2023秋期国开《管理英语3》单元自测1-8试题及答案

2023秋期国开《管理英语3》单元自测1-8试题及答案

单元自测1试题（题库）及答案

说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。

第一大题：选择填空（每题10分，共5题）

从下列题库中抽2个小题！！！

—No,sorry,Idicin'tknowtheruleaboutpunchingin.

［答案］C.Dicin'tyoupunchinthismorning,Wendy?

—Isupposethere'11bealotofarguments.

［答案］A.Ishouldimagineso.

—Twishyousuccessinyourcarper.

［答案］C.Thesametoyou.

一I'mleavingforShanghaitomorrow.

［答案］B.Haveapleasanttrip!

—Whoshouldberesponsiblefortheaccident?

-Theboss,nottheworkers.Theyjustcarriedouttheorder,

［答案］B.astold

—Wehavethreemajordivisions:Operations,Salesand

Marketing,FinanceandAdministration.

［答案］A.HuwiiRuiydeparluieutsdowehave?

从下列题库中抽3个小题！！！

Abusdriverthesafetyofhispassengers.

［答案］B.isresponsiblefor

Anumberofboys_________absentsometimeduringtheterm.

［答案］A.havebeen

Hewillwritetomeassoonashehome.

［答案］B.returns

Iamyourearlycoming.

［答案］A.lookingforwardto

Leavethereferencebooksbehind,youwon'tbeableto

thinkindependently.

［答案］A.or

Myfriendinvitedme________theartclub,andIaccepteditwith

pleasure.

［答案］B.tojoin

Thekey______successfulimplementationisclearlycommunicating

thpstrategytothewholecompany.

［答案］A.to

Theprogrammegivesstudentsthetolearnmoreaboutglobal

warming.

［答案］C.opportunity

Thisisthemanlastnight.

［答案］B.whomIsaw

第二大题：阅读理解选择、判断、翻译等（共50分）

从下列带★题库中抽其中1个试题！！！

★翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Ifyouarebinai'Ienough,andhavegotainbilionandkeeppushing

forward,youcanrisetothetopofyourchosenprofession.

［答案］C.如果你既聪明过人,乂有上进心,并且勇往直前,那么你就可以在自

己所选的职业领域中出类拔萃。

2.It'suptoyoutostriveforyourplace,tokeepyourselfengaged

andproductiveduringaworkinglifethatnaylastaround50years.

［答案］B.在大约50年的职业生涯中，能否积极上进，勤奋工作，取得成效是

取决于你自己的。

3.Theyaresounusualbothintheirtalentsandtheir

accomplishmentsastobeconsideredrareexceptions.

［答案］A.正因为他们既才智过人，又成就非凡,所以他们这样的例子少之又

少。

4.Wewillhavetoplaceourselveswherewecanmakethegreatest

contribution.

［答案］C.我们应该把自己放到能做出最大贡献的位置。

5.Somearestillnervousaboutlosingtheirjobsdespitethelow

wages.

［答案］A.尽管工资不高，但还是有很多人担心失去这份T作.

★听力理解

听对话录音，根据对话内容判断正误（每题10分）。

task4test,mp3

操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为Fo

1.Wendypunchedinthismorning.［答案］F

2.Theyneedtopunchoutafterwork.［答案］T

3.Theyneedtoworkovertime.［答案］T

4.Theycanwearcasualclotheswhengoingoutonasalescall.［答

案］F

5.Theycanuseofficephonesforpersonalmatters.［答案］F

★听力理解

听对话录音，根据对话内容完成下方题目（每题10分）。

TASK3TEST.MP3

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Thetwospeakersare.

［答案］B.colleagues

2.Therearedivisionsinthecompany_________.

［答案］A.3

3.CustomerServiceisapartofdivision__________.

［答案］B.SalesandMarketing

4.TheSalesandMarketingincludesdepartments.

［答案］C.4

5.ThedirectoroftheSalesandMarketingisnow.

［答案］C.onabusinesstrip

★完型填空（每空10分）。

操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。

Joachim'svisionisbasedonanideacalledpleaching（编织），where

treebranchesaregrownsothattheynaturallyweavetogether.Since

thpgrowthpat.t.prnsoft.rppsare{pffpct.pd：affpct.pd;att.pmptpd}hywind

andsunlight,itmaybepossibletocontrolthewayatreedevelops.

