跨境电子商务双语教程 第1章

Teacher教师：XXX跨境电子商务双语教程BilingualCourseofCross-BorderE-CommerceTeacher教师：XXX1.跨境电商绪论1.AnIntroductiontoCross-BorderE-Commerce跨境电子商务双语教程BilingualCourseofCross-BorderE-Commerce目录CONTENTSOverviewofCross-BorderE-Commerce跨境电商概述1.1TheChoiceofMainstreamCross-BorderE-CommercePlatforms跨境电商主流平台选择1.2Cross-BorderE-CommerceCareerPlanning跨境电商职业生涯规划1.3TheApplicationofNewCross-BorderE-CommerceTechnologies跨境电商新技术的应用1.41.跨境电商绪论1.AnIntroductiontoCross-BorderE-CommerceFactoriestendtoselltheirproductstotheoverseasmarketandchangetheirtraditionalsaleschannelstoonlineplatformstosurvive.Nearlyhalfoftheofflineshopsarefacinggreatchallenges.But,shehasnoideaofthewholebigpictureofthecross-bordere-commerceindustry.Lead-inCaseAnIntroductiontoCross-BorderE-Commerce1.XiaoWei’sProblem:Objectivesofknowledge知识目标AnIntroductiontoCross-BorderE-Commerce1.Learningobjectives学习目标Tomasterthedefinition,classificationanddevelopmentofcross-borderE-commerce.Tomastertheglobalcross-borderE-commercemainstreamplatformsandtheircharacteristics.Tounderstandtherelevantpositionsandrequirementsofcross-borderE-commerceindustry,andthedirectionofprofessionaldevelopment.Tounderstandtheapplicationandprospectsofnewtechnologiessuchasbigdata,5G,VRintheindustry.AnIntroductiontoCross-BorderE-Commerce1.Touseforeignlanguageforcross-culturalbusinesscommunicationandtousecomputersoftwarefordailybusinesscorrespondenceandotherdocuments.Tocarryoutonlineandofflineresearchactivities,collectandsummarizeinformationbasedonthequestions.Toobjectivelyanalyzeone’sowncharacteristicsandfindone’sowncareerdevelopmentdirectionrelatedtocross-borderE-commerce.ToquicklyacquirenewskillsinlinewithchangesinthetimesandinnovateinthefieldofworkObjectivesofskills技能目标Learningobjectives学习目标AnIntroductiontoCross-BorderE-Commerce1.Tohaveapatient,detailedandrigorousworkstyle.Tohavethespiritofabidingbylawsandregulationsrelatedtoforeigntradeandself-discipline.Tohavealong-lastinginterestinandchangeinnewknowledgeandskills.Objectivesofqualities素质目标Learningobjectives学习目标Tohavegoodleadershipincommunicationandcoordination,decision-making,analysisandjudgment,motivation,etc.

1.1OverviewofCross-BorderE-Commerce跨境电商概述ConceptandCharacteristicsofCross-BorderE-Commerce1.1.1ClassificationofCross-BorderE-Commerce1.1.2DevelopmentExperiencesofCross-BorderE-Commerce1.1.3DevelopmentProspectsofCross-BorderE-Commerce1.1.4Cross-borderE-commercereferstoaninternationalbusinessactivityinwhichthetransactionentitiesfromdifferentcustomsbordersconducttransactions,makepaymentsandsettlementsthroughcross-borderE-commerceplatforms,delivercommoditiesandcompletetransactionsthroughcross-borderlogistics.1.1.1ConceptandCharacteristicsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1Cross-BorderE-CommercePlatformsImportyMatouTmallGlobalNetEaseKaolaSuningCloudMerchantsShunfengHaitaoExportAliExpressDHgateLightintheboxMade-in-China1.1.1ConceptandCharacteristicsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.102.

Intangible01.Global03.Anonymous04.Instantaneous05.Paperless06.Rapidlyevolving1.1.2ClassificationofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1B2BBusinesstoBusinessB2CBusinesstoCustomerC2CConsumertoConsumerM2CManufacturertoCustomer1.1.3DevelopmentExperiencesofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1Source:E-Marketer,ForewordIndustryResearchInstitute资料来源：网络营销者,前瞻产业研究院2017-2023GlobalOnlineRetailSalesStatisticsandForecast2017-2023年全球网络零售额统计及预测1.1.3DevelopmentExperiencesofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1KnowledgeExtension:TheComprehensivePilotAreaofHangzhouTheComprehensivePilotAreaofHangzhouachievestheintegrationofinformationflow,capitalflowandgoodsflowforcross-borderE-commercethroughtheconstructionof“sixsystemsandtwoplatforms”（六体系两平台）,namely,informationsharingsystem,financialservicesystem,intelligentlogisticssystem,E-commerceintegritysystem,statisticalmonitoringsystemandriskcontrolsystem,onlinecomprehensiveserviceplatformandofflinecomprehensiveparkplatform.Source:/1.1.4DevelopmentProspectsofCross-BorderE-CommerceOverviewofCross-BorderE-Commerce1.1010203SoutheastAsiamarkethasabrightfutureOEMenterprisesregisterinternationalbrandandgooverseasthroughmulti-channelsIndependentstationswillleadthemarket

