2024从自动驾驶到AI副驾报告EROM AUTOPILOTS TO AICO-PILOTS

1FromAutopilottoAICo-Pilots

TABLEOFCONTENTS

3Introduction

5

NowIsYourOpportunitytoEmbraceGenerativeAI

7

Today’sAIIstheLeastCapableWe’llHave

9

GenerativeAIIsaUXRevolution

11

AICanBoostEfficiencyinAllPartsofYourBusiness

13

TakeaFlywheelApproachtoAIAdoption

15

The3WaystoBreakOutofAIExperimentationLand

17

PredictiveAIIstheKeytoUnlockingPersonalizedExperiences

19FutureAIWillReinventEveryTeam,Function,andIndustry

2FromAutopilottoAICo-Pilots

INTRODUCTION

WhenOrvilleWrighttooktotheskiesintheworld’sfirstairplane,hishands

neverleftthecontrols.Yaw,pitch,roll,andspeed—everymovementreliedonhisdelicatemanualinput.Itwastaxingwork:Everyiotaoftheyoungaviator’sbrainpowerwasfocusedonkeepinghisflimsywoodenairplanesafelyintheair.

Fast-forwardahundredyears,andwhiletoday’spilotscanmanuallycontrol

airplanes,theydon’tmostofthetime.Automationsystems,specificallyautopilots,nowhandlemorethan

90%offlighttime

,guidingtheairplanethroughtheclimb,cruise,anddescent.

Butthat’snottosaypilotsarewithoutjobs—instead,they’refreetofocuson

thebiggerpicture.Ratherthanfixatingoneverylittlemovement,modernpilots

devotetheirtimeandenergytothinkingaboutalloftheoutsidecircumstances

thatimpacttheyaw,pitch,roll,andspeedoftheplane.Theydothingslike

communicatewithairtrafficcontrol,monitortheweather,andcheckfuel,position,andtime.

3FromAutopilottoAICo-Pilots

Autopilotradicallytransformedtheaviationindustry,empoweringpilotstoflymoresmoothly,reliably,andaccurately.Now,artificialintelligence(AI)ispoisedtodothesameforpeopleacrossallroles,functions,andsectors.

ThelaunchofChatGPTinlate2022catalyzedbothindividuals’andbusinesses’interestinAI.Sincethen,millionsofpeoplehavepouredcountlesshoursinto

thinkingabout,experimentingwith,andinvestinginit.Andit’sunlikelythatthistrendwillchangeinthecomingyears:A

recentIDCforecast

foundthat,by2027,theglobalAIsoftwaremarketisexpectedtoreachupto$251billion—and,

separately,thegenerativeAImarketisexpectedtogrowto$55.7billion.

WiththisburgeoningAImarketcomestherareopportunityforbusinessestotransformthewaytheywork—tosavetimewithautomation,simplifycomplex

workflows,anddrivebetteroutcomes.And,givenhowmanybusinessesare

alreadyinvestinginAI,nowisthetimeforgo-to-market(GTM)leaderstocarefullyconsiderhowAIcanworkforthemsothattheyandtheirteamscanstayrelevantandthriveinthefuture.

That’swhywecalledoneightofthebrightestAIthoughtleadersweknow

—someofwhomhavebeenwatchingtheAIindustryforyears—tosharetheir

hottesttakes,besttips,andrecommendedroadmapstohelpyougetonthe

runwaywithAI.Byreadingthisbook,you’lllearnaboutthehistoryandpredictedfutureofAI,itsrisksandbenefits,andhowtostartleveragingAItodaysoyoucanbecomethepilotofyourindustrytomorrow.

ArecentIDCforecastfoundthat,by2027,theglobalAIsoftware

marketisexpectedtoreachupto$251billion—and,separately,thegenerativeAImarketisexpectedtogrowto$55.7billion.

So,pleasemakesureyourseatbacksandtraytablesareintheirfulluprightposition—becausetheAIrevolutionisabouttotakeoff.

