brand kpis fuer eiscreme arun icecreams in indien-外文版培训课件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

ice

cream:

ArunIcecreams

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

ArunIcecreams’

performanceinthe

ice

cream

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202480%

of

Arun

Icecreamsconsumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•ArunIcecreams’

brandingresonates

more

with•ArunIcecreams

ranksseventh

inawareness

withinMillennialsthe

ice

cream

market•ArunIcecreams

generally

appealstomen

more

thanwomen•Thepopularity

ratingof

ArunIcecreams

is50%•ArunIcecreams

ranksthird

inconsumption•Among

ArunIcecreams

enthusiasts,39%

fallunderthe

high-income

category•Interms

of

loyalty,ArunIcecreams

isfourthinIndia•ArunIcecreams

hasascore

of49%

formedia

buzz•Consumers

want

theiricecream

brandstohavecoolness,

honesty

/trustworthiness,

and

authenticity3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Arun

Icecreamsat

80%Brand

profile:

snapshotBrand

performance

of

ArunIcecreamsinIndia80%72%51%50%49%AwarenessPopularityUsageLoyaltyBuzz5Notes:Ice

cream

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents(awareness),

n=904,

respondents

who

know

the

individual

brand

(popularity),

n=904,

respondents

whoknow

the

individual

brand(consumption),

n=459,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=904,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Arun

Icecreams’

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations50%45%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeArunIcecreams

by

generationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatArunIcecreams

islikedby0%

of

Babyboomers

and

11%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

12%,

respectively.43%39%ForMillennials

andGen

Z,

50%

and

39%

feel

positivelytowards

ArunIcecreams,

versus

45%

and43%.

Socurrently,

forArunIcecreams,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.12%11%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=449,

Arun

Icecreamsenthusiast,

n=1,228,

ice

cream

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Arun

Icecreams

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

ArunIcecreams

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof15%15%79%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

ArunIcecreams

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.41%59%44%56%56%

ofmen

likeArunIcecreamscompared

to

44%

of

women,

whereasfortheoverall

industry,59%

of

menconsume

ice

cream

compared

to

41%

ofwomen.80%15%

ofArunIcecreams

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=449,

Arun

Icecreamsenthusiast,

n=1,228,

ice

cream

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Arun

Icecreamsenthusiasts,

39%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.3%4%Single36%39%7%6%CoupleSingleparentNuclear39%

ofArunIcecreams

enthusiastsarefrom

high-income

households.ArunIcecreams’

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

24%

ofArunIcecreams

enthusiastshavethiscurrent

living

situation.4%3%24%21%32%32%31%Multi-generational29%27%31%37%30%ExtendedOther3%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=449,

Arun

Icecreamsenthusiast,

n=1,228,

ice

cream

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

ice

cream

brands

to

have

coolness,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesconsumerswant

from

icecream

brandsForice

cream,

thetopthree

qualitiesconsumers

want

fromabrandarecoolness,

honesty

/trustworthiness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%ArunIcecreams

consumers

alsoappreciate

these

key

attributes,indicating

ArunIcecreams

exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatArunIcecreamsenthusiastsare

least

focused

on

areinclusiveness

and

cleverness.ReliabilityExclusivityInnovationInclusivenessFriendlinessArunIcecreams

should

work

onpromoting

coolness

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

ice

cream,which

ofthese

aspects

aremostimportant

to

you?”;Multi

Pick;“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

ice

cream,which

ofthefollowing

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=459,

Arun

Icecreamsconsumers’,n=449,

Arun

Icecreamsenthusiast,

n=1,228,

ice

creamconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Arun

Icecreamsfans,

67%

state

that

they

get

excited

about

ice

creamBrand

profile:

attitudesWhat

doconsumersthink

oficecream

ingeneral?67%57%53%53%51%46%44%42%41%33%33%27%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

abouticecream

topicsrelating

toicecreamIget

excitedIliketotalkaboutBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

ice

creamdo

youagree

with?”;

Multi

Pick;“When

it

comes

toice

cream,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=449,

Arun

Icecreamsenthusiast,

n=1,228,

ice

creamconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1180%

of

Arun

Icecreamsconsumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

ice

cream,

theaverage

awareness

ofabrandinIndia

is

65%.

Awareness

of

ArunIcecreams,however,

is

at72%.Awareness50%

ofIndianicecream

consumers

say

theylikeArunIcecreams,

compared

toanindustryaverage

brandpopularity

of44%.51%

ofindustryconsumers

inIndiasaythey

consumeArunIcecreams,

withtheaverage

consumption

ofabrandat40%.BuzzPopularity80%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of75%.ArunIcecreams

hasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of49%compared

to

36%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Ice

cream

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents(awareness),

n=904,

respondents

who

know

the

individual

brand

(popularity),

n=904,

respondents

whoknow

the

individual

brand(consumption),

n=459,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=904,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Arun

Icecreams

ranks

seventh

in

awareness

within

the

ice

cream

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofArunIcecreamsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Amul97%89%87%78%78%73%72%62%62%51%2Mother

DairyKwalityWall'sCreambell28%345VadilalUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Havmor

IceCreamArunIcecreamsBaskin-RobbinsTop'NTownDinshaw's772%8Outofallrespondents,

72%

were

aware

of

ArunIcecreams.

Thisranksthemseventh

compared

toother

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Arun

Icecreamsis

50%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofArun

IcecreamsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Amul83%62%57%56%50%48%44%42%39%37%2KwalityWall'sMother

DairyBaskin-RobbinsArunIcecreamsCreambell34Outofconsumers

who

knew

thebrand,

50%

saidtheyliked

ArunIcecreams.

This

ranksthemfifth

comparedtootherbrandssurveyed

inthismarket.50%50%567Havmor

IceCreamVadilal89LazzaIceCreamsColdStonePopularityN/A1014

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=904,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Arun

Icecreams

ranks

third

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofArun

IcecreamsRank#

BrandUsage

%81%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

ice

cream,

which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Amul2KwalityWall'sArunIcecreamsMother

DairyBaskin-RobbinsVadilal58%351%Outofconsumers

who

knew

thebrand,

51%

saidtheyconsumed

ArunIcecreams.

Thisranksthemthirdcompared

to

other

brandssurveyed

inthismarket.450%49%548%51%641%7Creambell40%8Havmor

IceCreamLazzaIceCreamsColdStone38%935%UsageN/A1032%15

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;Base:

n=904,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,Arun

Icecreamsis

fourth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofArun

Icecreams’

consumersRank#

BrandLoyalty

%91%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Amul20%2KwalityWall'sBaskin-RobbinsArunIcecreamsMother

DairyVadilal84%381%480%579%677%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

ice

cream,

whichof

the

following

brandsareyou

likely

toconsumeagaininthe

future?”.7Häagen-DazsLazzaIceCreamsHavmor

IceCreamTop'NTown76%876%80%976%Outofrespondents

whohaveconsumed

ArunIcecreams,

80%

saidtheywould

consume

thebrandagain.LoyaltyN/A1072%16

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:

n=459,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Arun

Icecreams

has

a

score

of

49%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofArun

IcecreamsRank#

BrandBuzz%80%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Amul2KwalityWall'sArunIcecreamsMother

DairyBaskin-RobbinsCreambell51%349%Outofconsumers

who

knew

thebrand,

49%

saidtheyhadheardaboutArunIcecreams

inthe

media.

Thisranksthemthird

compared

tootherbrandssurveyedinthismarket.444%49%542%51%639%7Havmor

IceCreamLazzaIceCreamsColdStone37%832%930%BuzzN/A10Dinshaw's26%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=904,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlock