferingmanagement

stylesaretheonesthatneedtoworkhardestatcreatinganewculture.

Anothertoolthatcanhelptogettherightculturalmixis

interculturalanalysis.Thisinvolvescarryingoutresearchthatlooks

atthecultureofacompanyandthebusinesscultureofthecountryin

whichitisbased.Itidentifieshowpeople,moneyandtimearemanaged

inacompany,andinvestigatesthebusinesscustomsofthecountryand

howitspolitics,economicsandhistoryimpactonthewaybusinessisdone.

第13题：

Accordingtothetext,mergerscanencounterproblemswhen

A.contractsaresignedtooquickly.

B.expertscannotpredictaccuratefigures.

C.conflictingattitudescannotberesolved.

D.staffareopposedtothetermsofthedeal.

参考答案：C

答案解析：

第14题：

AccordingtoChrisBolton,whatdomanyorganisationsdoinpreparation

foramerger?

A.ensuretheirinterestsarerepresented

B.givereassurancestoshareholders

C.considertheeffectofamergeronemployees

D.analysethevaryingstrengthsoftheirstaff

参考答案：A

答案解析：

第15题：

Theproposedmergeroftwopharmaceuticalgroupsfailedbecause

A.majorshareholderswereopposed.

B.therewasa-fallinthedemandfortheirproducts.

C.therewereproblemscombiningtheirareasofexpertise.

D.anissueofpersonalrivalrycouldnotberesolved.

7

参考答案：D

答案解析：

第16题：

Accordingtothetext,focusgroupscanhelpcompaniesto

A.developnewinitiatives.

B.adoptcontingencyplans.

C.bedecisiveandreactrapidly.

D.evaluatehowwellmatchedtheyare.

参考答案：D

答案解析：

第17题：

Creatinganewcultureinanewlymergedorganisationmeansthat

A.managementstylesbecomemoreflexible.

B.thereismorechanceofthemergerworking.

C.staffwillfinditmoredifficulttoadapttothechanges.

D.successfulelementsoftheoriginalorganisationsarelost.

参考答案：B

答案解析：

第18题:

Accordingtothetext,interculturalanalysiswillshow

A.whatkindofbenefitsamergercanleadto.

B.howthenationalcontextaffectsthewayacompanyisrun.

C.howlongitwilltakeforacompanyculturetodevelop.

D.whatchangescompaniesshouldmakebeforeamergertakesplace.

参考答案：B

答案解析：

PARTFOUR•Readthenewsbelow.,Choosethebest

wordorphrasetofilleachgapfromA,B,C,orDontheopposite

page.,Foreachquestion19—33,markoneletter(A,B,

C,orD)onyourAnswerSheet.

Thebankwithideas

withseveralhundredyearsofhistorybehindit,theAPLBankhas

8

fewproblemsinconvincingbusinessesthatitisareputableand

secure_19_ofarangeofbankingservices.Now,itisdemonstratingto

businesscustomersthatitisflexibleandresponsiveenough

to_20_theirchangingneedsinthe21stcentury.

BasedinLondon,APLoffersbankingservicestobusinesses

throughouttheUKviaitsbranch_21_.Mostcustomerserviceprovision

is22_outbypersonalaccountmanagersbasedinlocalbranches,

togetherwith_23_staffatcompanyheadquarters.

Animportant_24_forAPLhasbeentomakeiteasyforcustomers

to_25_businesswiththebank.Theycancontacttheiraccountmanager

bydirectlineoremail;ifthemanagerisonholiday,acarefullychosen

colleaguebecomesthe'accountcontact，and_26_withthecustomerduring

themanager，s_27_.Inaddition,forthosewhowant28_totheirbank

atanytimeofdayornightthereisnowa24-hOurphone-basedservice.

Inordertoremaincompetitiveandbuildcustomerloyalty,the

bankguaranteestoturnaroundurgentloan_29_within24hours.This

focusonthecustomerhasalsobeenadriving30_inAPL，srecruitment

anddevelopmentpolicy.Forexample,newlyinductedstaff_31―a

'customerservicereview，tofindoutwhatitisliketobeontheother

sideofthedesk,askingtoborrowmoney.

Together,these32inbankinghaveachievedexcellentresults.

Thecustomer_33_isgrowingfast,andlastyearthebankgained36,000

newbusinessaccounts.