4FromAutopilottoAICo-Pilots

NOWISYOUROPPORTUNITYTOEMBRACEGENERATIVEAI

KatieKing

,CEO,

AIinBusiness

EveryoneisagenerativeAIexpertandeverybusinessisagenerativeAIleader—

accordingtoLinkedIn,anyways.Butwhenyoupeelbackthesocialmediahype,therealityismorenuanced.

Whenassessedacrossthe10dimensionsofAIinBusiness’s

ScoreCardfor

Success

(suchasculture,innovation,andtalent)mostorganizationsfallintothelowesttwocategoriesofAIadoption.Thismeansthat,inreality,themajorityof

companiesarestillnovicesinAIorjuststartingtoexplorewhatAIcandoforthem.RarelyaretheyexploitingthefullbenefitsofAIatscale.

So,whyisthereadisconnectbetweenhypeandreality?

Here,ithelpstoconsidertheGartnerHypeCycle—agraphusedtoassessthematurity,adoption,andimplementationofnewtechnologies.Itchartsthefivehypephasesthatnewinnovationsoftengothrough,startingfromafreshideatoinflatedexpectations,andultimatelyintoproductiveuse.

5FromAutopilottoAICo-Pilots

WhentheHypeCycleisappliedtogenerativeAI,it’sclearwhereweactually

stand.EversincethelaunchofChatGPT,mostorganizationshavebeeninfull

experimentationmode,testingandtrialingnewtoolswhilepeople’sexpectationshavesteadilybeenmounting.You’veprobablyreadthesameheadlines:Why

95%ofSalespeopleWillBeReplacedbyAIWithin20Years.ForgetFreelancers—ChatGPTCanWriteYourContent.AIChatbotsRunaSoftwareDevelopmentCompany.

THETRUTHIS,GENERATIVEAICAN’TDOALLOFTHATSTUFF—ATLEASTNOTYET.

WhenfolksdiscoverthelimitationsofAI,somewillnaivelyabandontheirAI

transformationprograms.Butforthosewhopushthrough(hint:youshouldbe

oneofthem),thepayoffwillbeimmense.Because,evennow,AIcandoalot.It

canwipeouttediousmanualwork,drivepredictionsfromcomplexdata,andmakehumansfaster,smarter,andmoreefficient.

BystickingitoutwithAI,you’llbethefirsttodrivegainsfromwhatithastooffer.Asaresult,whenwedoreachthatplateauofproductivityintheHypeCycle,you’llalreadybeleaguesaheadofthecompetition.

HARNESSAIETHICALLY

ANDEFFECTIVELY

HostedbyKatieKing,CEO,AIinBusiness

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6FromAutopilottoAICo-Pilots

TODAY’SAIISTHELEAST

CAPABLEWE’LLHAVE(ANDIT’SCRAZYGOOD)

PaulRoetzer

,Founder&CEO,

MarketingAIInstitute

ChatGPTcanpassmedical,law,andbusinessschoolexams.Itcanunderstandandexplainafunnyjoke,inventbrand-newlanguages,andwritetear-jerking

Shakespeareansonnets.

TheChatGPTweknowtodayisflexible,powerful,andimpressive.Butgive

itayear,andit’lllikelyfeelasantiquatedasahorse-drawncart.Ifthatseems

unrealistic,justthinkbacktoGPT-1.Inthespanofafewyears,OpenAI’sGPTwent

fromrespondinginrepetitiveandsometimesincoherentparagraphstowritingfull-

onpoetry.Similarly,youcanliterallyseethesamerapidevolutionin

Midjourney’sAI.

V2

ReleasedApril2022

V3

ReleasedJuly2022

V1

ReleasedFebruary2022

V5

ReleasedMarch2023

V5.1

ReleasedMay2023

V4

ReleasedNovember2022

7FromAutopilottoAICo-Pilots

ThesetwoexamplespointtotherealitythatAIisevolvingatabreakneckpace.ThisisbecausetoolslikeOpenAI’sGPTandMidjourneywerebuiltwithAIattheircore,whichmeanstheycanlearnfromtheirdata,adapttoit,andimproveallontheirown.Asaresult,we’reenteringanexponentialgrowthphasewithAI.