TheseFabricatedTreeHouseHabitatswouldusetreesgrowninto

shapesashousing.Oneofthe{purposes;disadvantages;advantages}of

thesedesignsisthattreeswouldnothavetobecutdownforlumber.

“A100percenttreehousewouldtakeyearstocreate,“Joachim

said.（Dependingon;Judgingby;Protectedfrom）theclimate,ahouse

couldtakeanywherefrom5to30yearstogrow.Fortunately,there,sa

waytospeeduptheprocess.Joachimsuggestsincludingecological

materialssuchassod（草皮），grassesand1ivingbranchesinthehousing

designs."Thismaterialwouldbeabletomoveasthehousegrows,“

Joachimsaid.

Ahomewouldbcuoiiicailctclualeuobyblem,uumiiiuiiilyof

plants,animals,andbacteriaworkingtogether.Thetreeswouldalsogive

offwatervaporthatwouldassistin{cleaning;heating;cooling）the

homes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomes

mightevenhavesoi1pockets,whereplantscouldgrowfromthestructure

itself.

WorkhasalreadybegunonJoachim'sfirstdesign-ahousemadefrom

50percentrecycledand50percentlivingthings.Joachimisconfident

aboutthe{happiness;benefit;importance}ofhiswork,asheusesnatural

productswithoutdestroyingnature.

“Theenvironmentanditsstudyareveryimportant.Weneecto

respectnature,don,ttakeitforgranted,hesaid.

★阅读理解

阅读下面的文章，根据文章内容,完成相应的选择题。（每题10分）

ORGANIZATIONSTRUCTURETNHOOGLEENGINEERING

I'mMichaelBush,ManagingDirectorofHoogleEngineering.Iam

pleasedtowelcomeyouheretoourwebsiteandI'dliketotellyou

a1i1.1.1pabout,thecompanyanditsorganization.HoogleEnginppringwas

setupin1960.Itwasdividedintoseveraldepartmentsatthat

time,suchasthesalesdepartment,marketingdepartment,andproduction

department.Lotsofnanagerswereemployedtomanageitall.

Fortunatelythingsaredifferentnow.Sixtypeopleareemployedby

Hoogleandcommunicationbetweendepartmentsisconsideredtobeone

ofthemostimportantaspectsofthebusiness.Themarketisglobalso

weneedtomakecontactwithcustomersworldwide,notjustlocally.

Butintheoldcayswewereallindifferentdepartmentsandnever

spoketoeachother.Wehadatallstructure.Traditionallywehadpeople

atthefirstlevelontheshopfloor,manufacturingproductsaccording

totheinstructionswhichtheyweregiven.Thenyouhadasupervisory

levelofpeoplewhosupervisedlliemeveryday.Thunyoumoveduptothe

middlemanagement,whoweredoingthetasksofgettingnewbusiness,and

thenyouhadtheseniormanagementteam,andthenyouhadtheboard,who

decidedthebusinessstrategy.Sotherewerealotoflevelsinthe

companyintheolddaysactual1y.

Thestructuretodayisthatweformteamswithinteamstoplace

peoplewhocanmanufactureaproduct.Eachteamhasmembersthatcan

manufacturedifferentproducts.Theactualteamsnowareself-

managing,sowedon'tevenhaveteamleaders.You*vegottheteams,and

thenyou,vegottwopeople,onlytwopeople,whoarewhatyouthinkof

asmanagement.Thisisgenerallycalledflatstructure.

操作提示:通过题干后的下拉框选择题目的正确答案。

1.HoogleEngineeringwassetupin.

［答案］B.thetwentiethcentury

2.Therearenanydifferent______ofmanagementinatai1

structure.

［答案］B.levels

3.Poop!pinaf1at.st.riict.nrpusual1yworkin.

［答案］C.teams

4.Allofthefollowingstatementsaretrueaccordingtothe

passageEXCEPTthat________.

［答案］B.theauthorthinksthetwostructureshavethesame

functions

5.Thebesttitleforthepassageis.

［答案］A.OrganizationStructureinHoogleEngineering

★阅读理解

阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)。

(每题10分)

MANAGINGONESELF

Wcliveinanagefullofuppuxtunilies:Ifyouaxebiiiaxlenough,and

havegotambitionandkeeppushingforward,youcanrisetothetopof

yourchosenprofession,nomatterwhereyoustartedout.