第19题：

A.producer

B.supplier

C.provider

D.giver

参考答案：C

答案解析：

第20题：

A.achieve

B.reach

C.meet

D.assist

参考答案：c

答案解析：

第21题:

9

A.system

B.web

C.grid

D.network

参考答案：D

答案解析：

第22题：

A.taken

B.brought

C.carried

D.put

参考答案：C

答案解析：

第23题:

A.aid

B.support

C.guidance

D.backing

参考答案：B

答案解析：

第24题：

A.objective

B.purpose

C.direction

D.scheme

参考答案：A

答案解析：

第25题：

A.do

B.run

C.make

D.have

io

参考答案：A

答案解析：

第26题：

A.copes

B.arranges

C.handles

D.deals

参考答案：D

答案解析：

第27题：

A.vacancy

B.departure

C.absence

D.retirement

参考答案：C

答案解析：

第28题:

A.access

B.entrance

C.approach

D.opening

参考答案：A

答案解析：

第29题:

A.demands

B.applications

C.proposals

D.orders

参考答案：B

答案解析：

11

第30题:

A.power

B.strength

C.force

D.pressure

参考答案：C

答案解析：

第31题：

A.takeover

B.gothrough

C.setdown

D.putup

参考答案：B

答案解析：

第32题：

A.innovations

B.adaptations

C.revisions

D.modernisations

参考答案：A

答案解析：

第33题：

A.source

B.base

C.centre

D.foundation

参考答案：B

答案解析：

PARTFIVE,Readthetextbelow.,Inmostofthe

lines34—45thereisoneextraword.Itiseither

12

grammaticallyincorrectordoesnotfitinwiththemeaning

ofthetext.Somelines,however,arecorrect.,Ifaline

iscorrect,writeCORRECTonyourAnswerSheet.•Ifthere

isanextrawordintheline,writetheextrawordinCAPITAL

LETTERSonyourAnswerSheet.

DealingwithExpenses

Mostcompaniesuseformsorspreadsheetstoprocesstraveland

entertainment

expensesclaims.Asaresult,itcanbedifficulttocontrolover

spendingacrossthe

34.organisation,andunfortunatelywhendataoftenneedstobe

processedagainandentered

35.intothefirm'sothersuchaccountingsystems.Onesolution

isanautomatedexpenses

36.managementsystem.Butiftherearevariousmeasuresyoucan

implementtomake

37.yourexistingproceduresmoreefficient.Firstly,tryensure

thatallexpensesclaimsare

38.independentlybeenauthorised.Whoapprovesseniormanagers，

claims,forexample?

39.Don，twastetimeforreviewingallexpensesclaims:onlylook

indetailatasample,but

40.regularlyupdatethefirmsexpensespolicy,andquerywith

allclaimsthatfalloutsideit.You

41.shouldalsoavoidduplicatingeffort:iflinemanagerscheck

expenses,thereislittlepoint

42.intheaccountsdepartmentaredoingso.Youcouldtrytocut

downoncashadvancesand

43.corporatecreditcards;makingstafftousetheirowncredit

cardsencouragesthem

44.tosubmitclaimsontime.Itisalsoagoodideatoidentify

andremindstaffwhodonot

45.submitorapproveclaimspromptly.Finally,aimtorecharge

everyexpensestocustomerswhereyourbusinessmodelallows.

第34题：

参考答案:

WHEN

详细解答:

13

第35题:

参考答案:

SUCH

详细解答:

第36题：

参考答案:

IF

详细解答:

第37题：

参考答案:

TRY

详细解答:

第38题：

参考答案:

BEEN

详细解答:

第39题：

参考答案:

FOR

详细解答:

14

第40题:

参考答案:

WITH

详细解答:

第41题：

参考答案：

CORRECT

详细解答：

第42题：

参考答案:

ARE

详细解答:

第43题：

参考答案:

T0

详细解答:

第44题：

参考答案：

CORRECT

15

详细解答:

第45题:

参考答案:

EVERY

详细解答:

WRITINGPART-ONE

第46题：

a

参考答案:

SampleAAsyouknow,wealwayshaveincreasingnumberofordersbefore

Christmas.Ineedtohire3peoplefortwoweeksforpackaging.Idon，t

requireanyspecificskills.Ineedthembytheendofthenextweekat

latest.Regards.AnjaVinogradovaBand5Allthecontentpointsare

coveredandthereisevidenceofawiderangeofvocabularyandgood

languagecontrol.Theemailisclearandconciseandtheregisteris

appropriate.SampleBTo:HumanResourcesManagerFrom:CaoHuiAs

thecompany，sexpandingsales,youknowitisnotenoughfor5peoplein

ourdepartment.Weneed10temporarystafftofinishthemoreandmore

dealinourdepartment.Iwishthenewstaffhasthe"office”,〃oracle〃

skillsandbasicEnglishskills.Weprefertotheexpericespeople.If

theycancometoworkbythenextmonth,itisveryfind.Thankyou.Band

2Whilstallthecontentpointshavebeenaddressed,themessageisnot

clearlyconveyedduetothefrequenterrorswhichdistractthereader.

Attimes,theregisteroftheemailisnotentirelyappropriate.

详细解答:

PART-TWO

第47题：

16

□

□

参考答案：

SampleCDearSirswithreferencetoyourletterdated18October2004

concerningrentalforanewfactoryunitsuitable.Iamwritingtoinform

youthatourcompany,ArvonIndustrialParkwillmeetyourneed.Firstly,

ourparkislocatedimmediatelytothehighway.Thetransportationshere

areveryconvenient.Thereisalsoarailwaystationaround.Secondly,

ourindustrialparkoffers24-hourssecurityservicesandauto

fire-resistantsystem.Thirdly,wehaveenoughparkingplacesforstaff

parking,whichcanaccommodate300cars.Furthermore,ourelectricity

facilitieswereimprovedlastyear.Nowwecanofferwholedayelectricity

supply.FinallyIwouldliketotellyouthatifyouhavelong-termrental

withus,wewillprovideyouwith10percentdiscountforthefirsttwo

years，rental.Idohopewecanbeyoursupplierinthefuture,please

contactusatourearliestconvenience.YoursfaithfullyBand4Theletter

addressesallthecontentpointsandtheseareexpandeduponappropriately.

Theregisterandformatareconsistentlyappropriateandthecontentis

wellorganised.Goodlanguagecontrolisdemonstrated,andawiderange

ofvocabularyandgrammarstructuresisused.SampleDThankyouforyour

interestinrentingaunitatourIndustrialPark.Iamsure,thatArvon

IndustrialParkistherightchoiceforyouasit'sveryclosetothe

airportandthecitycentre.Therailwaystationisalsonearby.Theaccess

totheMotorwayisonly200maway.TheParkissurroundedbyafenceand

allvisitorshavetocheckinatthePorter，sgate.Duringthenightit's

observedbytheSecurityServicepeople.Wealsocanofferyouaparking

spacefor300cars.Thereshouldn，tbeanyproblemwiththeelectricity

supply,sincethesystemhasbeenmodernisedlastyear.Wecouldoffer

youalowerpriceincaseyouaimforalongtermrentalcontract.Ifyou

haveanyfurtherquestionsIWouldbepleasedtoanswerthem.I'mlooking

forwardtohearingfromyou.Band3Allthecontentpointsarecovered

andtheorganisationoftheinformationissatisfactory.Areasonable

attempthasbeenmadeataletterformat,althoughtheopeningandclosing

formulaearemissingandattimestheregisterisnotwhollyappropriate.

详细解答:

17

LISTENINGPART1,Youwillhearthreetelephone

conversationsormessages.,Writeoneortwowordsor

anumberinthenumberedspacesonthenotesorforms

below.•Youwillheareachrecordingtwice.

MEETINGNOTES

Costsof_48_haveincreased.

Someofour_49_haveSignedexclusivecontractswithsuppliers.

NOtimetodiscussproblemsat_50_meeting.

Productqualityproblemsduetolackofsuitablytrained_51_.

laI

［听力原文］

48-51

Man:Sara,canyoubringmeuptospeedwiththeproductionsituation?

We'vehadafewproblems,haven，twe?

Woman:Yes,wehadtechnicalproblemsontheassemblylineand,ontop

ofthat,pricesoftheplasticcomponentshaverocketed,andbecauseof

thatwe'reabouttoincreasethepricesofourgoodswhichwon，tplease

ourcustomers.

Man:Surelyeveryone，saffected,notjustus?

Woman:Yes,butweshouldhavemadeagreementswithoursupplierstosell

onlytous,likemanyofourcompetitorsdo.Wemissedoutthere.

Man:Whywasthat?

Woman:Isuggesteditatthemonthlyteammeeting,buttheythoughtthere

wasnorush.Itriedbringingitupatthefocusmeeting,butwedidn，t

getroundtoit.

Man:Well,it'stimewedid.Whatelse?

Woman:Wehadtorecallallproductsmadelastmonthbecauseofdefective

casings.Thiswasbecausewesimplydidn，thaveenoughskilledoperators,

althoughtheearlierproblemswithmissingmachinepartshadalreadybeen

resolved.Sowe，rebackontracknow.

Man:rmgladtohearit.Thanks.

第48题：

参考答案：

PLASTICCOMPONENTS

详细解答:

18

第49题:

参考答案：

COMPETITORS

详细解答：

第50题:

参考答案：

(THE)FOCUS

详细解答：

第51题:

参考答案：

(SKILLED)OPERATORS

详细解答：

［听力原文］

52-55

Man:Legaldepartment,SimonSmith，soffice.

Woman:Hello,isSimonavailable?

Man:He，sinameeting.CanItakeamessage