TheAIproductsweseetodayaresimplythefoundationofwhatistocome.

Andwithimprovementshappeningfast,it’simportantthatyourteamisimprovingalongsideAI—otherwise,you’llbestuckplayingcatch-uplateron.

That’swhyyouneedtostartplanningandimplementingyourAIroadmaptoday.Todothis,askyourself:WhatproblemisourteamfacingnowthatmightbesolvedwithAI?WhereinourprocesscanweuseAItodrivemoreefficiency?AndwherewillAIbeabletogeneratethemostvalue?Onceyouhaveidentifiedwhichuse

casesandproblemstatementsyouwanttoaddress,createanAIroadmapthatchartsouthowyouwillbringAIintoyourorganization.Aimforatimelineofaboutthreetosixmonths.

Bycreatingthisroadmap,youwillhaveaconcreteguidetohelpyoushiftyour

companyintogearwithAI.Keepinmindthatyoudon’thavetooverhauleverythingaboutyourbusiness—evenalittlebitofAIcangoareallylongwayincreating

value.

ThemostimportantpartofAIadoptionistosimplygetstarted.Sincethe

businessesthatmovenowwillbetheonestoreapthebiggestbenefits,youdon’twanttowaitforyourindustrytogetsmarteraroundyou.So,getyourroadmapinplaceandstartdrivingprogresswithAItoday.

BOOSTYOURB2BMARKETING

WITHGENERATIVEAI

HostedbyPaulRoetzer,Founder&CEO,MarketingAIInstitute

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8FromAutopilottoAICo-Pilots

GENERATIVEAIISAUX

REVOLUTION

JamKhan

,FormerSVPofProductMarketing,

6sense

Thinkaboutthetasksthatdominateyourdaysasarevenueprofessional—toilingoveramessyfirstdraft,pickingouttargetaccountsfromanendlesslist,orpiecingtogetherpersonalizedoutreachfromscratch.

Now,thinkaboutwhatyourdaywouldlooklikeifyoucouldfreeup

60-70%

ofthetimeyouspendonthatwork.Yourscheduleopensup.Yourenergyrefreshes.Insteadofdrowninginmonotonouswork,youarefreetofocusonstrategic

initiativeslikedesigningcreativecontentorhavingconversationswithprospects.

ThisisexactlywhateveryonewashypedaboutwhengenerativeAIfirsthitthemainstream.ButwhatwastrulyrevolutionaryaboutthecommercializationofitwasthatitturnedthewayweapproachAIonitshead—aUXrevolution.

Whetherit’sGoogle’ssearchalgorithmorNetflix’srecommendationsystem,AIhaslongfeltlikeamagictrickthathappensbehindthescenes:Thoughwecould

neverreallytellwhatwashappening,wetrustedthatwewouldgettheoutcomewewanted.However,whenitcomestogenerativeAIlikeChatGPT,that’sfarfromthecase.Instead,generativeAIputsyouinthedriver’sseatwhereyoucaninfluence,

manage,andevencontrolit.

Atitscore,whatthisUXrevolutionmeansisthatyoucan’ttreatgenerativeAIliketheAIthatcamebeforeit.So,whenitcomestohowyouengagewithgenerativeAI,thetoolsthatyouengagewith,andhowyouusethosecapabilitiesonyourteam,

youneedtoemphasizeusefulnessratherthanjustcorrectness.Forthat,youwanttoassessanygenerativeAIyouuseonthesethreeguidingprinciples:

1.Reliability:ConsiderwhatprinciplesareguidingtheAI—beitfactuality,

relevance,brandtone,etc.—andwhethertheAIcancheckitselfonthese

principles.Thiswillhelpyoudecidewhetheryoufindthatspecifictoolreliableornot.

9FromAutopilottoAICo-Pilots

2.Explainability:InsteadoftreatinggenerativeAIlikeablackbox,makesurethatthetoolyouusecanexplainitsdecisionstoyou.Byfocusingontoolsthatcandothis,youwillbeabletopreventyourselffromgettingcarriedawaybytheAIandmakingamisinformeddecisionasaresult.