Butwithopportunitycomesresponsibility.Companiestodayaren,t

managingtheiremployees'careers.Professionalworkersmustbetheir

ownchiefexecutiveofficers(CEO).It'suptoyoutostriveforyour

place,tokeepyourselfengagedandproductiveduringaworkinglife

thatmaylastaround50years.Todothosethingswell,you,11needto

haveadeepunderstandingofyourself-notonlywhatyourstrengthsand

weaknessesare,butalsohowyoulearn,howyouworkwithothers,what

yourvaluesare,andwhereyoucanmakethegreatest

contribution,becauseonlywhenyouoperatefromstrengthcanyou

achievetrueexcellence.

History?sgreatachievers-Napoldon,daVinci,andMozart-havealways

managedthemselves.Buttheyaresounusualbothintheirtalentsand

intheiraccomplishmentsastobeconsideredrareexceptions.Now,most

ofus,eventhoseofuswithmodesttalents,willhavetolearntomanage

oursplVPS.WPwi11haveto1parntoCIPVPIopoursplVPS.WPwi11haveto

placeourselveswherewecanmakethegreatestcontribution.Andwewill

havetostaymentallyalertandengagedduringa50-yearworking

life,whichmeansknowinghowandwhentochangetheworkwedo.

操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为Fo

1.Companiestodayareresponsibleforemployee'scareer.［答案］F

2.ItistheCEOwhodecidesyourplace.［答案］F

3.Youneedtounderstandyourcompanywellsothatyoucando

thingswell.［答案］F

4.Understandingyourselfmeansknowingwellaboutyour

strengths,weaknesses,yourvalues,howyoulearn,howyoudowithothers

andsoon.［答案］T

5.Ordinarypeoplecainioliiiaiiageihcmsclveswell.［答案］F

单元自测2试题及答案

说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。

第一大题：选择填空（每题10分，共5题）

从下列题库中抽2个小题！！！

fathertookpartinthecharityactivityinthe

neighbourhoodyesterday?

—Peter's.

［答案］A.Whose

—Sorry,Imadeamistakeagain.

_Practisemoreandyou'11succeed.

［答案］A.Nevermind.

—Shegavetwoweeks.

［答案］B.Howmuchtimedidshegive?

—CouldIhelpyouwithyourheavybox?Youarcsotired

—Icanmanageit.

［答案］A.No.thanks.

—HowdidyoufindyourvisittoQingdao,Joanna?

［答案］A.Oh,wonderfulindeed.

一I'mmorethanhappytogooutthisweekend.

—We*vegotsomuchworktodoatthattime.

［答案］B.Forgetit.

从下列题库中抽3个小题！！！

IheardthatyoureallyhadawonderfultimeatJohn,sbirthday

party,____?

［答案］B.didn,tyou

importantitisforkidstoimaginefreely!

［答案］B.How

Hegaveuphisstudyincollegein.

［答案］B.despair

Itookitforthatyouwouldn,tcomehereagain.

［答案］C.granted

Ifyouneedfurtherinformation,please____ouroffice.

［答案］C.contact

It's_________topointtoortalkaboutstrangersinpublic.

［答案］A.notpolite

Thewasonlysentencedtopayafineof$10,000.

［答案］C.criminal

Thelightistooformetoread.1cannotstandanymore.

［答案］A.dim

Undernocircumstancetotellliestoparents.

［答案］B.arechi'drenallowed

第二大题：阅读理解选择、判断、翻译等（共50分）

从下列带★题库中抽其中1个试题！！！

★翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Thoughtheyhavealotofapplicants,theycan'tfindthepeople

theywant.

［答案］B.虽然有很多应聘者，但是他们却找不到合适的人。

2.Practisingmoreisthekeytoleaningalanguage.

［答案］A.学习语言的关键是要多练习。

3.Somearestillnervousaboutlosingtheirjobsdespitethelow

wages.

［答案］A.尽管工资不高，但还是有很多人担心失去这份工作。

4.Theteacherpointedoutthegrammarmistakesinthewriting.

［答案］C.老师指出了作文里的语法错误。

5.Howwilltheevaluationoftheseinvestmentsbecarriedout?

［答案］B.如何对这些投资进行评估呢？

★听力理解

听对话录音，根据对话内容判断正误（每题10分）。

TASK4TEST.MP3

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Whatisthepossiblerelationshipbetweenthetwospeakers?

［答案］B.Colleagues.

2.Whatistheopinionofthefemalespeakerabouthighsalaries?

［答案］C.Shethinkshighsalariesstoppeoplefrommovingon.

3.Whocontrolsovertimework?

［答案］B.Theworkers.

4.FAIRinfairwagesmeans________.

［答案］A.general

5.Thetopicofthedialogisabout.

［答案］C.howtonotivatetheemployees

★完型填空（每空10分）c

操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。

Whenitcomestoselectingcandidatesthroughinterview,moreoften

thannotthedecisionismadewiththefirstfivemunutesofa

meeting.Yetemployersliketo{suggest;convince;advise}themselves

thattheyarebeingexceptionallythoroughintheirselection

processes.Intoday'smarketplace,the{worth;credit;quality}ofstaff

isfundamentaltothecompany?ssuccessand,asaresult,recruiters

useallmeansattheirdisposaltosecurethebestinthefield.

Onemethodinparticularthathasriseninpopularityis

testing,eitherpsychometrictesling（心'千里测试），whichattemptstodefine

psychologicalcharacteristics,oraptitudetesting.Theideaisthat

Ihosulusliiigpiovidcanurganizaliuiiwithanextrawayofeslablisliing

acandidate'ssuitabilityforarole.

Theemploymentofpsychometricorabilitytestingas

one{component;member;share}oftherecruitmentprocessmayhavesome

merits,butinrealitythereissimplynoreal{extent;

measure;amount}.Theanswertothisproblemisexperienceininterview

techniquesandastrongdefinitionoftheelementsofeachpositionto

befilled.Theinstinctivedecisionthatmanyemployersmake,basedon

aCVandthefirstfiveminutesofameeting,areperhapsnolessvalid

thananyothertoolemployedinthe{business;topic;point}of

recruitment.

★阅读理解

阅读下面的文章，根据文章内容,完成相应的选择题。(每题10分)

HUMANRESOURCESMANAGEMENT

HumanResourcesManagement(HRM)istheprocessofmanagingpeople

andtheirrelationshipsinanorganization.Thesetwoprocessesare

importantinthesuccessandgrowthofabusiness.

]nmanagingppop]p,staffingist.hpmostimportantcomponentof

HRM.Itneedstomakeguidelinesandproceduresforhiringand

placement.Staffingalsoinvolvesthemanagementofemployeesonmatters

likemonitoringofholidays,absences,healthandsafety,disciplinary

action,anddismissal.

AnotherimportantelementofHRMinmanagingpeopleiskeepingthe

employeesinthecompany.Thetrainingofemployeestoenablethemto

improvetheircareerdevelopmentisveryimportant.GoodHRMpolicies

ensurethatthereareclearregulationswhichshowthepaylevelsfor

thedifferentpositionsinanorganization.Itisimportantforthe

stafftoknowthecareerpath,pay,trainingandotheropportunitiesthat

areavailabletothem.Performancemanagementisanotherimportant

uoinpoiieiilofHRM.ThereasonfurthisisthatmanyemployerauseiIlu

evaluatecareerimprovementandtodeterminepayincreases.

ThesecondaryroleofHRMisthemanagementoftherelationships

amongpeopleinanorganization.Thisincludesstaffwithindepartments

aswel1asacrossthewholeorganization.Therelationshipbetweenstaff

andmanagementisanimportantfactorinthesuccessofan

organization.Itdecideshowfastanorganizationwillrealizetheir

goals.

ThefocusofHRMisthepeoplewithinanorganization.Regular

planning,monitoringandevaluationareimportantforthesuccessof

HRM.Successfulmanagementensuresthatallemployeesknowtheir

role,careerdevelopnentandalsofeelpartofanorganization.

操作提示:通过题干后的下拉框选择题目的正确答案。

1._________is/areimportantinthesuccessofabusiness.

［答案］B.Theprocessofmanagingpeopleandtheirrelationships

2.ThemostimportantcomponentofHRMis.

［答案］A.staffing

3.Accordingtothepassage,itisimportantforthepmployppsto

knowthecareerpath,pay,trainingandotheropportunities

through.

［答案］B.policies

4.Wecanusetoevaluatecareerimprovementandto

determinepayincreases.

［答案］C.performancemanagement

5.isNOTmentionedinthetextaboutthesuccessofHRM.

［答案］C.Training

★阅读理解

阅读下面的文章，艰据文章内容判断文章后的句子是正确(T)还是错误(F)。

(每题10分)

“WARFORTALENT”GOESONINJOBMARKET

The“warfortalentreadslikeheadlinesfrommanyyearsago.but

ithasnevergoneaway,saysEleanorNickerson,directorofUKoperations

forTopEmployers.Manycompaniestheyhaveresearchedareshortof

talents.Thoughthecompaniesmayreceivemanyapplications,theycannot

findthepeopletheywant.

TopEmployers'researchshowsthatofferinggoodcareerchances

isthekeytoattractingandkeepingthetalent.Smartemployeesknow

theirownvalueandwillwanttoknowwhattheiremployerscanoffer

themafter5or10years'careerdevelopment.So,keepingstaffisthe

biggestchallengeenployersfaceinthelongrun.

Yetnoteveryemployeefeelsthattheycanbettertheircareer

chances.Somearestillnervousaboutlosingtheirjobs,despitearecent

fallinunemployment,saystheTradesUnionCongress(TUC).TUCpoints

outthatsomefour-fifthsofnewjobscreatedhavebeeninpartofthe

economywhereaveragepayratesarelossthananhoursincethe

recessionbegan.Manyofthesejobsareontemporaryorzerohours

contracts.

AreportfromtheOfficeforNationalStatisticspublishecin

Februaryshowedthatrealwageshavebeenfallingconsistentlysince

2010.It*sthelongestperiodsinceatleast1964."We'restillin

thehardestlivingstandardssqueezeforoveracenturyandthosewho

arealreadyworkinghavehadyearsofreal-termspaycuts,“saysTUC

spokespersonLizChinchon.^Understandingthepressuresthatstaff

faceisagoodstartingpointforanyemployer.Ifemployerswantto

showconcernfortheirstaff,theyshouldbepayingthemwelland

understandthatzerohourscontractsbringinsecurityandextrememoney

worries.v

操作提示:句子正确选择下拉选项框为T；句子错误选择下拉选项框为Fo

1.AccordingtoresearchbyTopEiiiployera,manycorporaIionshave

enoughtalentsfortheirdevelopment.［答案］F

2.Thedatashowsthekeytoattractingtalentsistoofferhigh

salary.［答案］F

3.Thebiggestchallengeforemployerstoiskeepingstaffinthe

longrun.［答案］T

4.Notallemployeesbelievethattheycangetabetteroffer.［答

案］T

5.Thewageshavebeenrisingconsistentlysince2010.［答案］F

单元自测3试题及答案

说明：测试中共有6道随机题，其中有5道选择题和1道完形填空题。

第一大题：选择填空（每题10分，共5题）

从下列题库中抽2个小题！！！

_Everythingisgoingsmoothly.

［答案］Whatdoyouthinkofeverything?

—Areyougoingonholidayforalongtime?

［答案］A.Ilwasalongtime.

—IwonderifIcoulduseyourcomputertonight?

［答案］A.Sure,goahead.

—Inwhatformwillyoutaketheinvestment?

［答案］B.We'11contributeasiteandtherequiredpremises.

—Isitmoreadvisabletoupgradeourpresentfacilitiesthan

takingtheriskofopeninganewpark?

［答案］C.Idon,tthinkso.

—Isitpossibleforyoutoexpandbusinessthere?

［答案］C.Yes,Ithinkso.

从下列题库中抽3个小题！！！

AbudgetisanesliniationofIlieandovera

specifiedfutureperiodoftime.

［答案］B.revenue:expenses

Ifthebuildingprojectbytheendofthismonthis

delayed,theconstructioncompanywi11befined.

［答案］A.tobecompleted

JohnaswellasMikejustbeenbackfromanimportant

meeting.

［答案］B.has

Let'sdiscusstheseproblemsatthemeeting,?

［答案］C.willyou

Purchasingthenewproductionlinewillbeadealforthe

company.

［答案］A.profitable

Rent,electricityandinsuranceareallexamplesofthe

company's.

［答案］A.overhead

Thpmanagerurgedhisstaffnot,tothpsplendidopportunity.

［答案］B.miss

Theyaretryingtothewastedischargedbythefactoryfor

profit.

［答案］C.exploit

Theyrecommendedthattheamusementpark.

［答案］C.beextended

Youcangoout,youpromisetobebackbefore12o'clock.

［答案］C.aslongas

第二大题：阅读理解选择、判断、翻译等（共50分）

从下列带★题库中抽其中1个试题！！！

★翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Thecostofthenewprojectwillgooverbudget.