1.2TheChoiceofMainstreamCross-BorderE-CommercePlatforms跨境电商主流平台选择MarketDistributionofInternationalE-CommercePlatforms1.2.1GlobalE-CommercePlatforms1.2.2RegionalE-CommercePlatforms1.2.31.2.1MarketDistributionofInternationalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2FindthemainglobalmarketfortheplatformslistedbelowGroupTask:小组作业1.2.2GlobalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2AlibabaAliExpressAmazoneBay1.2.3RegionalE-CommercePlatformsTheChoiceofMainstreamCross-BorderE-CommercePlatforms1.2Source：/marketplaces-worldwide/online-marketplaces/TheWorld’sTopOnlineMarketplaces2022

1.3Cross-BorderE-CommerceCareerPlanning跨境电商职业生涯规划AnalysisofCross-BorderE-CommerceJobPosts1.3.1RequiredSkillsforCross-BorderE-CommercePositions1.3.2ThePathofCross-BorderE-CommerceCareerDevelopment1.3.3Individualwork:个人作业Cross-BorderE-CommerceCareerPlanning1.3Drawatablefor6differentrelatedjobsandnumbersrequiredforrecent3monthsonHRrecruitmentwebsitesFindatleast3levelsforthese6jobs,andrelatedsalariesAnalyseyourstrengthsandweaknessesFindonecareerpathforyourself,drawadetailedtableaboutdifferentlevelsofknowledge,skillsandqualitiesrequiredtofulfilltasksforthelowestleveltothehighestlevelPleaseinvestigatecross-borderE-commerceindustryabout6differentjobsandplanyourcareerJobposts从业岗位OperationandpromotionProductselectionGraphicDesignerCustomerserviceLivebroadcastingLogisticsDataanalysis

1.4TheApplicationofNewCross-BorderE-CommerceTechnologies跨境电商新技术的应用TheApplicationofBigDataAnalysisinCross-BorderE-Commerce1.4.1TheApplicationof5GTechnologyinCross-BorderE-Commerce1.4.2TheApplicationofArtificialIntelligenceinCross-BorderE-Commerce1.4.3TheApplicationofVirtualRealityinCross-BorderE-Commerce1.4.41.4.1TheApplicationofBigDataAnalysisinCross-BorderE-CommerceTheApplicationofNewCross-BorderE-CommerceTechnologies1.4RhinoIntelligentManufacturingAlibabaestablishedanewmanufacturingteaminAugust2017andbegantodeveloprhinosmartmanufacturing;itwasestablishedinHangzhouinMarch2018.OnSeptember16,2020，Ali's"bigprojectthatwaskeptsecretforthreeyears"andthenewmanufacturingplatform"RhinoSmartManufacturing"wereofficiallyannounced.RhinoIntelligentManufacturingisnotsimplyanupgradeoftheproductionline,nordoesitusemachinestoreplacelabor,butusesdigitaltechnologytoconstructanewecology.Thefront-endconnects800millionconsumersonAlibaba'sretailplatform,andtheback-endconnectsrawmaterials,productionworkshops,logisticsprovidersandmillionsofsmallandmedium-sizedbusinessesonTaobaoandTmall.TheconsumerdemandfromTaobaoTmall'sfront-endinsightscanbetransmittedtotheproductionendwithzerotimedifference.Source:/homeTheApplicationofNewCross-BorderE-CommerceTechnologies1.4Source:TSource:BusinessTimes1.4.2TheApplicationof5GTechnologyinCross-BorderE-Commerce1.4.3TheApplicationofArtificialIntelligenceinCross-BorderE-CommerceTheApplicationofNewCross-BorderE-CommerceTechnologies1.4Nanningdriverlessexpresscariscoming!TheywillstopattrafficlightsanddeliveraccuratelytotheentranceofthecommunitySource：GuangxiNewsNetwork2023-01-14Thedriverlessintelligentexpresscarisdrivingslowlyontheroad.Itwillstopandwaitquietlywhenitmeetsaredlightatthecrossroads,andfinallydrivetotheoutsideofthedesignatedcommunitytowaitforthecitizenstopickupthegoods.Citizenswhohavereceivedthepickupinformationcangetthei