3.Steerability:TobeatrueUXrevolution,theusershouldalwaysbeincharge.So,chooseAItoolsthatwillallowyoutodirectthegenerativeAItobehaveinawaythatfitsyourgoals.ThemorecontrolthatyouhaveovertheAI,thebetter.

WithgenerativeAI,therearebenefitstobehadfortheentirerevenueteam.Whetherthat’scraftingemailsforhigh-intentprospects,instantlyproviding

insightsintoatargetaccount,orrecommendingsolutionsthatwilldriveup

saleseffectiveness,generativeAItoolshavethepotentialtosavetimeanddriveefficiency.

ButyouwillhavenothingtogainunlessyouapproachgenerativeAIintheright

way.Thismeansalwaysfocusingonensuringthereliability,explainability,and

steerabilityofanygenerativeAItoolyouuse—becausethatishowyouwilltrulybeabletoputyourteaminthepilotseat.

AIMYTHBUSTERS

HostedbyJamKhan,FormerSVPofProductMarketing,6sense

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10FromAutopilottoAICo-Pilots

AICANBOOSTEFFICIENCYINALLPARTSOFYOUR

BUSINESS

Dr.AyeshaKhanna

,Co-Founder&CEO,

Addo

Whilewethrowaroundtheideathatwe’recurrentlylivinginan“AIrevolution,”it’sactuallymoreaccuratetosaythatwe’reexperiencingthreeconcurrentAIrevolutions.

Ifyou’vesomuchasdabbledwithanysortofGPTtechnology,thenyou’ve

alreadyexperiencedthefirstrevolution:AIthatmakeshumansmoreproductive.Whetherit’sprovidingpromptsuggestionstobreakyourwriter’sblockor

translatingchatconversationsinrealtime,theseAIagentshelpushumansworkfaster,smarter,andmoreefficiently.

Thesecondrevolutionisalittlemorehidden:AIthatmakesmachinesmore

productive.Forexample,manufacturersusedigitaltwins—digitalreconstructionsofreal-worldequipmentlikejetengines—tomonitorthehealthoftheir

equipment.BymodelingwearandtearusingAI,manufacturerscanpinpoint

whenequipmentdoes(anddoesn’t)needtobefixed,savingmillionsofdollarsonunnecessaryroutinemaintenance.

11FromAutopilottoAICo-Pilots

Butit’sthethirdrevolutionthatpeopletendtooverlookthemost—andthatiswhereAImakesAImoreproductive.

Forthemostpart,AItoolsoperateinsilos.Animagingsystemwillbuzzawayinonecorner,achatbotinanother,andacopygeneratorinathird—butthese

toolscan’tcommunicatewitheachother.WhileyoucanmanuallypiecetogetherFrankenstein-likeAIsystems,theresultsareofteninefficient,unproductive,andunreliable.

However,recently,it’sbecomeeasiertobuildthesecoordinatedAIsystems.Byusingnaturallanguageprocessing(NLP)togetAItoolstotalktoeachother,youcannowchainAItaskstogethersothatahumancangiveacommandtooneAI

assistantandthencommunicateittotheotherAItoolsbehindthescenes.

Whatmightthislooklikeinpractice?Sayyou’reaconversionspecialistona

marketingteam.YoutellyourAIagent,“Angelamatchesouridealcustomerprofile(ICP)perfectly.Wherevershegoes,Iwantyoutopersonalizeourofferingstoher.”Fromthiscommand,theAIagentwillcoordinatewithyourgenerativeAItoolto

crafthighlypersonalizedcopy,thesocialplatform’sAItooptimizeadtargeting,andyouron-siteAIchatbottopersonalizetheadlandingpage.

Whilethisisonlyavisionofwhat’stocome,thisthirdAIrevolutionisnotfar

offinthefuture.Soon,AIwillbeabletocommunicatewith,collaboratewith,andtraineachother,whichmeansthathumanswillbeabletoexecutestrategiesmoreeasilyandefficiently.WhencombinedwithAIforhumansandAIformachines,

thesethreeAIrevolutionswillempoweryoutodrivebetterresultsineverycornerofyourbusiness.

WINWITHAI

HostedbyDr.AyeshaKhanna,Co-Founder&CEO,Addo

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12FromAutopilottoAICo-Pilots

TAKEAFLYWHEEL

APPROACHTOAIADOPTION

MattTippets

,SVPofProduct,

Drift

TheB2Bworldhasalreadyexperienceddozensofdisruptions:Cloudtechnologyreimaginedsoftwaredelivery.Socialmediatransformedhowbuyersinteractwithvendors.Mobileunchainedbuyersandsellersfromtheirdesks.Andtheinternet…well,theinternetchangedeverything.

Witheachofthosedisruptions,themostsuccessfuladoptersfollowedthesamecontinuouscycle:Identify,Experiment,Implement,Repeat.Thisadoptionflywheeliswhathasempoweredbusinessestotryoutnewtechnologies,findtherightusecases,andscaleonwhatworksforthem.Andit’sthesamecyclethatweneedtofollownowwithAI.

Currently,companiesarescatteredacrosstheAImaturityspectrum:Somearestilllearningaboutwhatthetechnologycandowhileothersaresteadilyexpandingtheirusecases.NomatterwhereyoucurrentlyareinyourimplementationofAI

though,thefourstepsoftheflywheelcanactasaguidetoensureyouhavetherightusecasesinplace.

ThinkaboutitasapproachingAIadoptionlikeascientist.Thefirstthreesteps

oftheflywheelencourageyoutocrafthypotheses,rigorouslytestthem,andthenmakedecisionsbasedonthoseresults.Here’sabreakdownofeachofthesestepsinthecontextofAI:

13FromAutopilottoAICo-Pilots

1.Identifyopportunities.Thinkofthisasyourexplorationphase.Here,youwanttolookatallyourbusinessprocesses,products,andservicestofigureout

whereAIwouldfitintoyourbusinessandwhereitwouldhavethemostimpact.

2.Runexperiments.Don’tassumethattheopportunitiesyou’veidentifiedare

therightorbestones.Instead,designandexecuteexperimentsthatwilltestforspecificoutcomestoproveordisproveyourhypothesis.

3.Implementandscale.Onceyouhavetheresultsofthoseexperiments,pick

outtheusecasesthathavehadthemostimpactonyourbusiness.Fromthere,simplyimplementandscale.

BUTREMEMBER,THAT’SNOTWHERETHEFLYWHEELENDS.

WithAIdevelopingatabreakneckspeed,it’sonlyamatteroftimebeforetheAItoolsyouusenowaresupersededbynewones,yourperfectusecaseisrenderedimperfect,andyouroutstandingresultsareovershadowedbythoseofyour

competitors.Neverassumethatwhatworkedyesterdaywillworktomorrow.That’swhythelastandmostimportantstepoftheflywheelistocontinueidentifying,

experimenting,andimplementingAIbecauseit’stherepetitionofgoingthroughthiscyclethatwilltrulymakeyouabletosucceed.

CURATINGSEAMLESSB2BJOURNEYS

WITHDRIFT’SAIADVANTAGE

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14FromAutopilottoAICo-Pilots

THE3WAYSTOBREAKOUTOFAIEXPERIMENTATIONLAND

MeghanKeaneyAnderson

,HeadofMarketing,

Jasper

Sevenoutofevery10

changemanagementinitiativesfail.Thisisbecause

organizationsarenaturallyrisk-averseandbiasedtowardsthestatusquo—andthebiggeranorganizationis,theworseitgets.Asaresult,eventhesimplestofideascanstallout.