［答案］A.新项目的支出将超过预算。

2.Howwi11theevaluationoftheseinvestmentsbecarriedout?

［答案］B.如何对这些投资进行评估呢？

3.Acreditcardisaninterestfreeshort-termloan.

［答案］A.信用卡是短期的无息贷款。

4.Assessingthedataisavitalpartofcreatinganeffective

marketingstrategy.

［答案］C.数据评估是制定有效市场营销策略的重要一环。

5.Weshoulddiscouragepeoplefromusingtheircarsinthecity

centers.

［答案］C.我们应该劝阻人们不要在市中心开车。

★完型填空（每空10分）。

操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。

ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogo

totheiroffices,factoripsorschoolspverydaybytrainorhybus,RVAD

thoughthismeanstheyhavetogetupearlierinthemorning

and{arrive;getto:go}homelaterintheevening.

OnebenefitoflivingoutsideLondonisthathousesare

cheaper.EvenasmallflatinLondon{without;with;near}agardencosts

quitealottorent.Withthesamemoney,onecangetalittlehousein

the{city;placo;country}withagardenofhisown.

Then,inthecountryonecanbefree{outof;from;without）thenoise

andhurryofthetown.Althoughonehastogetupearlierandspend

moretimeintrainsorbused,onecansleepbetteratnight,and,during

weekendsandonsumnerevenings,onecanenjoythefreshcleanairof

thecountry.Ifonelikesgardening,onecanspendone'ssparetime

digging,pldiiliiig,walexiuganddoingalotofotherjobswhichaxe

neededinthegarden.Then,whentheflowersandvegetablescomeup.one

hastherewardofapersonwhohassharedthesecretsof（working;

nature;gardening}.

★阅读理解

阅读下面的文章，根据文章内容,完成相应的选择题。（每题10分）

THREESTEPSTOAGOODMARKETINGBUDGET

Withoutgoodbudgetmanagement,youarelikelytooverspendon

marketingaccidentally.Herearethreestepsthathelptomakeagood

marketingbudget.

STEP1:ORGANIZEFINANCIALINFORMATION

Thefirststepistobeclearofyourcurrentfinancial

situation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthly

andthechangesthatmightariseinthefuture.Althoughincomeflows

changethroughouttheyear,youmustorganizetheinformationbasedon

reliablerevcnuc-thcminimumamountofmoneyyourcompanymakeseach

month.

Arealisticbudgptplanwi11a1waysfocusontheincomethat,

exceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhave

determinedtheamountofdisposableincomeavailableforthe

company,youshoulddeterminewherethemoneywillgo.

STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDS

Afteryouknowthetotalamountavailabletospendonmarketing.the

nextstopishowyouplantospendthatmoney.Throemainfactorsdecide

howyouspendmarketingfunds:thebudgetamount,yourpast

experiences,andwhereyoucanreachtherightaudience.

Youwillstartorganizinghowtospendthefundsbasedonthe

amount.Besides,youneedtoconsiderthestrategiesthathaveworkedin

thepast.Also,youneedtoconsiderwhichmarketingchannelswillallow

youtoieachtherightaudience.

STEP3:?\SSESSDATAANDMAKEAPPROPRIATECHANGES

Thefinalstepinbuildingagoodmarketingbudgetistheanalysis

oftheplanandanychangesthatmayimprove

revenue.Ultimately,narketingisdesignedtobringinextrarevenue.If

theactivitydoesnotbringinanyadditionalrevenueoverits

cost,thenitisbettertochangestrategyandtrysomethingelse.

Assessingthedataisavitalpartofcreatinganeffective

marketingstrategy.Evaluationbeginswithcomparingpastperformance

totheperformanceaftermarketingtheproductorservices.However,a

goodbudgetaloneisnotenough.Youhavetotakeactionandremain

committedtofollowingthroughyourplan.Bykeepingthebudgetinmind

whenyoumakedecisions,youwillhavetheopportunitytoworkout

differentstrategiestofindthebestsolutionsforyourbusinessgoals

andpreventoverspendingonmarketing.

操作提示:通过题干后的下拉框选择题目的正确答案。

1.Whatshouldthebudgetplanbebasedon?

［答案］R-Thecompany,sreliahipincomp.

2.WhatdoesdisposableincomemeaninPassage3?

［答案］C.Netincome.

3.Youhavetobeclearof______whenorganizingfinancial

information.

［答案］A.theincomeandexpenses

4.Thethroemainfactor