WhenitcomestointroducinganentirelynewtechnologylikeAI—atoolthatpeopleareexperimentingwithattheindividuallevel—thathesitancereachesanall-timehigh.That’swhy,toconvinceyourcompanytoimplementAI,youneedtodrivestrategicandculturalchange.Herearethreestepstodoexactlythat:

1.DefineCompany-WideStandardsforAIUse

WhileindividualshavethepowertodecidewhenandhowtheyuseanewAI

tool,acompanycan’tmakethosedecisionsonthefly.That’swhyyouneedtoclearlyoutlinestandardsthatdefinehowyourcompanyapproachesAI.This

meansansweringquestionslike:WhatsecurityandprivacyregulationsdoyouwantyourAItoolstocomplywith?Whatisanacceptable(andunacceptable)AIusecase?WhatmeasureswillyouputinplacetoensureyouroutputfromtheAIisuptoquality?

Onceyou’veagreedonthesestandards,makesurethatyouputeverything

downonpaper,soitcanserveasasourceoftruthforyourcompany.In

addition,youmightwanttosetupaninternalAIcounciltoensurethateachteam’suseofAIfitsthosestandards,whilealsocontinuingtodriveliteracyonnewAI.Withthesemeasuresinplace,youcansetupguardrailsthatensureyourorganizationisleveragingAIresponsibly.

2.RedesignYourTeam’sWorkflows

AlthoughAIhasalreadyproventosavetimeforindividualseverywhere,there’s

15FromAutopilottoAICo-Pilots

noguaranteethatitleadstobetteroutcomes.Afterall,ifthetimeyousavedisreallocatedtoansweringSlacksorscrollingLinkedIn,youwon’thavemademuchofanimpactonyourbottomline.

That’swhy,asyoutransitiontoworkingwithAI,youshouldredesignyour

team’sworkflows.Forinstance,ifyourteamplanstousegenerativeAIto

createandrepackagecontent,thenyouwanttoreallocateyourteam’seffortstowardscomingupwithoriginalideasthattheAIcanaccelerateon.BybuildingaworkflowthatintegratesAI,youcanensureyourhumanteamandAIare

workingtogethertodrivegreaterresults.

3.PrioritizeQualityAboveAllElse

ToolslikegenerativeAIhaveproventoboostaGTMteam’sspeedandoutput.ButwithmanygenerativeAItoolsrelyingoncontentinthepublicdomain,theseresultsoftenmissthemarkonaccuracy,relevance,andvalue.

So,asyouexploreandexpandyourcompany’sAIusecases,prioritizethe

qualityofyouroutput.Thismightmeanchoosingatoolthatismoregroundedinyourbusinesscontext,usingacontentingestionfeaturetoeducatethetool

onyourbrand,orbuildingprocessesthatkeephumansinthelooptoensureaccuracy.

Whileexperimentationlandisalotoffun,theultimategoalwithAIistodrive

betterresults.Thekeytomovingfromindividualtoteamaccelerationisn’tsomuchtechnicalknowledgeasitisstrategicchange,andbyfollowingthesethreesteps,

youcansetthatchangeinmotion,andinnotime,bepavingyourwaytosuccessfulAItransformation.

BREAKOUTOFAI

EXPERIMENTATIONLAND

HostedbyMeghanKeaneyAnderson,HeadofMarketing,Jasper

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16FromAutopilottoAICo-Pilots

PREDICTIVEAIISTHEKEYTOUNLOCKINGPERSONALIZED

EXPERIENCES

DonSimpson

,CEO,

LiftAI

YourNetflixhomepagelooksnothinglikeyourfriend’s—andthat’sonlypartlyduetoyoursuperiortaste.

Foryears,Netflixhasusedmachinelearningtoidentifytheshowsand

moviesyoulike,uncoverpatternsinyourpreferences,andthendeliverperfect

recommendationafterperfectrecommendation.Asaresult,B2CcompanieslikeNetflixhavesetanewbarforpersonalizedexperiences—evenamongB2Bbuyers.Today,

66%ofB2Bbuyers

demandseamlessandpersonalizedexperiencesonthesamelevelasthoseintheB2Cspace.

TheproblemisthatpersonalizingforB2BbuyerstendstobeatallerorderthanforB2Cbuyers.ThisisbecausemostB2Bbuyersareanonymous,withmany

oftenbeingreluctanttosharetheirinformation.Theirbuyingbehaviorisalso

morecomplex—whatwiththeinvolvementoflargebuyingcommitteesandlongapprovalprocesses.Thismakesithardtounderstandwhatanygivenbuyeris

lookingfor,whichinturn,makespersonalizationimpossible.

ANDTHATWASTHECASEFORALONGTIME—UNTIL

PREDICTIVEAIHITTHESCENE.

AscompanieslikeNetflixhaveproven,behaviordoesn’tlie.Byfindingpatternsinyourbuyers’browsingbehavior,youcangaugeeachindividualbuyer’sintent,

aswellastheirneedsandinterests.AnditjustsohappensthatAIistheultimatepatterndetector.ApredictiveAItoolcanwatchhowabuyerinteractswithyourwebsite—whatpagestheyvisit,whatcontenttheydownload,orwhatservicestheycheckout—tothenpredicttheirintentwithimpressiveaccuracy.Andthat’swithoutknowinganythingelse.

17FromAutopilottoAICo-Pilots

WithapredictiveAIengine,youcanjustlookatbuyerbehaviorandpersonalizefromthere.Forexample,ifsomeone’sbrowsingbehaviorsuggeststhatthey’re

ahigh-intentmarketingpersonawhoislookingforanewmarketingautomation

platform,youcanrolloutrelevantcasestudies,sendacustommessageviaa

chatbot,ortweakthehomepagemessagingtofittheirinterests.Suddenly,they’renotlookingatagenericwebsite,butratherahighlypersonalizedlandingpage.

Inthisway,predictiveAIallowsyoutocapturedemandfromanonymousbuyersonyourwebsite,instantlysegmentwebsitevisitorsbasedontheirlevelofintent,andcreatetargetedexperiencesfordreambuyers.Allthewhile,eachnewvisitorthatlandsonyourwebsitehelpstoimprovetheAI’spredictivemodel,boostits

accuracy,andgiveyoubetterresults.

Ultimately,withpredictiveAIworkingbehindthescenes,youcancreatea

websiteexperiencethatclosesthegapinyourconversionopportunities,bringstogethersalesandmarketingbyensuringyou’rehandingoverallthebestleads,anddeliverasmoother,moreenjoyablebuyerexperience—onethatwilltrulyliveuptoyourbuyers’expectations.

WHERE,WHEN,ANDHOWTOCAPTURE

ALLOFYOURWEBSITEDEMAND

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18FromAutopilottoAICo-Pilots

FUTUREAIWILLREINVENT

EVERYTEAM,FUNCTION,ANDINDUSTRY

DaniloMcGarry

,Top20intheWorldforAI

Elitesportspeoplewinorlosebyrazor-thinmargins.WhenUsainBoltwonhisfinal100mOlympicgoldmedal,hewonbyeightmilliseconds—just0.8%fasterthansecondplace.

B2Bbusinessesarenodifferent—theyhavecompetitors,andthey’reconstantlyracingtoseewhocancomeoutontop.Incongestedindustries,eventhetiniest

improvementinyourproductorGTMstrategycanquicklysnowballintomarketdomination.

BUTTHEFACTISTHATAIPROMISESTOIMPROVEYOURBUSINESSBYWAYMORETHANJUSTASLIMMARGIN.

It’snoexaggerationtosaythat,intoday’sworld,AIisthelargesteconomicopportunity.Accordingto

McKinsey

,generativeAIaloneisestimatedtohaveaglobaleconomicimpactbetween$2.6trillionand$4.4trillionannually.Plus,thisimpactisexpectedtotoucheveryfunctionofabusiness.ThesamereportestimatesthatgenerativeAIcouldpotentiallydriveaproductivityliftof4%ofglobalfunctionalspendinginsales,10%inmarketing,and38%incustomer

operations.

Whilethesenumbersontheirownareimpressive,it’sevenmoreshockingtothinkabouttheimpactthatAIingeneralwillha